Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea You wear what you eat: China cannot get enough of food collabs
Posted Bya Luxury Daily columnistOn In Featured,Food and beverage,Industry sectors | No Comments
Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea 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","iv":"797071032faa7c199c39a20df581e3ea","s":"fb2e982000a6307e"}