Research
Join our 2nd annual State of Luxury survey, receive exec summary

To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered again to create the second annual State of Luxury study. Please help us complete the survey and receive the executive summary and a free book.

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News briefs
Interactive elements, Chanel, Ulysse Nardin, Swarovski, Hermès, McLaren and Goyard – Live news

Luxury Daily’s live news from Aug. 17 – Tiffany, Sotheby’s wield interactive elements and see results; Chanel vacations among the jet-set in Capri; Ulysse Nardin eyes innovation with CEO hire; Nike Air Max 97 sneakers glimmer with 55K Swarovski crystals; Hermès targets millennials in latest fragrance launch; McLaren builds family relationships with Step2 collaboration; Goyard brings Old World charm to Rodeo Drive’s glamour.

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News briefs
Neiman Marcus, fashion merchandise, stocks and Alibaba – News brief

Today in luxury – Neiman’s pumps up marketing squad with eye on digital growth; From Supreme to Selfridges: The cult of fashion merchandise; Luxury trends, luxury stocks; Here’s why Alibaba’s stock is up more than 80pc this year.

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Columns
Stop treating retargeting and digital advertising like Tinder

It is commonly accepted that retargeting can be the most effective targeting strategy, which is why advertisers apply attention-grabbing techniques to ensure their high-value Web site visitors convert into customers.

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Apparel and accessories
Goyard brings Old World charm to Rodeo Drive’s glamour

French leather goods maker Goyard will open its first standalone boutique in Beverly Hills, CA on Aug. 18.

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Automotive
McLaren builds family relationships with Step2 collaboration

McLaren Automotive is introducing its signature orange-colored automobiles to a young audience by way of a toy manufacturer.

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Fragrance and personal care
Hermès targets millennials in latest fragrance launch

French apparel and accessories maker Hermès is putting a contemporary spin on its fragrance offerings with the release of a youthful scent.

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Apparel and accessories
Nike Air Max 97 sneakers glimmer with 55K Swarovski crystals

Precision-cut crystal maker Swarovski is expressing its textile innovations through a partnership with athletic wear brand Nike.

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Jewelry
Ulysse Nardin eyes innovation with CEO hire

Kering-owned Swiss watchmaker Ulysse Nardin has announced Patrick Pruniaux as its new CEO.

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Apparel and accessories
Chanel vacations among the jet-set in Capri

French atelier Chanel is spending its summer in Capri, Italy with the brand’s latest Gabrielle handbag in tow.

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Luxury Memo special reports
Sports and luxury – Luxury Memo special report

While luxury and sports might seem to be an odd couple, the relationship between the two, particularly the types of sports most favored by the upper crust of society, is deep and long-lived.

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Travel and hospitality
Tiffany, Sotheby’s wield interactive elements and see results

While many luxury marketers have chosen to sidestep the growing demand of digital, Tiffany & Co., Sotheby’s and XOJet are brands that have stayed on top by introducing interactive technology-focused efforts.

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Jewelry
89pc of millennial women prioritize authenticity in luxury goods

Despite portrayals of the millennial generation as anti-luxury, a new study finds that most women in this age group would prefer having fewer items that are of a higher quality.

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Strategy
Subscribe now: $12 for 12 weeks

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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Retail
Amazon delivers near-instant gratification in speedy service

Following its release of complimentary two-day, next-day and same-day delivery for Prime members, online retailer Amazon’s latest service makes fulfillment even faster, putting pressure on competitors.

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Strategy
Register now for the Women in Luxury conference, New York, Tuesday, Sept. 26

Join senior executives and decision-makers at Women in Luxury, a new conference hosted Tuesday, Sept. 26 in New York by Luxury Daily. The event will highlight the role of women and the opportunities and issues for them in the luxury business as it evolves from a more male-centric, bricks-and-mortar-led world to a digital-influenced market where women play a more active role from creative, craftsmanship and retail to strategy, marketing and sales. Speaker list, agenda and registration link in article.

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Media/publishing
Vogue provides insider access in 360-degree supermodel series

Condé Nast-owned Vogue magazine is leveraging virtual reality technology to give consumers an immersive tour of some of the fashion industry’s most coveted wardrobes.

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Travel and hospitality
Rosewood weaves together different lifestyles for latest campaign

Hospitality group Rosewood Hotels & Resorts is assuring guests of drastically different lifestyles that a “sense of place” can be found at its locations.

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More Stories

QUOTE OF THE DAY
Stop treating retargeting and digital advertising like Tinder
By

It is commonly accepted that retargeting can be the most effective targeting strategy, which is why advertisers apply attention-grabbing techniques to ensure their high-value Web site visitors convert into customers.

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3 takeaways from the Tiffany verdict against Costco in misuse of marks
By

The Tiffany-Costco case provides several useful takeaways for the luxury goods business in combating infringements, especially against large-scale infringers.

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Preventing fraud in mobile advertising
By

Mobile advertisers face various forms of fraud: impression, install and click fraud are all detrimental to performance metrics and a brand’s overall credibility.

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Inviting opinion pieces on luxury marketing, retail and media
By

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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