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YSL Beauty celebrates hard work, perseverance with The Y Crew

Posted ByDanny ParisiOn In Advertising,Fragrance and personal care,Industry sectors,News | No Comments
The Y Crew brings in three successful young men as the faces of the fragrance. Image credit: YSL Beauty

 

By Danny Parisi

France's YSL Beauty is promoting its new Y men's cologne with a campaign centered on The Y Crew, a group of young men from different walks of life who will be the face of the fragrance.