News briefs

Day’s wrap: Dacor, Kering Group, Christian Louboutin, Dom Pérignon and Gucci

Luxury Daily’s live news from Sept. 19 – Dacor brings high-fashion aesthetic to home appliance marketing; Kering Group sets business standard for CSR, says Dow Jones; Goop, Christian Louboutin capsule designed to meet all foreseeable wardrobe needs; Dom Pérignon uses prisms, light to drink the stars; One-off Gucci dress centerpiece of Björk’s The Gate.

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One-off Gucci dress centerpiece of Björk’s The Gate

Gucci’s creative director Alessandro Michele has designed an otherworldly garment for Icelandic singer-songwriter Björk’s latest music video.

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Strategy
Registration winding down: Women in Luxury conference, New York, Tuesday, Sept. 26

Join senior executives and decision-makers at Women in Luxury, a new conference hosted Tuesday, Sept. 26 in New York by Luxury Daily. The event will highlight the role of women and the opportunities and issues for them in a rapidly evolving luxury business. Speaker list, agenda and registration link in article.

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Jewelry
Vacheron Constantin begins vintage-theme Instagram feed

Swiss watchmaker Vacheron Constantin is building a community based on the popularity of its vintage timepieces with the launch of a dedicated Instagram account.

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Apparel and accessories
Thomas Pink answers most-popular query on Google

British apparel and accessories label Thomas Pink is solving a consumer problem that Google has revealed is more prevalent than most with a new initiative and video series.

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Strategy
Evolution of print media – Luxury Memo special report

Print media has sustained itself as the go-to marketing method to appeal to affluent consumers by leveraging high-quality advertisements and playing to the senses. But a digital takeover of media consumption, entertainment and shopping has forced publishers of print titles to reevaluate their long-established strategies.

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Food and beverage
Stephanie Watine Arnault – Luxury Woman to Watch 2018

“Clos19 was bred from my personal passions and as a response to the experience economy.”

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Research
Join our 2nd annual State of Luxury survey, receive exec summary

To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered again to create the second annual State of Luxury study. Please help us complete the survey and receive the executive summary and a free book.

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News briefs
Tag Heuer, Hinckley yachts, Tom Ford, Glenmorangie, Four Seasons, Loewe and Bentley – Live news

Luxury Daily’s live news from Sept. 18 – Tag Heuer reminisces on 150-year history in global exhibition; Hinckley takes EV trend to the sea in first electric yacht; Tom Ford names lipsticks after inspirational women in designer’s life; Glenmorangie touts wood’s versatility in latest upcycling effort; Four Seasons to enter London’s private residence arena; Loewe sets the table with Steven Meisel photography; Bentley turns to mobile app for Continental GT exploration.

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News briefs
Versace, looking back, Burberry and Bugatti – News briefs

Today in luxury – Versace said eyeing Kim Jones; In fashion, the beauty (and challenge) of looking back; It’s the return of checks for Burberry; Bugatti’s single model could be a four-door.

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Q&A
Luxury Interactive sees connected experiences as binding theme for Oct. 16-18 show

Creating connected experiences is the focus of the 11th annual Luxury Interactive conference Oct. 16-18 in New York for luxury marketers interested in learning about digital marketing and commerce.

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Food and beverage
Britain’s Newby vies for US hospitality, retail partners for its luxury teas

While coffee has been more democratically consumed in the United States, British-based Newby Teas is eyeing an opportunity to introduce consumers to the charms of high-quality tea via hotels, restaurants and gourmet specialty stores.

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News briefs
Day’s wrap: Tag Heuer, Hinckley yachts, Tom Ford, Glenmorangie, Four Seasons, Loewe and Bentley

Luxury Daily’s live news from Sept. 18 – Tag Heuer reminisces on 150-year history in global exhibition; Hinckley takes EV trend to the sea in first electric yacht; Tom Ford names lipsticks after inspirational women in designer’s life; Glenmorangie touts wood’s versatility in latest upcycling effort; Four Seasons to enter London’s private residence arena; Loewe sets the table with Steven Meisel photography; Bentley turns to mobile app for Continental GT exploration.

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Bentley turns to mobile app for Continental GT exploration

British automaker Bentley Motors is bringing its celebrations for the new Continental GT model to the small screen through a new mobile application.

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Home furnishings
Loewe sets the table with Steven Meisel photography

Spanish leather goods maker Loewe is bringing still life photography off the page for an effort surrounding the current season’s advertising campaign.

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Travel and hospitality
Four Seasons to enter London’s private residence arena

Scheduled to open in 2018, Four Seasons Hotels and Resorts will open its first standalone private residences in London’s Mayfair neighborhood.

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Food and beverage
Glenmorangie touts wood’s versatility in latest upcycling effort

LVMH-owned Glenmorangie is repurposing its Scotch whisky casks as a mode of transportation.

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Fragrance and personal care
Tom Ford names lipsticks after inspirational women in designer’s life

U.S. fashion label Tom Ford has introduced 50 female counterparts to its 50-piece lipstick range inspired by men that have left a lasting impression on the brand’s namesake designer.

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Automotive
Hinckley takes EV trend to the sea in first electric yacht

U.S. boat manufacturer Hinckley has unveiled the Dasher, the world’s first fully electric yacht.

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Jewelry
Tag Heuer reminisces on 150-year history in global exhibition

Swiss watchmaker Tag Heuer is celebrating its 150th anniversary with a two-week, 10 city exhibition showcasing some of the LVMH-owned brand’s classic designs and models.

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QUOTE OF THE DAY

“Luxury marketing is not about market share. It is about mindshare.”

Ashok Som, professor of global strategy and chair of the management department, ESSEC Business School, inWhy luxury marketing does not need to be data-driven
Inviting opinion pieces on luxury marketing, retail and media
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Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Why luxury marketing does not need to be data-driven
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What might appear as necessary for survival in the non-luxury retail world – in this case, data-driven marketing – might destroy what makes luxury so special.

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Luxury brands should look beyond the 40-plus crowd
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Luxury brands have historically looked to a single target for sales growth in the United States: adults ages 40-plus with annual household incomes of more than $250,000. The problem is, this segment is spending less on top-tier products.

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The customer is always right: Improving the customer entitlement inventory
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Customer entitlement reflects an individual customer’s sense of being special and deserving of immediate attention.

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