Luxury Daily’s live news: Farfetch revenues hit $1.7B as luxury shoppers go online; Sephora focuses on bricks-and-mortar expansion, collaborations; Estée Lauder names Ana de Armas new global ambassador; Sub-Zero Group introduces virtual showcase for smart appliances; Birkenstock sells majority stake to LVMH-backed firm
LVMH-owned beauty retailer Sephora has announced it is opening 260 new stores in 2021 and collaborating with Coach for a new makeup collection.
Reviewing Gucci’s activities for 2020, it quickly becomes clear that the brand is one of the best in the world at applying content-commerce marketing and sales strategies, begging the question: Why did Gucci not do even better in 2020?
We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.
Luxury Daily’s live news: Mytheresa sees ecommerce momentum continue in Q2 2021; Sotheby’s International Realty achieves record $150B in global sales; Hennessy teams with NBA for global partnership; Genesis celebrates art of storytelling with CNN collaboration; Seabourn scraps Alaskan cruises for 2021.
The new generation of marketers in fashion ecommerce has an irresistible urge – especially with pure ecommerce players – to equate marketing with digital marketing.
Luxury Daily’s live news: Mytheresa sees ecommerce momentum continue in Q2 2021; Sotheby’s International Realty achieves record $150B in global sales; Hennessy teams with NBA for global partnership; Genesis celebrates art of storytelling with CNN collaboration; Seabourn scraps Alaskan cruises for 2021.
Ecommerce retailer Mytheresa saw its net sales grow by almost 33 percent year-over-year during the second quarter of fiscal year 2021 ended Dec. 31, as luxury consumers continue to shop online.
Cruise line Seabourn is canceling all of its Alaska and British Columbia departures for the year, as regulations around travel and cruising continue to evolve amid the COVID-19 pandemic.
Korean automaker Genesis is partnering with CNN International on a new program supporting emerging filmmakers and visual storytelling.
LVMH-owned Cognac brand Hennessy has taken its partnership with the National Basketball Association global.
Sotheby’s International Realty has revealed that its affiliated brokers and sales professionals saw sales growth of almost 32 percent in 2020, as the luxury real estate market soared to new heights.
Luxury labels hoping to build their business in China would be wise to go beyond rudimentary translations, and instead continue to build genuine connections with key opinion customers.
British fashion house Burberry is questioning the idea of love and freedom in a new introspective film, shot before the autumn/winter 2021 menswear presentation.
Consumer shopping is continuing to move towards digital as user-generated content (UGC), private labels and access to product sampling accelerates social commerce growth, according to Bazaarvoice.
Beauty brand Estée Lauder is giving a platform to Black women in a special series to commemorate Black History Month, allowing them to share their perspectives on the beauty industry.
We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.
Luxury Daily’s live news: Luxury brands condemn violence against Asian Americans; Moët & Chandon celebrates Golden Globes with cocktail kit; Vogue Talents spotlights sustainability in two new initiatives; Walpole announces 2021 Brands of Tomorrow participants; Grandview Aviation launches luxury helicopter flights from New York.
China is set to hit a milestone as the first country in history to carry out most of its retail sales online versus physical retail stores. So now the question retailers need to ask is: What is the point of a store post-pandemic?
Luxury Daily’s live news: Luxury brands condemn violence against Asian Americans; Moët & Chandon celebrates Golden Globes with cocktail kit; Vogue Talents spotlights sustainability in two new initiatives; Walpole announces 2021 Brands of Tomorrow participants; Grandview Aviation launches luxury helicopter flights from New York.
“What we observed here was a mismatch of strategies and customer segments.”
Thomaï Serdari, director of fashion and luxury MBA and professor at NYU Stern, in What can LVMH learn from Fenty’s fashion missteps?The new generation of marketers in fashion ecommerce has an irresistible urge – especially with pure ecommerce players – to equate marketing with digital marketing.
To better understand consumer behavior this past holiday season, we took a deep dive into anonymized customer and sales data based on more than 115 million online consumer visits to luxury retailers’ online stores in December 2020.
Trade secrets are one of the big four recognized forms of intellectual property. Yet many fashion and luxury goods companies neglect this protection.
Brands, especially prestige or luxury brands, or those we call “Ueber-Brands,” are no longer seen as mere marketing instruments – they are embraced as guiding the enterprise overall.
