Marketing

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Perfume marketing based on nostalgia syncs best with consumer behavior

July 22, 2016

With new releases launched throughout the year, the fragrance market offers consumers an enormous selection, but there has been little change among the top perfumes.

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Eres outlines humorous poolside bathing suit hacks in social film

July 22, 2016

French swimwear label Eres is dishing out a dose of reality with help from model muse Caroline de Maigret.

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Google’s AMP meets mobile ads for faster brand experiences

July 22, 2016

With Google bringing Accelerated Mobile Pages to ads and landing pages for the first time, launching programmatic buying for native ads and signing a new global programmatic partnership with Time Warner, the company is carrying the torch for better mobile ad experiences.

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Tiffany harnesses power of celebrity to celebrate iconic designs

July 21, 2016

Jeweler Tiffany & Co. is gathering famous faces to portray the style and substance of the brand’s collections.

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Audi breaks down soccer statistics within MLS app

July 21, 2016

Audi of America is making it easier for fans of Major League Soccer to follow and track players’ statistics in real-time.

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Top 10 apparel and accessories efforts of H1

July 21, 2016

The fashion industry is facing disruption, with heritage brands trying to navigate an increasingly fragmented runway calendar.

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Gucci centers jewelry campaign on intimate exchanges

July 21, 2016

Italian fashion label Gucci is showcasing its fine and silver jewelry in a campaign that explores affectionate interactions.

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Fortnum & Mason pays homage to craft through in-store exhibition

July 21, 2016

London department store Fortnum & Mason is celebrating the passion of British artisans through an installation in its menswear department.

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Social beats television in impact on purchasing decisions: report

July 21, 2016

Seeing a positive post or product review on social media impacts the decision to buy for more than three times as many people compared to those seeing a television advertisement, according to a new report from Influence Central.

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Versace explores male modernity in latest cologne debut

July 20, 2016

Italian fashion label Versace is capturing the essence of the modern man, giving him the moniker “Dylan Blue.”

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