Luxury Daily

News briefs

Day’s wrap: LVMH, Snapchat, Nordstrom, Saks, Amazon and Threads

Luxury Daily’s live news from Aug. 17 – LVMH picks Dentsu as new primary North American media agency; Snapchat’s struggles continue with 3M lost users in Q2; Nordstrom’s Q2 better than expected thanks to strong digital sales; Saks Fifth Avenue debuts US fashion-themed window display; Amazon, Microsoft integrate voice assistants, share features across Alexa, Cortana; Messaging app luxury boutique Threads completes $20M funding round.

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Messaging app luxury boutique Threads completes $20m funding round

London-based startup Threads has raised $20 million for its luxury boutiques hosted entirely through messaging applications.

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Retail
Consumers prefer bricks-and-mortar for first-time purchases, online for repeat buys

When buying something for the first time, customers prefer to make purchases in-person over online by 20 percentage points.

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Media/publishing
Condé Nast Traveller merges US, UK titles for international appeal

Media group Condé Nast is merging the U.S. and U.K. versions of its Condé Nast Traveller magazine in a move aimed at reflecting the international nature of tourism and bolstering opportunities for advertisers.

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Automotive
Audi offers an escape in action-packed film

German automaker Audi is demonstrating how its vehicles can act as retreats from drivers’ hectic lives in a dramatic short.

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Research
Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders

The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription.

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Strategy
Subscribe now: $12 for 12 weeks

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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Classic Guides
The China Report: Innovation in Luxury

This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China’s luxury market.

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News briefs
Tiffany, Audi, MadaLuxe, JD, Sentient Jet and Porsche – Live news

Luxury Daily’s live news from Aug. 16 – Tiffany launches Paper Flowers in China via Tmall pop-up; Audi furthers football affiliations with Tottenham Hotspur; MadaLuxe opens second off-price boutique; JD.com’s revenues rise 31pc in Q2; Sentient Jet tees up sponsorship to build on nonprofit partnership; Porsche’s global farewell tour for 919 Hybrid makes stop in Bangkok.

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News briefs
Luxury straws, counterfeits, StarLux Airlines and Tesla – News briefs

Today in luxury – From the plastic straw void comes $300 luxury versions; Investigators seize fake luxury goods worth half a billion dollars; When first class feels low class, try this Taiwanese luxury airline; Is a $35K Tesla Model 3 envisioned by Musk profitable? UBS says no.

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News briefs
Day’s wrap: Tiffany, Audi, MadaLuxe, JD, Sentient Jet and Porsche

Luxury Daily’s live news from Aug. 16 – Tiffany launches Paper Flowers in China via Tmall pop-up; Audi furthers football affiliations with Tottenham Hotspur; MadaLuxe opens second off-price boutique; JD.com’s revenues rise 31pc in Q2; Sentient Jet tees up sponsorship to build on nonprofit partnership; Porsche’s global farewell tour for 919 Hybrid makes stop in Bangkok.

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Retail
JD.com’s revenues rise 31pc in Q2

Chinese ecommerce site JD.com is looking to further position itself as the go-to platform for high-end brands, seeking to attract more premium companies as partners.

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Travel and hospitality
Sentient Jet tees up sponsorship to build on nonprofit partnership

Private aviation firm Sentient Jet is giving back to veterans by sponsoring Homes For Our Troops’ Charity Golf Tournament.

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Retail
MadaLuxe opens second off-price boutique

Luxury distributor MadaLuxe Group is extending its retail presence in the United States with the debut of a second off-price store.

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Automotive
Audi furthers football affiliations with Tottenham Hotspur

German automaker Audi is aligning its brand with soccer team Tottenham Hotspur through a four-year position as the club’s official car partner.

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Jewelry
Tiffany launches Paper Flowers in China via Tmall pop-up

Jeweler Tiffany & Co. is debuting chief artistic officer Reed Krakoff’s first jewelry line exclusively on Tmall’s Luxury Pavilion.

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Luxury Memo special reports
Automation – Luxury Memo special report

As technology progresses, more of the actions that were normally performed by flesh and blood people are being taken over by machines. The luxury world in particular has taken advantage of the many types of automation to revolutionize everything from manufacturing to marketing.

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Automotive
Porsche’s global farewell tour for 919 Hybrid makes stop in Bangkok

German automaker Porsche took a victory lap in Bangkok, Thailand with an Evo version of its 919 Hybrid before the race car is retired next year.

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Retail
Voice assistant algorithms challenge consumers’ brand loyalty

As consumers increasingly use virtual voice assistants such as the Amazon Echo or Google Home for shopping, a new report indicates brand visibility and loyalty are at risk.

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Real estate
Real estate in 2018 is tale of 2 markets: Luxury Portfolio president

NEW YORK – Reflecting the evolution happening across sectors of the luxury business, high-end real estate is grappling with changes in consumer behavior and market disruptors.

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More Stories

QUOTE OF THE DAY
Inviting opinion pieces on luxury issues, marketing, retail and media
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Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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How artificial intelligence is changing digital marketing
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AI machines are great at sifting and sorting through incredible amounts of data for programmatic advertising. But will AI learn to create stories using human emotions in ads?

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Louis Vuitton or Hermès: Which brand wins in the battle for authenticity?
By

When a luxury brand is seen and available everywhere, its luxury value – its authenticity as true luxury – becomes diluted.

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What loyalty programs look like in a post-GDPR world
By

In light of the dust settling post-GDPR, now is as good time as any to reflect on what the new loyalty gold standard looks like.

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More Columns
The technology in the Audi A8 makes for a relaxing escape from an action-packed sceneDownstairs, one of the men comes across a henchman who is much larger than himself. After the man loses this fight, the gang member throws him out a window.He dramatically crashes onto a bar table outside and runs across the street to a parking lot when he sees his adversary looking for him. He hides behind a couple of Audi sedans, and then climbs into the backseat of an unlocked Audi A8.Since the car recognizes someone is inside, the dashboard lights up. The driver's seat moves forward and the back opens up for an in-car foot massage.As the man relaxes in front of a comforting fire on the in-car television screen, the fighting continues right outside the vehicle. The Audi A8 offers a foot massage in front of a virtual fire. Image credit: Audi

Audi offers an escape in action-packed film