LVMH-owned beauty retailer Sephora is highlighting some of its advanced retail innovations on a small scale with the opening of its smallest, but most feature-rich, storefront.

French jeweler Van Cleef & Arpels is hiding secrets and inviting consumers to uncover them in its latest high-jewelry collection and accompanying campaign.

Luxury brands asked consumers to embrace the unexpected, whether pranking them on a city street or putting them up in a hotel in an unlikely location.

The rise of the digital age has presented opportunities and challenges for luxury as it seeks to redefine what its industry means in an era when consumers can order anything on Amazon and desire constant and immediate gratification.

Today in luxury – NetJets offers flights from the Hamptons to summer camps for family visits; Lexus plays sidekick in latest Marvel film; Louis Vuitton launches Chinese ecommerce site; Furla incorporates architectural details for fall/winter 2017 campaign; Rolls-Royce embraces consumers’ lifestyle for Mediterranean holiday; Hermès’ positive H1 2017 momentum driven by Mainland China; Fortnum & Mason to host John Bellany retrospective.

Today in luxury – The paradise maker: Meet luxury resort designer Bill Bensley; Louis Vuitton looking to take My Other Bag case to Supreme Court; Forget $10K watches, there’s money in $2K handbags; What should Burberry do next?

British retailer Fortnum & Mason is turning parts of its famed Piccadilly department store into an art gallery.

French leather goods house Hermès saw solid sales growth of 10 percent at constant exchange rates during the first six months of 2017.

British automaker Rolls-Royce Motor Cars is spending the summer among the most discerning luxury patrons as they holiday in destinations dotting the Mediterranean coastline.

Accessories maker Furla is capturing the essence of Italian lifestyle in an effort that mergers art, modernity and architecture.

French fashion house Louis Vuitton is making it easier for Chinese shoppers to purchase its wares at home with the launch of a China-dedicated ecommerce site.

Toyota Corp.’s Lexus is putting a spotlight on the balance between human and machine in a new campaign that takes the brand to the big screen.

With many affluents sending their children off to summer camp, private aviator NetJets will be tapping into the desire for parents to visit by operating day-trip flights from the Hamptons to 25 different campgrounds along the East Coast.

Four Seasons Hotels & Resorts, French fashion house Chanel and beauty marketer Estée Lauder secure the top brand spots in their respective fields in regards to relevancy among Chinese consumers, according to RTG.

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The rise of the digital age has presented opportunities and challenges for luxury, as it seeks to redefine what its industry means in an era when consumers can order anything on Amazon and desire constant and immediate gratification.

China’s largest mobile payment providers, Alipay and WeChat Pay, are now connected to North American retailers thanks to the launch of a new platform.

New York’s Museum of Modern Art is making its return to fashion this fall with a special exhibit that discovers how apparel represents much more than style.