Marketing

Luxury needs to look to heritage, authenticity to cut through noise

NEW YORK – Now that content creation is in the hands of consumers and word-of-mouth has been escalated to a point where it is a “marketing monster,” it is more important now than ever for brands to be authentic.

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Columns
Inviting opinion pieces on luxury marketing, retail and media

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Marketing
What makes the Indian luxury consumer tick?

India’s growing luxury consumer base has the money to splurge, but wants a clear and real value proposition from luxury brands.

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News briefs
Day’s wrap: Nordstrom, Roger Dubuis, eBay, John Hardy, Veuve Clicquot and John Varvatos

Luxury Daily’s live news from Oct. 16 – Nordstrom family suspends private ownership plans; Roger Dubuis co-founder dies at 79; EBay pushes sales of secondhand Hermès, Louis Vuitton with authentication; John Hardy explores female power to inspire self-gifting; Veuve Clicquot mixes sin and Champagne in London event; John Varvatos juxtaposes American heritage with Italian craftsmanship.

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Retail
EBay pushes sales of secondhand Hermès, Louis Vuitton with authentication

Online auctioneer and marketplace eBay is encouraging secondhand luxury handbag sales with the launch of an authentication service.

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Jewelry
John Hardy explores female power to inspire self-gifting

Jeweler John Hardy is positioning its pieces as an empowerment tool through a campaign that speaks to feminine strength.

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Retail
Nordstrom family suspends private ownership plans

Members of the Nordstrom family have put their exploration of taking the retail company private on hold for the remainder of the year.

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Food and beverage
Veuve Clicquot mixes sin and Champagne in London event

LVMH-owned Champagne house Veuve Clicquot is paying tribute to its female founder’s life story through a series of artistic events.

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Jewelry
Roger Dubuis co-founder dies at 79

Swiss watchmaker Roger Dubuis’ eponymous co-founder has died.

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Apparel and accessories
John Varvatos juxtaposes American heritage with Italian craftsmanship

U.S. fashion brand John Varvatos is forging a connection between the brand’s American values and the long tradition of Italian leather craftsmanship in a line of handmade apparel and footwear.

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Apparel and accessories
Valentino opens pop-up “active spaces” to roll out resort collection

Italian fashion house Valentino is offering customers a way to experience its resort collection for 2018 in advance of its release with a series of pop-up “active spaces” around the globe.

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Strategy
Subscribe now: $12 for 12 weeks

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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Retail
China’s luxury-buying class continues to grow: Hurun

The population of affluent consumers in China is continuing to grow at an impressive rate, with the collective wealth of the top 100 consumers in China growing 60 percent year-over-year.

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Travel and hospitality
Four Seasons, Rosewood turn to VR to increase bookings

Luxury travel and hospitality brands are embracing the impact virtual reality has on consumers through a bespoke experience that tailors experiences for each brand.

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Automotive
Aston Martin looks to beauty to capture the female segment

British automaker Aston Martin is targeting women with its latest convertible build and its subsequent campaign that looks to the beauty in the world.

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Jewelry
Jewelry-sharing startup Flont inspires confidence from both consumers and investors

A new startup that envisions “jewelry as a service” has just raised $5 million in capital investment, suggesting the sharing economy is alive and well in luxury.

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Travel and hospitality
LVAIR bets high on private air, looking to revolution the business

With private air being a staple of opulence, a new Las Vegas airline is hoping to up the ante in the private jet sector with a charter worthy of its own Web series.

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Blog
Top 5 brand moments from last week

Luxury brands of a certain age often turn to their own histories for a source of inspiration.

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Strategy
Television – Luxury Memo special report

The television landscape has undergone massive changes over the past few years, changing the ways consumers interact with TV ads and forcing marketers to come up with new advertising strategies for the channel.

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QUOTE OF THE DAY
Inviting opinion pieces on luxury marketing, retail and media
By

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

Share on FacebookShare on LinkedInShare on Twitter
What makes the Indian luxury consumer tick?
By

India’s growing luxury consumer base has the money to splurge, but wants a clear and real value proposition from luxury brands.

Share on FacebookShare on LinkedInShare on Twitter
What luxury brands look for in their managers
By

The truth is that luxury can only work if the products are unexpected and unplanned. Creation goes beyond a system or habits and the organization of a luxury house has to allow for this. This is where the manager comes in.

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The Yves Saint Laurent Museums: A portrait of the couturier as an artist
By

To put an article of clothing in the same category as a painting or a sculpture, fashion houses must to be the subject of museum exhibits. If we look at semantics, the word “couturier” or “dressmaker” has disappeared. The new terminology is “artistic director.”

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