South Korea is one of the most important fashion markets in Asia, but luxury brands need to understand the culture to capture consumers’ attention.
Italian fashion brand Tod’s is leaning into the carefree and breezy aesthetic of its homeland in a new advertising campaign.
Luxury Daily’s live news from Aug. 20 – Chanel breaks gender barriers with new makeup line; Kering promotes new Girard-Perregaux CEO; Farfetch files an IPO for class A ordinary shares; Mulberry accrues damage from House of Fraser collapse; Group of luxury hotels from Anbang to be sold; Audi dispels AI apprehensions in futuristic film.
Today in luxury – Karl Lagerfeld unveils Kaia Gerber capsule; Gucci’s Paramount Pictures tee is one for the movie buffs; Burberry looks to the archives for its #BurberryHeritage project; Tesla bull has “dream” Tim Cook will help Elon Musk run company.
Luxury Daily’s live news from Aug. 20 – Chanel breaks gender barriers with new makeup line; Kering promotes new Girard-Perregaux CEO; Farfetch files an IPO for class A ordinary shares; Mulberry accrues damage from House of Fraser collapse; Group of luxury hotels from Anbang to be sold; Audi dispels AI apprehensions in futuristic film.
After two years, holding company Anbang Insurance is reportedly looking to offload high-end travel brands.
Luxury accessories manufacturer Mulberry has reported that department store House of Fraser’s collapse into administration could cause an impact of 3 million pounds, or $3.8 million at current exchange.
Online luxury platform Farfetch is likely to go public, as it files a registration statement on Form F-1 with the U.S. Securities and Exchange Commission.
Luxury goods group Kering has appointed a new CEO for Girard-Perregaux to better accommodate the changing consumer behaviors in the watch industry.
French fashion label Chanel is taking its makeup line to new areas with a collection for men in South Korea to capitalize on the growing trend.
German automaker Audi is showing off the automated capabilities of its cars in a short film stylized as a science fiction movie trailer.
As mall operators contend with vacancies and falling foot traffic, a new report finds that the simultaneous rise of remote work and non-traditional offices could usher in new opportunities for shopping centers.
Chinese department store chain Lane Crawford is helping consumers elevate their well-being through a campaign that invites them to learn and play.
Register now for the Luxury Marketing Forum New York on Wednesday, Sept. 26. Top luxury marketing and retail experts will share strategy, analysis, best practice, legal tips and research to tackle unprecedented change in marketing outreach. Attendees will receive a free copy of Luxury Daily’s Luxury Marketing Best Practice Handbook. Limited seating.
LVMH-owned Champagne house Veuve Clicquot is delving into the history of one of its most influential leaders in an extensive audio narrative.
Affluents looking to invest in luxury real estate are seeking more immersive, community-oriented experiences.
Luxury brands continue to seek out younger affluents with more interactive and social media-forward campaigns.
As technology progresses, more of the actions that were normally performed by flesh and blood people are being taken over by machines. The luxury world in particular has taken advantage of the many types of automation to revolutionize everything from manufacturing to marketing.
The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription.
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“Luxury is indelibly about emotion over product.”
Chris Ramey, president of Affluent Insights, in Tiffany pushes personalization to add extra meaning to pieces
Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
AI machines are great at sifting and sorting through incredible amounts of data for programmatic advertising. But will AI learn to create stories using human emotions in ads?
When a luxury brand is seen and available everywhere, its luxury value – its authenticity as true luxury – becomes diluted.
In light of the dust settling post-GDPR, now is as good time as any to reflect on what the new loyalty gold standard looks like.
