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Perfume marketing based on nostalgia syncs best with consumer behavior

July 22, 2016

With new releases launched throughout the year, the fragrance market offers consumers an enormous selection, but there has been little change among the top perfumes.

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Chinese travelers plan to increase overseas spending: report

July 22, 2016

Travel is an essential part of life for two-thirds of China’s outbound travelers, according to a report from Hotels.com.

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Trump brand premium has vanished since announcing presidential candidacy

July 21, 2016

Condominiums bearing the name of Donald Trump no longer see a boost in market performance, according to research from real estate brokerage firm Redfin.

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China’s luxury goods increase in price as affluent classes swell

July 20, 2016

China’s luxury consumer price index’s rate of increase is at a five-year high, according to a report from Hurun.

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88pc of marketers invest in mobile to match escalating demands: report

July 20, 2016

With marketers across multiple industries recognizing that their mobile experiences are falling short of customer expectations, 88 percent plan to invest in mobile this year, according to a new report from PointSource.

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Engage consumers in micro-moments with relevance, visibility

July 19, 2016

Consumers’ attachment to their smartphones presents a key opportunity for brands if they know how to leverage mobile-optimized marketing mediums, according to a report from Fashionbi.

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Mcommerce to capture 49pc of online retail sales by 2020: report

July 19, 2016

As ecommerce sales continue their meteoric growth, mobile is grabbing a larger market share, with smartphone-enabled purchases set to grow from $122 billion in 2015 to nearly $319 billion by 2020, according to a new report from Javelin.

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Commercial investment, first-timers propel New England real estate

July 19, 2016

First-time and move-up buyers are impacting New England’s luxury coastal market, according to a report from Re/Max Integra.

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Medium aquamarine and palaces, not people, boost Instagram engagement: report

July 18, 2016

Details as small as the colors in an Instagram photo can influence engagement, according to a study by Cortex.

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Understanding social media can help marketers develop versatile creative: Facebook

July 15, 2016

Facebook and Instagram are similar to red wine and white wine, according to a study of the two platforms undertaken by Facebook.

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