As pressure mounts amid faltering sales, brands took a variety of approaches to connect to consumers.
- No categories
Digital content was king, from mini documentaries to streamed book readings.
Today, despite the hefty price tags for goods and services often associated with the industry, luxury brands strive to be inclusive for all consumers, whether the medium be print, digital or through restoration works.
Whether it’s decoding secret messages, swapping careers or paying homage to one of literature’s most renowned scribes, the luxury sector excels at engaging and entertaining its target demographic.
Luxury sent its message to never give up loud and clear.
From the musical to the entomological, luxury was buzzing with new ideas.
The rapidly evolving marketing ecosystem has enhanced brands’ options to make a statement.
Luxury thrives on the allure of exclusivity, whether it is a custom DIY handbag or a getaway on a private island.
Brands prepared for the future by reaching out to younger generations.
Campaigns in the luxury space can be jovial or veer toward seriousness, allowing brands to be represented as multifaceted entities.