Luxury Daily

Software and technology

Gucci outfits personalized avatars in digital luxury apparel

Italian fashion label Gucci is tapping into the popularity of personalized avatars and mobile communication by being the first brand to partner with a new platform.

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Deloitte: How the unshakeable world of luxury got disrupted

Tectonic shifts in luxury call for leaders to become “undisruptable.” Undisruptable leaders will need to become the ultimate end-user ethnographers – mapping to the very specific experiential preferences of their customers.

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Strategy
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Luxury Daily Awards
Inviting nominations for the 2018 Luxury Daily Awards

Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Digital Marketer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year, Luxury Researcher of the Year and Luxury Personality of the Year.

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News briefs
US fashion, holiday shopping, David Yurman, Kering, Aston Martin and Jaguar – Live news

Luxury Daily’s live news from Nov. 16 – US Fashion Industry Association testifies in Trade hearing; Online search, omnichannel retail are top tools for holiday shoppers; David Yurman uses its windows to save the Polar Bears; Kering takes a stand against cyberbullying; Aston Martin strengthens move into the Middle East; Jaguar looks to relieve traffic headaches with new tech.

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News briefs
Made in Italy, Dior, IWC and Michael Kors – News briefs

Today in luxury – Luxury deals will be made in Italy; “Dior: From Paris to the World” opens at the Denver Art Museum; IWC wants Apple Watch-loving Americans to go back in time; How Michael Kors is driving Chinese tourists to US stores.

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Watches and jewelry
Cartier’s Valérie Nowak: Luxury Woman to Watch 2019

Meet Valérie Nowak, international communications director for media, digital and PR at Cartier, Paris. She is on Luxury Daily’s prestigious Luxury Women to Watch 2019 honor roll.

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News briefs
Day’s wrap: US fashion, holiday shopping, David Yurman, Kering, Aston Martin and Jaguar

Luxury Daily’s live news from Nov. 16 – US Fashion Industry Association testifies in Trade hearing; Online search, omnichannel retail are top tools for holiday shoppers; David Yurman uses its windows to save the Polar Bears; Kering takes a stand against cyberbullying; Aston Martin strengthens move into the Middle East; Jaguar looks to relieve traffic headaches with new tech.

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Government
US Fashion Industry Association testifies in Trade hearing

The United States Fashion Industry Association is testifying in a case to stop new tariff regulations.

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Retail
Online search, omnichannel retail are top tools for holiday shoppers

Brands needs to start targeting consumers for the holidays in October and November, as this is when they claim to start their gift shopping.

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Jewelry
David Yurman uses its windows to save the Polar Bears

U.S. jeweler David Yurman is partnering with Polar Bears International to bring beauty to its window winter display while also raising awareness.

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Nonprofits
Kering takes a stand against cyberbullying

Luxury group Kering is hoping to combat cyberbullying through its Foundation with a new message.

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Automotive
Aston Martin strengthens move into the Middle East

British automaker Aston Martin is looking to get a better hold on the Middle East with a new Lagonda flagship in Abu Dhabi.

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Automotive
Jaguar looks to relieve traffic headaches with new tech

British automaker Jaguar Land Rover is helping its drivers avoid sitting in traffic through vehicle-to-infrastructure (V2X) technology.

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Retail
Luxury market growth continues as Chinese, Gen Z influence increases: Bain

In 2018 the overall luxury business grew 5 percent to $1.4 trillion, primarily propelled by rising demand from affluents in mainland China.

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Luxury Memo special reports
Public relations in luxury – Luxury Memo special report

Public relations has evolved to be about more than media outreach and placements, with practitioners today managing a brand’s overall strategy and image.

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Luxury FirstLook
Register now: Luxury FirstLook 2019 New York Jan. 16

Book your spot now at Luxury FirstLook 2019, an industry-outlook event Jan. 16 as digital change sweeps over luxury. How to shape your strategy and tactics in 2019? On hand to help are 30-plus speakers from Facebook, Google, Boston Consulting Group, LVMH’s Moët Hennessy, Lladro, Hearst’s Town&Country magazine, Artsy, Forrester, Rémy Martin’s Louis XIII, McLaren Automotive, Valmont, Quintessentially, Flont, Armarium, Perrin Paris, Crown & Caliber, Publicis Groupe’s Team One, Douglas Elliman, Vibes, Martini, Luxury Portfolio, Concierge Auctions, Euromonitor and the Luxury Institute, among others.

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Retail
Barneys gives double meaning to the term “make change”

Department store chain Barneys New York is taking the opportunity during the holidays to not only delight with in-store and digital experiences, but to inspire charity.

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Apparel and accessories
Stella McCartney moves into bridal space after royal wedding

British fashion label Stella McCartney is entering a new realm of fashion following its participation in the royal wedding, funneling the wave of hype into a sustainable endeavor.

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Marketing
Now is the time for fine tuning influencer campaigns: report

Social influencer marketing has grown in popularity and this year has become an established tactic, but now brands need to fine-tune their practices.

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QUOTE OF THE DAY
Deloitte: How the unshakeable world of luxury got disrupted
By

Tectonic shifts in luxury call for leaders to become “undisruptable.” Undisruptable leaders will need to become the ultimate end-user ethnographers – mapping to the very specific experiential preferences of their customers.

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Facebook exec on how to tap mobile in beauty care
By

The beauty industry, once dominated by offline channels, is undergoing a period of disruption regarding the manner in which consumers discover new trends, compare brands and buy products.

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Inviting opinion pieces on luxury issues, marketing, retail and media
By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Green is new gold for luxury Chinese travelers
By

China specializes in big numbers, such as the “32 percent of luxury consumption globally is from China” stat that gets rolled out in every related article or event.

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