Luxury Daily’s live news from Aug. 17 – LVMH picks Dentsu as new primary North American media agency; Snapchat’s struggles continue with 3M lost users in Q2; Nordstrom’s Q2 better than expected thanks to strong digital sales; Saks Fifth Avenue debuts US fashion-themed window display; Amazon, Microsoft integrate voice assistants, share features across Alexa, Cortana; Messaging app luxury boutique Threads completes $20M funding round.
London-based startup Threads has raised $20 million for its luxury boutiques hosted entirely through messaging applications.
When buying something for the first time, customers prefer to make purchases in-person over online by 20 percentage points.
Media group Condé Nast is merging the U.S. and U.K. versions of its Condé Nast Traveller magazine in a move aimed at reflecting the international nature of tourism and bolstering opportunities for advertisers.
German automaker Audi is demonstrating how its vehicles can act as retreats from drivers’ hectic lives in a dramatic short.
The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription.
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This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China’s luxury market.
Luxury Daily’s live news from Aug. 16 – Tiffany launches Paper Flowers in China via Tmall pop-up; Audi furthers football affiliations with Tottenham Hotspur; MadaLuxe opens second off-price boutique; JD.com’s revenues rise 31pc in Q2; Sentient Jet tees up sponsorship to build on nonprofit partnership; Porsche’s global farewell tour for 919 Hybrid makes stop in Bangkok.
Today in luxury – From the plastic straw void comes $300 luxury versions; Investigators seize fake luxury goods worth half a billion dollars; When first class feels low class, try this Taiwanese luxury airline; Is a $35K Tesla Model 3 envisioned by Musk profitable? UBS says no.
Luxury Daily’s live news from Aug. 16 – Tiffany launches Paper Flowers in China via Tmall pop-up; Audi furthers football affiliations with Tottenham Hotspur; MadaLuxe opens second off-price boutique; JD.com’s revenues rise 31pc in Q2; Sentient Jet tees up sponsorship to build on nonprofit partnership; Porsche’s global farewell tour for 919 Hybrid makes stop in Bangkok.
Chinese ecommerce site JD.com is looking to further position itself as the go-to platform for high-end brands, seeking to attract more premium companies as partners.
Private aviation firm Sentient Jet is giving back to veterans by sponsoring Homes For Our Troops’ Charity Golf Tournament.
Luxury distributor MadaLuxe Group is extending its retail presence in the United States with the debut of a second off-price store.
German automaker Audi is aligning its brand with soccer team Tottenham Hotspur through a four-year position as the club’s official car partner.
Jeweler Tiffany & Co. is debuting chief artistic officer Reed Krakoff’s first jewelry line exclusively on Tmall’s Luxury Pavilion.
As technology progresses, more of the actions that were normally performed by flesh and blood people are being taken over by machines. The luxury world in particular has taken advantage of the many types of automation to revolutionize everything from manufacturing to marketing.
German automaker Porsche took a victory lap in Bangkok, Thailand with an Evo version of its 919 Hybrid before the race car is retired next year.
As consumers increasingly use virtual voice assistants such as the Amazon Echo or Google Home for shopping, a new report indicates brand visibility and loyalty are at risk.
NEW YORK – Reflecting the evolution happening across sectors of the luxury business, high-end real estate is grappling with changes in consumer behavior and market disruptors.
“Luxury is indelibly about emotion over product.”
Chris Ramey, president of Affluent Insights, in Tiffany pushes personalization to add extra meaning to pieces
Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
AI machines are great at sifting and sorting through incredible amounts of data for programmatic advertising. But will AI learn to create stories using human emotions in ads?
When a luxury brand is seen and available everywhere, its luxury value – its authenticity as true luxury – becomes diluted.
In light of the dust settling post-GDPR, now is as good time as any to reflect on what the new loyalty gold standard looks like.
