LVMH’s Sephora is bookending its recent sales-driving initiatives with two new mobile-first platforms, which enable consumers to use a fill-in-the-blank model to discover their ideal beauty product and leverage a Tinder-like interface to purchase items featured in favorite looks.
Fragrance and personal care
- No categories
French luxury conglomerate LVMH has reported an organic revenue growth of 4 percent for the first half of 2016.
Retailers can no longer rely on a bricks-and-mortar network to measure revenue growth as sales decline and foot traffic drops off. Instead, specialty retail brands must search for a new growth narrative.
British department store chain Harvey Nichols has introduced a modern grooming parlor at its Knightsbridge, London flagship to highlight the category’s must-haves.
Cosmetics conglomerate Estée Lauder Cos. has named Guillaume Jesel as Tom Ford Beauty’s global brand president.
With new releases launched throughout the year, the fragrance market offers consumers an enormous selection, but there has been little change among the top perfumes.
Italian fashion label Versace is capturing the essence of the modern man, giving him the moniker “Dylan Blue.”
China’s luxury consumer price index’s rate of increase is at a five-year high, according to a report from Hurun.
Marketers in the luxury beauty and fragrance sector have turned to today’s technologies to capture the attention of consumers.
Estée Lauder Cos.’ Crème de la Mer is digitally recreating the word-of-mouth phenomenon that made its products cult favorites through a co-branded campaign.