Mobile

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Tiffany incorporates Snapchat lens, geofilter into #LoveNotLike effort

July 29, 2016

U.S. jeweler Tiffany & Co. is continuing to strengthen its latest social campaign as it bids for awareness among today’s youth.

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Apple services up 19pc – not enough to offset 8pc iPhone drop

July 28, 2016

Slightly edging out forecasts, Apple’s revenue from services grew 19 percent from a year ago, but it was not enough to offset a slowdown in iPhone and iPad sales, which dragged down overall revenue for the second quarter in a row.

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Gucci leverages Snapchat’s storytelling for #24HourAce unveiling

July 27, 2016

Italian fashion house Gucci is staging a Snapchat takeover to fete the premiere of its #24HourAce project.

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Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools

July 27, 2016

LVMH’s Sephora is bookending its recent sales-driving initiatives with two new mobile-first platforms, which enable consumers to use a fill-in-the-blank model to discover their ideal beauty product and leverage a Tinder-like interface to purchase items featured in favorite looks.

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How to create Facebook videos that break through and get noticed

July 26, 2016

Huffington Post and Daily Mail are some of the top publishers dominating the Facebook video scene in recent months thanks to unique content that leverages feel-good human-interest stories, top news and interesting science.

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Michael Kors’ #InstaKors returns as part of see-now, buy-now strategy

July 25, 2016

U.S. apparel and accessories label Michael Kors is improving social shopping with the relaunch of #InstaKors.

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Compass app brings market reports directly to consumers and agents

July 22, 2016

Technology-minded real estate platform Compass is speeding the flow of market information with a mobile application.

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Google’s AMP meets mobile ads for faster brand experiences

July 22, 2016

With Google bringing Accelerated Mobile Pages to ads and landing pages for the first time, launching programmatic buying for native ads and signing a new global programmatic partnership with Time Warner, the company is carrying the torch for better mobile ad experiences.

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Bulgari to safeguard consumers’ data in Swiss bunker via app

July 21, 2016

Italian jeweler Bulgari is crossing over into the consumer solutions sector with the introduction of its Bulgari Vault mobile application.

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La Mer pairs with Pinterest for summer skincare exclusives

July 20, 2016

Estée Lauder Cos.’ Crème de la Mer is digitally recreating the word-of-mouth phenomenon that made its products cult favorites through a co-branded campaign.

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