Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea
You wear what you eat: China cannot get enough of food collabs
Posted By a Luxury Daily columnist On In Featured,Food and beverage,Industry sectors | No Comments
Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea
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","iv":"c885ecb33405a72bc72fa75f59cd48af","s":"bc63788d0fa3d6de"}