Luxury Daily
News briefs
Instagram Reels, Aston Martin, luxury in SE Asia and condo yachts

Luxury Daily’s live news for Aug. 6: Facebook’s Instagram introduces TikTok competitor Reels; Aston Martin partners with Bowmore for limited-edition whisky; French luxury brands draw growing online interest in SE Asia; New “condo yacht” makes mega-yacht lifestyle more accessible.

Share on FacebookShare on LinkedInShare on Twitter
Columns
Inviting opinion pieces on luxury issues, marketing, retail and media

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

Share on FacebookShare on LinkedInShare on Twitter
Retail
Luxury ecommerce spending patterns are different now. Is your online store ready to handle the changes?

Luxury is one of a handful of categories in which online sales were lower at the end of May than they were in mid-March.

Share on FacebookShare on LinkedInShare on Twitter
News briefs
Day’s wrap: Instagram Reels, Aston Martin, luxury in SE Asia and condo yachts

Luxury Daily’s live news for Aug. 6: Facebook’s Instagram introduces TikTok competitor Reels; Aston Martin partners with Bowmore for limited-edition whisky; French luxury brands draw growing online interest in SE Asia; New “condo yacht” makes mega-yacht lifestyle more accessible.

Share on FacebookShare on LinkedInShare on Twitter
Apparel and accessories
French luxury brands draw growing online interest in SE Asia: study

While luxury groups have seen their revenues fall drastically as a result of the coronavirus pandemic, a new study hints at a recovery in Southeast Asia.

Share on FacebookShare on LinkedInShare on Twitter
Travel and hospitality
New “condo yacht” makes mega-yacht lifestyle more accessible

Fractional ownership is coming to the world of mega-yachts, with a Miami-based company opening up reservations for condo suites aboard a 5-star luxury vessel.

Share on FacebookShare on LinkedInShare on Twitter
Food and beverage
Aston Martin partners with Bowmore for limited-edition whisky

British automaker Aston Martin and Bowmore Islay Single Malt Scotch Whisky are unveiling a unique collaboration.

Share on FacebookShare on LinkedInShare on Twitter
Marketing
Facebook’s Instagram introduces TikTok competitor Reels

Social media giant Facebook Inc. has launched its TikTok competitor, Instagram Reels, at a time when both platforms are facing increased scrutiny from the United States government.

Share on FacebookShare on LinkedInShare on Twitter
Retail
Digital innovations should be core to holiday marketing plans

Despite the major hit from the pandemic, this year’s holiday shopping season will not be that different from years past – digital will play a central role and bricks-and-mortar retail will likely be stagnant.

Share on FacebookShare on LinkedInShare on Twitter
Apparel and accessories
Marc Jacobs drops new children’s line for back-to-school

U.S. fashion label Marc Jacobs has debuted a new children’s version of The Marc Jacobs, creating a fresh revenue stream through new products at a time when retail is hurting.

Share on FacebookShare on LinkedInShare on Twitter
Retail
Will post-pandemic markdowns hurt luxury brands long-term?

When screenshots of offerings from the Belgian luxury brand Delvaux priced at 60 percent off — as seen on the French flash sales site Veepee — began circulating on Chinese fashion accounts in late-July, an avalanche of complaints flooded comment sections.

Share on FacebookShare on LinkedInShare on Twitter
Strategy
Subscribe now: Full access to 90,000+ articles, reports, videos and images

We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.

Share on FacebookShare on LinkedInShare on Twitter
News briefs
Capri Holdings, Chaumet, Hennessy, La Perla and luxury real estate

Luxury Daily’s live news: Capri Holdings revenues tumble more than 65pc as uncertainty continues; Chaumet balances refinement, whimsy in Bee My Love campaign; Hennessy celebrates cognac anniversary with special tastings; La Perla launches new collection with influencers’ help; Affluents expect to purchase new homes, with new motivations after COVID.

Share on FacebookShare on LinkedInShare on Twitter
Marketing
How to accelerate your business post-pandemic

It is unlikely there is a CEO in America unaffected by the COVID-19 pandemic and all are probably sick and tired of reading introductions like, “We’re all in this together,” or “In light of these trying times.” Yeah, everyone agrees.

Share on FacebookShare on LinkedInShare on Twitter
News briefs
Day’s wrap: Capri Holdings, Chaumet, Hennessy, La Perla and luxury real estate

Luxury Daily’s live news for Aug. 5: Capri Holdings revenues tumble more than 65pc as uncertainty continues; Chaumet balances refinement, whimsy in Bee My Love campaign; Hennessy celebrates cognac anniversary with special tastings; La Perla launches new collection with influencers’ help; Affluents expect to purchase new homes, with new motivations after COVID.

Share on FacebookShare on LinkedInShare on Twitter
Real estate
Affluents expect to purchase new homes, with new motivations after COVID

One in four people believe they are more likely to move in the next 12 months as a result of the coronavirus pandemic and continued fallout, according to a new survey from Knight Frank.

Share on FacebookShare on LinkedInShare on Twitter
Apparel and accessories
La Perla launches new collection with influencers’ help

Italian lingerie label La Perla is encouraging women to appreciate everyday luxuries with the launch of its first washable silk collection.

Share on FacebookShare on LinkedInShare on Twitter
Food and beverage
Hennessy celebrates cognac anniversary with special tastings

LVMH-owned cognac house Hennessy is celebrating the 150th anniversary of one its most enduring spirits with a unique tasting experience and exhibition.

Share on FacebookShare on LinkedInShare on Twitter
More Stories

QUOTE OF THE DAY
Inviting opinion pieces on luxury issues, marketing, retail and media
By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

Share on FacebookShare on LinkedInShare on Twitter
Luxury ecommerce spending patterns are different now. Is your online store ready to handle the changes?
By

Luxury is one of a handful of categories in which online sales were lower at the end of May than they were in mid-March.

Share on FacebookShare on LinkedInShare on Twitter
How to accelerate your business post-pandemic
By

It is unlikely there is a CEO in America unaffected by the COVID-19 pandemic and all are probably sick and tired of reading introductions like, “We’re all in this together,” or “In light of these trying times.” Yeah, everyone agrees.

Share on FacebookShare on LinkedInShare on Twitter
The new rules of driving aspiration for luxury brands
By

“What you say is not as important as the bookcase behind you,” is a tagline of a Twitter account titled Bookcase Credibility. Bookcase Credibility was launched in April 2020 and has since amassed more than 105,000 followers.

Share on FacebookShare on LinkedInShare on Twitter
More Columns