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Automotive

Lexus partners with Sky Arts, highlighting support for creativity

April 1, 2021

Sky Media will feature 15 five-second edited versions of a Lexus documentary on the Japanese concept of takumi. Image credit: Lexus

 

By Luxury Daily News Service

Toyota Corp.’s Lexus is partnering with arts channel Sky Arts to support a creative community while highlighting the automaker’s brand values.

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  1. Day’s wrap: Louis Vuitton, Tiffany & Co., Burberry, Starboard and Fairmont
  2. The logic of livestreaming in China is changing: What does it mean for luxury?
  3. Louis Vuitton, Tiffany & Co., Burberry, Starboard and Fairmont
  4. Tiffany & Co. further commits to music with latest partnership
  5. Brands cannot approach the metaverse like Web2
  6. Rolls-Royce showcases Dawn in carefree, cinematic campaign
  7. Cate Blanchett channels Hollywood elegance as newest Louis Vuitton ambassador
  8. Cities of luxury: New York - Luxury Memo special report
  9. Starboard, Ritz-Carlton Yacht Collection bring shopping to the sea
  10. Dior explores ancient textiles for summer menswear
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