Italian fashion label Gucci is tapping into the popularity of personalized avatars and mobile communication by being the first brand to partner with a new platform.
Tectonic shifts in luxury call for leaders to become “undisruptable.” Undisruptable leaders will need to become the ultimate end-user ethnographers – mapping to the very specific experiential preferences of their customers.
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Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Digital Marketer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year, Luxury Researcher of the Year and Luxury Personality of the Year.
Luxury Daily’s live news from Nov. 16 – US Fashion Industry Association testifies in Trade hearing; Online search, omnichannel retail are top tools for holiday shoppers; David Yurman uses its windows to save the Polar Bears; Kering takes a stand against cyberbullying; Aston Martin strengthens move into the Middle East; Jaguar looks to relieve traffic headaches with new tech.
Today in luxury – Luxury deals will be made in Italy; “Dior: From Paris to the World” opens at the Denver Art Museum; IWC wants Apple Watch-loving Americans to go back in time; How Michael Kors is driving Chinese tourists to US stores.
Meet Valérie Nowak, international communications director for media, digital and PR at Cartier, Paris. She is on Luxury Daily’s prestigious Luxury Women to Watch 2019 honor roll.
Luxury Daily’s live news from Nov. 16 – US Fashion Industry Association testifies in Trade hearing; Online search, omnichannel retail are top tools for holiday shoppers; David Yurman uses its windows to save the Polar Bears; Kering takes a stand against cyberbullying; Aston Martin strengthens move into the Middle East; Jaguar looks to relieve traffic headaches with new tech.
The United States Fashion Industry Association is testifying in a case to stop new tariff regulations.
Brands needs to start targeting consumers for the holidays in October and November, as this is when they claim to start their gift shopping.
U.S. jeweler David Yurman is partnering with Polar Bears International to bring beauty to its window winter display while also raising awareness.
Luxury group Kering is hoping to combat cyberbullying through its Foundation with a new message.
British automaker Aston Martin is looking to get a better hold on the Middle East with a new Lagonda flagship in Abu Dhabi.
British automaker Jaguar Land Rover is helping its drivers avoid sitting in traffic through vehicle-to-infrastructure (V2X) technology.
In 2018 the overall luxury business grew 5 percent to $1.4 trillion, primarily propelled by rising demand from affluents in mainland China.
Public relations has evolved to be about more than media outreach and placements, with practitioners today managing a brand’s overall strategy and image.
Book your spot now at Luxury FirstLook 2019, an industry-outlook event Jan. 16 as digital change sweeps over luxury. How to shape your strategy and tactics in 2019? On hand to help are 30-plus speakers from Facebook, Google, Boston Consulting Group, LVMH’s Moët Hennessy, Lladro, Hearst’s Town&Country magazine, Artsy, Forrester, Rémy Martin’s Louis XIII, McLaren Automotive, Valmont, Quintessentially, Flont, Armarium, Perrin Paris, Crown & Caliber, Publicis Groupe’s Team One, Douglas Elliman, Vibes, Martini, Luxury Portfolio, Concierge Auctions, Euromonitor and the Luxury Institute, among others.
Department store chain Barneys New York is taking the opportunity during the holidays to not only delight with in-store and digital experiences, but to inspire charity.
British fashion label Stella McCartney is entering a new realm of fashion following its participation in the royal wedding, funneling the wave of hype into a sustainable endeavor.
Social influencer marketing has grown in popularity and this year has become an established tactic, but now brands need to fine-tune their practices.
Tectonic shifts in luxury call for leaders to become “undisruptable.” Undisruptable leaders will need to become the ultimate end-user ethnographers – mapping to the very specific experiential preferences of their customers.
The beauty industry, once dominated by offline channels, is undergoing a period of disruption regarding the manner in which consumers discover new trends, compare brands and buy products.
Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
China specializes in big numbers, such as the “32 percent of luxury consumption globally is from China” stat that gets rolled out in every related article or event.
