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  1. For Gen Z, friends are most important influencers for purchase decisions
  2. Porsche, Mercedes-Benz dominate luxury space in vehicles kept longest
  3. Baume & Mercier creates exclusive "club" in latest product design
  4. Loyalty enrollment programs see 31pc growth, but opportunities remain: report
  5. Southeast Asian market rises in importance as affluents flock to region
  6. Printemps homes in on interior inspiration with multilevel maison concept
  7. Louis Vuitton brings its spirit of travel to South Korea
  8. Measuring mobile engagement and accelerating time to insight
  9. La Rinascente explores its cultural impact in centennial exhibit
  10. Selfridges leverages Positive Luxury’s Butterfly Mark to up transparency
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Measuring mobile engagement and accelerating time to insight
May 25, 2017
Lancôme’s mobile page solution sees the small screen surpass desktop
May 23, 2017
Audi working with Google to advance infotainment
May 19, 2017

Isaia emotes in Italian with personality-driven sticker pack
May 11, 2017
Amazon’s Alexa can now provide fashion advice, opening more marketing doors
May 2, 2017
Luxury brands need a comprehensive search strategy
April 28, 2017

3 different ways to experiment with mobile
April 26, 2017
China Galerié leverages WeChat to further branded content’s reach
April 25, 2017
Estée Lauder augments consumer interaction for lipstick line
April 14, 2017

REX looks to Chinese homebuyers with mobile messaging
April 12, 2017
VistaJet looks to conversational commerce to unearth market potential
April 11, 2017
Givenchy individualizes fragrance recommendations through messages
April 4, 2017

Top 10 luxury mobile efforts of Q1 2017
April 3, 2017
Do not use VR solely for the sake of using VR: T Brands exec
April 3, 2017
Sotheby’s, IFTTT build integrated network for auction customers
March 31, 2017

Instagram rolls out shopping for brands on app
March 22, 2017
Sephora enables eyeshadow testing for at-home customers
March 22, 2017
Chanel plays coy on Instagram with interactive photo reveal
March 21, 2017

Montblanc combines analog, digital for smartwatch debut
March 20, 2017
Jenn-Air asks Alexa to turn on the oven
March 16, 2017
Mandarin Oriental property incentivizes WeChat follows with fan-exclusive offers
March 15, 2017

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  1. For Gen Z, friends are most important influencers for purchase decisions
  2. Porsche, Mercedes-Benz dominate luxury space in vehicles kept longest
  3. Baume & Mercier creates exclusive "club" in latest product design
  4. Loyalty enrollment programs see 31pc growth, but opportunities remain: report
  5. Southeast Asian market rises in importance as affluents flock to region
  6. Printemps homes in on interior inspiration with multilevel maison concept
  7. Louis Vuitton brings its spirit of travel to South Korea
  8. Measuring mobile engagement and accelerating time to insight
  9. La Rinascente explores its cultural impact in centennial exhibit
  10. Selfridges leverages Positive Luxury’s Butterfly Mark to up transparency
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