Private aviation firm Sentient Jet is continuing its relationship with racehorse Nyquist, a partnership that began at the Kentucky Derby earlier this year.
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Retailers have taken advantage of contemporary menswear’s popularity by aligning with the sports world’s most premier athletes.
Online concept store Sporty Henri and French footwear label Christian Louboutin have teamed to dress the Cuban national team for the upcoming Olympic Games in Brazil.
Audi of America is making it easier for fans of Major League Soccer to follow and track players’ statistics in real-time.
British automaker Bentley Motors is keeping affluent anglers in mind by accessorizing its Bentayga model specifically for fly fishing.
In the latest contactless payments development for the Rio Olympics, Visa has partnered with Swatch to introduce an NFC-enabled watch in Brazil, enabling consumers to pre-load funds into their associated bank accounts and make a purchase within seconds.
Swiss watchmaker Audemars Piguet is supporting Serena Williams as she vies for her seventh win at Wimbledon.
British automaker Bentley is heading to the green with a new collection of bespoke golf equipment.
British jeweler Boodles has signed on to be the title sponsor of the boutique lawn tennis tournament at Stoke Park in Buckinghamshire for another seven years.
The Luxury Marketing Council of Connecticut-Hudson Valley held its Second Annual Polo Family Day on Sunday, June 12 at the Greenwich Polo Club in Greenwich, CT.