Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea You wear what you eat: China cannot get enough of food collabs
Posted Bya Luxury Daily columnistOn In Featured,Food and beverage,Industry sectors | No Comments
Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea {"ct":"XbEkPmlkVxsIvi+ZJtDC8qPKH8IUHvAWg2GJ9OQm0Xa4MhkTROOupa+8C9AWIIoK8Oy0BDUWSLo\/2wn0Frx0qLMpfOWDYD\/EIj8umHhqqOmMJr727etOVH3e8uyRMfOGxtwegkJrM3V\/5fE\/SSpo8d9uwCBsaRVySwgdpL3yDbm96JkpaTcmGxx6y43LeFuzVxIbklbpKgqW6STd5xVzuXpAqzMJ7KqTq8Fo0zYWlzkI+38pJFCk66lz\/j192J1DaaN6hg16M1BgekbReH\/iY04Pw233dihqHRGese4ZzlkBzT\/lV4rFdK01xyezDoMuqL\/h40XNeIYyexbpC7Rd1znNcn5r7hF2gnFhSeqUSGKQgMQ60FWEDXXqu1RDGfQ8v8I3I\/DiX9nr4FJ6xFO5TOuBANspmENXd5PNRJLJsl8SLgjuEEA5Mum8rCCIusf0qdmGUzeXFfqGbyov0s83tMZ5mXLEw2zzr08jmy2lrTStioNFma5HzyyzY+O\/pdfXgh0UT1fJT6Sjzv\/k6QuWjpKRV6TQaZH9QVPgA0onQI2FBwehZjL48fIXg67B5a1n9Vs5K3eD6pIrhPIW94WFjzT\/ac2ctJnjUnv8Gn9\/sPeZB2dZrMP\/udK66tIa\/Eh+llEp3M1GwlCmFMbAQDacvY\/hNgDF8gBGMIVXLxX63QvZ\/APdcXrbCeClud51nE8BuzHVEOeCqPXjnVvsw\/qx\/kGr7BPI4F7h2B42HfoxSs7Jkam5FsSX5pH3McnyLC3aaR4ei98WqaGaaoX0tkML\/RM6b8xnbvmzaZ\/GY24M0KUwVv6VnNhPGU9dX5l38XkNKy+NzE9aAcAoIqf11O8j9Qg1+smzp7eT9hQUz7G8FIDeQNOWW6JvTrAL2MNnd6TxDOataTRDYzOtrD0SFgskIo4AT9TKFuMs70ARxrszlwoTx4i2zVDOnx8pvNxRmL1b+BLFdWBP1IroQwfiayJwkJ3eWrQ5MPqMoETu9T5FErT657DaPI4yv0mjLifJ\/QvDR8tSRGlRE8zRZP0P4EZ1cy8+0LP316PqGVmpIUwakY\/1UDx2xvhBxKuLdGuiDay8xJ8yPODjEQtms0476rLxooqUH\/fGMzduXAfEalY697AyJUTgJk8crf1rjqL7LYai+bQg\/z86ALrTlSP\/tjQvPPK5mQgKzJjYb8PVGujHyGwRl2+hSXiv6dBK0\/XnjUoRoNYePNvYb2dNynQrEo+ehJ6sileXICVWT+IbUBYb78YsZnY03Xm\/Dy0goO6PZuGSLyQ8NNcjolSKFkhEwnB\/gFQfxHl5JQcukuk+HyLH\/T\/mfQ5o\/Zsvmvsas3YqlXE8EPKEx1jK6z5utjYDIWELt9WAaqxZVLqjuTD0Igp3f0r7stueN8nG3cmsfQR\/\/opHFsFVNkf2XH7IhnQOc4PZfYUD6SWfW7ukWXuo9D\/TtuEEUbJI5b3D5SwJ7aEp4cmavSFNIJC0Qa9hoBOyZU4wGGuwLu1aytZbGz13f7DCJ7EG1sgn8ZWcFM92FfLKTDc2DyAPGYZ8ZWqSEbhjjBXHBOW3oTKTaTwGfZPSWCDSQ4P03P3WsFEkdNYW\/l1NGqHaz8CJOUJLgiYxE5YhJh8OAEcQGZ7TBGtQ\/Gd2\/JiNZZ1iU5CMhxLTtxSGibFnFQtZyYUm3FAEdwRZg6BhG6FDWpxopgDE6GClnmxyLs1YXFQVLpQePUBb0+t\/nJiN3PP01rmQk0NT2vKWrgtcS3yNMa8m7yFPjtbiNbDZMAuuA4ve0B+7KvrAFJ7hAoM8HSKULIcl8BdZ8uCztMg8wrayEhnzp3D9Uy1oE2rYJ93tvJWvFo7FLlztFrW6fmCQLbCtV2xMmXtB0Sssi8BuD81qv+sxnDdGR3Gsj5kk7JhcLcyCp5gi3TYJk8Jrb5ksSGJzAAL662RONjRlAYjCoN777dYCmkfJMdBhXFWUtjBjImJpZRUxT73OTRQ2BAslR\/EH99aMjBStqZG\/N9tqe1l+HCW6hlE5FRpzMuz4mhgmB2eDD3lJxf3ebmK2DrpshPo8S\/q16yiDfIy6R\/fBUNY2eBRSAQLujfVH4ZXC57o5GjJdNN0Gk+h8sbVzrSS3LMmBB8SJW1xOwD4pyASODto15Qdt78rUBpDUXNB6+CgWvAQ6bktXlduUwrsaNtUZkE+UQv4R0NkjiTOZUksh5kQpy1WHM6e0d4DrhAn9QsA2kVcUIdj4DidcAM9UTBOBbF6HmTeLTNejGFL7ryJzRwHYQAIpnb3bCLqOwPaVjISKOZqFO7sR\/xM04Ia4m8hqRhZ7UN3X5RjM0VhWN6wt3cWWytBJUADmdAIP2dR4ZrTJE6jJvsvAOEk1Xck3rxhVATCA4JsveWGHNDu2FJZBmjn7ddOuPXgkJ2lljIi1fYmU\/zo8p\/rc0vrLaBPVlsdE3Q3w+UpgKibLuN2lmmXu6JXKakgUHmynOrHa2QCjrmsW\/It2NpOkCVJ\/OdxG7LOyRF2dcyYE0X+yTzy2S1WbMvr59hu37NcHitaWQErQOgZqF1Q0Iyy7\/fORK7egXqzBP7tPYcxYHOrJ2YuVp6+4M1d5lHdCXXWld8xF+TD6zKPxTZn86aInx6N8fLS9ukzjtETKcNIdPh5Hp9tVkoE697mvI+mOeeArzkrcIVYcqD5LrY+UNDoGNWTthY7IUJdqkzCYueM0fOlPnGbKl7DSwAkUhWq29uaQ25GDTp1+AHFogb5aOCrf\/ThWE8a7Vb7\/zEmoaeFp6qC7qK2HdbDkk6Tq1KSrHnudbog1lF9WBSBWhA7hTOWEDUzeLD9\/g1OQqXhDD7X5aqb9BVi+9mlx\/WFOq1zIlcxlH0\/GzOaJTOxo9GHO2umUBE9WjQvHUcvm\/YqCgQR5\/CG\/1FS3Q3oP9el1ibc2y+rFPaGVAhjFKwVgQmXaqbPe5BaGPoQRNFvWSZM5OiwexBUZlYm++hEnWlmk0st3BAwlKLGFsCsT2myHbkPVAy\/3jhf5+1ePymtthGepH1D3O71QCwiv0xwakRHhX9bh6jTM+AX