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Porsche tees up with Paul Casey for cinematic campaign

October 13, 2020

Kering to divest part of its Puma stake to free up cash

October 5, 2020

Swiss watchmaker Arnold & Son taps celebrated British sprinter Sir Mo Farah as ambassador

October 1, 2020

More luxury fashion and beauty brands should dive into games. Here is why

September 15, 2020

Hublot becomes official timekeeper of world’s most-watched football league

September 9, 2020

Mercedes-Benz swings for COVID relief in U.S. Open sponsorship

August 28, 2020

Audi gives fans an all-access look at future MLS stars

August 19, 2020

Cheeky? Duchess of Cambridge says it is worth the wait – for the next Wimbledon Championships

June 30, 2020

Will luxury brands still sponsor sports events this year after the coronavirus pandemic?

May 15, 2020

Loewe taps US soccer star Megan Rapinoe’s edge for fall/winter 2020-21 campaign

February 26, 2020

LVMH’s Hennessy Cognac to break first commercial to mark NBA sponsorship

February 13, 2020

Louis Vuitton x NBA: Good play or a step out of bounds?

February 12, 2020

LVMH’s Hennessy Cognac signs deal to become official spirits partner of NBA

February 10, 2020

Why Big Monster holds the key to Chinese Gen Z sneaker fans

February 3, 2020

British watchmaker Bremont signs up for five-year timekeeper sponsorship of England Rugby

January 30, 2020

Hublot condoles death of brand ambassador Kobe Bryant

January 27, 2020

Louis Vuitton looks to score more sports fans in NBA alliance

January 24, 2020

Bentley Motors eyes skiers with Bomber Ski partnership

December 10, 2019

Land Rover breaks winter ad campaign targeting US skiers and snowboarders

December 9, 2019

Keeneland’s Christa Marrillia: Luxury Woman to Watch 2020

November 13, 2019

Mercedes-Benz adds AR activations to Atlanta stadium

October 8, 2019