Luxury Daily’s live news from July 20 – Hermès’ H1 revenues rise 5pc; Hublot furthers Mediterranean presence via Porto Montenegro partnership; Gucci embraces the ordinary in global photo project; Bond fans get “license to build” with Aston Martin replica; Porsche Design helps Porsche enthusiasts mark milestone; McQueen sets fall campaign in San Francisco; Luxury automakers congregate at Silverstone Classic.
British fashion label Alexander McQueen is capturing the fluidity between individuals and their environment in a nature-driven advertising campaign.
Register now for the Luxury Marketing Forum New York on Wednesday, Sept. 26. Top luxury marketing and retail experts will share strategy, analysis, best practice, legal tips and research to tackle unprecedented change in marketing outreach. Attendees will receive a free copy of Luxury Daily’s Luxury Marketing Best Practice Handbook. Limited seating.
Luxury has traditionally been about exclusivity, but the rise of influencer marketing has opened up even storied houses to wider audiences.
Italian fashion labels Fendi and Versace’s efforts to court millennials helped them become two of the hottest brands this past quarter.
2018 has been the year of health and wellness for travel brands.
Google has recently been hit with a massive $5.1 billion antitrust fine from the European Union over its Android operating system, putting pressure on one of the biggest advertising platforms in the world.
Scottish whisky maker The Macallan is opening a temporary interactive experience to celebrate the opening of its new distillery, allowing fans to go on a virtual journey that appeals to all five senses.
The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription.
Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.
This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China’s luxury market.
Luxury Daily’s live news from July 18 – Swiss watch industry exceeds $10B for first time in 5 years; Dom Pérignon opens Champagne salon in New York; Richard Ginori furthers ecommerce investments in new territory; Aerin continues branching out in home furnishing collaborations; Bergdorf Goodman lets customers peek inside its business walls for pre-fall; Porsche promotes collaboration in fashion photography series.
Today in luxury – Swatch CEO boosts hiring, inventory to keep up with watch demand; Tariffs imperil a hometown business in South Carolina: BMW; Luxury brands prefer to burn millions of dollars’ worth of clothes to letting “wrong” shoppers buy them at discount; Chanel sponsors restoration of sixties film featuring costumes by Gabrielle Chanel.
Is a $3,000 dress still a luxury product when you are renting it for a negligible price?
Luxury Daily’s live news from July 18 – Swiss watch industry exceeds $10B for first time in 5 years; Dom Pérignon opens Champagne salon in New York; Richard Ginori furthers ecommerce investments in new territory; Aerin continues branching out in home furnishing collaborations; Bergdorf Goodman lets customers peek inside its business walls for pre-fall; Porsche promotes collaboration in fashion photography series.
Department store Bergdorf Goodman is turning the lens inward in a playful campaign that shows off the heart of its business.
Aerin Lauder’s lifestyle brand Aerin is collaborating on a special home furnishings initiative.
Kering-owned Italian porcelain brand Richard Ginori is investing in ecommerce in the British market with a new site launch.
LVMH-owned Champagne house Dom Pérignon is opening a first of its kind in North America Champagne salon.
After a downward decline the last few years, the Swiss watch industry had its long awaited bounce back with a strong June.
Is a $3,000 dress still a luxury product when you are renting it for a negligible price?
Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
On average, 63 percent of luxury products are still bought in physical stores. There is still a desire for luxury consumers to touch, smell, see and experience luxury, making retailers rethink how they attract customers to bricks-and-mortar stores in the current digital age.
The role of brand recognition in luxury real estate still plays an important role as a guarantee of legitimacy and quality.
