Luxury Daily

News briefs

Day’s wrap: Farfetch, Sephora, Estée Lauder, Sub-Zero Group and L Catterton

Luxury Daily’s live news: Farfetch revenues hit $1.7B as luxury shoppers go online; Sephora focuses on bricks-and-mortar expansion, collaborations; Estée Lauder names Ana de Armas new global ambassador; Sub-Zero Group introduces virtual showcase for smart appliances; Birkenstock sells majority stake to LVMH-backed firm

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Sephora focuses on bricks-and-mortar expansion, collaborations

LVMH-owned beauty retailer Sephora has announced it is opening 260 new stores in 2021 and collaborating with Coach for a new makeup collection.

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Apparel and accessories
Why is Gucci’s near-flawless content commerce strategy not more successful?

Reviewing Gucci’s activities for 2020, it quickly becomes clear that the brand is one of the best in the world at applying content-commerce marketing and sales strategies, begging the question: Why did Gucci not do even better in 2020?

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Strategy
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News briefs
Mytheresa, Sotheby’s International Realty, Hennessy, Genesis and Seabourn

Luxury Daily’s live news: Mytheresa sees ecommerce momentum continue in Q2 2021; Sotheby’s International Realty achieves record $150B in global sales; Hennessy teams with NBA for global partnership; Genesis celebrates art of storytelling with CNN collaboration; Seabourn scraps Alaskan cruises for 2021.

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Marketing
Why direct mail never deserved to go out of fashion

The new generation of marketers in fashion ecommerce has an irresistible urge – especially with pure ecommerce players – to equate marketing with digital marketing.

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News briefs
Day’s wrap: Mytheresa, Sotheby’s International Realty, Hennessy, Genesis and Seabourn

Luxury Daily’s live news: Mytheresa sees ecommerce momentum continue in Q2 2021; Sotheby’s International Realty achieves record $150B in global sales; Hennessy teams with NBA for global partnership; Genesis celebrates art of storytelling with CNN collaboration; Seabourn scraps Alaskan cruises for 2021.

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Retail
Mytheresa sees ecommerce momentum continue in Q2 2021

Ecommerce retailer Mytheresa saw its net sales grow by almost 33 percent year-over-year during the second quarter of fiscal year 2021 ended Dec. 31, as luxury consumers continue to shop online.

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Travel and hospitality
Seabourn scraps Alaskan cruises for 2021

Cruise line Seabourn is canceling all of its Alaska and British Columbia departures for the year, as regulations around travel and cruising continue to evolve amid the COVID-19 pandemic.

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Automotive
Genesis celebrates art of storytelling with CNN collaboration

Korean automaker Genesis is partnering with CNN International on a new program supporting emerging filmmakers and visual storytelling.

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Food and beverage
Hennessy teams with NBA for global partnership

LVMH-owned Cognac brand Hennessy has taken its partnership with the National Basketball Association global.

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Real estate
Sotheby’s International Realty achieves record $150B in global sales

Sotheby’s International Realty has revealed that its affiliated brokers and sales professionals saw sales growth of almost 32 percent in 2020, as the luxury real estate market soared to new heights.

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Marketing
Leveraging consumers as a marketing channel the key in China

Luxury labels hoping to build their business in China would be wise to go beyond rudimentary translations, and instead continue to build genuine connections with key opinion customers.

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Apparel and accessories
Burberry explores freedom in contemplative film

British fashion house Burberry is questioning the idea of love and freedom in a new introspective film, shot before the autumn/winter 2021 menswear presentation.

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Retail
Digital, social commerce key to post-pandemic retail: report

Consumer shopping is continuing to move towards digital as user-generated content (UGC), private labels and access to product sampling accelerates social commerce growth, according to Bazaarvoice.

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Fragrance and personal care
Estée Lauder empowers Black women to discuss inclusive beauty

Beauty brand Estée Lauder is giving a platform to Black women in a special series to commemorate Black History Month, allowing them to share their perspectives on the beauty industry.

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Strategy
Subscribe now: Full access to 90,000+ articles, reports, videos and images

We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.

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News briefs
Brands condemn violence, Moët & Chandon, Vogue Talents, Walpole and Grandview Aviation

Luxury Daily’s live news: Luxury brands condemn violence against Asian Americans; Moët & Chandon celebrates Golden Globes with cocktail kit; Vogue Talents spotlights sustainability in two new initiatives; Walpole announces 2021 Brands of Tomorrow participants; Grandview Aviation launches luxury helicopter flights from New York.

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Retail
Retail hacks that luxury stores must know for 2021

China is set to hit a milestone as the first country in history to carry out most of its retail sales online versus physical retail stores. So now the question retailers need to ask is: What is the point of a store post-pandemic?

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News briefs
Day’s wrap: Brands condemn violence, Moët & Chandon, Vogue Talents, Walpole and Grandview Aviation

Luxury Daily’s live news: Luxury brands condemn violence against Asian Americans; Moët & Chandon celebrates Golden Globes with cocktail kit; Vogue Talents spotlights sustainability in two new initiatives; Walpole announces 2021 Brands of Tomorrow participants; Grandview Aviation launches luxury helicopter flights from New York.

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QUOTE OF THE DAY
Why direct mail never deserved to go out of fashion
By

The new generation of marketers in fashion ecommerce has an irresistible urge – especially with pure ecommerce players – to equate marketing with digital marketing.

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Luxury retail’s dramatic digital transformation in 2020
By

To better understand consumer behavior this past holiday season, we took a deep dive into anonymized customer and sales data based on more than 115 million online consumer visits to luxury retailers’ online stores in December 2020.

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Trade secrets: What fashion and luxury brands should know
By

Trade secrets are one of the big four recognized forms of intellectual property. Yet many fashion and luxury goods companies neglect this protection.

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Brand elevation: Why and how prestige brands have to be built differently in the Digital Age
By

Brands, especially prestige or luxury brands, or those we call “Ueber-Brands,” are no longer seen as mere marketing instruments – they are embraced as guiding the enterprise overall.

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