Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea You wear what you eat: China cannot get enough of food collabs
Posted Bya Luxury Daily columnistOn In Featured,Food and beverage,Industry sectors | No Comments
Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea 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","iv":"656dfffa8fb994feb9322c33e0f10055","s":"e388718974590396"}