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YSL Beauty eschews influencers for live in-house masterclass

Posted ByDanny ParisiOn In Advertising,Featured,Fragrance and personal care,Industry sectors,News | No Comments
Beauty tutorials are some of the most popular content on Instagram and YSL is cashing in on this phenomenon. Image credit: YSL Beauty

 

By Danny Parisi

French fashion label Yves Saint Laurent is promoting some of its latest cosmetic products with a makeup masterclass hosted on Instagram Live.