Travel and hospitality
Luxury travelers value experiences over dining, sightseeing: Resonance

The luxury travel industry still yields high results with affluent consumes going on more than triple the number of trips average households take, according to a report prepared by Resonance.

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Fragrance and personal care
Trussardi campaign illustrates love story that refuses to end

Italian label Trussardi is breathing a note of drama into its new fragrance campaign with a love story leaving viewers waiting for the next leg.

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Media/publishing
Pursuitist launches influencer service to benefit brands, publishers

Online lifestyle destination Pursuitist is simplifying how luxury brand advertisers and publishers source relevant influencers with the debut of its Pursuitist Influencer Network.

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Strategy
Last chance: Call for nominations: Luxury Women to Watch 2017

While more women are entering senior and decision-making ranks at luxury marketers, more work needs to be done to attract them to key marketing, retail, media and digital positions in an industry that has shown its resilience in good times and bad.

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News briefs
Saks, Style.com, TrueFacet and Kenzo – Live news

Luxury Daily’s live news from Sept. 22 – Saks continues Canadian expansion with Quebec location; Style.com touts relaunch in first advertising campaign; TrueFacet raises $6M in Series A round; Kenzo, H&M build anticipation for capsule with campaign teaser.

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News briefs
Luxury retail, runway shows, Rome and collectible cars – News briefs

Today in luxury marketing – Luxury stores add more amenities in a tougher market; Are see-now, buy-now shows driving sales?; Broke Rome leans on luxury brands to preserve heritage; The collectible car market is getting the air kicked out of its tires.

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Columns
Augmented reality ushers new era of targeting advertising

With augmented reality applications, and the newfound willingness for users to allow themselves to be augmented, we are entering a new era in targeted advertising.

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Retail
Saks continues Canadian expansion with Quebec location

Department store chain Saks Fifth Avenue has revealed plans to open its first Quebec location in 2018.

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Media/publishing
Style.com touts relaunch in first advertising campaign

Condé Nast’s newly launched ecommerce platform Style.com is making its advertising debut in the pages of British Vogue and GQ.

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Home furnishings
London Design Festival affords brands a platform for artistic storytelling

Swarovski and Hästens are among the luxury brands showcasing their creativity during the London Design Festival.

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Apparel and accessories
Kenzo, H&M build anticipation for capsule with campaign teaser

As Kenzo prepares to debut its designs for fast fashion retailer H&M, the collaborators are sharing a first look at the collection’s personality-driven campaign.

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Jewelry
TrueFacet raises $6M in Series A round

Jewelry resale platform TrueFacet has completed a $6 million Series A funding round.

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Marketing
Luxury facing a digital-or-die dilemma: BCG

Seven percent of personal luxury goods sales are made via ecommerce today, but online retail will represent 12 percent of the luxury market by 2020, according to projections from the Boston Consulting Group.

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Apparel and accessories
Dior intertwines social video with history in response to Inside Chanel series

French couture house Christian Dior is one of many classic fashion labels bringing its history to light in modern ways with online video.

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Jewelry
Tiffany documents months-long campaign development with Grace Coddington

Jeweler Tiffany & Co. is taking consumers behind-the-scenes of its first celebrity-led campaign through a documentary film.

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Apparel and accessories
Michael Kors ensures Scout carriers are selfie-ready with point-and-shoot camera

U.S. fashion label Michael Kors is using film photography to capture the creativity of the fashion industry with the launch of a branded instant camera.

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Travel and hospitality
Top luxury hotels remain leaders despite drop in global travel

Hilton-owned Waldorf Astoria Hotels & Resorts is climbing the ranks in terms of international brand awareness, despite consumers spending less time traveling, according to the Luxury Institute.

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Automotive
Land Rover forges a path with music streaming by choosing Spotify

British automaker Land Rover is choosing Spotify over Pandora for an in-dashboard application, allowing drivers to stream music.

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QUOTE OF THE DAY
New luxury, old luxury, real luxury, faux luxury: What is a brand to do?
By

Luxury brands tell a luxury story that fits their image and ideal, not one designed and focused on the customer. But now the Internet has pulled the curtain back and exposed the ugly underbelly of these luxury brands.

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Augmented reality ushers new era of targeting advertising
By

With augmented reality applications, and the newfound willingness for users to allow themselves to be augmented, we are entering a new era in targeted advertising.

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Reinventing Saks in the face of disruption
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The department store brand is reinventing the experience for the luxury market. It has recognized that it will either have to disrupt its business or the business will be disrupted by all of the other options out there.

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The game-changing digital transformation of fashion week
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This will very likely go down as the year of the Great Fashion Week transformation.

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