Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea You wear what you eat: China cannot get enough of food collabs
Posted Bya Luxury Daily columnistOn In Featured,Food and beverage,Industry sectors | No Comments
Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea 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n2xUJ4kep14Z69ukjRUENzg8M+cMCdSUWE80F4egUTtRz7FmVx6wOJZvvu9utFcZnGGPVAS0vPPRZJbb3YCrR+SXT8DnPeq4\/6+LYPciSFIW2whmDPwAOV1bJTP0QXzD+8i4qQNX6pPtto1wtfM5acKxIHiAGMVxKZyJFiHPk009t0ME\/1LxaXQvjS\/ony6GN5IxdblOeqXUQVWotVGXPWYWlAYbfZrJkTJpVKPnX\/ZVF8O0+alQPsUnWEX1ix66Wenw0M5bRl6HhIfxA63FE79lBV\/cqcNFz7gChhbDx\/ut27cJHrrASq5aMHZ08ThUfSrhZ52+ZY2Atz2Kk5+zMXTgaV29o5bV2V6JUpZP8tSU88WVqEZN0zFWf0e6cQXm5+\/TGnxZ8AX67VgCIDha9RmGsUeQCM3wUhDrzwMC7A9EBmN589YUOX5WeHyQtkGicDwUdHoQRNWF81t3UIL5l8FLdpzl4BEVOIDC4w0CtbnWxvAeunPBBMOdFlM3SmkszWUEph0fihRQihY7ZW1oFLRc1NVtE5PAEPplw+zXuWEFZbbam4rN7rsDRVeoXI+rK24p2ncNv1mgs8eS0fmjccBbV4pgHnCUjJP6loChIfhwkhR5n3KRAder7F0BjjlAnl6WdPIYCZqOi85CzkmQb\/PMn3QhZtmRtiKb\/4CNzBLZiyzn900yU09LGYhrpXBfP6EZxVvjjJtEyYxwpg5sXU8vSTECBUumOEJ+cicyUEzw6IcG9EZIgMVraqxPKmoRxprH2XhAZO+Yom\/eTHq3V2oH9c4Z4emHwkX+k8KAnkDaLpvW3P7uiy3vTUywMN9Eg0mtQBuxJxKy9dVcfA09QFaKV48qBGYvp7ef+4Lm0RcSwEcs9yZROXUwXdBv9yuLyJHAjns50PAP0lwrjQmAxMkEtkDVl8hNzbBbyUF2BKaxEAsBsFw2i9mwblmyfrHjTYN8bfKe1wfnb9b\/i23I9QQ28aSHENQW8c9UrsHy7rscd+VvytgZIy6jKnJqgwGi9n6vMpPFXZumgbDMpR6fzW7pG4nJtSbqjOcZDzjBrIQv+CECZeQYILyIhFiYTJ5\/fn4jQehocuXaEUoi+sNxYXtOGcwsbko5jKIDFIkm6qlfasoxxNxtw0+nlSCkQTjAvCInPsRdTCCox+sYXe\/lcWb7YAP9h7GTRksFK567hlQv0xZlw+h\/vAIEbfAzAp0icFgDW4yLQGzxWi6i58eQh4lRtyqqtsNSOuXh2GdaLayJ+SkZydPFWOP3MwknXD0ebsL9dRNsuWjGn7Wfh\/tD+dykPbdt7Kil2BeSVMvEpo3VXL1WM4cDLMXC7NXULj5myE0\/w2Mv2PUZS7V+7PphkwMuz5rPZ2UzUMNfNt6RsnKwzpR4RS6cU9E+n6Ytgcs12MNGr\/v4nl16ydIhVdcqhw7SwsCg8+VjSPWm\/EVinfMYvNSWQvFtpow5iPrCcgSFTI\/0rshaEZFrTQPGe\/0ldPk9rsFJ6ohWLYo0BFiSJgpxTmnZKUFrqhfSdrzdu3tRp2R41PJWuAqIGGTzZfkLTCnfK3C\/JljVW1BAzuFlEJRJY9scivpFqDOCji02DqAOb0fpdeS5n0gFV2wMOau9XBhkiyzDJ6wa36srrUIM+yByz22qg3Eaffe0wWK4DGXUa+iXLlEErQ8PKbhIVoepAvOQ\/AsrkDA57du\/bu0B4tJqqrISuaolsipsJQbzNV2S4rJhGcZGcRBQXWfcREInqQxyW7mgOz9oVWNmCMrf75KyNCgxO6qdSvkrRQ+QzhO+7N5DTrkLMjUbRr6qIpvoVJ6oJbXXm6vFOTP5aeK+\/C6DjkFdAk9uu2MBXMsNRGpGdxZF91e3jJY7wubi\/ybdNWv0s8Ln2rYKLuINoyVpTBbaV\/Ynn0Yb2QBZaHw0begcaMa7680ekD8h5pd7EHenDTDU20BxGBlPRNWdsVfxTunuqJqNnLJZ99KR1kRzgv2j2bL05A5lUFlWnGI8fS18GK5xTv\/udGFyAirg+X\/+U3lWzHFXarX3pGvQYyYaNh0wFIKEScCb2WykPaNZi\/VmBYVEfff3e24wT6\/CMP2ZSaM2eSbyUBtXX6SQneLFlS+CxCru+j2n2r9JK26l+eYp9BOUOdbC+8aq0LyQbjQjlD7tkEkiEIGHUIqizsouz+kOlddFl5CfyAXr6Dun9M1JMDXVtzMB6qtkrnk5Qk7rC\/7mS8sI9mtHNFiVpWs6YKteB9udKakX0CnhidR3xGoRZ1N6Pv7Csp644Mb5575zN1ei6PW\/4d36fxUtHOc2Cc\/KbTtVzThXilPicBn3x96PsZSeuaRB9C0XHI5Cr0mwPNc9UzvqlFnrJvpg\/L7jbZdk8xLKJI4vLdB3yjwyg0NcNqAxIhL7\/9WvkKZubL901lNun+X8bqtDz+XYkYllLLqkJGGPpvpA+WMzijOt0vXnMnrkjBvTMlAdCBgsp3niBiL9ENIvnxIVplRMEwrHij9B46j7tbtwIBuMcXoB5EYIJUESgeTb\/NfqEZ3+8t0PWUlx0rlEm9+coLaAONsUbcD4jO0e2fe6ClSdm46qhFplKsTla2YXRNlcNQb2Rvx9Z1mHMPuPGVtqil52mTQxbGA9mStGZbZR1vkAZLYZJt9\/l3jh6aRAXs0KWNGQaz9PKyHOfSZtSK1S7Kk5HBKcAh4TMkBqUkVnrSWbgFVmx4BIn9KGAgEuhh9wGG8WDHeWeSnXM9fT3WCRKZlacMApIxTPa\/7x7ABGHhrQxyxeKM8WYtYN3vWgmv9\/t4hA\/wIrFhqziWoEqhyAr7IOp6yWQrKVSMRHuHmew3Rkj5XyRhvjVGZDMw4IoDJfTlxM6420Xj+ecq8ASRkg7ndFagoVhFXm7H5FltenOlJVEQjzg0d2+r+Ors+0uF9Eu4\/+HVFs1vxjjuNzYXbKNTdRwwUv22QfQ4Sr+AYomfaqDTrADTYjKDEqxwNGHNk88Qw+7psq5XiNkXS5hwfYRTyqItSAxijoYsuzf+0ATRytBBbrEdWlWvG4DvMaHI++ySHXHAQ==","iv":"93b5b425ecaa144f771717ee70b90b12","s":"a3ab2e13c8b64bf4"}