Luxury Daily

News briefs

Day’s wrap: Hermès, Hublot, Gucci, Aston Martin, Porsche Design, McQueen and Silverstone

Luxury Daily’s live news from July 20 – Hermès’ H1 revenues rise 5pc; Hublot furthers Mediterranean presence via Porto Montenegro partnership; Gucci embraces the ordinary in global photo project; Bond fans get “license to build” with Aston Martin replica; Porsche Design helps Porsche enthusiasts mark milestone; McQueen sets fall campaign in San Francisco; Luxury automakers congregate at Silverstone Classic.

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McQueen sets fall campaign in San Francisco

British fashion label Alexander McQueen is capturing the fluidity between individuals and their environment in a nature-driven advertising campaign.

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Strategy
Announcing: Luxury Marketing Forum New York Sept. 26

Register now for the Luxury Marketing Forum New York on Wednesday, Sept. 26. Top luxury marketing and retail experts will share strategy, analysis, best practice, legal tips and research to tackle unprecedented change in marketing outreach. Attendees will receive a free copy of Luxury Daily’s Luxury Marketing Best Practice Handbook. Limited seating.

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Luxury Memo special reports
Influencer marketing – Luxury Memo special report

Luxury has traditionally been about exclusivity, but the rise of influencer marketing has opened up even storied houses to wider audiences.

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Apparel and accessories
Fendi, Versace get brand boost from celebrities, influencers

Italian fashion labels Fendi and Versace’s efforts to court millennials helped them become two of the hottest brands this past quarter.

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Travel and hospitality
Top 10 travel and hospitality efforts of H1 2018

2018 has been the year of health and wellness for travel brands.

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Marketing
Google’s EU antitrust fine could shake up how brands advertise

Google has recently been hit with a massive $5.1 billion antitrust fine from the European Union over its Android operating system, putting pressure on one of the biggest advertising platforms in the world.

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Food and beverage
The Macallan brings distillery experience stateside

Scottish whisky maker The Macallan is opening a temporary interactive experience to celebrate the opening of its new distillery, allowing fans to go on a virtual journey that appeals to all five senses.

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Research
Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders

The rise of the digital economy simultaneously poses the biggest challenge and growth opportunity to the luxury business, according to the newly released “State of Luxury 2018: The Insider View” report from Luxury Daily and Unity Marketing that surveyed 599 decision-making luxury industry insiders. More details in article on how to buy or get the report free with a new annual subscription.

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Strategy
Subscribe now: $12 for 12 weeks

Never miss a luxury moment. Access the latest luxury business news and analysis, marketing and retail campaigns, features, special reports and live coverage during business hours. Check the $12 for 12 weeks offer for 22 percent off the annual subscription price.

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Classic Guides
The China Report: Innovation in Luxury

This special report, in collaboration with Jing Daily, is a gift from Luxury Daily to its loyal paid subscribers for their continuing support. China is the beating heart of the global luxury market. Most luxury marketers have their eyes and ears tuned to the likes and evolving tastes of Chinese customers buying luxury goods and services domestically and overseas. Here is a thorough examination of the state of innovation in China’s luxury market.

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News briefs
Swiss watches, Dom Pérignon, Richard Ginori, Aerin, Bergdorf and Porsche – Live news

Luxury Daily’s live news from July 18 – Swiss watch industry exceeds $10B for first time in 5 years; Dom Pérignon opens Champagne salon in New York; Richard Ginori furthers ecommerce investments in new territory; Aerin continues branching out in home furnishing collaborations; Bergdorf Goodman lets customers peek inside its business walls for pre-fall; Porsche promotes collaboration in fashion photography series.

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News briefs
Swatch, BMW, luxury brands and Chanel – News briefs

Today in luxury – Swatch CEO boosts hiring, inventory to keep up with watch demand; Tariffs imperil a hometown business in South Carolina: BMW; Luxury brands prefer to burn millions of dollars’ worth of clothes to letting “wrong” shoppers buy them at discount; Chanel sponsors restoration of sixties film featuring costumes by Gabrielle Chanel.

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Columns
Millennials redefining norms of luxury

Is a $3,000 dress still a luxury product when you are renting it for a negligible price?

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News briefs
Day’s wrap: Swiss watches, Dom Pérignon, Richard Ginori, Aerin, Bergdorf and Porsche

Luxury Daily’s live news from July 18 – Swiss watch industry exceeds $10B for first time in 5 years; Dom Pérignon opens Champagne salon in New York; Richard Ginori furthers ecommerce investments in new territory; Aerin continues branching out in home furnishing collaborations; Bergdorf Goodman lets customers peek inside its business walls for pre-fall; Porsche promotes collaboration in fashion photography series.

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Retail
Bergdorf Goodman lets customers peek inside its business walls for pre-fall push

Department store Bergdorf Goodman is turning the lens inward in a playful campaign that shows off the heart of its business.

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Home furnishings
Aerin continues branching out in home furnishing collaborations

Aerin Lauder’s lifestyle brand Aerin is collaborating on a special home furnishings initiative.

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Home furnishings
Richard Ginori furthers ecommerce investments in new territory

Kering-owned Italian porcelain brand Richard Ginori is investing in ecommerce in the British market with a new site launch.

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Food and beverage
Dom Pérignon opens Champagne salon in New York

LVMH-owned Champagne house Dom Pérignon is opening a first of its kind in North America Champagne salon.

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Jewelry
Swiss watch industry exceeds $10B for first time in 5 years

After a downward decline the last few years, the Swiss watch industry had its long awaited bounce back with a strong June.

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QUOTE OF THE DAY
Millennials redefining norms of luxury
By

Is a $3,000 dress still a luxury product when you are renting it for a negligible price?

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Inviting opinion pieces on luxury issues, marketing, retail and media
By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Marketing to the evolving luxury consumer
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On average, 63 percent of luxury products are still bought in physical stores. There is still a desire for luxury consumers to touch, smell, see and experience luxury, making retailers rethink how they attract customers to bricks-and-mortar stores in the current digital age.

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5 trends shaping global luxury real estate
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The role of brand recognition in luxury real estate still plays an important role as a guarantee of legitimacy and quality.

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