Luxury Daily, April 1, 2021 – How gamification can help luxury brands offer immersive experiences
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| | Marketing How gamification can help luxury brands offer immersive experiences  |  While luxury brands may have initially been hesitant about experimenting with gaming and virtual influencers, these avenues offer marketers a way to build and maintain relevance with younger consumers. Entire
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| Sports Luxury suites, packages await baseball-loving affluents for 2021 season |  After a shortened season with limited spectator opportunities due to COVID-19, Major League Baseball teams are preparing their luxury suites for baseball fans’ triumphant return to the ballparks in 2021. Entire
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| Apparel and accessories Versace examines strength, self-worth in new series |  Italian fashion house Versace has recruited influential and emerging leaders in fashion and activism for a new series on empowerment. Entire
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 | Apparel and accessories Fendi embraces the unpredictable in new Peekaboo effort FREE |  Italian fashion brand Fendi is launching its new Peekaboo handbag with the help from Academy-Award nominated actress Naomi Watts. Entire
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| Webinars Webinar: Brand Protection in a Post-COVID World FREE |  Register now for this free webinar Wednesday, April 7 at 11 a.m. to noon EST (New York time) on how to protect the brand as counterfeiting and return fraud grows in fashion and apparel with rapid consumer adoption of ecommerce. Join senior executives from the business as they offer a roadmap. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Net-A-Porter, Mercedes-Benz, Farfetch, McLaren, Audi and brand protection webinar |  Luxury Daily’s live news: Net-A-Porter celebrates the joy of “ready-to-wear” fashion; Mercedes-Benz goes full throttle on electric vehicles; Farfetch, Zeekit create immersive virtual try-on experiences; McLaren, TUMI unveil luggage, travel capsule collection; Audi becomes official partner of 1 Hotels; Webinar: Brand Protection in a Post-COVID World. Entire
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| Retail Is China’s luxury future in vintage? |  There is no question that China has been a battleground for global fashion brands, and the ever-changing demands of Chinese fashion consumers have injected vitality. Entire
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