Luxury Daily
Marketing
Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’

From “Craft is our Language” by Bottega Veneta, to LVMH’s F1 deal and beyond, the year’s most compelling launches sparked conversation, speaking to the future of luxury.

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Columns
The hidden cost of retail bankruptcy for luxury consumers and brands

From the treatment of consigned goods to the fate of gift cards and store credit, reports of an anticipated restructuring involving Saks Fifth Avenue raises urgent questions.

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Apparel and accessories
Louis Vuitton marks monogram anniversary with NYC pop-up

The immersive experience traces the evolution of the French fashion house’s canvas print and features exclusive personalization services.

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Automotive
Bugatti, Lego Group release two new models

The French automaker is expanding its collaboration with the Danish toymaker.

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Commerce
Dior introduces actor Josh O’Connor as newest ambassador

The appointee is a longtime collaborator of the French fashion house’s creative director, Jonathan Anderson.

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Apparel and accessories
For spring/summer 2026, Prada explores art of imagemaking

Collaborating with American artist Anne Collier, the maison is turning the lens on fashion photography in a new campaign.

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Apparel and accessories
Saint Laurent taps model Bella Hadid for Mombasa Bag revival

The archival accessory connects the French fashion house’s latest collection to its past.

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Watches and jewelry
Versace celebrates 20 years of DV One timepiece

The Italian fashion label is releasing 240 special-edition watches in honor of the anniversary.

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Commerce
Christie’s promotes luxury auction sales lead to global role

The division garnered $795 million in 2025, up 17 percent year-over-year.

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Apparel and accessories
Burberry drops new Gabardine Capsule

The British fashion house is highlighting the material, created 150 years ago, in a campaign set in the mountainous Welsh region of Snowdonia.

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Automotive
Lucid, Uber debut autonomous luxury taxi service

The American luxury electric vehicle manufacturer is presenting its first preview of the project at the trade show.

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Apparel and accessories
‘Gucci: La Famiglia’ asserts vision for next chapter

The collection featured throughout the campaign, which preludes creative director Demna Gvasalia’s impending runway debut for the Italian fashion label, is now available online and in stores globally.

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Q&A
Off the Cuff: A Q&A with Condé Nast’s Elizabeth Herbst-Brady

The interview series explores the career paths, current projects and next steps of those shaping the world’s best luxury brands.

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Automotive
Mercedes-Benz signs on as FHCM partner

The German automaker is collaborating with the industry organization behind Paris Fashion Week and Haute Couture Week.

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Commerce
Aura Blockchain Consortium names next CEO

Tapping an executive from French crystal maker and member brand Lalique, the nonprofit aims to grow its global network under new leadership.

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Consumer electronics
Bosch unveils AI-powered integrations at CES 2026

A new in-app feature from the high-end home appliance company assists users in preparing complex meals via personalized walkthroughs.

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Commerce
LVMH switches up executive leadership at Givenchy

Effective Jan. 9, Amandine Ohayon will step in as the Italian fashion label’s new CEO.

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QUOTE OF THE DAY
The hidden cost of retail bankruptcy for luxury consumers and brands
By

From the treatment of consigned goods to the fate of gift cards and store credit, reports of an anticipated restructuring involving Saks Fifth Avenue raises urgent questions.

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Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Beyond the screen: The rise of the experience economy
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While watches, leather goods and other personal luxuries show a positive net differential between those expecting to spend more rather than cutting back, the outlook is even better for experiential categories.

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Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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