Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea You wear what you eat: China cannot get enough of food collabs
Posted Bya Luxury Daily columnistOn In Featured,Food and beverage,Industry sectors | No Comments
Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea 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","iv":"51481050f8a4e1d6654dd5d0c5815d0f","s":"db9a9674baee7e92"}