Mulberry spotlights magnetic muses in portrait series Loewe unveils box set of redesigned literary classics Tapestry’s Kate Spade acquisition boosts 2018 sales How luxury brands can engage Chinese consumers for Qixi Prada and Pirelli partner to sponsor yacht racing team Luna Rossa ChallengeMore 
Christie’s, Modern Luxury stage luxury products in vivant vignettes Louis Vuitton fetes photography festival via travel guide Sentient Jet works with Sotheby’s to provide offerings to Hamptons-goers Audio marketing – Luxury Memo special report Christie’s sees 5pc growth in sell-through rates in H1 2018More Audi offers an escape in action-packed film Audi furthers football affiliations with Tottenham Hotspur Porsche’s global farewell tour for 919 Hybrid makes stop in Bangkok Lexus lets sports car speak for itself in orchestral film Mercedes-Benz ranks first for dealer satisfaction, financing options: J.D. PowerMore 
Valmont North America CEO shares Swiss beauty brand’s plans Healthfulness, indulgence win today’s consumer Design’s role in luxury: Luxury Memo special report Moschino plays to millennial sentiment with My Little Pony capsule Software and technology – Luxury Memo special reportMore 
Ferragamo joins with Polimoda for Master’s in Shoe Design program LVMH bridges academia, professional world via digital program Rolls-Royce grows apprenticeship program for 2018 Kering, London College of Fashion launch open-access sustainability course The RealReal facilitates innovation, research via gemology programMore 
DFS dishes on day-to-night beauty in cosmetic campaign La Mer takes daring approach for mask marketing Estée Lauder breaks rules of traditional fragrance marketing with love L’Oréal’s new partnership brings AR makeup testing to broad audience John Varvatos, Nick Jonas further collaboration with new scentMore 
Turkey’s depreciated currency gives luxury spending a boost Trump’s planned rollback on auto emissions regulations has environmental consequences Protectionist policies top concern of US fashion execs Stalled Brexit negotiations could lead to no deal by March deadline High-profile Brexit resignations put Theresa May’s government in turmoilMore 
Tiffany pushes personalization to add extra meaning to pieces Tiffany launches Paper Flowers in China via Tmall pop-up Lagos debuts new father-daughter-designed jewelry collection Tiffany to begin renovation of iconic New York flagship store Bucherer expands US footprint with Baron & LeedsMore 
U.S. marketing trade groups oppose Census question What loyalty programs look like in a post-GDPR world International order in jeopardy as nationalist growl turns to roar China’s Yanxuan, in challenge to luxury brands, implies quality is not expensive California’s new data law rivals GDPR for toughnessMore 
Amazon, Microsoft integrate voice assistants, share features across Alexa, Cortana LVMH picks Dentsu as new primary North American media agency Snapchat’s struggles continue with 3M lost users in Q2 Announcing: Luxury Marketing Forum New York Sept. 26 Announcing: Luxury Marketing Forum New York Sept. 26More Sentient Jet tees up sponsorship to build on nonprofit partnership Nordstrom hosts back-to-school benefit for students in need Luxury labels showcase inclusivity, support during Pride Month Swarovski commissions crystal patches for a cause Humans of Fashion Foundation aims for safer fashion industry via connectionMore Real estate in 2018 is tale of 2 markets: Luxury Portfolio president Douglas Elliman acquires townhouse-specialist brokerage Luxury home prices up, but slowing: Redfin Luxury housing prices keep soaring: report Real estate firms must focus on relationships: J.D. PowerMore Messaging app luxury boutique Threads completes $20m funding round Saks Fifth Avenue debuts US fashion-themed window display Nordstrom’s Q2 better than expected thanks to strong digital sales Consumers prefer bricks-and-mortar for first-time purchases, online for repeat buys JD.com’s revenues rise 31pc in Q2More Audi furthers football affiliations with Tottenham Hotspur Audi extends partnership with Major League Soccer Hansgrohe helps pro cyclists get wet in new campaign Luxury embraces football fever with World Cup efforts Lexus tees up golf experiences for U.S. Open ChampionshipMore 
Shiseido leverages technology to secure beauty sector’s future Getting luxury travel retail right Consumer-centric advertising models seen as solution to commercial aversion FCC votes in favor of unprecedented broadband privacy rules Gilt exec says mobile marketing must consider audience and experienceMore Sentient Jet tees up sponsorship to build on nonprofit partnership Taj honors service members during anniversary celebrations Four Seasons appoints Cornelia Samara new general manager of Surf Club hotel Middle East destinations seeing uptick in luxury travel How luxury brands can engage Chinese consumers for QixiMore 
