Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea You wear what you eat: China cannot get enough of food collabs
Posted Bya Luxury Daily columnistOn In Featured,Food and beverage,Industry sectors | No Comments
Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea 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j+S+ZILX26ziRgrX\/xg1vfg2Qn7D0kCb6q5hmi\/n0\/MtEH7N5qy\/zNIHaqt6969+\/n4FqvvewWnxUfzVFZmYKFQTVSuzez8WJeFfC84Jno8SYXliXgImUGGk7F30xHJ7oIgBDfNb4zbkUe6erbD8NPpYi3cwRVDAV2A0\/if0wtV4D7MhkEcrxJ0jHjDtmgV\/zZbRTRRQVy3AiAlzYiZpf7KIWE7awQ0K43TyUa+gEPmRtlLXL7jSEH1J5cZfpvnA5n49RkmObkKOvLHs2ryRp+XfAwGDn2rr8HaxQgS1YGZOsCwsItXCSBjmqSxNzd5TU3v9eSdz+k\/vE78URjSZLihaTeIvs7gyBY1Klyt01T2jxsxP19sqFnWhyq7Z5B+Q6BIPvjkFM9VljJa1BGqHW1NCg3MjUFxzbl7GX1gDn94BYzBYRkVKqifv\/\/k48l1AgnO74iOpJNc0xsIn2nAgziGFoqxb\/Zh8M6pPnUZboFYmXySj3yJ08g9B\/W3ZnwuKeTOvFOt8+jQb9wwEINPfEgzC1w\/ZiYEFcS7abqmfR4GVBAFahSLIYjl5vscU2gn1uptrpQvDc3lFRtpKwJhssVxUiOK85OHbtY4V3wOftavfaGV9d+wZN52ZaLhsMq+0J5pT705WOxDTYNAflsJ6RVQp2yUXDiwZXSogSBXb0lcGsxYIc+Ix\/Rq0gWEKgXSHrnJc2EmT3mqQGZahIMLH3gTNRivIQtUUAWHpRjvV3oTOtcykfgrGg8t0WuzWBMjfY+gJQsB9H2syqMTzK4rFwS9Lv1nX1TtIXPqwedNS6hMKKXO58zAgWPcYVMPeNUddFRd0Fp3G8Od8POJu8ByTWfkXrONOcApDXgcWeoSgyBgD6ohwdmPAc47CwvUP+UM13K\/dKkYOX++PC4K3uPQWdFd1rFh+6j9KRq7cVVVdoYtMS8c05Co+Gq7BWPrfz9gzcyojxxReKMmv3Z2addIrGYe3LoC3shNTrS8WIAOqIz+mT0jXEVs4RZw7kPP7+3d5s7fmXOYOOteN6Z+X6rP2ZZooReL47x5OGU4XQPZ\/smzy9ju91OMetgN5xVFU\/dWZS55EpHZ5SPZv4B6Lu0c4bNXmcgh+UYYhC5R1fmARpSdF0YMTtk3uHRKsioPsYd4sU1b1epxBKsBMD\/Hi9oKc0pazL7scTtqMOF14BGhkF8jhOQbJJWbNXnm2oY\/ZRDzJCWD1oumavXQTu\/4aliF5VwkhWcr74eoBkmRnDBpwhvmU1SNvbqwdEUoLOqsR7b+\/kByGaS9X4+kWfWjVH1iDdyi+y1joaP\/9oU686dvtYX90tap1VCW5DKSBLH2cka6Tnax3G+z8GWgzgXVbTTD8ecieSHIiFzS9+vQBuXYPj\/mvn4FoEQrbGhuHrKbOfIjH3IXtdK90hIYJtJK7BS5WtCkBdAtEr8pe2w9ne\/1lQnOHN72jdnbDDB8z0DrLuoT7F\/IJM9nrusZZUsukZdWHncEuTqKaYHrodwIig3yW35Q87xalUK7ygsVsmkFbVinWSskPKx35TTiP8YgHc84soe57xbtBZ7qq2FdvjufFwpEuE9f62rXXjAjE\/oD4Aha2SbuIgvRGECxWjEqbX0YM9IWGIPlWXIOqyFm7IkrCD2oUtSprZdCIiTVd3UMqNku6I6ePnkJd8HThxSBzqKJfe8irLpQB6J4jFpbyeVlnLZXKCCykKBlIrkj1qm2qvfXxMt4BlW\/evHGLjBNbsRXT6fBejmDQEpi7ZTQbQrzu5GbAhaEUqcTAsU8OMM6CdxwoBMhVhfM1tpw5Wsj9oleztzcB1VJalIl7Jz+RaNRnBHofFM8v+kZfw1d+Hc9lVjogB\/rBHVHGCFwl3CY9R+5C+lE+iGoQNG5D\/CbN2CTUz1nxwrwJI0zeoC1JVX3agaJ92QlT3+7nG+mR0SjV9kYMsRyOzSiDNw4XP1dmpyFZU8irwKwE6ID6HfurAX0QRmZGANxUYtXXmcXQ4rOMcoPyg9ZA9sunj+cLB\/NPbGboXdGKSiIvuc\/lW8XG2v80JLDdvcQpHbeIeUUKFnGDW4aabODVYmMzdlF+msgJT\/IGxhHh2yy6bvcweseCrAAyULVQB6N0RmTbtpRSm\/XdCOXDqe3g5wDlbOOf5f\/rrD+ftXqaitA5HM5PQcRyHAHr7RiJkAjkecpNubJJDZBwt5ZewodVRkkGcfolM6D1DpKlab394GBaqWU8bH7x7lRWcHHUA7mEas30r\/A2O6hTpwIDKLsWxxXTSoNFTmEPEjHAzHmWhc5YNxKYFj97UeEvkxji0TRBg9sj18D2HeJpv5TRvdiGgWSCEHOqgLY\/ZlhMM7FD86kNvYe2AB2Ww1v9jzFuewzNWIZym+IId66BDGmoZRF8cQaWO3NDwgNmSTqCP00Zk5SsmBkTqj2cszMvAsfPXNcknoCVLjhFnOBO2znL4RoX1iPW09Q5YuKejMaIel\/EQYxTrZ87e\/S3f0EeVJ4vPhofR+VF9pGmiAeXFtENx71B09O39FgMiae8jAbQvlD52x+SdiRLll66C21mN3yAs36JcR8tuTFgZa9Ks\/T40uji1dtcHR7mGpDCAy5+AFjgJMS4k+sySwPoh88Br3WEzIhnfaKbaztlSmYb6w664dANvUdZeLwXikJg4Tc+NCNo7M5N\/BgWRVz5e7ObSEe5hmQVB2wlqUppsEXhDfhsfil1XBD+MjRyFHW+2EMdVQpQQGtgKiOocvEo8icEy1TVFterVyqAkr8OGys0cam6nLxDsPZYe17xcHH3lweSHE\/aKfIGoUp5qi+8A6WxGfCexKqKbm7rKOy\/j9yC8ktNS\/IAI0xLkAk4H0s+QS4Z1891bXWIm5GaplHTehZ4yZjArgrtjIKS51EcvAN7hBXfnSUxouZ4EH5In5Yauj2HoHBFb1C8oBVYO5YZXEGPD9qgffPFOEB4\/Yj\/i1TcwLnGqg2zjos\/LHQNwCYF+xz6eAcz1G8Fzc5\/EIigDDPfLjAjN+S\/u9cMOeeG0SzxS3kMw6AO9oVSPX2BToTdAEUkA==","iv":"ef345c8b131d98910672457c51f3971d","s":"48aa5e41cad262c2"}