News briefs

Day’s wrap: Chaumet, Mercedes, Tiffany, Moschino and Woolworth Building

Luxury Daily’s live news from Sept. 22 – Chaumet video series dives into collection inspirations; Mercedes-Benz heavily innovates, integrates digital for Concept EQA; Tiffany names former Ralph Lauren exec chairman of its board; Moschino plays to millennial sentiment with My Little Pony capsule; The Woolworth Building’s penthouse hits market for $110M.

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The Woolworth Building’s penthouse hits market for $110M

The Woolworth Building’s penthouse has hit the market, making the private residence the most expensive home for sale in New York.

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News briefs
Day’s wrap: Chaumet, Mercedes, Tiffany, Moschino and Woolworth Building

Luxury Daily’s live news from Sept. 22 – Chaumet video series dives into collection inspirations; Mercedes-Benz heavily innovates, integrates digital for Concept EQA; Tiffany names former Ralph Lauren exec chairman of its board; Moschino plays to millennial sentiment with My Little Pony capsule; The Woolworth Building’s penthouse hits market for $110M.

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Strategy
4 days left to register for Women in Luxury conference, New York, Tuesday, Sept. 26

Join senior executives and decision-makers at Women in Luxury, a new conference hosted Tuesday, Sept. 26 in New York by Luxury Daily. The event will highlight the role of women and the opportunities and issues for them in a rapidly evolving luxury business. Speaker list, agenda and registration link in article.

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Apparel and accessories
Zegna extends Defining Moments conversation by animating enthusiasts’ stories

Italian fashion house Ermenegildo Zegna is turning to its customers and fans for inspiration in the latest iteration of its “Defining Moments” campaign.

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Apparel and accessories
Valentino captures spontaneous scenes in Tokyo-set content

Italian fashion label Valentino is exploring Tokyo with the help of locals through a series of candid scenes.

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Travel and hospitality
Le Collectionist funds support its worldwide growth

French luxury rental startup Le Collectionist has received significant funding to start a global takeover, possibly strong enough to combat Airbnb’s steps into the high-end.

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Marketing
Helen Brocklebank – Luxury Woman to Watch 2018

“In common with all British businesses, Brexit is the single biggest challenge.”

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Research
Join our 2nd annual State of Luxury survey, receive exec summary

To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered again to create the second annual State of Luxury study. Please help us complete the survey and receive the executive summary and a free book.

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News briefs
Jaguar, LVMH, Richemont, Palm Beach County, Swiss watch exports and Dior – Live news

Luxury Daily’s live news from Sept. 21 – Jaguar races with drones to exhibit the spaciousness of its vehicle; LVMH outlines LIFE 2020 objectives for environmental excellence; Richemont creates chief technology officer position; Palm Beach County reassures $7B tourism market post-Hurricane Irma; Swiss watch export value up 4.2pc from August 2016; Dior heads to Denver for US retrospective.

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News briefs
Auberge Resorts, Daimler, Loro Piana and Italian Vogue – News briefs

Today in luxury – Auberge Resorts: How a small, family company became a player in ultra-luxury hospitality; Daimler plans $1B investment in Alabama to build EQ electric utility vehicles; Meet the maker: Pier Luigi Loro Piana on building a business on a thread; At Italian Vogue, a new beginning.

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Columns
Experiences at luxury stores are universally dismal

The one thing that many brands have to differentiate themselves is their in-store experience.

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News briefs
Day’s wrap: Jaguar, LVMH, Richemont, Palm Beach County, Swiss watch exports and Dior

Luxury Daily’s live news from Sept. 21 – Jaguar races with drones to exhibit the spaciousness of its vehicle; LVMH outlines LIFE 2020 objectives for environmental excellence; Richemont creates chief technology officer position; Palm Beach County reassures $7B tourism market post-Hurricane Irma; Swiss watch export value up 4.2pc from August 2016; Dior heads to Denver for US retrospective.

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Apparel and accessories
Dior heads to Denver for US retrospective

French atelier Christian Dior will host its first United States major museum exhibition at the Denver Art Museum.

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Travel and hospitality
Palm Beach County reassures $7B tourism market post-Hurricane Irma

Palm Beach County was among the fastest regions in Florida to recover from the effects of Hurricane Irma.

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Jewelry
Swiss watch export value up 4.2pc from August 2016

Swiss timepiece exports continued to grow in August for the fourth consecutive month, according to The Federation of the Swiss Watch Industry’s monthly statistics.

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Marketing
Richemont creates chief technology officer position

Swiss luxury group Richemont is placing an emphasis on talent and technology with two new appointments to its senior executive committee.

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Events/causes
LVMH outlines LIFE 2020 objectives for environmental excellence

After the success of its already implemented environmental initiatives, French luxury goods group LVMH has set new goals for itself and the 70 brands under its umbrella.

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Luxury Memo special reports
Holiday marketing – Luxury Memo special report

The height of the holiday shopping season may still be months away, but it is in marketers’ best interests to get on consumers’ radars now.

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Automotive
Jaguar races with drones to exhibit the spaciousness of its vehicle

British automaker Jaguar is bringing video games to the real world in a new initiative that takes inspiration from trendy technology.

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More Stories

QUOTE OF THE DAY
Experiences at luxury stores are universally dismal
By

The one thing that many brands have to differentiate themselves is their in-store experience.

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Prioritize ecommerce photography over social media content
By

The explosion of branded content on social media is a well-known phenomenon. However, its influence in the context of a purchase-decision driver has been less debated and quantified.

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Prepping the Web site before your next online ad campaign
By

The worldwide luxury business spent $1.01 billion on digital advertising in 2016, an increase of 63 percent since 2013, per media services agency Zenith Media. Over the same period, spending on magazine ads dropped 8 percent to $2.6 billion, claimed Zenith.

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Inviting opinion pieces on luxury marketing, retail and media
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Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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