Luxury Daily
Strategy
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We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.

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News briefs
Prada, Moschino, Sephora and Twitter

Luxury Daily’s live news: Prada returns to pre-pandemic sales levels; Prada recruits Jake Gyllenhaal as fragrance frontman; Aeffe takes full control of Moschino; Sephora shares progress on diversity, equality efforts; Twitter begins testing in-app shop feature.

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Marketing
How can luxury brands earn cultural credibility from China’s Gen Z?

As noted in the white paper “Culture, Culture, Culture,” co-released by Highsnobiety and the Boston Consulting Group, cultural credibility has democratized the luxury space and obliterated the idea of the “brand category.”

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News briefs
Day’s wrap: Prada, Moschino, Sephora and Twitter

Luxury Daily’s live news: Prada returns to pre-pandemic sales levels; Prada recruits Jake Gyllenhaal as fragrance frontman; Aeffe takes full control of Moschino; Sephora shares progress on diversity, equality efforts; Twitter begins testing in-app shop feature.

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Software and technology
Twitter begins testing in-app shop feature

Social media platform Twitter has launched a pilot of the Shop Module, a feature that will allow the company to explore how shoppable profiles can create pathways from product discovery to purchase.

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Fragrance and personal care
Prada recruits Jake Gyllenhaal as fragrance frontman

Italian fashion house Prada has announced Academy Award-nominated actor and producer Jake Gyllenhaal as the new face for its new, soon-to-be-revealed men’s fragrance.

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Fragrance and personal care
Sephora shares progress on diversity, equality efforts

LVMH-owned Sephora has provided an update on its diversity, equality and inclusion efforts as the brand aims to offer customers more Black-owned products.

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Apparel and accessories
Aeffe takes full control of Moschino

Italian fashion group Aeffe has acquired the remaining 30 percent stake in Italian fashion house Moschino, taking full ownership of the brand.

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Apparel and accessories
Prada returns to pre-pandemic sales levels

Italian fashion company Prada Group has surpassed its revenue levels from the first half of 2019, despite retail restrictions, with profitable growth driven by full-price sales.

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Fragrance and personal care
Gucci offers ‘flora’ escapism with Miley Cyrus campaign

Italian fashion label Gucci has enlisted singer and actor Miley Cyrus for a free-spirited fragrance campaign.

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Travel and hospitality
Asian affluents would opt for vaccine passports to travel safely

Pent-up demand for travel is so high among affluents that more than three-quarters are willing to carry vaccination certifications if it means returning to “normal” trips.

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Home furnishings
Webinar: Off the wall: Trends in color, paint and wallpaper

Register now for this free webinar Aug. 11 at 11 a.m. to noon ET (New York time) focused on the role that color, paint and wallpaper play in luxury homes as consumers spend more time multitasking from their residences and look anew at what is around them. Speakers include noted interior designer Julia Buckingham, Patrick O’Donnell, the global brand ambassador for leading paint and wallpaper brand Farrow & Ball and Amy Vroom, interior designer at The Residency Bureau. Join us!

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Strategy
Subscribe now: Full access to 90,000+ articles, reports, videos and images

We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.

Share on FacebookShare on LinkedInShare on Twitter
News briefs
Burberry, Moncler, Lamborghini, Tapestry and travel restrictions

Luxury Daily’s live news for July 28: Adam Driver becomes his own hero in Burberry fragrance push; Moncler shows sizable sales recovery in first half; Lamborghini unveils sports car-inspired yacht; Tapestry launches new foundation, expands CSR policy; UK to allow vaccinated US, EU tourists without quarantines.

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Columns
Inviting opinion pieces on luxury issues, marketing, retail and media

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Apparel and accessories
Who will win the luxury space race?

While billionaires Jeff Bezos, Sir Richard Branson and Elon Musk battle it out for the fastest and furthest space launches, there is no sign of a Jack Ma space project — or any from Pony Ma or Colin Huang, for that matter. Not yet, anyway.

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News briefs
Day’s wrap: Burberry, Moncler, Lamborghini, Tapestry and travel restrictions

Luxury Daily’s live news for July 28: Adam Driver becomes his own hero in Burberry fragrance push; Moncler shows sizable sales recovery in first half; Lamborghini unveils sports car-inspired yacht; Tapestry launches new foundation, expands CSR policy; UK to allow vaccinated US, EU tourists without quarantines.

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Travel and hospitality
UK to allow vaccinated US, EU tourists without quarantines

The United Kingdom is updating its COVID-19 travel policy, going so far as to waive mandated quarantine for fully vaccinated arrivals from the United States and Europe.

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QUOTE OF THE DAY
Inviting opinion pieces on luxury issues, marketing, retail and media
By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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How constructive feedback can empower marketers
By

For some of us, negative comments toward past work are etched into our minds and influence all of our work moving forward.

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Inviting opinion pieces on luxury issues, marketing, retail and media
By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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The return of experiential retailing
By

More than $2.5 trillion in savings was accrued over the pandemic. Moreover, the wealthiest 10 percent of Americans added more than $8 trillion to their net worth.

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More Columns