Legal and privacy
US Supreme Court offers expanded copyright protection opportunities to luxury goods firms

The United States Supreme Court decision March 22 in Star Athletica LLC v. Varsity Brands Inc. presents an opportunity for the luxury goods/fashion industry to secure expanded copyright protection for certain creative designs.

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Jewelry
Damiani makes case for continued Italian jewelry production in Milanese exhibition

Jeweler Damiani is showcasing Italian know-how and history through an exhibit of its archives.

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Travel and hospitality
Regent hops aboard wellness travel trend with Mediterranean program

Regent Seven Seas Cruises is helping passengers achieve well-being in mind and body through a new program.

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Retail
Aventura Mall makes room for hospitality in expansion

Miami’s Aventura Mall is creating space for more than shopping with a 315,000-square-foot addition.

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Fragrance and personal care
Burberry gets back to beauty basics with “effortless” collection

British fashion house Burberry is assisting consumers in the quest for a fresh face through a new streamlined collection.

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Automotive
Buy-and-sell market for auto dealerships to surge in 2017: Kerrigan

The buy-and-sell market for auto dealerships has been slow these past few years, but 2017 is poised to see an exponential increase, while Mercedes-Benz is one of the most sought-after for dealership purchases.

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Retail
Consumers seeing more value in pre-owned luxury: Reebonz CEO

In addition to providing an entry point to aspirational consumers, luxury resale is finding a market among more traditional buyers.

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Jewelry
Luxury watchmakers allot up to 50pc of marketing budget for digital

A reflection of the growing digital savvy of luxury clientele, new research from Digital Luxury Group finds that watchmakers’ Web sites saw record high traffic this past year.

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Media/publishing
Save more than 22% on Luxury Daily

Never miss a luxury moment. Access the latest luxury business news and analysis. Check the $12 for 12 weeks offer and get 22 percent off the annual subscription price.

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Apparel and accessories
Hickey Freeman salutes New York spirit in spring campaign

Menswear label Hickey Freeman is celebrating its heritage by sharing the story of one New Yorker’s entry to the city.

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Marketing
Art Basel Hong Kong incites brands to flex their artistic sides

One of the world’s largest contemporary art shows, Art Basel Hong Kong, inspires various brand initiatives that sees luxury marketers get involved in different ways to further align their images with the art scene, as luxury and art go hand-in-hand.

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Retail
Luxury poised to capitalize on growing desire for international ecommerce: L2

Luxury is one of the top three sectors for international ecommerce, and that share is likely to swell as desire for cross-border luxury goods grows.

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Home furnishings
Elle Décor shifts toward ecommerce with shopping and designer directory

Shelter publication Elle Décor is introducing two new services to its digital presence with Elle Décor Shopping and Elle Décor Designer Directory, signaling a shift toward a hybrid media-commerce model.

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Automotive
Lexus looks to conquer new markets

Toyota Motor Corp.’s Lexus is expanding further into the Asian market with a first-time presence in a potentially lucrative region as it competes against Germany’s Mercedes-Benz and BMW.

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Blog
Top 5 brand moments from last week

Luxury brands are turning to cross-cultural initiatives as the sector becomes increasingly globalized, as well as offering new products to celebrate the lives of some luxury visionaries.

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Marketing
Luxury Roundtable: Engaging Gens X, Y & Z conference New York May 3

Register now for this key conference focused on how luxury marketers must address Gens X, Y and Z who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.

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News briefs
Choupette, Dior Homme, Martin Margiela and Moschino – Live news

Today in luxury marketing – Choupette reportedly “devastated” by Instagram hack; Dior Homme, Sennheiser sound off at Art Basel Hong Kong; Hermès’ Martin Margiela-period explored in written, visual form; Jeremy Scott reimagines iconic lip-shaped sofa for Moschino.

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News briefs
Chloé, Google searches, Mercedes and luxury elevators – News briefs

Today in luxury marketing – Chloé readies for accessories renewal under Natacha Ramsay-Levi; Deciphering Google searches seen as luxury investors’ must-have; China’s Chery files trademark complaint against Mercedes over green car brand; Luxury buildings push elevators to new heights.

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QUOTE OF THE DAY
What luxury brands can learn from hospitality’s experience with artificial intelligence
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Smart companies are already experimenting with uses of AI to gather intelligence about their guests, manage their revenue and predictive maintenance, automate their data entry and analysis, and deliver effortless, one-step-ahead-of-you personal service to their customers.

