Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea
You wear what you eat: China cannot get enough of food collabs
Posted By a Luxury Daily columnist On In Featured,Food and beverage,Industry sectors | No Comments
Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea
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","iv":"e62a431f3c8e47a4004e5b8b3e30db3a","s":"e2e4f5b77ac7f202"}