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Is James Bond an inexhaustible branding partner?

October 20, 2015

Selfridges Instagram photo advertising Tom Ford apparel Selfridges Instagram photo advertising Tom Ford apparel

 

By Forrest Cardamenis

The impending release of “Spectre,” the 24th entry in the James Bond film franchise, has made a host of chosen brands eager to offer consumers a Bond moment of their own.

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  1. Chopard, Boss, Lancôme front AR experience from Snapchat
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  3. New film from Moncler marks return to Winter Olympics
  4. Hyatt names global lead for luxury brands
  5. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  6. RH opens Detroit showroom
  7. Sephora highlights the integral presence of Black beauty
  8. Dior’s ‘Lady Art’ project turns 10
  9. Luxury Unfiltered: How lack of brand storytelling destroys luxury brands
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