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Sentient Jet teams with Nyquist for career-spanning sponsorship

July 29, 2016

Private aviation firm Sentient Jet is continuing its relationship with racehorse Nyquist, a partnership that began at the Kentucky Derby earlier this year.

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Retailers turn athletes into muses as $450M menswear market matures

July 28, 2016

Retailers have taken advantage of contemporary menswear’s popularity by aligning with the sports world’s most premier athletes.

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Christian Louboutin adds touch of glamour to Cuban olympians’ attire

July 22, 2016

Online concept store Sporty Henri and French footwear label Christian Louboutin have teamed to dress the Cuban national team for the upcoming Olympic Games in Brazil.

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Audi breaks down soccer statistics within MLS app

July 21, 2016

Audi of America is making it easier for fans of Major League Soccer to follow and track players’ statistics in real-time.

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Bentley reels in fly fishers with bespoke Bentayga

July 20, 2016

British automaker Bentley Motors is keeping affluent anglers in mind by accessorizing its Bentayga model specifically for fly fishing.

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How Visa continues to advance mobile payments at the Rio Olympics

July 11, 2016

In the latest contactless payments development for the Rio Olympics, Visa has partnered with Swatch to introduce an NFC-enabled watch in Brazil, enabling consumers to pre-load funds into their associated bank accounts and make a purchase within seconds.

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Audemars Piguet cheers Serena Williams’ quest for milestone win

July 7, 2016

Swiss watchmaker Audemars Piguet is supporting Serena Williams as she vies for her seventh win at Wimbledon.

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Bentley transitions from car to course via golf collection

June 28, 2016

British automaker Bentley is heading to the green with a new collection of bespoke golf equipment.

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Boodles renews sponsorship of countryside tennis tournament

June 14, 2016

British jeweler Boodles has signed on to be the title sponsor of the boutique lawn tennis tournament at Stoke Park in Buckinghamshire for another seven years.

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Second Annual Family Polo Day celebrated at Greenwich Polo Club

June 14, 2016

The Luxury Marketing Council of Connecticut-Hudson Valley held its Second Annual Polo Family Day on Sunday, June 12 at the Greenwich Polo Club in Greenwich, CT.

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