Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea
You wear what you eat: China cannot get enough of food collabs
Posted By a Luxury Daily columnist On In Featured,Food and beverage,Industry sectors | No 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","iv":"e434cad8dbf6dbdfa4ce5055182ae7e8","s":"ded4ec3771c7277f"}