Luxury Daily
Fragrance and personal care
Swiss beauty care brand Valmont meshes love for Berlin gorilla with philanthropy

A Swiss cosmetics tycoon and his younger daughter fall for a gorilla in Berlin Zoo. What happens next?

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News briefs
Day’s wrap: Moët Hennessy, Vogue, Auberge, Phillips, Waldorf Astoria, Gucci and GQ

Luxury Daily’s live news from Oct. 18 – Moët Hennessy facilitates experiential gifting; British Vogue opens its doors to beauty fans; Auberge takes over Grace properties as part of its expansion; Phillips appeals to the watch aficionado in special auction; Heritage hospitality brands must find renewed relevance; Gucci, GQ head to Iceland for latest short film.

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Media/publishing
Gucci, GQ head to Iceland for latest short film

Italian fashion label Gucci and men’s magazine GQ are debuting the eighth episode of an ongoing film series.

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Food and beverage
Moët Hennessy facilitates experiential gifting

Luxury group LVMH’s spirits division is leaning into the growth of experiential marketing in luxury with a series of events for the gifting season.

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Fragrance and personal care
British Vogue opens its doors to beauty fans

Condé Nast’s British Vogue is leaning into the popular and cult following that beauty can garner with a special immersive program, opening its Vogue House.

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Travel and hospitality
Auberge takes over Grace properties as part of its expansion

Auberge Hotels & Resorts is expanding in Europe and in the Northeast in the United States with the addition of five new hotels.

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Luxury Memo special reports
Healthcare – Luxury Memo special report

Luxury healthcare offers a new array of options for ultra-high-net-worth individuals to experience an extraordinary level of service in all aspects of their lives.

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Jewelry
Phillips appeals to the watch aficionado in special auction

Auction house Phillips is teaming up with Mr Porter and The Rake to cater to the growing market of secondhand timepieces.

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Travel and hospitality
Heritage hospitality brands must find renewed relevance

NEW YORK – Hospitality brands with decades of history need to find ways to reinvent themselves to attract younger consumers as they rapidly acquire more wealth, according to an executive from Waldorf Astoria.

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Retail
Modern luxury has flipped the tables on who is in control

NEW YORK – The retail business has evolved so quickly that the meaning of luxury is vastly different than it was in the past, with customers driving innovation rather than the other way around, according to an executive from jewelry startup AUrate.

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Apparel and accessories
Zegna’s service, trustworthiness stands out among men’s fashion labels

Italian house Ermenegildo Zegna is considered the most emotionally intelligent men’s luxury fashion brand by affluent consumers, outranking Hermès and Brooks Brothers in a new report.

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Travel and hospitality
Partnerships offer room for experimental growth in luxury

NEW YORK – Collaborations can be a unique avenue for luxury brands to experiment in experiential spaces in the hopes to stay competitive, especially in the food and beverage space.

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Food and beverage
Rémy Martin takes on role of fashion designer in lifestyle push

French cognac brand Rémy Martin is embracing streetwear culture to speak to a specific segment of its customer base, starting an initiative that puts the beverage maker in the fashion designer seat.

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Real estate
Branded residences must focus on experiences amid rapid growth: Knight Frank

With more than 400 branded residences across more than 60 countries, hotel groups need to rely on experiences, technology and sustainable practices to differentiate themselves.

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Classic Guides
Luxury Women to Watch 2019

This year’s list of Luxury Women to Watch 2019 features honorees who have set ambitious goals to achieve in a luxury market that, while growing, is also challenged by rapid changes in consumer behavior and technology.

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Research
Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders

The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription.

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Strategy
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News briefs
Fendi, Bonhams, Johnnie Walker, Vestiaire Collective, Lyft and Riley Home – Live news

Luxury Daily’s live news from Oct. 17 – Fendi looks to incite fashion frenzy with drop; Bonhams hires jewelry exec from Sotheby’s; Johnnie Walker blends house history with 50-year-old scotch; Vestiaire Collective rebrands in push that promotes “the new luxury”; Lyft leans further into sharing economy with subscription model; DTC digital strategies must continue to evolve: Riley Home president.

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QUOTE OF THE DAY
Developing marketing strategies via machine learning
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The business of artificial intelligence used in marketing is still a new concept.

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3 ways to reframe luxury brand touch points
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The following three strategies can help companies transform their brands and redefine how they connect with the modern consumer across their lifecycle, spanning pre- and post-purchase, and building long-term loyalty.

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Inviting opinion pieces on luxury issues, marketing, retail and media
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Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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For luxury brands, holistic sustainability means more than “going green”
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From Burberry’s recent announcement to stop burning unsold goods, to major watch and jewelry companies turning to lab-grown diamonds, time and time again we hear companies talk about sustainability in terms of “going green.”

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