Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea You wear what you eat: China cannot get enough of food collabs
Posted Bya Luxury Daily columnistOn In Featured,Food and beverage,Industry sectors | No Comments
Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea 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","iv":"7bf1debfbab638720f893d5b0a143535","s":"8d1122f5efe07b81"}