Luxury Daily’s live news: US department store giant Nordstrom, targeting LGBTQIA market, debuts first gender-inclusive collection; Lamborghini turns to LEGO for replica model of its most powerful car yet; Italy’s Loro Piana gets giddy on its feet with new Rare Walk Instagram campaign; LVMH’s Le Bon Marché Rive Gauche rolls out colorful “En Couleurs!” exhibition for Parisian shoppers.
The gender-inclusive collection launches next month as part of the Nordstrom Made brand, BP.
We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.
Luxury Daily’s live news: Trump retaliatory executive order treats social networks as publishers – legally liable for content posted; Swiss watch brand Girard-Perregaux holds auction with retailer Wempe for New York food charity; Copenhagen Fashion Week SS21 to go ahead in person Aug. 9-12; Bentley Motors debuts Newent line of furniture; Harrods turfs off-season inventory to new outlet store.
Created in September 2016, TikTok has expanded its usage beyond Gen Z and reached 2 billion downloads, making it the most downloaded app in March.
Luxury Daily’s live news: Trump retaliatory executive order treats social networks as publishers – legally liable for content posted; Swiss watch brand Girard-Perregaux holds auction with retailer Wempe for New York food charity; Copenhagen Fashion Week SS21 to go ahead in person Aug. 9-12; Bentley Motors debuts Newent line of furniture; Harrods turfs off-season inventory to new outlet store.
U.S. President Trump, in a new executive order, has removed the legal shield for social media companies.
Swiss watchmaker Girard-Perregaux and German jewelry and timepiece retailer Wempe have joined forces to support a New York charity that needs help with its food-rescue operations.
While other fashion weeks’ schedules are up in the air due to bans on large gatherings, Denmark’s quick return to normality has enabled Copenhagen Fashion Week’s dates to move only a few days from the original time frame.
British automaker Bentley Motors has released a new collection of furniture as part of its Bentley Home business.
U.K. department store Harrods has found a way to offload its off-season and unsold inventory that piled up over the COVID-19 lockdown period: open an outlet store in a separate location to handle the crowds.
China’s apparel market is expected to contract by $60 billion, or 15 percent, in 2020 as the store shutdowns during the COVID-19 coronavirus outbreak hampered sales in the category.
French fashion giant Louis Vuitton has created a movie club with influencers as a way to connect with housebound consumers on social media even as COVID-19 movement restrictions are slowly being lifted in parts of the world.
Facebook has introduced a new tool to help small businesses sell directly from the social marketing platform. The tool might be a boon to small luxury brands or boutiques that want to sell directly to customers online.
Even as more women ascend the decision-making ranks at luxury marketers amid the current healthcare crisis, work needs to be done to attract them to C-suite and key marketing, retail, media and digital positions in a business that shows resilience and long-term focus in good times and bad.
A new version of Esquire’s millennial-targeted issue, Esquire Fine, appeared on newsstands across China at the end of March. The cover features hot celeb and Dior ambassador Wang Junkai performing a roundabout kick while dressed head-to-toe Dior.
We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.
Luxury Daily’s live news: Ralph Lauren expects mainland China growth back to positive in Q2; Informa allies with NuOrder to launch fashion’s largest digital tradeshow; UK’s Jaguar sponsors Sky Documentaries with film shorts on car design, development; Small Luxury Hotels of the World breaks campaign to offer 1,000 room nights to COVID-19 frontline workers; Swiss watchmaker IWC Schaffhausen taps Facebook Messenger chatbot for customer communications.
There are two groups of people right now. The first group yearns for things to go back to normal. The second group – and the McKinsey consultants – prepares for the new normal.
Luxury Daily’s live news: Ralph Lauren expects mainland China growth back to positive in Q2; Informa allies with NuOrder to launch fashion’s largest digital tradeshow; UK’s Jaguar sponsors Sky Documentaries with film shorts on car design, development; Small Luxury Hotels of the World breaks campaign to offer 1,000 room nights to COVID-19 frontline workers; Swiss watchmaker IWC Schaffhausen taps Facebook Messenger chatbot for customer communications.
Since the 2008-09 recession, China has effectively become the tail that wags the dog of the global luxury market.
