Retail
Omnichannel can help alleviate pressure on luxury department stores: L2

Department stores are in a tough spot, continuing to struggle with attracting new customers in a world that is heavily slanted toward ecommerce.

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Retail
Farfetch links with JD to realize Chinese market potential

Indicative of the need for local expertise in China, online retailer Farfetch is joining forces with JD.com to tap into the country’s growing luxury ecommerce market.

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Apparel and accessories
Roger Vivier gives consumers an education at the Belle Vivier School

French footwear and accessories label Roger Vivier is promoting its new Belle Vivier shoe line with a playful and educational video series featuring brand ambassador Ines de la Fressange.

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Travel and hospitality
Rosewood creates influencer-driven travel destination online

Hospitality group Rosewood Hotels and Resorts is further establishing its authority on all things travel with an assortment of in-the-know influencers via a new content hub.

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Automotive
Mercedes uses tongue twisters to emphasize dangers of the road

German automaker Mercedes-Benz is illustrating a metaphor in its new film to promote safe driving and its Pre-safe Brake feature.

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Strategy
Call for nominations: Luxury Women to Watch 2018

While more women are entering senior and decision-making ranks at luxury marketers, more work needs to be done to attract them to key marketing, retail, media and digital positions in an industry that has shown its resilience in good times and bad.

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News briefs
Data, Farfetch, Ritz-Carlton, Christian Dior, Loewe, Swiss watch exports and Burberry – Live news

Luxury Daily’s live news from June 22 – Drive personal experiences for consumers through data, segmentation: West exec; Farfetch, JD.com enter strategic partnership in China; Ritz-Carlton launches maritime hospitality in debut yacht collection; Christian Dior’s contributions to fashion explored in 2-part documentary; Loewe ends wait time between 2018 collection runway, adverts; Swiss watches continue upward performance, rising 9pc in May; Burberry gifts $3.8M to Royal College of Art to spur materials science innovation.

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News briefs
Louis Vuitton, Nordstrom, Bernard Arnault and Michael Kors – News briefs

Today in luxury – Drake writes song for Louis Vuitton men’s show; Nordstrom employees to march (in style) through New York Pride Parade; Belgium drops case against business of LVMH chief Arnault; Anti-fur protesters disrupt Michael Kors event in New York.

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Travel and hospitality
The view: Punta del Este, Uruguay

Also known as the Switzerland of South America or the Monaco of the tropics, Punta del Este in Uruguay is the favorite tourism destination of wealthy Brazilians, Argentines and Europeans, as well as Chileans, Paraguayans and North Americans.

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Education
Burberry gifts $3.8M to Royal College of Art to spur materials science innovation

British fashion house Burberry has established a materials research group as part of its new five-year responsibility agenda.

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Jewelry
Swiss watches continue upward performance, rising 9pc in May

According to the Federation of the Swiss Watch Industry’s monthly temperature check, Swiss watchmakers saw strong growth for May 2017.

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Apparel and accessories
Loewe ends wait time between 2018 collection runway, adverts

Spanish fashion house Loewe is giving consumers a glimpse into the brand’s future by promoting summer 2018 a year in advance.

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Apparel and accessories
Christian Dior’s contributions to fashion explored in 2-part documentary

The life and career of French fashion designer Christian Dior is the subject of a new documentary set to air on French-language channel TV5Monde USA June 30.

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Travel and hospitality
Ritz-Carlton launches maritime hospitality in debut yacht collection

The Ritz-Carlton Hotel Company is setting sail to bring its brand of hospitality to destinations around the world via a custom-built yacht.

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Retail
Farfetch, JD.com enter strategic partnership in China

Chinese consumers will now have better access to online retailer Farfetch’s curated offerings thanks to a $397 million investment from Chinese ecommerce marketplace JD.com.

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Luxury Memo special report
Kering – Luxury Memo special report

French luxury goods conglomerate Kering is managing its large stable of brands and fashion houses with a keen eye toward sustainable practices and social good. The group, however, does not view sustainability as a sacrifice to be made, but rather a chief driver of innovation.

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Marketing
Drive personal experiences for consumers through data, segmentation: West exec

NEW YORK – Many marketers are missing the potential of tapping data to personalize the customer experience and in turn drive revenue, according to a senior executive from West.

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Travel and hospitality
Middle East on track to become top retail, travel destination for discerning Chinese

The rising sophistication of Chinese travelers has resulted in a retail and tourism boom in the Middle East and North Africa, as visitors seek new destinations off the beaten path.

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QUOTE OF THE DAY
To reach luxury customers, talk to their influencers
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Rather than buy ads that may never be seen, many marketers are reaching out to influencers — people who have built followings on Instagram, Facebook and Twitter. But how can brands find such influencers?

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Inviting opinion pieces on luxury marketing, retail and media
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Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Getting luxury travel retail right
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About 6 percent of luxury shopping now takes place at airports, up from 4 percent last year, and the global travel retail market is estimated to grow from $63.5 billion in 2014 to $85 billion by 2020.

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End of season for counterfeiting: How the Internet of Things could safeguard brand integrity
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Luxury fashion is worth $249 billion (€224 billion). Any way you cut the numbers, it makes a lucrative market for copycats and counterfeiters.

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