Luxury Daily
Marketing
Luxury’s conversations on Clubhouse

On Clubhouse, brands can either use their own voices or pay for someone else’s. Hard selling is a collectively agreed-upon no-no, and certain users have been reported for promoting multi-level marketing schemes disguised as financial advice.

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Strategy
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News briefs
Burberry, Lamborghini, Fairmont and Valmont

Luxury Daily’s live news: Burberry launches latest AR tool to boost ecommerce; Lamborghini sees record Q1, as luxury car sales soar; Fairmont expands sustainability goals, packages for Earth Week; Valmont introduces $1,000 face cream.

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Privacy
The future of privacy with Apple’s iOS 14 updates

Consumers are increasingly aware that ads contribute to their ability to access apps and Web sites for free. They just may not have been privy to the number of details that were being obtained to make this happen.

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News briefs
Day’s wrap: Burberry, Lamborghini, Fairmont and Valmont

Luxury Daily’s live news: Burberry launches latest AR tool to boost ecommerce; Lamborghini sees record Q1, as luxury car sales soar; Fairmont expands sustainability goals, packages for Earth Week; Valmont introduces $1,000 face cream.

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Automotive
Lamborghini sees record Q1, as luxury car sales soar

Italian automaker Lamborghini saw record sales in the first quarter of 2021, with positive growth in the United States, China and Germany.

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Travel and hospitality
Fairmont expands sustainability goals, packages for Earth Week

Hospitality group Fairmont Hotels & Resorts is celebrating the 30th anniversary of its sustainability strategy by setting more ambitious environmental goals.

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Fragrance and personal care
Valmont introduces $1,000 face cream

Swiss beauty brand Valmont has unveiled the newest additions to its l’Elixir des Glaciers offerings, as the maison continues to highlight its ultra-luxury skincare.

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Apparel and accessories
Burberry launches latest AR tool to boost ecommerce

British fashion label Burberry has introduced a new augmented reality experience inspired by the ocean themes of its spring/summer 2021 campaign.

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Apparel and accessories
Redefining glamour in the post-COVID fashion world

After a transformative and tumultuous 2020 forced brands and consumers to adapt, luxury fashion shoppers may be ready to embark on a new era of style.

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Travel and hospitality
Luxury hotels are ready for lavish, post-pandemic weddings

With post-pandemic weddings on the horizon, experts are identifying intimate gatherings, heightened expectations and musical performances from famous musicians as a few rising trends.

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Retail
How retail returns are negatively affecting the environment: Coresight

The COVID-19 pandemic accelerated ecommerce and, with it, a rapid increase in financially and environmentally costly product returns.

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Travel and hospitality
Black Tomato invites travelers to star in favorite stories

Bespoke travel company Black Tomato is bringing timeless tales to life in a new travel package offering affluent families the ultimate immersive experience.

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Webinars
Free webinar April 29: Is Now the Time for Luxury Brands to Sell on Amazon?

Join us on this free webinar on Thursday, April 29 at 12 noon to 1 p.m. EDT (New York time) on whether now is the time for luxury brands to consider selling luxury goods on Amazon. Leading experts in intellectual property and luxury retail will discuss the pros and cons, including issues such as fakes, brand reputation and issues of association.

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Strategy
Subscribe now: Full access to 90,000+ articles, reports, videos and images

We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.

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News briefs
Valentino, Versace, Vestiaire Collective and Mercedes-Benz

Luxury Daily’s live news: Valentino appoints new Greater China CEO; Versace Home debuts new Milanese flagship; Vestiaire Collective fights fashion waste in philanthropic push; Mercedes-Benz expands partnership with Alicia Keys.

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Retail
Luxury spending: It is the psychology, not what you have in your bank account

Wealth creation has not been the main driver for luxury consumption over the past 20 years.

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News briefs
Day’s wrap: Valentino, Versace, Vestiaire Collective and Mercedes-Benz

Luxury Daily’s live news: Valentino appoints new Greater China CEO; Versace Home debuts new Milanese flagship; Vestiaire Collective fights fashion waste in philanthropic push; Mercedes-Benz expands partnership with Alicia Keys.

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QUOTE OF THE DAY
The future of privacy with Apple’s iOS 14 updates
By

Consumers are increasingly aware that ads contribute to their ability to access apps and Web sites for free. They just may not have been privy to the number of details that were being obtained to make this happen.

Share on FacebookShare on LinkedInShare on Twitter
COVID-19 and fashion: Lingering effects in 2021 and beyond – Part 2
By

While the Internet is convenient and socially distant, it does not afford consumers with what traditional shopping provides – socialization, instant gratification, tactile pleasure, true color and fit certainty.

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How to meet customer engagement expectations this year
By

Customers can do everything from the comfort of home. It just takes a kernel of creativity from brands to leverage technology into an improved customer experience.

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Reinventing market research in the era of consumer data empowerment
By

Market researchers have failed to innovate any radically disruptive breakthrough to dramatically advance their understanding of consumers to support more effective brand marketing decisions.

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