Luxury Daily

News briefs

Day’s wrap: Tiffany, Tesla, Balmain, Reebonz, #10YearChallenge and Luxury Institute

Luxury Daily’s live news from Jan. 18 – Lowered tourist spend dents Tiffany’s holiday sales; Tesla reduces workforce in bid for more affordable Model 3; Balmain seeks to modernize fashion with streaming, AR app; Reebonz plans to enhance circular luxury with blockchain; Luxury leverages #10YearChallenge for heritage display; Luxury personalities “living in the future”: Luxury Institute CEO.

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Balmain seeks to modernize fashion with streaming, AR app

French fashion house Balmain is making its brand more accessible and inclusive with the launch of a mobile application that will offer augmented reality experiences and live-streamed runway shows.

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Retail
Sharing economy helps rather than hurts luxury brands

NEW YORK – As consumers seek out alternatives to ownership, startups Armarium and Flont are creating a path for brands to introduce themselves to shoppers through rentals.

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Real estate
Real estate firms turning to digital, personal touches to compete for buyers

NEW YORK – As high-end real estate brokerages compete to attract prosperous sellers and buyers, many are looking for ways to personalize and enhance customer experiences through digital technologies.

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Research
New! Luxury Daily’s State of Luxury 2019 report: Prosperous year, but dark clouds

This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence.

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Strategy
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Stay abreast of the latest news, analysis, research and developments in the fast-evolving luxury business worldwide. Access more than 80,000 articles, reports, videos and images from Luxury Daily, the world’s leading luxury business publication. Check out the monthly and annual subscription plans and gain full access to must-have luxury intelligence.

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News briefs
Omnichannel retail, Mandarin Oriental, yacht app, LVMH, John Varvatos and Rolls-Royce – Live news

Luxury Daily’s live news from Jan. 17 – Consumers are channel-agnostic: Forrester; Mandarin Oriental hires sales director prior to residence launch; Yacht platform allows for digital booking, concierge; LVMH, Rihanna team up for luxury fashion line; John Varvatos raises money through its connection to music; Rolls-Royce heads to the slopes for the 2019 ski season.

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News briefs
Versace, Tesla, Longines and Valentino – News briefs

Today in luxury – Versace, 2 Chainz collaborate on chain reaction sneaker, RTW capsule; Elon Musk says Tesla is ending its customer referral program as it is costing too much; Longines and longevity; Valentino partners with undercover for streetwear-inspired FW19 collection.

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News briefs
Day’s wrap: omnichannel retail, Mandarin Oriental, yacht app, LVMH, John Varvatos and Rolls-Royce

Luxury Daily’s live news from Jan. 17 – Consumers are channel-agnostic: Forrester; Mandarin Oriental hires sales director prior to residence launch; Yacht platform allows for digital booking, concierge; LVMH, Rihanna team up for luxury fashion line; John Varvatos raises money through its connection to music; Rolls-Royce heads to the slopes for the 2019 ski season.

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Travel and hospitality
Rolls-Royce heads to the slopes for the 2019 ski season

British automaker Rolls-Royce is catering to ski-enthusiasts, a group that has significant crossover with its affluent audience.

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Nonprofits
John Varvatos raises money through its connection to music

U.S.-based fashion label John Varvatos is continuing to support a mission to provide nutritious meals for those living with severe illnesses by bringing back its benefit concert.

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Apparel and accessories
LVMH, Rihanna team up for luxury fashion line

Luxury goods maker LVMH is rumored to be in talks with music artist Rihanna to create a luxury fashion line.

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Travel and hospitality
Yacht platform allows for digital booking, concierge

A new platform is launching in the hopes to make yacht booking easier, finding a new niche in the digital age.

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Real estate
Mandarin Oriental hires sales director prior to residence launch

Hospitality brand Mandarin Oriental is hoping to see an influx of buyers at its residences in Honolulu, HI with a new hire.

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Luxury Memo special reports
Millennials – Luxury Memo special report

Armed with growing wealth, technological prowess and a penchant for responsible consumption, millennials have transformed the luxury market in recent years, changing how brands approach everything from marketing to in-store experiences.

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Marketing
Consumers are channel-agnostic: Forrester

NEW YORK – Marketers need to stop compartmentalizing store shoppers and online consumers and begin treating them as one and the same.

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Marketing
Future of marketing is not big data, it is big understanding: Facebook exec

NEW YORK – Facebook Inc. has seen a 257 percent increase in advertising from luxury brands on its platforms, as the affluent consumer becomes increasingly connected.

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Retail
Changing luxury consumer demographics impacting retail priorities

NEW YORK – With luxury becoming an even more heavily concentrated business, brands and retailers need to brace themselves for changing consumer demands and expectations.

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Retail
Build experiences, not pages: Google exec

NEW YORK – Mobile applications offer a premier opportunity for brands to home in on their top-tier audience, but marketers might be forgetting the reach of the open Web.

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Home furnishings
We look at our pieces like art: Lladró Americas CEO

NEW YORK – Luxury brands should be receptive to expanding beyond their original product offerings to grow in new markets and attract younger affluents.

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QUOTE OF THE DAY

“Relevance is critical in the age of prolific content.”

Karin Tracy, head of industry for beauty, fashion and luxury retail for Facebook, Instagram and Messenger, in  Future of marketing is not big data, it is big understanding: Facebook exec
Inviting opinion pieces on luxury issues, marketing, retail and media
By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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How Richemont is plotting Yoox Net-A-Porter’s expansion with Alibaba
By

While 2018 saw several luxury conglomerates consolidating their empires through brand acquisitions, others such as Yoox Net-A-Porter looked to strategic partnerships.

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Tips for boosting the brand’s content marketing strategy
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It is not just about content creation. Using data is just as important in boosting your content marketing strategies.

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Indian luxury outlook 2019: Ostentation continues amid political uncertainty
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Eleven trends worth monitoring as luxury marketers try to make headway in the world’s largest democracy.

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