Luxury Daily
Automotive
Mercedes-Maybach takes to driver’s seat for ‘The Devil Wears Prada 2’

Two decades after appearing in the original fashion-forward drama-comedy, the German automaker is collaborating with 20th Century Studios once more for its sequel film.

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Apparel and accessories
Jean Paul Gaultier enters ‘Junior’ era

Creative director Duran Lantink’s first campaign for the French fashion label is brought to life by Dutch-American photography duo Inez and Vinoodh.

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Apparel and accessories
Off-White launches ‘10×10’ creative crossover series

Ten designers, artists and musicians will reimagine pieces from the luxury streetwear brand’s archive.

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Arts and entertainment
Louis Vuitton unveils Art Basel Hong Kong plans

The French fashion house is paying tribute to late architect Frank Gehry with a showcase featuring the Fondation Louis Vuitton designer’s works.

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Retail
Piaget scales Place Vendôme flagship

The store will host a curated, rotating showcase of works from around the world, selected by New York-based architect Rafael de Cárdenas and Asia NOW art fair founder Alexandra Fain.

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Commerce
Lexus signs next surf ambassador

American pro athlete Caroline Marks will represent the automaker during April’s World Surf League Championship Tour.

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Apparel and accessories
Stone Island pays homage to Naples with ‘A Sopres’ docu-film

Framing the opening of its Via Filangieri flagship, the project explores the Moncler Group-owned menswear brand’s ties to the city’s vintage collector community.

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Events/Causes
Cartier celebrates 20 years of Women’s Initiative

Through the program, the French jewelry maison has supported 330 impact entrepreneurs across 66 countries and distributed more than $14 million in grant funding since its 2006 launch.

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Automotive
BMW Group to host Concorso d’Eleganza Villa d’Este 2026

The German automaker is organizing the event at the historic Italian five-star hotel from May 15–17.

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Retail
Poshmark elevates app experience

The fashion resale platform is looking to raise the bar on resale discovery, introducing a cleaner design and curated style edits.

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Retail
Panerai docks in Osaka’s Hankyu Umeda department store

The Italian watchmaker’s latest opening is located inside the Hankyu Umeda Department Store complex.

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Commerce
Mulberry to resume ready-to-wear with new creative director

The British fashion house’s appointee, designer Christopher Kane, will present his first womenswear collection for the brand in September.

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Watches and jewelry
Swarovski, Ariana Grande release sophomore capsule collection

The Austrian crystal and jewelry designer is marking the occasion with pop-up experiences in New York City, Mexico City and Paris.

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Sustainability
Chaumet expands environmental efforts with WWF France partnership

The LVMH-owned jeweler Chaumet is supporting biodiversity conservation projects across France, Japan and China.

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Watches and jewelry
Louis Vuitton names second edition Watch Prize winner

Independent Swiss watchmaking studio Hazemann & Monnin received the award during a private ceremony in Paris.

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Watches and jewelry
Audemars Piguet brings AP House concept to Miami Beach

The Swiss watchmaker partnered with Florida’s Studio DADO to craft the interiors for the concept shop.

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Retail
Printemps New York celebrates first anniversary with LG

The French luxury retailer is displaying works of art on advanced screens supplied by the South Korean electronics company.

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Travel and hospitality
Waldorf Astoria restyles suites at Rome Cavalieri

The first phase of the multi-year project is planned for completion in 2027.

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QUOTE OF THE DAY
Luxury Unfiltered: Most luxury brands have no idea who their client actually is
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
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Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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What the Supreme Court’s tariff ruling means for luxury imports
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Many people are cheering the recent decision, applying for tariff refunds and forecasting based upon pre-executive order tariffs; however, celebration may be premature.

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Luxury Unfiltered: How German luxury automakers lost the plot
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Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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More Columns