Luxury Daily
Marketing
Luxury marketing struggles to extract accurate data insights: Launchmetrics

Maintaining a keen grasp on KPIs is more crucial than ever for luxury fashion and beauty brands looking to drive value in a dynamic digital landscape.

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Strategy
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Strategy
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News briefs
Prada, Burberry, Tag Heuer, Porsche, Ferragamo and Natural Diamonds Council

Luxury Daily’s live news: Prada launches beauty platform; Burberry receives SBTi approval for emissions target; Tag Heuer, Porsche release special edition timepiece; Ferragamo, Farfetch partner for innovation strategy; Natural Diamond Council partners with online design service.

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Apparel and accessories
Would Chinese shoppers buy a “Made in China” luxury bag?

As geopolitical forces push consumers towards domestic corporations, and government-driven initiatives such as “Made in China 2025” boost and promote the creative economy, local designers are taking advantage of these favorable market conditions to increase the emotional value of their businesses.

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News briefs
Day’s wrap: Prada, Burberry, Tag Heuer, Porsche, Ferragamo and Natural Diamonds Council

Luxury Daily’s live news: Prada launches beauty platform; Burberry receives SBTi approval for emissions target; Tag Heuer, Porsche release special edition timepiece; Ferragamo, Farfetch partner for innovation strategy; Natural Diamond Council partners with online design service.

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Watches and jewelry
Tag Heuer, Porsche release special edition timepiece

Swiss watchmaker Tag Heuer and German automaker Porsche are celebrating the release of their first collaborative smartwatch, the Tag Heuer Connected Calibre E4 Porsche Edition.

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Jewelry
Natural Diamond Council partners with online design service

The Natural Diamond Council is partnering with online platform Gemist to launch a digital platform allowing consumers to design and try on jewelry at home before making a purchase.

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Fragrance and personal care
Prada launches beauty platform

Italian fashion house Prada is introducing a new platform dedicated exclusively to its beauty offerings.

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Sustainability
Burberry receives SBTi approval for emissions target

British fashion house Burberry is joining a growing group of ecoconscious brands as it receives approval from the Science Based Targets initiative (SBTi) for its net-zero emissions target.

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Retail
Ferragamo, Farfetch partner for innovation strategy

Italian fashion house Salvatore Ferragamo and luxury online retailer Farfetch are launching a global integrated partnership to boost digital innovation capabilities and reach new consumer segments.

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Apparel and accessories
Gucci mixes futurism and fairytales in new stunning campaign

Gucci gets extraterrestrial in its newest campaign film, “Kaguya by Gucci,” which debuted on August 10 and featured the Bamboo 1947 collection.

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Automotive
Bentley partners with interior designer Breegan Jane to highlight hybrid

British automaker Bentley is bucking the status quo, with help from a few of its friends.

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Watches and jewelry
Patek Philippe expands watch discovery through digital format

Swiss watchmaker Patek Philippe is honing in on its expertise and brand history through a new online exhibition showcasing its Rare Handcrafts collection.

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Retail
Customers spending less, shopping sooner for holidays: report

The pressure is on for businesses heading into a holiday season framed by economic uncertainty, as consumers alter shopping habits to adjust.

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Automotive
Lamborghini goes gold with new NFT drop

Italian automaker Lamborghini has unveiled a new series of collectable NFTs through its exclusive “Epic Road Trip” program.

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Retail
Malls, shopping centers continue experiencing foot traffic decline: Placer.ai

For the first time in 2022, the month of July saw consumer visits decrease in both indoor malls and open-air lifestyle centers year-over-year, according to Placer.ai.

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Strategy
Subscribe now: Full access to 90,000+ articles, reports, videos and images

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More Stories

QUOTE OF THE DAY
Digital transitions that will help luxury brands stay relevant
By

Innovation is the parameter for exclusivity, and what better ally than the shape-shifting panorama of digitalization?

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What tech CEOs get wrong about positioning
By

Positioning is critical to the success of every tech business, but executives often overlook its importance.

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Q2 luxury real estate: Time on market to increase for luxury listings
By

Agents and brokers will have to be more creative in marketing and pricing, leveling with sellers that luxury housing demand is returning to pre-pandemic levels.

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How social media marketing could hurt your business
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So many business leaders think that if they post something about their product on Facebook, Instagram and Twitter, every single day, eventually they will gain traction.

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More Columns
Enthralled by blooming claymation flowers, the model resolves to pluck out all of its petals. Left with a pile of candy-colored blossoms, the playful protagonist disappears from view.In the omnipresent gaze of the blinking eye, the viewer can see the model peering through a large glass jar. Based on the woman’s sweet and enamored expression, the scene alludes to a sense of childlike wonder.A claymation bird pecks at one of the woman’s earrings, a psychedelic-hued flower made of white and green pills. The bird, perhaps in need of the colorful medication, swallows the earring comprised of capsules and disappears.A giant disembodied clay hand steals a necklace modeled after pharmaceuticals from the model’s pocket. She tries to pry the large pale hand open to retrieve it and discovers it has stolen one of her earrings.At last, the clay hand and the model become friends and as a show of affection, the clay hand playfully strokes one of her earrings.  View this post on Instagram   A post shared by Miu Miu (@miumiu) An image of Miu Miu's $1720 metal and resin necklace

Miu Miu's new jewelry line cures boredom with medicinal accessories