Luxury Daily

News briefs

Day’s wrap: Forrester’s 2020 marketing trends, Twitter, Ssense and LVMH

Luxury Daily’s live news from Dec. 6 – Forrester Research: 2020 marketing trends; Someone’s upset with Twitter’s billionaire CEO moving to Africa. So he wrote a letter; Ssense enters luxury dogwear market with eye on millennials; LVMH highlights commitment to differently abled employees and customers.

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Major brands share outlook for 2020 – join us at Luxury FirstLook Jan. 15

The luxury business is in for tremendous upheaval in 2020. Register now for Luxury Daily’s 8th annual Luxury FirstLook 2020 conference in New York Jan. 15. Speakers include senior execs from Kering, David Yurman, Pernod-Ricard, Boston Consulting Group, Forrester Research, UBS, Meredith Luxury, Blade, Mitchells Stores, Crown & Caliber, McCann Truth Central, Dentsu Luxe, Publicis Sapient, Shullman Research Center, Digital Luxury Group and Resonance.

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Retail
These common pricing mistakes destroy luxury brands

Many luxury brands are not profitable enough because they make pricing mistakes. But what is even worse is when their incorrect pricing erodes hard-won luxury positioning with customers.

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Luxury Daily Awards
Inviting nominations for the 2019 Luxury Daily Awards

Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Digital Marketer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year, Luxury Researcher of the Year and Luxury Personality of the Year.

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Research
Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders

This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily.

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Strategy
Subscribe now: Full access to 80,000+ articles, reports, videos and images

We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.

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News briefs
Condé Nast’s Vogue, Phillips, Luxury FirstLook 2020, Rent the Runway and Tiffany – Live news

Luxury Daily’s live news from Dec. 5 – Condé Nast adopts editorial values statement for all Vogue editions; Phillips to auction Turkish jeweler’s bespoke work to support One Drop charity; Major brands share outlook for 2020 – join us at Luxury FirstLook Jan. 15; Rent the Runway partners with Marriott’s W chain for customized travel wardrobe service; Tiffany launches new men’s holiday pop-up store as Manhattan flagship readies for renovation.

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News briefs
Moncler, Gucci, Aquazzura and hotel planes – News briefs

Today in luxury – Kering holds exploratory talks on deal for Moncler; Gucci partners with Snap on AR-friendly glasses; Aquazzura extends colorful vision to jewelry; The luxe way to fly? Book a hotel with its own plane.

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Columns
6 tips to help you succeed this holiday season

The late Thanksgiving holiday can put retailers at disadvantage. But that is not all. Consumers are continuing to evolve in how they shop and discover products.

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Food and beverage
Pernod Ricard’s Kate Zaman: Luxury Woman to Watch 2020

Meet Kate Zaman, director for new business development at Pernod Ricard USA. She is on Luxury Daily’s prestigious Luxury Women to Watch 2020 honor roll.

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News briefs
Day’s wrap: Condé Nast’s Vogue, Phillips, Luxury FirstLook 2020, Rent the Runway and Tiffany

Luxury Daily’s live news from Dec. 5 – Condé Nast adopts editorial values statement for all Vogue editions; Phillips to auction Turkish jeweler’s bespoke work to support One Drop charity; Major brands share outlook for 2020 – join us at Luxury FirstLook Jan. 15; Rent the Runway partners with Marriott’s W chain for customized travel wardrobe service; Tiffany launches new men’s holiday pop-up store as Manhattan flagship readies for renovation.

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Strategy
Major brands share outlook for 2020 – join us at Luxury FirstLook Jan. 15

The luxury business is in for tremendous upheaval in 2020. Register now for Luxury Daily’s 8th annual Luxury FirstLook 2020 conference in New York Jan. 15. Speakers include senior execs from L’Oreal, Kering, David Yurman, Pernod-Ricard, Boston Consulting Group, Forrester Research, UBS, Meredith Luxury, Blade, Mitchells Stores, Crown & Caliber, McCann Truth Central, Dentsu Luxe, Publicis Sapient, Shullman Research Center, Digital Luxury Group and Resonance.

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Media and publishing
Condé Nast adopts editorial values statement for all Vogue editions

Condé Nast said Vogue’s audiences expect it to be socially responsible, to represent people from all backgrounds, and to have a strong voice on current affairs and global issues.

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Jewelry
Phillips to auction Turkish jeweler’s bespoke work to support One Drop charity

Auction house Phillips will offer an exclusive jewelry lot designed by jeweler Sevan Bıçakçı, to benefit the One Drop Foundation, a charity created by Cirque du Soleil founder Guy Laliberté.

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Jewelry
Tiffany launches new men’s holiday pop-up store as Manhattan flagship readies for renovation

The pop-up serves as an experiential preview into what Tiffany’s home for the next couple of years will look like as the flagship store next door undergoes renovation.

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Apparel and accessories
Luxury activewear shows no signs of a cooldown

High-fashion houses are kicking their sportswear collaborations into high gear as casualization continues to grow its hold on the apparel market.

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Travel and hospitality
InterContinental crowdsources local insights to take travel beyond tourism hotspots

Hospitality brand InterContinental Hotels and Resorts is looking to help its guests go outside of the typical tourist destinations by asking locals to weigh in on quintessential must-have experiences in their hometowns.

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Strategy
Register Now: Luxury FirstLook 2020 New York Jan. 15

Register now for the 8th annual Luxury FirstLook 2020 conference Jan. 15 in New York focused on the outlook for the year ahead. Find out from the smartest minds how the race is on for luxury products and services to match needs and values as a sine qua non of doing business. Seating limited to 100 – won’t you join us?

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Apparel and accessories
Furla sponsored content campaign turns lens towards role models

Italian accessories label Furla is working with women’s media brand Freeda to capture the stories of inspirational women.

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QUOTE OF THE DAY
6 tips to help you succeed this holiday season
By

The late Thanksgiving holiday can put retailers at disadvantage. But that is not all. Consumers are continuing to evolve in how they shop and discover products.

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Why luxury brands need to get personal with today’s digital natives
By

If the goal is long-term loyalty, how should luxury brands create end-to-end personalization throughout the customer journey in the online retail space?

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What existing hotel sales and marketing materials are lacking to attract luxury weddings and events
By

I first began writing an article that was supposed to be titled “The Top New U.S. Hotels For Your Destination Wedding.” I thought it would be easy to find newly opened U.S. hotels to recommend for luxury weddings.

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Inviting opinion pieces on luxury issues, marketing, retail and media
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Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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