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YSL Beauty calls to consumers in edgy fragrance campaign

Posted By Sarah Ramirez On In Advertising,Featured,Fragrance and personal care,Industry sectors,News | No Comments
Zoë Kravitz has been the face of YSL since 2017. Image credit: YSL Beauty

 

By Sarah Ramirez

Yves Saint Laurent Beauty is tempting free-spirited consumers to answer the call of its charismatic scent Black Opium with help from a new fragrance face.