NEW YORK – As consumers seek out alternatives to ownership, startups Armarium and Flont are creating a path for brands to introduce themselves to shoppers through rentals.

NEW YORK – As high-end real estate brokerages compete to attract prosperous sellers and buyers, many are looking for ways to personalize and enhance customer experiences through digital technologies.

This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence.

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Luxury Daily’s live news from Jan. 17 – Consumers are channel-agnostic: Forrester; Mandarin Oriental hires sales director prior to residence launch; Yacht platform allows for digital booking, concierge; LVMH, Rihanna team up for luxury fashion line; John Varvatos raises money through its connection to music; Rolls-Royce heads to the slopes for the 2019 ski season.

Today in luxury – Versace, 2 Chainz collaborate on chain reaction sneaker, RTW capsule; Elon Musk says Tesla is ending its customer referral program as it is costing too much; Longines and longevity; Valentino partners with undercover for streetwear-inspired FW19 collection.

Luxury Daily’s live news from Jan. 17 – Consumers are channel-agnostic: Forrester; Mandarin Oriental hires sales director prior to residence launch; Yacht platform allows for digital booking, concierge; LVMH, Rihanna team up for luxury fashion line; John Varvatos raises money through its connection to music; Rolls-Royce heads to the slopes for the 2019 ski season.

British automaker Rolls-Royce is catering to ski-enthusiasts, a group that has significant crossover with its affluent audience.

U.S.-based fashion label John Varvatos is continuing to support a mission to provide nutritious meals for those living with severe illnesses by bringing back its benefit concert.

Luxury goods maker LVMH is rumored to be in talks with music artist Rihanna to create a luxury fashion line.

A new platform is launching in the hopes to make yacht booking easier, finding a new niche in the digital age.

Hospitality brand Mandarin Oriental is hoping to see an influx of buyers at its residences in Honolulu, HI with a new hire.

Armed with growing wealth, technological prowess and a penchant for responsible consumption, millennials have transformed the luxury market in recent years, changing how brands approach everything from marketing to in-store experiences.

NEW YORK – Marketers need to stop compartmentalizing store shoppers and online consumers and begin treating them as one and the same.

NEW YORK – Facebook Inc. has seen a 257 percent increase in advertising from luxury brands on its platforms, as the affluent consumer becomes increasingly connected.

NEW YORK – With luxury becoming an even more heavily concentrated business, brands and retailers need to brace themselves for changing consumer demands and expectations.

NEW YORK – Mobile applications offer a premier opportunity for brands to home in on their top-tier audience, but marketers might be forgetting the reach of the open Web.

NEW YORK – Luxury brands should be receptive to expanding beyond their original product offerings to grow in new markets and attract younger affluents.