Luxury Daily
Apparel and accessories
Gucci debuts new playful take on idea of imitation with Accidental Influencer project

This time round, the Milan-based company juxtaposes the reissued and reimagined Gucci Tennis 1977 sneakers with images and videos of characters whose apparel match the furniture pieces and objects in their surroundings.

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Jewelry
Kering’s Qeelin jewelry brand is symbol of China’s growing pride for domestic champions

The 15-year-old brand is the brainchild of Dennis Chan, who blends Chinese heritage with modern design and a whimsical spirit to create jewelry pieces that are resonating in China.

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Food and beverage
Saks Fifth Avenue debuts $200-$600 meal kits for New York’s wealthy

While some department stores around the world have opened up their restaurants and cafés, many prefer not to take the risk. Some others, such as New York-based Saks Fifth Avenue, have gotten more creative to keep their customers happy.

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Wines and spirits
How alcohol legislation is evolving with growth in wines and spirits ecommerce sales

The knock-on effect of the COVID-19 lockdown of retail stores has seen a surge in ecommerce operations across all sectors, including wines and spirits.

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Apparel and accessories
Navigating the dystopian future of luxury fashion

Advances in AI and technology and the health requirements of social distancing could threaten to generate an even more grim and dystopian future for luxury brands.

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Media/publishing
Influential thinkers and writers call out cancel culture

As the world stands up against racism and sexism and other forms of discrimination, some thinkers are concerned that progress could be deterred by cancel culture – a rigid way of thinking that prevents respectful democratic differences of opinion.

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Apparel and accessories
Louis Vuitton plays up classic luxury in new handbag effort

France’s Louis Vuitton has debuted a new campaign starring actresses Emma Stone, Léa Seydoux and Alicia Vikander that plays up the classic luxury of modern leather goods.

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Retail
Luxury market recoveries: South Korea versus China

China and South Korea are the two countries that recovered from COVID-19 the fastest, but their luxury market rebounds look quite different.

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Strategy
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Apparel and accessories
How luxury fashion can balance its nostalgic past and an uncertain future

The days of foolproof key success factors such as media investment, cost reduction and discounts are long gone due to a new consumer mindset. How will the luxury fashion sector move forward?

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News briefs
Mercedes-Benz, Daimler, Bulgari and UK country houses

Luxury Daily’s live news: Daimler presses on with sustainability mandate, starting with new Mercedes-Benz S-Class; Bulgari, undaunted by pandemic, doubles down on hospitality expansion with first hotel in Rome; High-value country house market is strongest performer in UK: Knight Frank; CMOs remain optimistic about post-COVID-19 marketing budgets.

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News briefs
Day’s wrap: Mercedes-Benz, Daimler, Bulgari and UK country houses

Luxury Daily’s live news: Daimler presses on with sustainability mandate, starting with new Mercedes-Benz S-Class; Bulgari, undaunted by pandemic, doubles down on hospitality expansion with first hotel in Rome; High-value country house market is strongest performer in UK: Knight Frank; CMOs remain optimistic about post-COVID-19 marketing budgets.

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Automotive
Daimler presses on with sustainability mandate, starting with new Mercedes-Benz S-Class

German auto giant Daimler, maker of the Mercedes-Benz car, is pressing on with its strategy to be sustainable across its operations and vehicles even as it has suffered from the COVID-19 coronavirus fallout.

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Travel and hospitality
Bulgari, undaunted by pandemic, doubles down on hospitality expansion with first hotel in Rome

Italian jeweler Bulgari will open its first hotel in its Rome, the city where it is based and where it hopes to showcase an opulent experience with more than 100 suites and rooms overlooking the Ara Pacis and tomb of Caesar Augustus.

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Real estate
High-value country house market is strongest performer in UK: Knight Frank

Prices edged up in the United Kingdom over the last three months as demand for prime properties with outdoor space has grown.

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Marketing
CMOs remain optimistic about post-COVID-19 marketing budgets

Even though most companies have seen their marketing budgets trimmed due to the COVID-19 pandemic, 73 percent of chief marketing officers expect these cuts to be short-lived. Most of these senior executives see a positive outlook for business within the next 18-24 months.

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Nonprofits
21st century philanthropy is about what you are willing to give up: Ford Foundation’s Darren Walker

Philanthropy will not save the American Dream, but it can help support the people who are doing good work to make change happen and realize social justice, said Darren Walker, president of The Ford Foundation.

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Fragrance and personal care
Why beauty bricks-and-mortar is thriving in China

Chinese cosmetic industry insiders are busy this year, even though COVID-19 has disrupted business as usual. Among them, offline beauty retailers have seen an unexpected peak, as online buyers have started pouring back into bricks-and-mortar chain stores to experience hands-on shopping journeys.

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QUOTE OF THE DAY
Inviting opinion pieces on luxury issues, marketing, retail and media
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Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Key issue to consider: Brand DNA versus customer DNA
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Most of the information about the customer’s DNA is stored in the top sales professional’s head since he or she is really the engagement layer for key high-net-worth clients.

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5 steps to turning a brand’s sales force into a relationship-building team post-pandemic
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The only way forward in overcoming the growing aversion that affluent and wealthy clients have toward luxury goods and services sales associates is to transform and elevate the role. This is even more critical post-pandemic.

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How PR can help you salvage the second half of 2020
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This week marks the mid-way point for the year, and it is usually a time to assess your business plan and consider how you can improve in the third and fourth quarters.

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