Farfetch revenues hit $1.7B as luxury shoppers go online Birkenstock sells majority stake to LVMH-backed firm Why luxury lingerie is pandemic-proof Moschino channels old Hollywood glamour in new film Why is Gucci’s near-flawless content commerce strategy not more successful?More 
Dior explores the art of perfumery in documentary film Christie’s faces international lawsuit over art set Gucci spreads ‘love’ in romantic digital campaign Rolls-Royce unveils interview with violinist as part of ‘Inspiring Greatness’ series Fendi honors resilience, creativity in jazz collaborationMore Genesis celebrates art of storytelling with CNN collaboration Bentley enables virtual bespoke configuration Audi, Black Automotive Media Group collaborate on education initiative Aston Martin teases Girard-Perregaux collaboration ahead of F1 return McLaren unveils the Artura supercarMore 
How one brand conquered China’s booming luxury appliance market How smart-home systems are transforming luxury real estate Affluent tech adopters present marketing opportunity for brands LG Signature enlists masterful golfers for digital effort Luxury brands must deliver purpose in post-pandemic worldMore 
Has the definition of luxury changed since the pandemic? 6 ways how consumer goods and services will transform post-pandemic Which luxury sectors can easily transition online in response to the coronavirus? Digital engagement increasingly influences beauty purchases Apple: The first hope-based companyMore 
Audi, Black Automotive Media Group collaborate on education initiative LVMH unveils new environmental focus as it kicks off climate event How the fashion industry can successfully implement diversity and inclusion efforts UKFT announces new Made It partners LVMH touts educational efforts for International Youth DayMore Sephora focuses on bricks-and-mortar expansion, collaborations Estée Lauder names Ana de Armas new global ambassador Gucci illustrates new makeup looks in beauty campaign Estée Lauder empowers Black women to discuss inclusive beauty Estée Lauder increases stake in $1B Deciem dealMore 
Luxury brands must prepare to measure, disclose sustainability actions Facebook, Australia come to agreement over news ban Biden reinstates travel ban on Europe, adds South Africa Wall Street sees record highs on Inauguration Day COVID-19 testing required for US entryMore 
Walpole CEO on UK lockdown: Resolution on reflection is real courage* Pandemic affects near-term supply and long-term design of housing worldwide Call to luxury marketers: Heed what your colleagues have to say about next steps What are Hong Kong’s hurdles and opportunities for luxury brands? Most US consumers remain unsettled over economy, visiting public spaces and returning to workplace amidst pandemic: IBMMore 
Sub-Zero Group introduces virtual showcase for smart appliances Architectural Digest reunites with BIDN for sustainability-themed virtual event Homeowners seeking luxury amenities that bring enjoyment Outlook 2021: Home improvement to remain a big task in coming months Baccarat changes hands after Chinese owner defaults on loan paymentsMore 
Walpole announces 2021 Brands of Tomorrow participants Aston Martin teases Girard-Perregaux collaboration ahead of F1 return Hodinkee acquires Crown & Caliber in continued expansion Vacheron Constantin launches in-store trade-in service Audemars Piguet highlights music, creativity in collaborative seriesMore Luxury brands must prepare to measure, disclose sustainability actions The bane of Burberry Facebook, Australia come to agreement over news ban Trade secrets: What fashion and luxury brands should know Ferragamo, Amazon team to fight counterfeiters in courtMore Sub-Zero Group introduces virtual showcase for smart appliances Why direct mail never deserved to go out of fashion Leveraging consumers as a marketing channel the key in China Luxury brands condemn violence against Asian Americans Zegna taps notable mother-son duo to explore masculinityMore 
Vogue Talents spotlights sustainability in two new initiatives Architectural Digest reunites with BIDN for sustainability-themed virtual event Facebook, Australia come to agreement over news ban Harper’s Bazaar, Esquire to launch in Saudi Arabia Montblanc debuts tome exploring history of writingMore 
Sotheby’s auctioning autographed RED LV trainers Tapestry pledges to diversify fashion industry Prada, UNESCO complete educational conservation program Louis Vuitton raises funds for children in need Bloomingdale’s celebrates inclusivity with ‘Shop for Good’ campaignMore Sotheby’s International Realty achieves record $150B in global sales Luxury homeowners want more space, but for how long? New York still home to most UHNWI worldwide: Wealth-X Real estate leading investment among affluents: Luxury Portfolio International Real estate leading investment among affluents: Luxury Portfolio InternationalMore Sephora focuses on bricks-and-mortar expansion, collaborations Farfetch revenues hit $1.7B as luxury shoppers go online Why luxury lingerie is pandemic-proof Mytheresa sees ecommerce momentum continue in Q2 2021 Digital, social commerce key to post-pandemic retail: reportMore Hennessy teams with NBA for global partnership Boss recruits NBA star for sporty capsule collection Most luxury brands shy away from Super Bowl Zenith drafts football star Aaron Rodgers as brand ambassador Valentino celebrates individuality, talent in inspiring campaignMore 
Most telemarketer fees to access US Federal Trade Commission’s no-call registry to increase in fiscal 2021 Digital transformations key for post-COVID workforce: BCG Twenty mobile trends for 2020 Smartphones drive half of online fashion sales and 67pc of traffic this holiday season: study Brands must prepare for voice-first shoppingMore Seabourn scraps Alaskan cruises for 2021 Grandview Aviation launches luxury helicopter flights from New York Belmond celebrates reopening with sea-inspired series Marriott ends turbulent year with serious loss Mandarin Oriental spotlights group-wide sustainability pushMore 
