Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea You wear what you eat: China cannot get enough of food collabs
Posted Bya Luxury Daily columnistOn In Featured,Food and beverage,Industry sectors | No Comments
Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Image credit: Zegl x HeyTea 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","iv":"1831153b50f1493a1823e5496f9010ea","s":"d9b6a3554d744da5"}