Gucci outfits personalized avatars in digital luxury apparel Stella McCartney moves into bridal space after royal wedding Gucci gears up for gifting with disco-themed effort Burberry celebrates a haunting holiday with an all-star cast Lanvin’s creative director of menswear departs the labelMore 
Pharrell Williams turns designer for Chanel Christie’s employs a secret agent for private sale Cunard embarks on entertainment partnership with BAFTA Los Angeles Gucci explores cultural appropriation in Shanghai show Christie’s embraces blockchain for auction recordsMore Aston Martin strengthens move into the Middle East Jaguar looks to relieve traffic headaches with new tech Aston Martin’s revenues up 81pc in Q3 Porsche brings car lovers together in road trip adventure Silvercar by Audi opens its doors to dogsMore 
Apple’s latest announcements urge luxury manufacturers to up their offerings Bang & Olufsen adds Google Assistant compatibility to BeoSound speakers Sotheby’s auctions 5 commemorative B&O speakers Land Rover brings outdoor adventuring spirit to smartphone Bang & Oulfsen brings upcycling to vintage speakersMore 
Valmont North America CEO shares Swiss beauty brand’s plans Healthfulness, indulgence win today’s consumer Design’s role in luxury: Luxury Memo special report Moschino plays to millennial sentiment with My Little Pony capsule Software and technology – Luxury Memo special reportMore 
Swarovski teams with SCAD Hong Kong to support emerging designers For luxury brands, holistic sustainability means more than “going green” Madison Avenue initiative sits at intersection of art, fashion Burberry investigates impact of the arts in educational program Educational program teaches young affluents how to preserve family wealthMore 
Asian brands poised for global growth Facebook exec on how to tap mobile in beauty care Coty CEO steps down after first-quarter losses Inter Parfums’ sales rise 4.5pc in Q3 Muslim consumers growing spend on lifestyle categoriesMore US Fashion Industry Association testifies in Trade hearing Access, comparable pricing can spur emerging market buying Midterm results unlikely to move needle on trade war Storytelling, cultural connections give British luxury a platform for US reach How will China’s customs crackdown impact shopping tourism?More 
Tiffany brings a whimsical workshop to life in holiday film Cartier’s Valérie Nowak: Luxury Woman to Watch 2019 David Yurman uses its windows to save the Polar Bears Sotheby’s Laurence Nicolas: Luxury Woman to Watch 2019 Crown & Caliber brings pre-owned and new together with TroverieMore 
Most common misconceptions about GDPR and data processing Adidas called out for fraud on the Trademark Office in Reebok’s RBK case FBI seeks U.S. advertiser lobby help over investigation into media-buying practices Saks launches countersuit against Cartier over retail renovations Cartier sues Saks over its remodelMore Kering takes a stand against cyberbullying Holiday House gathers home furnishings brands for a cause Moncler teams with UNICEF for expanded children’s causes Swiss beauty care brand Valmont meshes love for Berlin gorilla with philanthropy ABT brings ballet to Madison Avenue boutiquesMore 
Cities of luxury: Los Angeles – Luxury Memo special report Luxury real estate prices growing, but slowing: Knight Frank Douglas Elliman Development Marketing’s Susan de França: Luxury Woman to Watch 2019 Douglas Elliman provides marketing solutions for its agents Baby boomers, millennials pushing downward slope in luxury detached homesMore Deloitte: How the unshakeable world of luxury got disrupted Online search, omnichannel retail are top tools for holiday shoppers Luxury market growth continues as Chinese, Gen Z influence increases: Bain Barneys gives double meaning to the term “make change” Galeries Lafayette training program courts client-centric sales modelMore Gucci outfits personalized avatars in digital luxury apparel AI will supplement rather than supplant human craft, interaction Blockchain technology allows luxury brands to be more transparent: Ethereum Launchmetrics’ Alison Levy Bringé: Luxury Woman to Watch 2019 IoT poised to revolutionize how retailers shape store experiencesMore 
Omega reaches for the top in ambassador-led campaign Audemars Piguet tees off with brand ambassadors in golf stunt Luxury brands hit the court with tennis-themed partnerships Audi furthers football affiliations with Tottenham Hotspur Audi extends partnership with Major League SoccerMore 
Shiseido leverages technology to secure beauty sector’s future Getting luxury travel retail right Consumer-centric advertising models seen as solution to commercial aversion FCC votes in favor of unprecedented broadband privacy rules Gilt exec says mobile marketing must consider audience and experienceMore 
Aviation consolidation offers consumers better tech solutions Ritz-Carlton shines spotlight on cinematic collaboration Fairmont equips new location with boutique Internet service Unique experiences competing with luxury purchases Starboard Cruise Services’ Beth Neumann: Luxury Woman to Watch 2019More 
