Retail

Increasing nationalism to drive more domestic M&A activity in 2017

Factors such as slowed growth and accessible capital that contributed to strong gains in merger and acquisition activity during 2016 are set to continue to propel increases in deals this year, according to a new report from A.T. Kearney.

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Columns
Inviting opinion pieces on luxury marketing, retail and media

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Legal and privacy
Avoiding legal issues when using a person’s image for commercial purposes

Earlier this year, a California woman sued Chipotle for $2.2 billion based on the burrito chain’s unauthorized use of her photograph in its promotional materials.

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Fragrance and personal care
Chloé fragrances turn 10 with Haley Bennett campaign appointment

French fashion house Chloé is celebrating a decade in the fragrance category with the introduction of a new ambassador.

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Media/publishing
Condé Nast Britain emphasizes native content in new hire, division

Magazine publisher Condé Nast Britain is putting stock into the future of branded content with a newly launched division.

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Jewelry
Omega to tout scientific appreciation at Starmus Festival

Swiss watchmaker Omega is helping the public appreciate science through a new partnership with The Starmus Festival.

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Fragrance and personal care
Estée Lauder expands flagship brand’s presence via Birchbox

U.S. beauty brand Estée Lauder is looking to introduce its brand to a younger generation of consumers by offering its skincare and cosmetics in sample sizes.

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Apparel and accessories
Karl Lagerfeld’s love of photography explored for fall 2017

Fashion designer Karl Lagerfeld is turning a beloved hobby into a capsule collection for his eponymous brand.

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Apparel and accessories
New dunhill spot combines video advertising with shoppable looks

British menswear and leather goods brand Alfred Dunhill is celebrating the city of its birth, London, with four short films chronicling the lives of four local men.

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Automotive
Lexus teams with Mark Ronson for music-making ad campaign

Japanese automaker Lexus is working with producer Mark Ronson for a music-themed video campaign promoting the brand’s new Lexus LC model.

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Marketing
Digital learning curve will sustain luxury’s boom in Middle East

Lagging luxury ecommerce in the Middle East has prevented the market from reaching its full potential, according to a new white paper by The Chalhoub Group.

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Media/publishing
Subscribe now: $12 for 12 weeks

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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Retail
Half of all retailers will implement AI tactics in next 3 years: BRP

With advances in artificial intelligence technology, 45 percent of retailers are planning on using AI to improve the shopping experience in the next three years, according to a new Boston Retail Partners report.

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Apparel and accessories
Ferragamo encapsulates founder’s creativity in 1920s-themed exhibit, shoe collection

Italian shoemaker Salvatore Ferragamo is celebrating 90 years since its founder’s return to Italy from the United States with a visual retelling of his journey.

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Apparel and accessories
Dior exudes female confidence in fall 2017 film

French fashion house Christian Dior is introducing consumers to its fall 2017 collection with assistance from la fille Américaine.

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Apparel and accessories
Prada pays homage to cinema with playful vignette

Italian fashion house Prada is blending whimsical themes with high-fashion class in its latest eyewear campaign.

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Automotive
Aston Martin sets sights on US market with Tom Brady-fronted effort

British automaker Aston Martin is showing off its athleticism with a long-term partnership featuring a new face for the brand.

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Blog
Top 5 brand moments from last week

Taking the bricks-and-mortar experience beyond the transactional, brands established immersive spaces designed to engage or energize.

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Marketing
Photos from Luxury Roundtable 2017: Engaging Gens X, Y & Z

On May 3, Luxury Daily held its 2nd annual Luxury Roundtable event with delegates touching on all aspects of generational marketing.

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QUOTE OF THE DAY
Inviting opinion pieces on luxury marketing, retail and media
By

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

Share on FacebookShare on LinkedInShare on Twitter
Avoiding legal issues when using a person’s image for commercial purposes
By

Earlier this year, a California woman sued Chipotle for $2.2 billion based on the burrito chain’s unauthorized use of her photograph in its promotional materials.

Share on FacebookShare on LinkedInShare on Twitter
Luxury loyalty programs for today’s social mobile consumers
By

According to research by Unity marketing, more than three-quarters of all luxury consumers are members of at least one loyalty program. So these programs clearly have a powerful appeal to affluent shoppers. Yet the vast majority of loyalty programs today are spend-and-get.

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Knockoffs: Creating an effective strategy on a tight budget, part 2: Prioritizing among the problems
By

There are at least three possible approaches to prioritizing: the emotional, the financial and the guided subjective ranking approach.

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