Luxury Daily’s live news from Aug. 22 – Four Seasons adds trip planning to app experience; Michael Kors enlists real-life jet-setters for travel campaign; Nordstrom improves customer metrics, but Q2 sales fall; Moët Hennessy teams with Tmall to build Chinese awareness; Bergdorf Goodman seeks sneaker fans with GOAT partnership; McLaren launches luggage collection for GT fans.
Hospitality group Four Seasons Hotels and Resorts is leaning into the growth of experiential travel with a new trip planning itinerary feature available on its mobile application.
German automaker Audi is announcing the North American arrival of one of its most iconic models through a cinematic campaign about a lifelong passion for the marque.
Register now for the world’s first luxury customer experience conference: Luxury Daily’s LuxeCX on Wednesday, Sept. 25 in New York. Hear from experts at Apple, Piaget, Forrester Research, InterContinental Hotels’ parent IHG, Ritz-Carlton Leadership Center, Christie’s, South Coast Plaza, UBS, Taj Hotels’ The Pierre, IBM, Pernod Ricard, Magellan Jets, Gaggenau, Altiant, Shanker Inc., Customer Experience Group and the Luxury Institute.
NEW YORK – Building an ecommerce ecosystem and infrastructure in China is not easy. Blame the exacting Chinese consumer.
Luxury has traditionally been associated with specific naturally derived materials such as leather and diamonds, but technology and changing attitudes are paving the way for manmade alternatives.
This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily.
We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.
Luxury Daily’s live news from Aug. 21 – Burberry takes cues from British culture, climate in fall campaign; Audi to promote e-tron around Emmys; Peninsula Beverly Hills lets guests go off-road in a Rolls-Royce; LG Signature blends art, technology in IFA appearance; Americana Manhasset crosses pond to spotlight fall fashions.
Today in luxury – Cartier, Louis Vuitton and other luxury brands could suffer up to a 60pc hit in Hong Kong if protests continue; How Barneys’ chief tech exec envisions the luxury retailer’s rebooting; Luxury brands need better strategies for Bollywood. Here’s why.; Luxury homebuilder’s woes show mounting US slowdown fears.
Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Luxury Daily’s live news from Aug. 21 – Burberry takes cues from British culture, climate in fall campaign; Audi to promote e-tron around Emmys; Peninsula Beverly Hills lets guests go off-road in a Rolls-Royce; LG Signature blends art, technology in IFA appearance; Americana Manhasset crosses pond to spotlight fall fashions.
The Peninsula Beverly Hills is teaming up with British automaker Rolls-Royce on an experience that takes the marque’s first SUV out of the city.
Long Island-based shopping center Americana Manahasset is journeying across the Atlantic Ocean in a campaign set in southern England.
German automaker Audi is returning as a sponsor of the Emmys for the ninth year, using the television awards as a platform to spotlight its electric vehicles.
British fashion house Burberry is juxtaposing the reserved and the relaxed in an advertising campaign that aims to further its inclusive brand positioning.
Electronics and appliance maker LG Signature is teaming up with architecture firm Studio Fuksas to demonstrate how its products bridge multiple design styles.
Retailers need to ensure technology enhances the shopping experience without distracting from human interactions, as today’s consumers still desire quality service over innovative technology.
Social network Facebook is looking to assuage privacy criticisms by being more transparent with consumers about where their data is shared.
Register now for the world’s first luxury customer experience conference: Luxury Daily’s LuxeCX on Wednesday, Sept. 25 in New York. Hear from experts at Apple, Piaget, Forrester Research, InterContinental Hotels’ parent IHG, Ritz-Carlton Leadership Center, Christie’s, South Coast Plaza, UBS, Taj Hotels’ The Pierre, IBM, Pernod Ricard, Magellan Jets, Gaggenau, Altiant, Shanker Inc., Customer Experience Group and the Luxury Institute.
Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Credit card, direct deposit, check, cash, e-pay – making domestic payments is a breeze these days, with enough flexibility to offer optimization based on your vendor’s payment preferences.
Behaving like a direct-to-consumer brand can effectively engage audiences, build trust and personalize the customer experience.
Recently I had a leisurely lunch with friend who, like me, focuses on luxury, affluence and wealth.
Michael Kors enlists real-life jet-setters for travel campaign Bergdorf Goodman seeks sneaker fans with GOAT partnership Burberry takes cues from British culture, climate in fall campaign Alexander Wang puts “urban chic” spin on Bulgari handbags Celine to launch fragrance line this fallMore 
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Tiffany updates men’s jewelry in refined collections Tiffany supports salmon-friendly sustainable gold mining Phillips expands West Coast presence with jewelry specialist Parmigiani joins Mr Porter in ecommerce push Tiffany grows retail presence in AsiaMore Facebook empowers users, but limits advertisers with new privacy feature Neiman Marcus faces another suit over MyTheresa move Barneys plans store closures as it files for Chapter 11 Must-know basics of design patent law for fashion and luxury goods Facebook makes privacy push following FTC fineMore 
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Defining the right social impact platform for your brand Richemont supports struggles of New Yorkers in crisis How Goldsmiths’ Centre is keeping artisanship alive through education, outreach Kering Foundation brings awareness to women’s issues on global, local scales Gucci launches scholarship, nonprofit fund aimed at diversityMore 
Douglas Elliman moves into Texas Sotheby’s International Realty expands in the Midwest Marketers should prepare for Plan B Luxury real estate prices slowly edge forward: Knight Frank Douglas Elliman hires former Barneys exec as vice president of marketingMore 
Nordstrom improves customer metrics, but Q2 sales fall Webinar on Sept. 19: “How to Win the Holiday Showdown” Bergdorf Goodman seeks sneaker fans with GOAT partnership How to make platform choices for ecommerce in China Chinese customer is most demanding: DLG event keynoterMore 
Equinox, SoulCycle respond to calls for boycott McLaren pushes world-class athlete to the edge Audi teams with MLS to support soccer’s next generation Cunard brings sports history on transatlantic journey Rolex tees up for The Evian ChampionshipMore 
How Gucci and Chanel are going mobile to enhance customer experience Shiseido leverages technology to secure beauty sector’s future Getting luxury travel retail right Consumer-centric advertising models seen as solution to commercial aversion FCC votes in favor of unprecedented broadband privacy rulesMore Four Seasons adds trip planning to app experience Peninsula Beverly Hills lets guests go off-road in a Rolls-Royce Rosewood taps Aerin Lauder to showcase Bermuda’s beauty Cunard transatlantic voyage turns into movie set Four Seasons makes cage-free egg commitmentMore 
