Luxury Daily
Watches and jewelry
Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock

The project includes a creation inspired by an 18th‑century sympathique table piece as well as corresponding wristwear.

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Watches and jewelry
Cartier expands Clash collection

The French jewelry maison’s launch integrates new colorways and materials.

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Columns
Luxury Unfiltered: Why halo strategies from legacy brands need attention

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Travel and hospitality
Bulgari Hotel Roma introduces treasure hunt experience

The bespoke itinerary features a range of activities, from monotype printing sessions to mixology workshops.

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Apparel and accessories
EBay presents shoppable Super Bowl weekend activations

The online retail platform is taking over San Francisco with a schedule of curated fashion livestreams and collectibles sales.

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Home furnishings
Perigold, Olivia Palermo announce design partnership

The luxury furniture platform is unveiling a content series with the fashion entrepreneur.

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Automotive
Mercedes-Benz highlights 140 years of automotive progress

The German automaker is platforming its latest vehicles alongside its archival designs as it reaches an operational milestone.

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Commerce
Zegna Group sales shrink 1.5pc in 2025

The Italian fashion group saw significant growth in its direct to consumer channels.

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Columns
The rising risk of ‘superfakes’ and strategies to protect luxury brands

While there are some consumers who are truly deceived, there is also a growing number who are consciously seeking out these copies, which are extremely and deceptively similar to the originals.

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Commerce
Watches of Switzerland Group acquires Deutsch & Deutsch

The luxury watch and jewelry retailer is an official distributor of brands such as Cartier, Omega, Rolex, Roberto Coin and Tudor.

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Retail
Saint Laurent pulls fine art into Parisian flagship

The French fashion house’s boutique features one-of-a-kind pieces from the Pinault Collection.

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Fragrance and personal care
Coty partners with OpenAI

The U.S. beauty group is equipping its teams with the American artificial intelligence company’s tools, namely ChatGPT Enterprise.

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Apparel and accessories
Rule-free personal style philosophy anchors fall campaign from Chloé

The French fashion house’s “Female Trouble” collection is promoted in visuals influenced by the work of female photographers Bettina Rheims and Erica Lennard.

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Marketing
Top luxury campaigns of 2025: Luxury Daily

From “Craft is our Language” by Bottega Veneta, to LVMH’s F1 deal and beyond, the year’s most compelling launches sparked conversation, speaking to the future of luxury.

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Travel and hospitality
Hilton hits unit development record in 2025

The American multinational hospitality company’s luxury segment, which includes the Waldorf Astoria, is driving growth.

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Retail
Saks Off 5th, Last Call locations closing

The company is winding down its off-price division.

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Food and beverage
Don Julio honors Year of the Horse

The celebration features a limited-edition bottle and an apparel capsule created in collaboration with New York-based lifestyle brand Siegelman Stable.

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Commerce
Pieter Mulier vacates creative director duties at Alaïa

The Belgian fashion designer took over at the French couture house in 2021.

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QUOTE OF THE DAY
Luxury Unfiltered: Why halo strategies from legacy brands need attention
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

Share on FacebookShare on LinkedInShare on Twitter
The rising risk of ‘superfakes’ and strategies to protect luxury brands
By

While there are some consumers who are truly deceived, there is also a growing number who are consciously seeking out these copies, which are extremely and deceptively similar to the originals.

Share on FacebookShare on LinkedInShare on Twitter
Luxury Unfiltered: Why aesthetic obsession is breaking luxury hospitality
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Luxury Unfiltered: The misstep luxury hotels are making with their AI strategy
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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