+Ki+YT0NYtbhie+BYroug1PahAFJlV76yYLiooRSdoTIgZ5AN8sqiNsgoxkSJ3DDnWK8WLrvtGYtd\/3uxZ3lLjXnM7V1WraojUIn1ZabCRj3mSEi7pCqxLzSkmhvEQ2OQ5uFabkZDKkj73hbaoT5Y6m7y4roQvsUk7DHzDkvDzGrAhfFWdiRQpN1l+Kfw\/AY2BW5tdQjCMb1FqIIT6hu\/uV32xMQT3AcoCY9opjWL6i9WmolE0E5pp9Hrd6SUw1ASlLd4NA2WSeOFDx6iebNclSafqS7FywDy9UIZsg5o2S7ZXToeWTOpzdZsT+k0+HqXjfWxtWD3lKzHI1mMaTwQSREwJWT2aJKUgOLiGzUW+R2nR0Uy8dwdGr2W9ZzMmgI+zDEl8HoISeVoIEWbMfY\/MX1MtKyVDrRg5REWCw3ENG28dTjRbokkCmzJj1qEsUv6iO0BSetCLOyDuYYjm9\/xCe4\/Arh6U\/K+iSlQ2a5EjndZI9b7SsY6Lh2TTpo9JBLHUPpncdvOvftZ9YwfKlbB74JjXxlXUwXf22riO72j2NquqLAFBcX7L0VxY4SkUN9Kbr7BcAkJdi+k4u9DHdTy1iVimWfBOHJZ8LbNjzUD4Aq9yNjcOXj1BgZugibHHFdkWouxS7fFTL9gZs+n490GiwpGa2UxEF\/W3+iyXrrlzs9Ni\/8VeOXXstUkH8PkpPstLdQl0BRaz82RnV4NpYHLOVw96wM1cXywFFh6GN0amU6YBkt9tY\/I5Dy\/s52scNpVv69h+fJ\/xv6+ZkMalnqgRAz9\/tvVyHXZIUVQQLS5AneS2tAXpuD3RpERICTYIFPYj7G3TiRBw3F+Yw3Uj6IQi+xks7nJG+HF9mniknloXi\/\/2PFpuOZkx0V9NGvicmRVdbOzhF\/IMKlhP0z3IeLD7Depn\/Kz+T9ZwaBxxkoYD6bVLw54b2+jEiv2bIOwhctxBFlp2TYCMzsrYnQudsIZCSdhoL5cB72WUh586aynH1Wp8SKJpssLva+pTasHlof+HN\/hD\/UIsNHlrzNaTVCUsolt7OUWBAFeMDI5MNbjwFHJ+XPW8j1EevPiX6Iil8I\/Cx60gm8BI2o0LFsSvB0eR2qqvomirKZvErte9bSwUQcPVBuCjgSDfxnJiNSuVaLkeTlaJZEonw4nZoiJ8HW99eZeQrh300iB+kNRkmLxiTje\/tcwpM\/oeCL9dYY9Tz1GOzvYn7uO64rdWyTGbFM\/MyJ7g4tPtS3virbl+GjNvzQ6OAeHGxxC7DOztGTn2\/sQN3yOnA25znFQ0ljWvzGNtAxi0RgbZ32i6un1U6dT4Gz2vXkpQE4QZ051JF1CINp3+edAzHO6jOxGMdqrmMlzzHFdt8oAYnDbmEod0s04W\/B6GQKQpxUgYvAKt7J1XUpfe45sbbnuUdfOZ2uORlBx\/wGaEO\/7Qqplw3SiTRS\/X4htT6\/Rh76HJEDGT\/kS0H5SET83I\/bd1kgT\/VFigC62cZsXRUnjjUA2a9buWIh501ENkl7FuvsRpr22MZEGcS9rexEKYwRElMxM+bLEnwg1H+ysMVJsOHgd7VFrMN8m\/ELUKWkqZfYkTWloiPkY9OEOcBbUKMbb\/V0Na1XvaMWHXmV4UaAVt6OkOWhm+2rKEy1Mxen+xtX5