Retail
Lane Crawford encourages mindfulness, balance through influencer advice

Chinese department store chain Lane Crawford is assisting consumers in the pursuit of a happier, healthier lifestyle through a multichannel campaign.

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Jewelry
Diamond Producers Association returns to the Oscars with film-like spot

The Diamond Producers Association is making its first televised appearance during the 89th Academy Awards in more than a decade by featuring a continuation of the “Real is a Diamond” campaign narrative.

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Apparel and accessories
Givenchy gets personal in Audrey Hepburn-themed fashion exhibit

French fashion house Givenchy is paying tribute to the friendship between its founding couturier and actress Audrey Hepburn with an exhibition in The Hague.

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Marketing
Sale: Luxury Daily’s State of Luxury 2017: The Insider View

Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.

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News briefs
Chateau Marmont, Saks, Manolo Blahnik and Brioni – Live news

Luxury Daily’s live news from Feb. 23 – Chateau Marmont brings in Parisian coiffeur for hair room service; Saks emphasizes high-level service, opens dedicated men’s store; Manolo Blahnik, Vetements pinpoint high-low style in Net-A-Porter capsule; Brioni illustrates bespoke prowess in traveling tailor tour.

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News briefs
Tesla, Gucci, Iceland and Audi – News briefs

Today in luxury marketing – Some stars will get a ride to the Oscars via this Tesla car service company; Jared Leto touts “secret project” with Gucci’s Alessandro Michele; The future of Reykjavik, Iceland: New luxury hotels and a secret billionaire hunting lodge; VW board expected to support Audi’s Stadler despite criticism over scandal.

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Columns
The next evolution of influencer marketing

The influencers are at a stage now where they are operating as their own brand with thousands – often millions – of followers who recognize their content and personalities.

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Apparel and accessories
Streetwear influence undeniable as LVMH names design prize shortlist

France’s LVMH has named the 21 designers culled from approximately 1,200 candidates from 90 countries in the running for the fourth annual LVMH Prize for Young Fashion Designers.

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Apparel and accessories
Brioni illustrates bespoke prowess in traveling tailor tour

Kering-owned menswear label Brioni is inviting its discerning clientele to meet the tailor behind its made-to-measure orders.

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Apparel and accessories
Manolo Blahnik, Vetements pinpoint high-low style in Net-A-Porter capsule

Footwear label Manolo Blahnik has teamed with French fashion label Vetements to “add polish to streetwear” in a Net-A-Porter exclusive.

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Retail
Saks emphasizes high-level service, opens dedicated men’s store

Department store chain Saks Fifth Avenue has brought its modern menswear approach downtown in its third New York outpost.

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Travel and hospitality
Chateau Marmont brings in Parisian coiffeur for hair room service

Los Angeles’ The Chateau Marmont Hotel has invited high-profile hair stylist John Nollet to Suite 11 for a pop-up salon.

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Apparel and accessories
Is eyewear on course to become fashion’s next statement accessory?

Italian atelier Valentino ventured onto New York’s streets to observe consumers’ hopes and thoughts through personal testimonies.

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Media/publishing
Luxury Daily transitions Feb. 27 to paid-subscription model

As part of Luxury Daily’s evolution to a paid-subscription model starting Feb. 27, we ask for your support to an institution designed to be your eyes and ears in a fast-evolving luxury business.

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Marketing
Save the Date: Luxury Roundtable: Engaging Gens X, Y & Z conference New York May 3

Register now for this key conference focused on how luxury marketers must address Gens X, Y and Z who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.

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Jewelry
Swarovski to tout craft, sustainability during Hollywood’s biggest night

Precision-cut crystal maker Swarovski is bringing conscious luxury to the Oscars’ red carpet with the debut of Atelier Swarovski’s first fine-jewelry line.

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Fragrance and personal care
Dior hits New York’s streets to portray active fragrance

French couture house Christian Dior is painting a portrait of a “man in motion” to launch a sportier version of its Dior Homme scent.

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Retail
La Rinascente shows off “natural habitat” in Milan district guide

Italian retailer la Rinascente is demonstrating how its store fits within Milan’s fashionable fabric in an effort promoting local landmarks.

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QUOTE OF THE DAY
The next evolution of influencer marketing
By

The influencers are at a stage now where they are operating as their own brand with thousands – often millions – of followers who recognize their content and personalities.

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The economics of mobile retargeting
By

Maximizing the value of an existing customer base is increasingly important due to the growing penetration of global smartphones, the higher adoption and usage of mobile commerce, and the enhanced competition for global inventory.

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Data is the lowest form of management
By

Without interpretation and application, decision-making by data leads to inefficient use of resources, wrong conclusions and poor execution.

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Why luxury brands look to affinity marketing
By

The luxury industry is currently experiencing fluctuation in the face of mass digitization and shifting customer attitudes.

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