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US Supreme Court offers expanded copyright protection opportunities to luxury goods firms
By

The United States Supreme Court decision March 22 in Star Athletica LLC v. Varsity Brands Inc. presents an opportunity for the luxury goods/fashion industry to secure expanded copyright protection for certain creative designs.

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When a vision serves a purpose
By

When consumer awareness of social responsibility of the cosmetic industry rose, Estée Lauder Companies adjusted to the changing market requirements and focused more on corporate sustainability. How did the cosmetics giant do it?

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Tips on ambient music at luxury retail stores to boost sales
By

Before even delving into playlist curation, one must understand the subtle nuances of a brand. First task? Develop an audio identity.

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More Columns
Compared to these efforts, the Marriott Hotel in Ghent, Belgium, deploys Mario. Mario speaks 19 languages and is responsible for checking the rooms and welcoming visitors. It can be a nice touch to be greeted in your own language, and there may not be enough international hospitality staff in Ghent. [caption id="attachment_200864" align="alignleft" width="465"] Mario from the Marriott Hotel, Ghent, Belgium. Image credit: Marriott Hotels[/caption] It’s elementary, Watson Good uses of AI add value to human experience. They are seamless, effortless and adaptable. Travel company Thompson is working with IBM’s Watson on a smart chatbot for its customers’ holiday searches. The plan is for AI to increase loyalty by helping hoteliers learn more about their guests to better serve them and drive repeat visits. Kayak co-founder Paul English launched travel planning application Lola last year, combining a live staff of travel agents with AI-augmented chat functionality. “We are trying to create superhuman travel consultants who are AI-powered and can handle more trips per hour than a regular travel agent can,” Mr. English told travel news site Skift. Lola combines human strengths with machine-learning algorithms that teach its AI to give ever-more relevant answers in the future. Dorchester Collection partnered with RicheyTX to develop Metis, an AI platform that by crunching countless data lets this hotel chain discover that breakfast is not merely an expectation for its guests, but something on which they place huge importance. In response, Dorchester Collection invested more in personalizing and augmenting the breakfast experience. Personal travel assistant, concierge and bot Mezi, which raised $9 million in 2016, uses AI to comb through a number of search engines for travel information, and customizes travel suggestions based on past searches, conversational tone and other online habits. If a traveler previously displays a preference for boutique hotels near restaurants, the app will prioritize its suggestions to fit a traveler’s needs. Manually entered, the sort of database that Mezi uses can feature only a single-digit number of preferences per guest. Automatically entered and managed, the number of preferences is infinite. The Ritz-Carlton Hotel Co. created its Mystique system exactly to that end. “Whenever we discover or are alerted to a guest’s preferences, we put them into Mystique, and Mystique talks to all the properties within Ritz-Carlton. As a guest, you can go from Ritz-Carlton to Ritz-Carlton around the world, and we will know and be able to deliver what you like,” Diana Oreck, vice president of The Ritz-Carlton Leadership Center, told Forbes. “We use Mystique to increase a guest’s sense of wonder, with little things delivered unexpectedly,” she said. Consistency of service and personalization are examples of good uses of AI. Seamlessness is another. Starwood’s “Project Jetson” pilots Siri-activated rooms, and Aloft Cupertino is looking to implement smart mirrors, smart carpets and AI-powered thermostat systems. The Henn na Hotel in Japan allows guests to open doors by using facial recognition software or control lights through verbal cues. The Hyatt Regency Riverfront in Jacksonville, FL, uses AI to better generate staffing schedules and forecast guests’ needs. The Pan Pacific in San Francisco was able to achieve highly accurate restaurant, room service and banquet forecasting, as well maintain appropriate staffing levels. IN HOSPITALITY, white-glove, human touch makes us feel special and looked after. We remember times when we were surprised and delighted by thoughtful, empathetic and anticipatory service. We tell others about it. We keep coming back to places where we experienced it. Motenashi of the future is a combination of AI and humans, each doing what they do best. AI is all about fast, accurate and predictive data. Humans are about the empathetic and intuitive interpersonal contact. Working together, they are able to deliver the best possible service at scale. [caption id="attachment_145103" align="alignleft" width="185"] Ana Andjelic[/caption] Ana Andjelic is senior vice president and global strategy director at Havas LuxHub , New York. Reach her at ana.andjelic@havasluxhub.com.

What luxury brands can learn from hospitality’s experience with artificial intelligence