Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea
You wear what you eat: China cannot get enough of food collabs
Posted By a Luxury Daily columnist On In Featured,Food and beverage,Industry sectors | No Comments
Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea
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","iv":"3b3a303bdc44ed29380f69cfc996ce6a","s":"eddbb68251ddd0e3"}