Luxury Daily

News briefs

Day’s wrap: Farfetch, Gucci, synthetic materials, Burberry and Balenciaga

Luxury Daily’s live news from April 20 – Farfetch unveils fashion tech accelerator Dream Assembly; Gucci celebrates connection and history in Vogue-produced photo series; How synthetic materials, AI will change luxury’s future; Burberry creates new chief commercial officer role; Balenciaga stays committed to bricks-and-mortar with new Miami flagship.

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Burberry creates new chief commercial officer role

British fashion label Burberry is looking to strengthen its global sales and marketing operations with the creation of a chief commercial officer position.

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Fragrance
It is luxury’s responsibility to speak for diversity in beauty: Coty exec

LISBON, Portugal – Personal care group Coty Inc. works with a variety of high-end brands to create fragrances that appeal to the modern world, hoping diversity will be universal in the near future.

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Media/publishing
Operating in China without full investment is impossible task, says Vogue China exec

LISBON, Portugal – China is an increasingly enticing target for many Western luxury brands, but they must understand that Chinese culture can change rapidly and be prepared to handle its variations.

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Apparel and accessories
Design is more than the product, it is about environment: Mulberry creative director

LISBON, Portugal – The theater of staging a product line in stores and the marketing surrounding it is just as important as creating the design of the object itself, according to British fashion label Mulberry’s creative director.

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Research
Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders

The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription.

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Strategy
Subscribe now: $12 for 12 weeks

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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News briefs
Gucci, LVMH, Estée Lauder, Rebag, Iguatemi and The RealReal – Live news

Luxury Daily’s live news from April 19 – Gucci aims to sustain momentum with futuristic facility; LVMH faces $10M suit over alleged broken employment promise; Estée Lauder taps Karlie Kloss as latest face; Rebag expands bricks-and-mortar presence with Madison Avenue opening; Customer service should go beyond consumption: Iguatemi CEO; Stella McCartney, The RealReal launch circular economy campaign.

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News briefs
Ferragamo, Marc Jacobs, Jimmy Choo and mindful mansions – News briefs

Today in luxury – Italy’s Ferragamo to set up executive committee, delay CEO choice: sources; John Targon’s fast exit complicates Marc Jacobs reboot; Jimmy Choo is plotting a makeup range; Luxury homes that promise to reduce stress—for $4M.

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Columns
Inviting opinion pieces on luxury issues, marketing, retail and media

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Columns
Chasing status: Keeping up with the changing definition of premium

You may not associate the rise of Uber, Airbnb and Amazon with premium living – at first. But actually, getting exactly what you want and when you want it at the tap of an application challenges an idea at the heart of traditional premium and luxury brands.

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News briefs
Day’s wrap: Gucci, LVMH, Estée Lauder, Rebag, Iguatemi and The RealReal

Luxury Daily’s live news from April 19 – Gucci aims to sustain momentum with futuristic facility; LVMH faces $10M suit over alleged broken employment promise; Estée Lauder taps Karlie Kloss as latest face; Rebag expands bricks-and-mortar presence with Madison Avenue opening; Customer service should go beyond consumption: Iguatemi CEO; Stella McCartney, The RealReal launch circular economy campaign.

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Apparel and accessories
Stella McCartney, The RealReal launch circular economy campaign

In honor of Earth Day, fashion label Stella McCartney and secondhand marketplace The RealReal are teaming up to promote more sustainable buying habits.

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Legal and privacy
LVMH faces $10M suit over alleged broken employment promise

Makeup artist Sammy Mourabit is bringing a $10 million lawsuit against conglomerate Moët Hennessy Louis Vuitton, with claims the company backed out of a contract deal.

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Apparel and accessories
Rebag expands bricks-and-mortar presence with Madison Avenue opening

Secondhand handbag platform Rebag is making a permanent move into physical retail as it seeks to give consumers a seamless omnichannel experience.

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Apparel and accessories
Gucci aims to sustain momentum with futuristic facility

Italian fashion label Gucci is responding to increased demand for its designs by opening a center of excellence for leather goods and shoes.

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Fragrance and personal care
Estée Lauder taps Karlie Kloss as latest face

Beauty label Estée Lauder has signed model Karlie Kloss as its newest spokesmodel, establishing a partnership that will span advertising campaigns, digital content and philanthropy.

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Luxury Memo special reports
Experiences in luxury – Luxury Memo special report

The sale of goods and services is ultimately the end goal for all brands. However, the high standard that comes with not only the products, but also the experiences of luxury creates a fundamental factor for consumers to connect emotionally when interacting with a brand.

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Retail
Customer service should go beyond consumption: Iguatemi CEO

LISBON, Portugal – Remaining relevant in today’s retail environment revolves around creating convenience and experiences for consumers, according to the CEO of Brazilian shopping center chain Iguatemi.

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Apparel and accessories
I will never do clothing, says Christian Louboutin

LISBON, Portugal – While speaking at the Condé Nast International Luxury Conference, footwear designer Christian Louboutin expressed his confidence that his epoynmous brand will not produce a clothing line in the future.

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QUOTE OF THE DAY
Inviting opinion pieces on luxury issues, marketing, retail and media
By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

Share on FacebookShare on LinkedInShare on Twitter
Chasing status: Keeping up with the changing definition of premium
By

You may not associate the rise of Uber, Airbnb and Amazon with premium living – at first. But actually, getting exactly what you want and when you want it at the tap of an application challenges an idea at the heart of traditional premium and luxury brands.

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Chanel lawsuit: When can another marketer use Chanel’s brand?
By

What makes this case notable is that many of the activities that Chanel complains about involve social media and other 21st-century means of promotion. The case could be a landmark in drawing the line between permissible and impermissible uses of a brand by third parties.

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Rolex wins, Tiffany loses? Contrasts in luxury
By

Tiffany, as a quintessentially American luxury brand, faces broader cultural headwinds as it seeks to export its brand of luxury onto the world stage.

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