Automotive
Mercedes pairs scenic landscapes with strong horsepower

German automaker Mercedes-Benz is highlighting talented women in racing with a video look at its all-woman driving team for the Mille Miglia.

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Strategy
Kering – Luxury Memo special report

French luxury goods conglomerate Kering is managing its large stable of brands and fashion houses with a keen eye toward sustainable practices and social good. The group, however, does not view sustainability as a sacrifice to be made, but rather a chief driver of innovation.

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News briefs
Roberto Cavalli, automobiles, Breguet, Pucci, Yoox, Fabergé and Aston Martin – Live news

Luxury Daily’s live news from June 26 – Roberto Cavalli’s short film is a touching bit of childhood nostalgia; Today’s new vehicles are of higher quality than ever before: J.D. Power; Breguet fetes 216th year since tourbillon’s patent; Pucci brings its colorful joie de vivre to junior girls collection; Yoox turns selfies into social commerce experience; Fabergé floral arrangement valued at $1.27M appears on Antiques Roadshow; Aston Martin touts bespoke capabilities as Henley Regatta sponsor.

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News briefs
Ferragamo, Gianni Versace, sneakers and Breitling – News briefs

Today in luxury – Salvatore Ferragamo Group gets greener; The first photos from “The Assassination of Gianni Versace” are iconic; Men are going crazy buying luxury sneakers; Breitling seeks $375M loan to back CVC buyout.

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Marketing
9 mobile social marketing tips for luxury brands in China

The leading Chinese digital marketing agency Social Touch recently hosted a marketing conference in Shanghai that gathered industry experts from institutions such as IBM and Forrester to discuss the future of mobile social marketing in China.

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Columns
Playing to ego: Targeting the new generation of ultra-high-net-worth individuals

Driven by a boldly entrepreneurial spirit, today’s young super rich are challenging perceptions of affluence, looking for new values to define their status.

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Automotive
Aston Martin touts bespoke capabilities as Henley Regatta sponsor

In a celebration of shared British heritage, automaker Aston Martin has unveiled a one-off vehicle in partnership with the Henley Royal Regatta.

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Jewelry
Fabergé floral arrangement valued at $1.27M appears on Antiques Roadshow

An ornament designed by Russian jeweler Fabergé made its way to BBC’s Antiques Roadshow for appraisal in the United Kingdom.

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Retail
Yoox turns selfies into social commerce experience

Online retailer Yoox is taking shoppable selfies with the help of augmented reality.

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Apparel and accessories
Pucci brings its colorful joie de vivre to junior girls collection

Italian fashion house Emilio Pucci took to Pitti Immagine Bimbo to reveal its new junior line in partnership with Simonetta.

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Jewelry
Breguet fetes 216th year since tourbillon’s patent

Swatch-owned watchmaker Breguet is celebrating its founder’s invention of the tourbillon, an innovation that revolutionized precision in timekeeping.

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Automotive
Today’s new vehicles are of higher quality than ever before: J.D. Power

A new report from J.D. Power shows that there is still room for improvement despite automotive technology’s substantial growth in recent years.

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Apparel and accessories
Roberto Cavalli’s short film is a touching bit of childhood nostalgia

Italian fashion label Roberto Cavalli is drawing attention to its latest fall/winter junior’s collection with a short film chronicling the nostalgic adventure of a group of children.

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Jewelry
Tiffany highlights personal strength to mirror HardWear collection

U.S. jeweler Tiffany & Co. is harnessing the power of international fashion magazine Numéro for a special campaign in Japan that taps social influencers in artful films.

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Strategy
Subscribe now: $12 for 12 weeks

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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Fragrance and personal care
Sephora to launch 5 products from crowdsourced beauty brand Volition

LVMH-owned beauty retailer Sephora is putting more power in the hands of consumers by hosting Volition, a startup that allows users to vote on what cosmetics they want to see created.

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Jewelry
Tag Heuer ushers in New York’s debut Formula E race as official timekeeper

Swiss watchmaker Tag Heuer is reaffirming its relationship with sporting events as a branding tool by sponsoring the first Formula E race sanctioned in New York.

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Real estate
Luxury Portfolio puts its most luxurious properties to a vote

In a reflection of its growing global presence, real estate firm Luxury Portfolio International is putting its most prestigious properties on the map through a partnership with television channel HGTV.

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More Stories

QUOTE OF THE DAY
Playing to ego: Targeting the new generation of ultra-high-net-worth individuals
By

Driven by a boldly entrepreneurial spirit, today’s young super rich are challenging perceptions of affluence, looking for new values to define their status.

Share on FacebookShare on LinkedInShare on Twitter
Will 2018 be the year of conversational commerce?
By

One of the objectives behind conversational commerce is that customers need never know or care whether they are talking to a person or a machine. The need is answered regardless, and the sale is made.

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To reach luxury customers, talk to their influencers
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Rather than buy ads that may never be seen, many marketers are reaching out to influencers — people who have built followings on Instagram, Facebook and Twitter. But how can brands find such influencers?

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Inviting opinion pieces on luxury marketing, retail and media
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Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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