Apparel and accessories
Alexander Wang’s latest collection is only available through texting

U.S. fashion label Alexander Wang is looking to two contrasting New York subcultures with its new interactive avant-garde campaign.

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Marketing
Mercedes ranks as the top engaging brand on social: Origami Logic

Fashion houses Dolce & Gabbana, Gucci, Louis Vuitton and Prada are leading the way as the top luxury brands in engagement on social media, but an automaker has them all beat, according to Origami Logic.

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News briefs
Bentley, Jimmy Choo, Guo Pei, Armani, Farfetch, Tiffany and Gucci – Live news

Luxury Daily’s live news from July 25 – Bentley takes to the waters for latest road innovation; Michael Kors buys Jimmy Choo in cash deal; Guo Pei’s couture designs celebrated at SCAD exhibit; Armani folds diffusion lines into 3 primary brands as sales decline; Farfetch adds 1stDibs’ CEO to board of directors; Tiffany scrawls handwritten “I love yous” on Instagram; Gucci goes retro-futuristic for fall/winter 2017.

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News briefs
Bally, Louis Vuitton, The RealReal and Tesla – News briefs

Today in luxury – CEO talks: Frédéric de Narp; Louis Vuitton can do it. You can’t; The RealReal’s CEO says the company’s goal is to IPO; No one seems to know when the hell their Tesla Model 3 will arrive.

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Columns
Youthquake: Off the scale

The next generation of customers is set to redefine luxury and change the way premium brands do business. 

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Apparel and accessories
Gucci goes retro-futuristic for fall/winter 2017

Italian fashion house Gucci’s fall/winter 2017 collection has arrived from outer space.

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Jewelry
Tiffany scrawls handwritten “I love yous” on Instagram

U.S. jeweler Tiffany & Co. is posting love notes on Instagram to start an interactive conversation with its community of followers.

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Retail
Farfetch adds 1stDibs’ CEO to board of directors

Online retailer Farfetch has announced that David Rosenblatt has joined its board of directors as a non-executive member.

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Apparel and accessories
Armani folds diffusion lines into 3 primary brands as sales decline

Italy’s Giorgio Armani saw sales decline by 5 percent in 2016, which has caused the group to reorganize its businesses to combat luxury’s current challenges.

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Apparel and accessories
Guo Pei’s couture designs celebrated at SCAD exhibit

Chinese couturière Guo Pei will be the subject of her first solo museum exhibition in the United States at the Savannah College of Art and Design (SCAD) in September.

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Apparel and accessories
Michael Kors buys Jimmy Choo in cash deal

U.S. fashion label Michael Kors has reached an agreement to acquire British footwear maker Jimmy Choo.

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Automotive
Bentley takes to the waters for latest road innovation

Bentley Motors is the latest automaker to align its brand with the yachting industry, as it partners with Princess Yachts for its newest convertible.

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Retail
Geopolitical upheaval, natural disaster among top retail risks for 2017: BDO

Geopolitical changes and turmoil represent a few of the top concerns for retailers in the United States, and luxury retailers will be especially affected by them due to their global nature.

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Strategy
Subscribe now: $12 for 12 weeks

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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Retail
Barneys collaborates with Alaïa for 35th anniversary collection

Department store chain Barneys New York is working with Tunisian fashion designer Azzedine Alaïa on a new capsule collection inspired by some Alaïa’s first designs to debut in the United States in the 1980s.

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Marketing
Brands are lacking visibility for their loyalty programs: L2

A new report from L2 shows that using the phrase loyalty within the subject line of an email campaign can have a dramatic lift on opens.

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Marketing
Top 10 luxury mobile moments of Q2 2017

Mobile has become a ubiquitous part of consumers’ lives and in the marketing departments of luxury brands around the world.

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Fragrance and personal care
La Mer appeals to sophisticated men for its skincare line

Estée Lauder Cos.’ Crème de la Mer is creating a series of content for the audience of Mr Porter to gain visibility for its men’s skincare line.

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QUOTE OF THE DAY
Youthquake: Off the scale
By

The next generation of customers is set to redefine luxury and change the way premium brands do business. 

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New kind of prestige: Ueber-brands
By

Old rules of prestige brand making – price, provenance, precious materials – are still present, but new ones have established themselves next to them, sometimes in defying opposition.

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What future for handmade craftsmanship in the Automation Age?
By

Once a safe haven away from heavy machinery, manual craftsmanship will nonetheless be affected by the incoming revolution – in new and sometimes surprising ways.

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Why ecommerce platforms are consolidating luxury and fashion brands
By

We see a consolidation amongst luxury and fashion players that lets platforms emerge at the expense of the traditionally siloed and brand-specific channels.

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