News briefs

Day’s wrap: Omnichannel, Guerlain, Ferrari, Audemars Piguet, Flexjet, Robb Report and Miu Miu

Luxury Daily’s live news from Jan. 19 – Neiman Marcus, Saks prepare for omnichannel’s imminent takeover; Guerlain recounts 190-year “love story” via film; Ferrari reveals plans for electric car; Audemars Piguet to launch secondhand sales; Flexjet links with Go Rentals for client experiences; Robb Report speaks to wellness trends with retreat; MyTheresa drives Miu Miu purchases via influencer effort.

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MyTheresa drives Miu Miu purchases via influencer effort

Prada’s Miu Miu is racing into MyTheresa via an influencer campaign for its cruise 2018 collection.

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Retail
Millennials are driving interest in luxury health, wellness efforts: Euromonitor

NEW YORK – Luxury marketing’s shift toward millennials, as well as ethical and sustainable living, is creating a space for high-end wellness brands and experiences to flourish.

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Retail
China’s luxury consumption boom driven by women, millennials: Bain

China’s spectacular growth in luxury consumption recently is primarily driven by Chinese women buying ready-to-wear fashion, jewelry and cosmetics, according to Bain & Company.

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Fragrance and personal care
Coty exhibits how luxury can leverage Alexa’s future takeover

Personal care group Coty Inc. is predicting a shift in the luxury market and opening a door for beauty brands to enter the untapped potential of artificial intelligence and voice control.

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Education
Graduate Fashion Week connects dots between education and employment

NEW YORK – It is in fashion brands’ best interests to take an active role in supporting future talent.

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Apparel and accessories
Tod’s brings together stars from both sides of the Atlantic for campaign

Italian fashion brand Tod’s is going for cross-cultural appeal by bringing together model Kendall Jenner and Italian dancer Roberto Bolle for its spring/summer 2018 advertising campaign.

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Luxury Memo special reports
Disruption in luxury: Key trends – Luxury Memo special report

Luxury brands are facing a number of disruptive forces as new competitors, technology and changing consumers put pressure on them to rethink business as usual.

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Marketing
Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders

The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription.

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Strategy
Subscribe now: $12 for 12 weeks

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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News briefs
Millennials, values, the CFDA, Le Bon Marché, Rimowa, Brioni and Versace – Live news

Luxury Daily’s live news from Jan. 18 – Millennials are the future, but that time is not here yet; Luxury consumers trending toward goodness in purchases, values; CFDA to bolster Chinese fashion via Tmall China Day; Le Bon Marché stages optical illusions to challenge reality; Rimowa stresses functionality in logo, branding update; Brioni continues “tailoring legends” in Harvey Keitel campaign; Versace introduces Donatella’s pup for Lunar New Year.

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News briefs
Circular economy, Ralph Lauren, rival automakers and Nordstrom – News briefs

Today in luxury – Fashion brands commit to boosting circular apparel efforts by 2020; Ralph Lauren is reissuing its iconic Snow Beach collection; Lexus, Infiniti luxury car brands test ways to fight Tesla, German rivals; Nordstrom, the last great American department store?

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Columns
How luxury brands can make effective use of chatbots

The vast majority of luxury brands that have experimented with bots have decided not to maintain them as an integrated part of their ongoing customer service.

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News briefs
Day’s wrap: Millennials, values, the CFDA, Le Bon Marché, Rimowa, Brioni and Versace

Luxury Daily’s live news from Jan. 18 – Millennials are the future, but that time is not here yet; Luxury consumers trending toward goodness in purchases, values; CFDA to bolster Chinese fashion via Tmall China Day; Le Bon Marché stages optical illusions to challenge reality; Rimowa stresses functionality in logo, branding update; Brioni continues “tailoring legends” in Harvey Keitel campaign; Versace introduces Donatella’s pup for Lunar New Year.

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Apparel and accessories
Versace introduces Donatella’s pup for Lunar New Year

Italian fashion house Versace is accessorizing for the 2018 Lunar New Year with help from a four-legged companion.

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Apparel and accessories
Brioni continues “tailoring legends” in Harvey Keitel campaign

Kering-owned menswear brand Brioni has tapped a longtime client for its spring/summer 2018 advertising campaign.

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Apparel and accessories
Rimowa stresses functionality in logo, branding update

German luggage manufacturer Rimowa is launching a new brand identity as it readies to celebrate 120 years in business.

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Retail
Le Bon Marché stages optical illusions to challenge reality

LVMH-owned retailer Le Bon Marché Rive Gauche is challenging the perceptions of time and space in its central atrium with a work by a visual artist and illusionist.

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CFDA to bolster Chinese fashion via Tmall China Day

The Council of Fashion Designers of America (CFDA) is leveraging New York Fashion Week: Men’s in February as a platform to introduce Chinese designers to international markets.

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Marketing
Luxury consumers trending toward goodness in purchases, values

NEW YORK – Luxury brands must strive for a higher purpose in products, people and the environment, according to the managing partner of YouGov.

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QUOTE OF THE DAY
How luxury brands can make effective use of chatbots
By

The vast majority of luxury brands that have experimented with bots have decided not to maintain them as an integrated part of their ongoing customer service.

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Rethink experiential marketing
By

Enough is enough. Is it not time to rethink why we think it is so critical?

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Disruption: 6 insights to help luxury brands stay desirable
By

A recent IPSOS survey found that 65 per cent of Europeans complain that the prices of luxury goods have increased significantly without any real quality improvements.

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Luxury brands must learn from Louis Vuitton’s Volez Voguez Voyagez
By

It was an enchanting trip to the Louis Vuitton brand roots and a reminder of the innovation that is as integral to the brand, as is the creativity, quality and marketing.

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