l5+wdptMVzuCdqWh0jM1ipuODrnB1kEryJ3VfO+tcxPD+lNld+bG9FxRhumuT29LM8kziqTf4tnJln6WtA7Zm\/ws4lydLPkVJqdfDVm\/Fiq5ihr+NGPHRxpsNJtM2yZ\/wTZGL9Smp4IzEsw5zicvuJ0hRXVyVunjIk0LAX25WOrrqXkmjaiVLXH909uHRIeA5FMw0cYt4W0JXRkEK0ua0cuT399xcR3OIYgkctoVCoxlWhmhHcCZ8ATC8oftRRoE4vfsBUdoyG5I25pblnJld7OHVH14iwnVnllutXNMGpIMtCSmsSjBCq9gC56GRDAtiRGw+pHy1EfWrZy0Nzv\/VdK6ZMh\/nrlPiw1Y3CmlxTGXoojBmRTWnE\/zl3HfS4U\/MZv\/Fyq4avwtoEQz+DeuAIrfOUQSyrwafCSBCYBE65ATOXIsjPzq23cijKX\/K8v0qKa5WSkwbaMKJFCWsGO04LzydUltMvfwj4hfn3E1242vta3TT59sgVtsbnrjoUNI8ITVXFjHpFr2jWvmKSpF5QbDWRNxQdFhJ4OM6IQyONWnde15hSXoCgmvkfWMx1cdalV3d21rxp9PbNsdVoNVHAzOj8xArkffb16OTW6QyDInyphFIh5NdI\/0bKQxzhFUDSTwtu7y8bGFNBP12x8A1U6Nehk0q5CsYnYgZY9P2ny8Ej9c2nF6HtOfvwMu2LLY9u1kFKKzD2FmAISEAztE\/7rEmgkglSt+y4YBwHBf+5qce48XDv1OsZKHPR7oe7\/ocWyPy5qZCcYb13VbpsioX50kA+EEWmCu\/PAp9CYZZ7ZB9\/kJoUH+fEZS09wJEDAQ5HTpCWv\/NzSoYzIdyVpQ3LC6dfP8moD45mRoXfCmniYLZk1nYYcatPc6FKBkMh6FEfrPFTqOi0vJ3brkW1r113hWoAoDjHwL30Ih7GNYQKPeeKwu3DBP7TmVymf2TvYaXrb29JaLkZdwvELUi8UigunflZ1XYyA+GKmO5qD+nJjeIlOeaGFHaFJLKJ+Qp3kYsUga+NZ0KqiNYGqy\/cwpk5C9F7m0DUfrFwmQTZJa4B9E7m1AfRpC4fUBXomciQClvV+WWbC2t+0kFzPbN6CZkLMgFfZRJcgh8Dakg7pjDz6aq809oedjdvTo18H\/O2e0gRQDKWQJtOW9WG9\/ACUXriBXaDKyVro5i8+gRYCyk4NpwbJNWKm3oDH4tb+i2cYJx4ebT6RVpf97WLAi4UJQh8EDQ0S24KsGDU+a7drx3N7Y4EtjD9+kmbuUhhR2c8nOHJ0b01XWjhtPK0YIkDRERqiJ0K\/91WXBJdPE5SRcIXlv\/Dj2T7y0LTPXEru5Rgliz4r+edb+ZLfIE2vHSZOVwqJsDRNOVt2LPGGow14Rzz8Hah8vxG35ZXABTLeYac1mDEZaethRjFG9BqO+B6RIB6osndCo80gUBsp2zRP8AtVxFqT\/y4lJ4RQY1kmKc19RupyBiSfzdKIA\/2rGMtIQQstMn2x5SMKL5iDAyy4nNGX\/Q8eyB71EforAl56z5qKlVK5P2D69qlo6fER87mu5MStwZ+86sSwjZp1G4ovkBZUOtWEZW85WEhboUuwNm2iQCe74dloWJOZzcdvxmkTZ4BBn+wSF1VC8xd7SJORYn67JhZjg8P95HABQNzH7xKHS\