Luxury Daily

News briefs

Day’s wrap: Swiss watches, Dom Pérignon, Richard Ginori, Aerin, Bergdorf and Porsche

Luxury Daily’s live news from July 18 – Swiss watch industry exceeds $10B for first time in 5 years; Dom Pérignon opens Champagne salon in New York; Richard Ginori furthers ecommerce investments in new territory; Aerin continues branching out in home furnishing collaborations; Bergdorf Goodman lets customers peek inside its business walls for pre-fall; Porsche promotes collaboration in fashion photography series.

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Bergdorf Goodman lets customers peek inside its business walls for pre-fall push

Department store Bergdorf Goodman is turning the lens inward in a playful campaign that shows off the heart of its business.

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Travel and hospitality
Chinese leisure travelers expanding their global reach: report

Chinese millennials’ evolving travel priorities are influencing the way older generations look at leisure trips, as Chinese tourists are spending more money and visiting farther destinations than in the past.

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Fragrance and personal care
Nina Ricci flaunts fragrance trio in modern fairytale

French fashion house Nina Ricci is encouraging women to get in touch with their inner princess in a perfume push that blends fantasy and reality.

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Real estate
Top 10 luxury real estate efforts of H1

Real estate is adapting to an increasingly digital world, exploring innovative formats and concepts for marketing and selling properties.

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Research
Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders

The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription.

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Strategy
Subscribe now: $12 for 12 weeks

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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Classic Guides
The China Report: Innovation in Luxury

This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China’s luxury market.

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News briefs
Bottega Veneta, Ferragamo, Fendi, Lancôme, BMW and Marriott – Live news

Luxury Daily’s live news from July 18 – Bottega Veneta cancels September fashion show after creative director switch; Ferragamo joins with Polimoda for Master’s in Shoe Design program; Fendi turns to famous families for Peekaboo campaign; Lancôme breaks Guinness World Record with makeup stunt; BMW combines ride hailing and car sharing in ReachNow app; Marriott International to eliminate the use of plastic straws.

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News briefs
YNAP, Google, Tiffany and Ace Hotels – News briefs

Today in luxury – Yoox Net-A-Porter, Bloomsbury team on fashion video archive project; EU fines Google $5.1B in Android antitrust case; Tiffany & Co. has built a secret lab to crush its rivals; Ace Hotels is entering the luxury space with new project.

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Columns
Inviting opinion pieces on luxury issues, marketing, retail and media

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Columns
Marketing to the evolving luxury consumer

On average, 63 percent of luxury products are still bought in physical stores. There is still a desire for luxury consumers to touch, smell, see and experience luxury, making retailers rethink how they attract customers to bricks-and-mortar stores in the current digital age.

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News briefs
Day’s wrap: Bottega Veneta, Ferragamo, Fendi, Lancôme, BMW and Marriott

Luxury Daily’s live news from July 18 – Bottega Veneta cancels September fashion show after creative director switch; Ferragamo joins with Polimoda for Master’s in Shoe Design program; Fendi turns to famous families for Peekaboo campaign; Lancôme breaks Guinness World Record with makeup stunt; BMW combines ride hailing and car sharing in ReachNow app; Marriott International to eliminate the use of plastic straws.

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Fragrance and personal care
Lancôme breaks Guinness World Record with makeup stunt

French beauty brand Lancôme has just broken a Guinness World Record for the “most people matched with foundation in eight hours.”

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Automotive
BMW combines ride hailing and car sharing in ReachNow app

BMW’s car sharing application ReachNow has just introduced a new feature making it the first app to allow both ride hailing and car sharing in one.

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Apparel and accessories
Ferragamo joins with Polimoda for Master’s in Shoe Design program

Italian fashion label Ferragamo is partnering with Italian fashion design school Polimoda for a new Master’s in Shoe Design program.

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Apparel and accessories
Bottega Veneta cancels September fashion show after creative director switch

Italian fashion house Bottega Veneta announced a new creative director last week, Daniel Lee, but the shakeup in the brand’s leadership has caused it to cancel its upcoming show in September.

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Travel and hospitality
Marriott International to eliminate the use of plastic straws

Hotel group Marriott International has become the latest in a long line of businesses to ban disposable plastic straws.

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Apparel and accessories
Fendi turns to famous families for Peekaboo campaign

Italian fashion brand Fendi is gathering famous families for a campaign that centers on its Peekaboo handbag.

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Apparel and accessories
Prada explores shifting identities in dreamlike narrative

Italian fashion label Prada is introducing its fall/winter 2018 collection with a short film that plays to women’s evolving identities.

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QUOTE OF THE DAY
Inviting opinion pieces on luxury issues, marketing, retail and media
By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

Share on FacebookShare on LinkedInShare on Twitter
Marketing to the evolving luxury consumer
By

On average, 63 percent of luxury products are still bought in physical stores. There is still a desire for luxury consumers to touch, smell, see and experience luxury, making retailers rethink how they attract customers to bricks-and-mortar stores in the current digital age.

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5 trends shaping global luxury real estate
By

The role of brand recognition in luxury real estate still plays an important role as a guarantee of legitimacy and quality.

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My Way: Claremont Rug Co.’s Jan David Winitz on why customer efficiency is not customer service
By

One of the most vivid lessons that I ever learned about the rewards of delivering exceptional client service all started with light bulbs.

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