Media/publishing
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Food and beverage
LVMH’s latest venture offers ecommerce outlet for spirits, experiences

LVMH is combining products and experiences in a new ecommerce platform focused on selling luxury spirits as well as tastings and events.

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Marketing
Register now for Luxury Roundtable: Engaging Gens X, Y & Z May 3

Agenda totally updated. Find out how Lamborghini and Crystal are wooing Gens X, Y and Z. Daylong event offers in-depth insights, research and analysis from luxury experts on younger affluents who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.

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Fragrance and personal care
Lancôme’s use of UGC sees 4pc lift in conversions

Beauty marketer Lancôme has been leveraging user-generated content to drive sales conversions in a more personal and realistic approach to marketing, which has gleaned significant results.

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Jewelry
Bremont, Crown & Caliber bring trade-ins to watch industry

British watchmaker Bremont and high-end timepiece consignor Crown & Caliber are coming together for a new initiative to offer trade-in opportunities for watch owners, one of the first of its kind in the horology industry.

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Apparel and accesories
Vogue to broadcast Met Gala red carpet via Facebook Live exclusive

Condé Nast-owned Vogue will be on-site for the first Monday in May to provide its readership with live coverage of the annual Met Gala.

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Automotive
Luxury brands top rankings for social discussion with auto

Automakers should pay more attention into what drives consumer discussion in regards to their brands, as offline performs better than online when it comes to the auto industry.

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Media/publishing
National Geographic unveils first-ever luxury issue of Traveler magazine

National Geographic magazine is branching out from its standard editorial coverage with a new luxury edition of Traveler, the title’s travel-themed publication.

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News briefs
Aston Martin, IBM Watson, Hermès, Dolce & Gabbana, Swiss watches and Kenzo – Live news

Luxury Daily’s live news from April 27 – Aston Martin parades $70M worth of vehicles to celebrate new factory; IBM puts AI in art at Cadillac House gallery display; Hermès’ Q1 2017 sales accelerate in all geographies; Stefano Gabbana takes negative Dolce & Gabbana press head-on; Swiss watch exports show slight recovery in March; Kenzo explores Nigerian beauty routines in debut quarterly.

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News briefs
Monaco, Nordstrom, two French families and Anna Wintour – News briefs

Today in luxury marketing – Monaco’s expensive mansions beat Hong Kong luxury homes; Progress report: Nordstrom’s $500M NY flagship; Almost all of luxury fashion is now owned by two French families; Anna Wintour on the Met Ball, the future of magazines and her own future.

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Columns
Luxury brands need a comprehensive search strategy

Your Web site is your flagship, the public face of your brand. But are you doing enough to help potential customers find it?

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Apparel and accessories
Kenzo explores Nigerian beauty routines in debut quarterly

Parisian fashion label Kenzo has launched a new print magazine to showcase its latest fashion collections.

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Jewelry
Swiss watch exports show slight recovery in March

After 20 months of consecutive declines, the Federation of the Swiss Watch Industry saw the first rise in exports of Swiss-made timepieces in March.

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Apparel and accessories
Stefano Gabbana takes negative Dolce & Gabbana press head-on

Italian fashion house Dolce & Gabbana is taking controversy over writing on the side of a sneaker in stride.

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Apparel and accessories
Hermès’ Q1 2017 sales accelerate in all geographies

French leather goods house Hermès’ positive momentum continued into the first quarter of 2017 with sales growth of 14 percent.

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Software and technology
IBM puts AI in art at Cadillac House gallery display

Technology firm IBM is demonstrating the “cognitive creativity” of its artificial intelligence software Watson in a manner typically reserved solely for humankind.

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Automotive
Aston Martin parades $70M worth of vehicles to celebrate new factory

British automaker Aston Martin is ushering in the opening of its second South Wales manufacturing plant in the United Kingdom with a fun video that simultaneously shows off the state-of-the-art facility along side its vehicles’ power.

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Marketing
Brands need to create value for customers, not from them

NEW YORK – The increasingly connected nature of the modern consumer has transformed the marketing and retail worlds and has allowed for digital content interactions anywhere and everywhere, explained the managing partner at mCordis during a Connected Marketer event.

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QUOTE OF THE DAY
Luxury brands need a comprehensive search strategy
By

Your Web site is your flagship, the public face of your brand. But are you doing enough to help potential customers find it?

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From mini apps to KOLs: 6 effective luxury marketing campaigns on WeChat
By

Big brands including Longchamp, Chanel and Montblanc have been coming up with creative initiatives that use the diverse features enabled by the WeChat application to nurture a new following and engage with existing users.

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3 different ways to experiment with mobile
By

There is no question that mobile is hot: in fact, 20 percent of people ages 18 to 34 only use mobile channels to search for information, complete purchases and check email — and are not using desktops or other platforms, according to comScore.

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Luxury and the power of enigma
By

Luxury brings with it changes, challenges and uncertainties, as well as the occasional cyclic returns of older trends: it is all of this that makes luxury so enigmatic, and so often beyond our grasp.

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