Fragrance and personal care

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Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools

July 27, 2016

LVMH’s Sephora is bookending its recent sales-driving initiatives with two new mobile-first platforms, which enable consumers to use a fill-in-the-blank model to discover their ideal beauty product and leverage a Tinder-like interface to purchase items featured in favorite looks.

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LVMH maintains optimism despite uncertainties for remainder of 2016

July 26, 2016

French luxury conglomerate LVMH has reported an organic revenue growth of 4 percent for the first half of 2016.

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Retailers must prioritize SEO, emails and guided selling to drive growth

July 26, 2016

Retailers can no longer rely on a bricks-and-mortar network to measure revenue growth as sales decline and foot traffic drops off. Instead, specialty retail brands must search for a new growth narrative.

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Harvey Nichols refines beauty department due to category innovation, excitement

July 26, 2016

British department store chain Harvey Nichols has introduced a modern grooming parlor at its Knightsbridge, London flagship to highlight the category’s must-haves.

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Estée Lauder hires from within as Tom Ford Beauty accelerates

July 22, 2016

Cosmetics conglomerate Estée Lauder Cos. has named Guillaume Jesel as Tom Ford Beauty’s global brand president.

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Perfume marketing based on nostalgia syncs best with consumer behavior

July 22, 2016

With new releases launched throughout the year, the fragrance market offers consumers an enormous selection, but there has been little change among the top perfumes.

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Versace explores male modernity in latest cologne debut

July 20, 2016

Italian fashion label Versace is capturing the essence of the modern man, giving him the moniker “Dylan Blue.”

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China’s luxury goods increase in price as affluent classes swell

July 20, 2016

China’s luxury consumer price index’s rate of increase is at a five-year high, according to a report from Hurun.

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Top 10 luxury beauty and personal care efforts of H1

July 20, 2016

Marketers in the luxury beauty and fragrance sector have turned to today’s technologies to capture the attention of consumers.

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La Mer pairs with Pinterest for summer skincare exclusives

July 20, 2016

Estée Lauder Cos.’ Crème de la Mer is digitally recreating the word-of-mouth phenomenon that made its products cult favorites through a co-branded campaign.

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