Luxury Daily

Marketing

Changing behaviors, priorities could usher in new luxury consumers post-COVID

As people have grown more accustomed to living amid the coronavirus pandemic, marketers still face challenges in effectively communicating with consumers who continue to crave a return to “normalcy” while navigating persistent health risks.

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Last chance to register for Future of Luxury eConference Sept. 23-24

Please don’t sit on the fence — luxury is in for a major transition in the year ahead and you want to know where your brand stands with evolving consumer behavior and border restrictions. Luxury Daily has brought together the smartest minds in the luxury business to share their insights on how to navigate the new normal. Don’t miss this opportunity — take the next step.

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Retail
Net-A-Porter spotlights sustainable brands with latest Vanguard selections

Online retailer Net-A-Porter has announced the emerging brands joining The Vanguard mentorship program for the upcoming fall/winter season, as talent showcases become increasingly essential for fashion platforms to reach new customers.

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Retail
Final chance to register for Luxury Daily’s Future of Luxury eConference Sept. 23-24

Please don’t sit on the fence — luxury is in for a major transition in the year ahead and you want to know where your brand stands with evolving consumer behavior and border restrictions. Luxury Daily has brought together the smartest minds in the luxury business to share their insights on how to navigate the new normal. Don’t miss this opportunity — take the next step.

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Fragrance and personal care
Dior Parfums taps Charlize Theron to lead #ChinUp campaign

French fashion house Christian Dior is celebrating ambitious women in a series of filmed portraits which allow them to share their unique journeys.

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Strategy
Special invite to join State of Luxury 2021 survey – respondents get exec summary

Luxury Daily, Unity Marketing and The Home Trust International invite you to take this quick survey to help us produce the exclusive fifth annual State of Luxury study from an insider’s point of view as luxury undergoes a dramatic shift. Respondents will receive a detailed executive summary.

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Nonprofits
Kering Foundation focuses on domestic violence awareness in filmmaking contest

French luxury group Kering is returning as a sponsor and partner for a filmmaking competition that supports women in more ways than one.

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Marketing
Luxury brands must avoid this “easy growth trap”

Customers all over the world are reluctant to get back to “normal,” and most parts of the world cannot for several more months.

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Strategy
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We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.

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News briefs
Mr Porter, Marc Jacobs, Tmall Luxury Pavilion, Kenzo and Future of Luxury eConference

Luxury Daily’s live news: Mr Porter unveils Italian Masters collection to celebrate verve of Italy; Marc Jacobs latest brand to join Tmall Luxury Pavilion for China growth; Kenzo, with WWF partnership, supports effort to double population of wild tigers by 2022; One day left to register for Future of Luxury eConference.

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Columns
3 digital strategies to improve your luxury brand’s ecommerce performance

The challenge for luxury brands is finding ways to shift physical store experiences online to save their margins.

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Columns
Inviting opinion pieces on luxury issues, marketing, retail and media

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Classic Guides
Introducing Luxury Women to Watch 2021

Meet the 26 honorees who are set to make a mark next year in the world of luxury: Presenting Luxury Daily’s 2021 Luxury Women to Watch list.

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News briefs
Day’s wrap: Mr Porter, Marc Jacobs, Tmall Luxury Pavilion, Kenzo and Future of Luxury eConference

Luxury Daily’s live news: Mr Porter unveils Italian Masters collection to celebrate verve of Italy; Marc Jacobs latest brand to join Tmall Luxury Pavilion for China growth; Kenzo, with WWF partnership, supports effort to double population of wild tigers by 2022; Two days left to register for Future of Luxury eConference.

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Retail
Mr Porter unveils Italian Masters collection to celebrate verve of Italy

Menswear retailer Mr Porter has introduced a new effort called the Italian Masters to promote exclusive capsule collections from 25 Italian brands across its repertoire.

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Retail
Marc Jacobs latest brand to join Tmall Luxury Pavilion for China growth

U.S. fashion label Marc Jacobs is debuting a digital flagship store in China on Tmall Luxury Pavilion as it seeks to grow its Chinese book of business with younger, affluent consumers.

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Apparel and accessories
Kenzo, with WWF partnership, supports effort to double population of wild tigers by 2022

LVMH fashion house Kenzo is partnering with the World Wide Fund for Nature to support “Tx2,” an initiative that is committed to protecting the world’s tigers and doubling their numbers by the end of 2022.

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Jewelry
Bond actor Ana de Armas stars in Natural Diamond Council campaign

The Natural Diamond Council is shining a light on the emotional significance and symbolism behind diamonds in its first celebrity campaign.

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Retail
Two days left to register for Future of Luxury eConference

Please don’t sit on the fence — luxury is in for a major transition in the year ahead and you want to know where your brand stands with evolving consumer behavior and border restrictions. Luxury Daily has brought together the smartest minds in the luxury business to share their insights on how to navigate the new normal. Don’t miss this opportunity — take the next step.

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Retail
Generational differences persist among holiday shoppers: report

With less than 70 days until Black Friday, retailers are preparing for a holiday shopping season with higher stakes than usual with the hopes of recovering losses from months of store closures.

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More Stories

QUOTE OF THE DAY
Chanel taught me everything I need to know about luxury
By

And much of it has nothing to do with the clothes.

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3 digital strategies to improve your luxury brand’s ecommerce performance
By

The challenge for luxury brands is finding ways to shift physical store experiences online to save their margins.

Share on FacebookShare on LinkedInShare on Twitter
Inviting opinion pieces on luxury issues, marketing, retail and media
By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Entering a new era of luxury marketing
By

We have ended a long chapter in luxury retail and service, and now we are starting a new one that will define marketing for the next decade.

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More Columns