Created in September 2016, TikTok has expanded its usage beyond Gen Z and reached 2 billion downloads, making it the most downloaded app in March.
There are two groups of people right now. The first group yearns for things to go back to normal. The second group – and the McKinsey consultants – prepares for the new normal.
After a long, competitive decade, luxury goods and services brands, and their agencies and consultants have finally mastered the rules of the digital marketing game – just in time for the game to change.
US department store giant Nordstrom, targeting LGBTQIA market, debuts first gender-inclusive collection Italy’s Loro Piana gets giddy on its feet with new Rare Walk Instagram campaign Copenhagen Fashion Week SS21 to go ahead in person Aug. 9-12 China’s apparel market to shrink by $60B this year Louis Vuitton taps influencers for new Cine ClubMore Louis Vuitton taps influencers for new Cine Club Sotheby’s record-breaking online sales up 370pc in 2020 Are all the philanthropic and CSR budgets tapped out over COVID-19? Brands at work: Lamborghini, Sephora, Klarna, Rolex, Aston Martin Lagonda, One Drop Foundation and Cirque du Soleil Mr Porter’s new The Details podcast is catnip to those obsessed with finer points of menswearMore 
Lamborghini turns to LEGO for replica model of its most powerful car yet Bentley Motors debuts Newent line of furniture UK’s Jaguar sponsors Sky Documentaries with film shorts on car design, development Japan’s Lexus, in leg-up to dealers, turns to Widewail for online consumer review monitoring Andy Palmer out as Aston Martin Lagonda boss as Mercedes-AMG CEO Tobias Moers steps inMore 
Which luxury sectors can easily transition online in response to the coronavirus? COVID-19 will force brands to let consumers experience products and services outside the store Bang & Olufsen translates cinematic audio experience to compact design LG Signature blends art, technology in IFA appearance Harrods display asks consumers to lend a handMore Which luxury sectors can easily transition online in response to the coronavirus? Digital engagement increasingly influences beauty purchases Apple: The first hope-based company Seeing privacy, brand safety and media buying through the personal data value exchange matrix Procter & Gamble chief brand officer calls for new media supply chainMore 
Luxury Item podcast interview: Luxury Daily editor Mickey Alam Khan on luxury after COVID-19 Luxury Item podcast interview: Luxury Daily editor Mickey Alam Khan on luxury after COVID-19 Shortening the recovery time for luxury retail: Re-boarding the workforce COVID-19 to have “limited impact on China’s overall economic growth”: Chinese academic Italian design school Polimoda rolls out free coaching program for emerging fashion talentMore 
Ralph Lauren expects mainland China growth back to positive in Q2 Risk of fraud grows with “buy online, pick-up in-store” trend UK’s Burberry sees 57pc slump in annual profit as pivot to leather goods and accessories is on Banks should focus on emotion to appeal to consumers lured by non-banking financial options US fashion label Oscar de la Renta goes for shopper installment payment plan with Affirm dealMore 
Mandarin Oriental, prolific in output, offers fantastic recipes for home chefs Swiss watch brand Girard-Perregaux holds auction with retailer Wempe for New York food charity Bentley, Rolls-Royce welcome bees back to production line Veuve Clicquot raises hands for French women entrepreneurs with SISTA mentoring deal Modern Luxury releases The Hope Issue, with 100pc of magazine’s profits going to Feeding America food banksMore TikTok: Rising star of social beauty New Tatler Beauty Hall is helping hand for UK society magazine, beauty brand sponsors Richemont chairman Johann Rupert on company future: “Impossible to make meaningful predictions” How fashion and beauty brands can use Bilibili What is the future of makeup trials and sampling at retail?More Trump retaliatory executive order treats social networks as publishers – legally liable for content posted UK’s Burberry sees 57pc slump in annual profit as pivot to leather goods and accessories is on Fendi reopens stores, Ferrari unlocks doors to museums as Italy relaxes lockdowns Tiffany joins 330 organizations in call to US Congress for sustainable economy after COVID-19 Where next for UK residential transactions and prices?More Swiss watch brand Girard-Perregaux holds auction with retailer Wempe