Tod’s celebrates casual elegance of Italian culture in ad campaign Mulberry accrues damage from House of Fraser collapse Mulberry spotlights magnetic muses in portrait series Loewe unveils box set of redesigned literary classics Tapestry’s Kate Spade acquisition boosts 2018 salesMore 
Christie’s, Modern Luxury stage luxury products in vivant vignettes Louis Vuitton fetes photography festival via travel guide Sentient Jet works with Sotheby’s to provide offerings to Hamptons-goers Audio marketing – Luxury Memo special report Christie’s sees 5pc growth in sell-through rates in H1 2018More 
Land Rover leads the charge by sponsoring conservation-themed arts project Audi dispels AI apprehensions in futuristic film Audi offers an escape in action-packed film Audi furthers football affiliations with Tottenham Hotspur Porsche’s global farewell tour for 919 Hybrid makes stop in BangkokMore 
Valmont North America CEO shares Swiss beauty brand’s plans Healthfulness, indulgence win today’s consumer Design’s role in luxury: Luxury Memo special report Moschino plays to millennial sentiment with My Little Pony capsule Software and technology – Luxury Memo special reportMore 
Ferragamo joins with Polimoda for Master’s in Shoe Design program LVMH bridges academia, professional world via digital program Rolls-Royce grows apprenticeship program for 2018 Kering, London College of Fashion launch open-access sustainability course The RealReal facilitates innovation, research via gemology programMore Chanel breaks gender barriers with new makeup line DFS dishes on day-to-night beauty in cosmetic campaign La Mer takes daring approach for mask marketing Estée Lauder breaks rules of traditional fragrance marketing with love L’Oréal’s new partnership brings AR makeup testing to broad audienceMore 
Turkey’s depreciated currency gives luxury spending a boost Trump’s planned rollback on auto emissions regulations has environmental consequences Protectionist policies top concern of US fashion execs Stalled Brexit negotiations could lead to no deal by March deadline High-profile Brexit resignations put Theresa May’s government in turmoilMore Kering promotes new Girard-Perregaux CEO Tiffany pushes personalization to add extra meaning to pieces Tiffany launches Paper Flowers in China via Tmall pop-up Lagos debuts new father-daughter-designed jewelry collection Tiffany to begin renovation of iconic New York flagship storeMore 
U.S. marketing trade groups oppose Census question What loyalty programs look like in a post-GDPR world International order in jeopardy as nationalist growl turns to roar China’s Yanxuan, in challenge to luxury brands, implies quality is not expensive California’s new data law rivals GDPR for toughnessMore 
Special invitation to join State of Luxury 2019 survey – respondents receive exec summary Register now: Luxury Marketing Forum New York Sept. 26 Register now: Luxury Marketing Forum New York Sept. 26 Veuve Clicquot podcast details life of early modern businesswoman Amazon, Microsoft integrate voice assistants, share features across Alexa, CortanaMore 
Sentient Jet tees up sponsorship to build on nonprofit partnership Nordstrom hosts back-to-school benefit for students in need Luxury labels showcase inclusivity, support during Pride Month Swarovski commissions crystal patches for a cause Humans of Fashion Foundation aims for safer fashion industry via connectionMore Ultra-luxury developments offer residents sense of community: JK Equities Real estate in 2018 is tale of 2 markets: Luxury Portfolio president Douglas Elliman acquires townhouse-specialist brokerage Luxury home prices up, but slowing: Redfin Luxury housing prices keep soaring: reportMore South Korea next leading luxury fashion marketplace: Fashionbi Special invitation to join State of Luxury 2019 survey – respondents receive exec summary Farfetch files an IPO for class A ordinary shares Is co-working the answer to retail real estate’s challenges? Lane Crawford offers guide to living well in multichannel campaignMore 
Audi furthers football affiliations with Tottenham Hotspur Audi extends partnership with Major League Soccer Hansgrohe helps pro cyclists get wet in new campaign Luxury embraces football fever with World Cup efforts Lexus tees up golf experiences for U.S. Open ChampionshipMore 
Shiseido leverages technology to secure beauty sector’s future Getting luxury travel retail right Consumer-centric advertising models seen as solution to commercial aversion FCC votes in favor of unprecedented broadband privacy rules Gilt exec says mobile marketing must consider audience and experienceMore 
Caribbean tourism attempts to woo travelers back 1 year after Hurricane Maria Group of luxury hotels from Anbang to be sold Sentient Jet tees up sponsorship to build on nonprofit partnership Taj honors service members during anniversary celebrations Four Seasons appoints Cornelia Samara new general manager of Surf Club hotelMore 
