Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea You wear what you eat: China cannot get enough of food collabs
Posted Bya Luxury Daily columnistOn In Featured,Food and beverage,Industry sectors | No Comments
Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea 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","iv":"713e5c4e65fb1263233278db9dbafeca","s":"89209ba2f13e7853"}