for New York food charity Small Luxury Hotels of the World breaks campaign to offer 1,000 room nights to COVID-19 frontline workers PETA urges Prada to drop accessories made with skins of wild animals How The Breakers, Florida’s grande dame of resorts, is installing safety measures as it reopens UK’s Burberry sees 57pc slump in annual profit as pivot to leather goods and accessories is onMore Swiss watch brand Girard-Perregaux holds auction with retailer Wempe for New York food charity Swiss watchmaker IWC Schaffhausen taps Facebook Messenger chatbot for customer communications Swiss watch brand Hublot opens its largest flagship store worldwide in Tokyo Digital consolidation and storytelling is platinum jewelry’s focus this year Van Cleef & Arpels delves into savoir-faire of jewelry with video masterclassMore Trump retaliatory executive order treats social networks as publishers – legally liable for content posted Recent legal decisions teach how to protect color trademarks LVMH releases interactive version of 2019 annual report Online sellers: Beware of FTC shipping and refund rules Posting content to social media may result in giving up rights to that content: New York court rulingMore 
Italy’s Loro Piana gets giddy on its feet with new Rare Walk Instagram campaign How are Chinese travel influencers handling COVID-19? Why normality should never be an aspiration UK’s Jaguar sponsors Sky Documentaries with film shorts on car design, development 10 steps for brands to journey from privileged access to advanced personalizationMore TikTok: Rising star of social beauty Trump retaliatory executive order treats social networks as publishers – legally liable for content posted What is the future of fashion publishing in China? UK’s Jaguar sponsors Sky Documentaries with film shorts on car design, development Swiss watchmaker IWC Schaffhausen taps Facebook Messenger chatbot for customer communicationsMore Swiss watch brand Girard-Perregaux holds auction with retailer Wempe for New York food charity PETA urges Prada to drop accessories made with skins of wild animals Veuve Clicquot raises hands for French women entrepreneurs with SISTA mentoring deal Modern Luxury releases The Hope Issue, with 100pc of magazine’s profits going to Feeding America food banks Gucci’s Chime for Change, Kering Foundation launch #StandWithWomen for funding nonprofits battling gender-based violenceMore 
Wellness amenities to dominate luxury real estate demand COVID-19’s impact on Monaco’s real estate market Convergence of tech and real estate in fashion Where next for UK residential transactions and prices? How US department store giant Nordstrom is thinking about reopeningMore US department store giant Nordstrom, targeting LGBTQIA market, debuts first gender-inclusive collection LVMH’s Le Bon Marché Rive Gauche rolls out colorful “En Couleurs!” exhibition for Parisian shoppers South Korea is bright spot for luxury in 2020 All eyes on China for luxury’s recovery, but no guarantees of future success Swiss watch brand Girard-Perregaux holds auction with retailer Wempe for New York food charityMore 
Can luxury brands survive in China without online partners? Could virtual reality be the key to saving luxury? Prada Group taps Sprinklr AI tech to deploy data-driven social strategy Italy’s Pitti Connect to debut as digital bridge to physical fashion fairs Convergence of tech and real estate in fashionMore 
Will luxury brands still sponsor sports events this year after the coronavirus pandemic? Loewe taps US soccer star Megan Rapinoe’s edge for fall/winter 2020-21 campaign LVMH’s Hennessy Cognac to break first commercial to mark NBA sponsorship Louis Vuitton x NBA: Good play or a step out of bounds? LVMH’s Hennessy Cognac signs deal to become official spirits partner of NBAMore 
Twenty mobile trends for 2020 Smartphones drive half of online fashion sales and 67pc of traffic this holiday season: study Brands must prepare for voice-first shopping Mobkoi’s Megan Nolan: Luxury Woman to Watch 2020 5G, fashion and meMore Mandarin Oriental, prolific in output, offers fantastic recipes for home chefs Small Luxury Hotels of the World breaks campaign to offer 1,000 room nights to COVID-19 frontline workers How The Breakers, Florida’s grande dame of resorts, is installing safety measures as it reopens Four Seasons Collaborations video series shows off special features of properties How hotels are maintaining their properties while closedMore 
