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Day’s wrap: Dom Pérignon, Sotheby’s, Lexus, Sephora, April Fools and brand protection webinar

Dom Pérignon and Lady Gaga are launching a partnership celebrating creativity and expression. Image credit: Dom Pérignon

 

Luxury Daily’s live news for April 1:

Dom Pérignon taps Lady Gaga for multiyear, sparkling collaboration
LVMH-owned Champagne house Dom Pérignon is announcing a new partnership with Oscar-winning actor and singer Lady Gaga.

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Sotheby’s debuts Instagram filter ahead of jewelry auction
Auction house Sotheby’s is inviting consumers to feel like royalty with a new Instagram AR filter that allows users to virtually try on a magnificent tiara.

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Lexus partners with Sky Arts, highlighting support for creativity
Toyota Corp.’s Lexus is partnering with arts channel Sky Arts to support a creative community while highlighting the automaker’s brand values.

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Sephora celebrates makeup artist’s journey on Transgender Day of Visibility
LVMH-owned beauty retailer Sephora promoted Transgender Day of Visibility with a short film highlighting how the retailer's products have fostered a transgender woman's life and journey.

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Brands get silly and stylish for April Fools’ Day
Several luxury brands are celebrating April Fools’ Day with good-natured jokes ranging from brand changes to helmets for bugs.

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Webinar: Brand Protection in a Post-COVID World
Register for the free webinar on April 7 at 11 a.m. to noon EST (New York time) titled, “Protecting brands from fast-growing counterfeiting, return fraud”

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How gamification can help luxury brands offer immersive experiences
While luxury brands may have initially been hesitant about experimenting with gaming and virtual influencers, these avenues offer marketers a way to build and maintain relevance with younger consumers.

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