McQueen sets fall campaign in San Francisco Hermès’ H1 revenues rise 5pc Protectionist policies top concern of US fashion execs Fendi, Versace get brand boost from celebrities, influencers Ferragamo joins with Polimoda for Master’s in Shoe Design programMore 
How to navigate an art fair Gucci explores late ‘80s music scene with Frieze Phillips showcases art, design through exhibition platform Louis Vuitton head of menswear invites guests into his workplace Art Basel highlights intersections of art with luxury, technologyMore 
Porsche Design helps Porsche enthusiasts mark milestone Bond fans get “license to build” with Aston Martin replica Luxury automakers congregate at Silverstone Classic Porsche promotes collaboration in fashion photography series BMW combines ride hailing and car sharing in ReachNow appMore 
Valmont North America CEO shares Swiss beauty brand’s plans Healthfulness, indulgence win today’s consumer Design’s role in luxury: Luxury Memo special report Moschino plays to millennial sentiment with My Little Pony capsule Software and technology – Luxury Memo special reportMore 
Ferragamo joins with Polimoda for Master’s in Shoe Design program LVMH bridges academia, professional world via digital program Rolls-Royce grows apprenticeship program for 2018 Kering, London College of Fashion launch open-access sustainability course The RealReal facilitates innovation, research via gemology programMore 
Trade tensions deal a blow to luxury stocks Independent luxury houses seek scale, growth via M&A Luxury Card spotlights services in national US spot HNW wealth climbs to record $70tn: Capgemini Young HNWIs in US put values over valueMore 
Nina Ricci flaunts fragrance trio in modern fairytale Lancôme breaks Guinness World Record with makeup stunt Pat McGrath Labs gets $60M investment from Eurazeo Consumers seek cosmetics with added skincare perks Christian Dior declares its love for fragrance through French individualsMore 
Protectionist policies top concern of US fashion execs Stalled Brexit negotiations could lead to no deal by March deadline High-profile Brexit resignations put Theresa May’s government in turmoil Walpole hopes for pro-business Brexit to save luxury brands Potential trade war affecting luxury auto could snowball to other sectorsMore 
Wealthy investors adjust financial plans for longer life expectancy Concierge Key disrupts high-end health industry with new mobile app Affluent caregivers control elderly loved ones’ investments Sentient Jet provides members access to health care concierge Wellness: The changing face of luxuryMore Aerin continues branching out in home furnishing collaborations Richard Ginori furthers ecommerce investments in new territory My Way: Claremont Rug Co.’s Jan David Winitz on why customer efficiency is not customer service George Jensen exhibit documents Scandinavian design’s rise Gucci AR experience lets consumers try out Décor designs at homeMore Porsche Design helps Porsche enthusiasts mark milestone Hublot furthers Mediterranean presence via Porto Montenegro partnership Gucci embraces the ordinary in global photo project Swiss watch industry exceeds $10B for first time in 5 years Richemont plans to add Sophie Guieysse to board of directorsMore 
International order in jeopardy as nationalist growl turns to roar China’s Yanxuan, in challenge to luxury brands, implies quality is not expensive California’s new data law rivals GDPR for toughness J. Mendel files for bankruptcy to restructure debt U.S. Supreme Court rules states can collect sales tax from online retailersMore 
Luxury labels showcase inclusivity, support during Pride Month Swarovski commissions crystal patches for a cause Humans of Fashion Foundation aims for safer fashion industry via connection Fashion mirrors social movements with brand activism Harrods hosts pop-up for a causeMore 
Top 10 luxury real estate efforts of H1 5 trends shaping global luxury real estate Luxury housing in high demand in the US: report Fewer new taxes on foreign buyers expected over next year: report US choice emigration destination for ultra-wealthy Chinese: HurunMore Bergdorf Goodman lets customers peek inside its business walls for pre-fall push Back-to-school shopping in full swing Richemont plans to add Sophie Guieysse to board of directors Net-A-Porter branches into children’s wear with Gucci Millennial shoppers value compassion, customer service more than most: reportMore 
Alibaba is piloting AI-enabled shopping experiences Does luxury’s response to digital create meaningful connections? Luxury must marry old-world service with new technology A conversation with Apple retail boss Angela Ahrendts at Cannes Lions 2018 Verizon, AT&T attempt to head off private data scandal on lines of FacebookMore 
Hansgrohe helps pro cyclists get wet in new campaign Luxury embraces football fever with World Cup efforts Lexus tees up golf experiences for U.S. Open Championship Sentient Jet serves its Boston roots with Belmont horse sponsorship Louis Vuitton teams with FIFA World Cup for football fashionMore 
Shiseido leverages technology to secure beauty sector’s future Getting luxury travel retail right Consumer-centric advertising models seen as solution to commercial aversion FCC votes in favor of unprecedented broadband privacy rules Gilt exec says mobile marketing must consider audience and experienceMore Top 10 travel and hospitality efforts of H1 2018 Chinese leisure travelers expanding their global reach: report Marriott International to eliminate the use of plastic straws Travel presents the new big opportunity in luxury retail Friends, family are top travel social media influencersMore 
