Media/publishing
Barron’s strategy to target millennials: launch new finance title

Millennials – now the United States’ largest generation and imminently the future consumers of luxury products and services – are now encountering financial issues and challenges that the Gen-Xers and baby boomers never encountered when they were young adults.

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Columns
When millennials’ interest is high – and satisfaction is low

Marketers of communications services face a paradox: while a big chunk of millennials place a high value on their phone, pay television and home Internet, an even bigger chunk is thumbs-down on the services.

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Apparel and accessories
Tod’s boosts CSR through youth training initiative

Italian fashion label Tod’s is giving back with a collection that uses accessory production as a means of rehabilitation.

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Jewelry
Jaeger-LeCoultre opens up inner workings during Reddit AMA

Swiss watchmaker Jaeger-LeCoultre is responding to the growing need for transparency in luxury with an Ask Me Anything Session on Reddit.

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Automotive
Dealership lets London shoppers book chauffeured car service for holiday excursions

H.R. Owen, a British automotive dealer group retailing marques such as Bentley and Bugatti, is easing stress this holiday season by driving shoppers in style.

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Media/publishing
Condé Nast adds new perspective to executive committee with internal hire

Condé Nast International is shaking up its executive committee, adding a new voice to its leadership as it courts media innovation.

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Retail
Nordstrom shows sense of humor by embracing viral confusion

Department store chain Nordstrom is showing it is in on the joke as one of its gift ideas went viral thanks to a social media frenzy.

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Marketing
Tradition and heritage trump hip and new for luxury brand appeal: Ipsos

NEW YORK – Six in 10 affluent consumers believe that luxury’s definition has changed in the last five years, according to a survey conducted by Ipsos.

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Luxury FirstLook
Announcing Luxury FirstLook 2017: Time for Luxury 2.0

Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.

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Jewelry
Tiffany puts a spotlight on art in the contemporary space

U.S. jeweler Tiffany & Co. is painting a new picture of art in contemporary day with a five-part video series.

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Fragrance and personal care
Neiman Marcus digitizes beauty demonstrations via Memory Mirror counters

Department store chain Neiman Marcus is enhancing the customer experience at its beauty counters through Memory Mirror placements in 20 locations.

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Apparel and accessories
Ghurka gathers independent thinkers to characterize handbags

U.S. leather goods maker Ghurka is uncovering the key attributes that define those who carry its accessories in a content series.

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Fragrance and personal care
Lancôme transitions app capabilities to mobile Web with revamped site

Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.

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Travel and hospitality
Affluent millennials interested in purchasing luxury goods drops 15pc: report

Travel experiences are proving to be dramatically more important to affluent millennials, with most interested in hotel accommodations and flight tickets rather than luxury goods.

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News briefs
La Mer, Nordstrom, Tag Heuer and Donatella Versace – Live news

Luxury Daily’s live news from Dec. 6 – Missoni, La Mer recreate Northern Lights for holiday gift box; Nordstrom to expand New York location’s footprint; Tag Heuer underscores brand mantra in rugby tournament alliance; Donatella Versace holds meet-and-greets at Harrods, Versace flagships.

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News briefs
Louis Vuitton, Greece, BMW and Michelle Obama – News briefs

Today in luxury marketing – Small leather goods stoke Louis Vuitton’s “speedy” recovery; Turkish-Arab investors to spend $322M on luxury Greek resort; BMW says 120 vehicles damaged in South Carolina train derailment; Michelle Obama’s Gucci dress may have a hidden political message.

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Multichannel
Inviting nominations for the 2016 Luxury Daily Awards

Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.

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Columns
3 tips to tackle mobile for marketing and retail

Developing and executing a successful mobile marketing campaign can be quite challenging at times, but it does not have to be impossible.

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QUOTE OF THE DAY
Barron’s strategy to target millennials: launch new finance title
By

Millennials – now the United States’ largest generation and imminently the future consumers of luxury products and services – are now encountering financial issues and challenges that the Gen-Xers and baby boomers never encountered when they were young adults.

Share on FacebookShare on LinkedInShare on Twitter
When millennials’ interest is high – and satisfaction is low
By

Marketers of communications services face a paradox: while a big chunk of millennials place a high value on their phone, pay television and home Internet, an even bigger chunk is thumbs-down on the services.

Share on FacebookShare on LinkedInShare on Twitter
3 tips to tackle mobile for marketing and retail
By

Developing and executing a successful mobile marketing campaign can be quite challenging at times, but it does not have to be impossible.

Share on FacebookShare on LinkedInShare on Twitter
Reach the unreachable with browser push notifications and emails
By

Data from the Mailchimp Web archive for ecommerce shows that the open rate for emails has dropped from 22.2 percent to 16.73 percent in the last four years. Clicks have also decreased from 2.9 percent to 2.3 percent. The unsubscribe rate has nearly doubled from 0.12 percent to 0.23 percent.

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