Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea
You wear what you eat: China cannot get enough of food collabs
Posted Bya Luxury Daily columnistOn In Featured,Food and beverage,Industry sectors | No 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5LRoYbCLk00l6fCs+CpTUgRQlala7iyxVWaLjYn7hEvudMMMSbp8rH4IUnB7jvsergJ\/IYgNXVI6xKRcP6VovWDYyhAD3tWNvYUvdlobcp+cecyxKlkTMnmrbyI1kPtPNWNLgbHnyltPwwhBs0ZPCQqYVCsVApa6EpPK8T26KtZqHl+Z+VMNYFrpWeN4aBkqrijKwF9TZo1wMqaFtVfANNZnR1aO1RNrkcTzfmpXKm5i\/xBzXqg66LCqBdk5++rNH+iUtrE96LOHZE1XPfdJQ0uXrudWl27xR2m8rPQoED9SYLkhncN84w5xqXJDLBJnDdsTidyXRdLMQhCCd4T7DbJHpSVZ9hhSgFFvuafDuIRCETLdl5jnVknmxsKDtOtMvA0vVp\/o+rOU47UsTX8+v+M5MJh5VBX+bpoe1rmZLn07iwsYMsYDZH9kdF7gzK6TQENUy4Z6IaK3JO+UUQfPRH3J38foUKZfATSOeNHF0rvoWnhOkG2wxJIMpE6247weL6rK8TZHDotccunHeRovzWA35tyMwZ+J4YIbCBwA+4Se3LHcekHftx5Bpg0hN15k7Bqq1LN3r7K5yrT86dTaww9szmbZGfSH5fIg4wz5DOkEevBEEeMsBESg3oY2zH8tUpFbPfXesZ4XAI2iBuTSrXQvY2vmoxYrMgijpLupAaE8finV4FAUsRQr9K6y\/T4dLvVBJ4sPzlP7RqbDNbHHgER+KcEqX4U5yDki9buznNE2AgaBjRhoXiqum2gH48Nl99rTp99Xkz2ccc85VBtXoLQSasO8uOLhYaCl130Tz6AkGM1C5o4waGE9SU\/2rHYt3Ad637uJ71eVxaxLN2whvh7oQp7vRWgtHzxw1MvST9m8RmoybLMBMoQTs42zN8wSBUnqWEWCZRi1zoQ\/k4QkAdltb\/gu+Zfu38A8eTKNiiHdRwFSS1REkEBgizOOwLRx9x1WNlu2+saedPuHKio4GYcDFjvYNvDuQHDFpAdo09AB+MKrDknA2IDu8wSikYlZqujKVIu\/fbzkxuOYo4UcHkASIzgP7xt4W87w\/pMYjcj4NZauglfkptiowem0Fobm8KJC3O\/cZSzP3BWlEH3uJ9zNKId7VytJcAa+irvpx\/dAom3JDsdGTqpSoWD0TtuEY1iLXhxrQChTRtSYfjEuzOf1y3VjZM2\/4pFV1e5TqwwcoMZxpw6+JCEqjl3MDydB1623AbLnM9c4pdGeZKkUCceopnv3vBteu9O0AkVUeX2hn2gmtTWnx9c3DdCkTPg0XZ+NnD\/zpJj0s9H7nM8se3+fmMW8ZHDytx1orSgvpjOwpQ8IlRtYOe8DL\/HeFFtcTQCNKrd\/f4Ef2YeggWw5\/j5BZL3GrSiupGLlSf6l1k8ZnqZFfkVN7r+e6fzHdkxrWyJYb6kyLABWnAA0IJAPFeauf3FQLnO0gQP22sQukqf0ccVq4iGLT7VicdwEhk7vPub9SM\/vyoATK+zmCOVaxPo3T0AMf9nikxsMsvIFI7vrhzWnDaE3T6NcQrgiCtk4wgRo54oTXztsrEmC680w\/br6EXyeUZpJ1xDKo4YGBzudGx+mx69kEcS6FJ3DuNZEcV2GqBd90R+\/ritUzEUT6pRxaAkUkgZEn10Q7cU9mNS8RFQqs2oAmxYeBueVXsTZvWDJ1zm+gdSuYIArbVdBn8mv\/7rtOCVJuMj7Li1SxdA32+sriPYMYHkkfMWniXsCFw+4P1iiEE9WuR5x2zQZiylahcmzhKMzRKn0orU5Kx7R7rrF8r+ngqJXEXISjKL5XmFjTSor2kXUDwmR0HJY1UfxlfNWDd\/GcvICWDnZitmpLJi3SPbsdEvW8Gubmgln4J6X3TseLkz4HTy6EKNxHcMv4kry2Jm7amWSvJuqjkSU7K5GQip0up0wIVriIWnBARccSLNmK2C6YC7XlQvPYMhWpkPb3jVbupkGFwWZeuOXyVh0QeWjRrHc5E+C\/\/b1GfdMHrhO94iDzVgAl6tx1fp9H03OLF+qa0EQ7gW6EMTFUG8YvgwwfeQ\/cxeWIhR1g1ufmncxPSHOX4rOJw08uJ0Qh2FwD83YK6xcUSpVg9+EHu\/cJS1gh+nBxcNkNZ2WFZWSXCI5DFgKSBkIocx2VT0gHot7ncmof7wAsg8q+DUGFS6cxLxvd9Ck+CCtNAnxA+3ZxxbE7vG8XrKz3N8WJDqs7ARfKGbDEwMHO2QEhihXXFFRjPX7mUuwFCtuyF3tnDKQTfLeHiFNraL9inO1BQK3CdNOIAOScsj0B9\/9t02EvW1RL\/6viQ57\/Xg\/f1\/KkrvDvPw9pkVxkk4suuF5UoAvqOssFCsuqQpAYqqAj8JrVCFJlDrJHNOdn7VdiYT5VrnoN6aMQaKaF0IYaNNvhWDIOCphjCukMo4d6Y6FPu4hOLZZU2C\/RIBf\/2dy6CEmE55JT1YQz8ZY1K\/St4aHxGqd+IFagKZYEItMngip+S9Ta\/PAMv2kOhFfVSidXlZWEOe8Ggp3M8BVOfJLuj0DP9fK5aoez8nXLVuK+bWr\/MVhXS4bLeI4zW6PNhUWilYu+vBNVFyEI1U5nHf34H8OMdR3a2zbNzj5c5jc+0QmgOkONidQM9wwnafIY23A4BkxGjZOWJGdydYwFYWRhvmmIkeYnGqGRtqSfTz3Zi9Ss5024NKrSsgYXmiXdMxtg+0iyarFhrWAqElcdEYgEcP3zNipoh3IKKFo1uCAul\/Vd+8Qp22CGoxPF3YhSBFYMLwlm13piQuW2C87SICC9dKwsVOz1ATsPDuQt9+hLvNM+uc+CU+VcVMhhc74NekzGIEYlPfOkgu\/au4+jxwrtJdhI4pzy4zdvX194l\/62aY4IKNmyxiT6HTaEuY1BbHnWXRU1+FybqJQgB2s7+bFJZXPOvbNm1zc+Xlth8yH+MHhsA5IACEO6YctdoqXyvIGQs8GboSAIKkHV3Xneof6d7SxKXXRdkI0P4BVsEUOSJ6f+3eAZ9MW\/m5cFqX4GU7M5O6kwREIEEy\/YF7eXaWACSGDn2SS3LZ2iVvDLT2Q==","iv":"d7eef399ec7580f3af24d2181af28e2c","s":"ab9746174da5ea18"}