/Cm0z+4V3o8GTG6tV1XYphslE17Z6\/P+DY8O+6Ct9uBMZM8J+8B0UIuxXVeuQVQ23T3\/AMeDhw9oK048ne3e8Z9haPhPyuxPeZhXw5ZT+26aAZQfNl9su8uefY0jyyu1RE8uhgXqnvDwQrzSMC7VxkXCEYzmLmgylurXv5NVdJI2fB3b12nHfRmcoksyd0mbdVVqwSwoV20smLUlAmaKhIitxA1b\/fFaktjPSWj0JTe213n8nGpAmuHyVhkGptHjxWxFZ5FoS1JJQRV8+S\/swL733kX2e32xDXp4WtdFgatMY6gfo6fC3Y5grZGrxHp7wAY92s+l3rTnKLe1WW0NOBb5KheUcTNYNIkrmJatx+sk5KAIyprXWQY54Ug8zELW6dGhLzINdpjiTZmBRdQFvOPv8PohDEg4KQR9Dh1txj40pSOmN3pfiyelov8KBAhFmdWc8npXMOSMWXTcFy0aHQDvwiA4gtp3epuq2YOr3OSB7rkdlEWj+grJrtkId5T1ordnvKQtoz+rI26nP35IPWBWQ1vewN39a98zTtDW6dcnYcK68+vHMK1Sj30+i8KIl7SWjCSRlsx3hb1jH5TilUkiJcSqR4rSDMkrOflo4DQwUX7G7QyqhIc72sqo00hHl14lPEoHpnZGrQ3vEp731ey6oWcuhOE4wenCluzv+xtiVIvbIa0jFzdBJxydvILxUNreCsNw9keJXivM0KR2bZIcJGj1jl04MtFdbDFAETsGEqUmzwyFjrm2U740TK8HqYerC91Tv9crpvIYrgFv92SzxI8q1Ei7\/2jQSiC+S9gYr8gt78fUPEJEsoi6OaglHPIe6mKIA9jCGNBjePkJ4XT1vcad6B58AvSS97o3elTKqw2+uJSP6dcAVa1DwcS\/BFAo+BsWuQ9pZ\/ZJZGILCQEt2SArSZPxlL8wtheWBRFo3GpAKru5pWK\/Q2cC29hh+rQ9NJ6bFrcv7vluKi4KBJuy+TrYdiUHPFsQFUBhs4jXAky5XBeyLzifs1si3MZBAv2n2+3XdSKu7CE9\/P4zt88S\/PU2tk7YBCa5SyIf6cph1vj\/mSzkrD6gxIbjajVXEOLp1Yz9DXK9ct\/dLGa5MLSjBMYPDLrMBksBkUOcZhupQWTD0Xq3OYBDPzdjUtSCQs1hj0jso+Jy6uavnXSHYPsf1hyOiwViBm7Lu5Ca7T9HYMnD3IN14SPoSz8uF5ALW+ZGA0R+MEsdcyPkYH9okTn5Aighx662NEUNRqrNHGHHWt4F1UtfQUOUdjlRfd4RUda73VyTjDvlzuOcyxPnCUHa4AsrJQ7WWqT4kb3P94Xr2f8JKSakclZC\/dRm4YzI3T3WIcGpW\/vusekjkYmy0ALfC+WZlEXRwXcNHouJB9IY0iuHsY4GHC6J0GQuH+PROqDkk97Tde8eYVFVSYOu8RpynKvbZLcqryBnxSXOOJ9kbGD2D6CgjDRGNdG\/5dQ9SNESsrF9Or0jnH8toDsgK9C2w\/dKRrbftfK2+ingLX\/XuzE\/9M5mL7HIFvMaTMeVPMHBYM\/FF+6qLNQjGkbhPSqOEOkckMOseV7UpYd3ZlykCB6RLIPF+cpA9cPwGCW4Tg==","iv":"9f3393810f469d71cdbe11e26c8f74f6","s":"b95705c478f01f03"}