Luxury Daily
  • No categories
Luxury brands must think like gladiators to woo China’s youngest consumers
August 3, 2020By

Mainland China is the biggest hope for luxury in the coming years. Its innovators are already spooking Silicon Valley.

Share on FacebookShare on LinkedInShare on Twitter
Inviting opinion pieces on luxury issues, marketing, retail and media
August 3, 2020By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

Share on FacebookShare on LinkedInShare on Twitter
What are Hong Kong’s hurdles and opportunities for luxury brands?
July 31, 2020By

Hong Kong, this bustling metropolis, is now in a transition period, facing both challenges and opportunities that will redesign the future of the city in the years to come.

Share on FacebookShare on LinkedInShare on Twitter

Has the lockdown forever changed the art, vintage and antiques industry?
July 30, 2020By

In 2019, close to 2 billion people purchased items online — but most of the sellers of art, vintage and antiques lost out. Why? Because the vast majority of the art and antiques industry is not online.

Share on FacebookShare on LinkedInShare on Twitter
Trademark bidding is the kissing cousin of counterfeiting
July 29, 2020By

We have heard several feel-good stories and attempts by Amazon to enter the luxury market. But it is doubtful that, without real change, Amazon will earn the trust it needs from luxury brands.

Share on FacebookShare on LinkedInShare on Twitter
Winning back the luxury consumer
July 20, 2020By

More than half of customers actively try to touch as few items as possible when shopping and try to avoid interacting with employees whenever possible – a troubling trend for the luxury sector, where touch and feel are everything and personal relationships are critical.

Share on FacebookShare on LinkedInShare on Twitter

The Virgilization of Virgil Abloh
July 17, 2020By

How art-ification became a lucrative corporate strategy.

Share on FacebookShare on LinkedInShare on Twitter
Importance of ecommerce for “Made in Italy” post-pandemic
July 15, 2020By

Paired with the new sense of local belonging caused by the lockdown, “Made in Italy” could actually grow beyond the acclaimed Italian craftsmanship.

Share on FacebookShare on LinkedInShare on Twitter
Must-know basics of trade dress law for the luxury goods business
July 14, 2020By

Trade dress can be a very powerful form of protection, but only if a company understands how to gain and maintain it.

Share on FacebookShare on LinkedInShare on Twitter

US luxury wine industry: How the COVID-19 pandemic differs from the Great Recession
July 13, 2020By

Consumer confidence is shaky, unemployment is up and the market is volatile, which impacts discretionary spending for luxury wines today just as it did more than a decade ago. But the similarities end there when looking deeper at the challenges that luxury wineries currently face.

Share on FacebookShare on LinkedInShare on Twitter
Josie Maran cosmetics trademark case tests strategy of controlling branded product sales on Amazon
July 10, 2020By

A recent trademark-infringement suit brought in federal court in Los Angeles by cosmetics brand Josie Maran against an unauthorized Amazon reseller raises a number of interesting issues about how trademark law can be used to control to whom and where branded products are sold.

Share on FacebookShare on LinkedInShare on Twitter
Key issue to consider: Brand DNA versus customer DNA
July 7, 2020By

Most of the information about the customer’s DNA is stored in the top sales professional’s head since he or she is really the engagement layer for key high-net-worth clients.

Share on FacebookShare on LinkedInShare on Twitter

5 steps to turning a brand’s sales force into a relationship-building team post-pandemic
July 6, 2020By

The only way forward in overcoming the growing aversion that affluent and wealthy clients have toward luxury goods and services sales associates is to transform and elevate the role. This is even more critical post-pandemic.

Share on FacebookShare on LinkedInShare on Twitter
How PR can help you salvage the second half of 2020
July 2, 2020By

This week marks the mid-way point for the year, and it is usually a time to assess your business plan and consider how you can improve in the third and fourth quarters.

Share on FacebookShare on LinkedInShare on Twitter
What Google’s new policy on counterfeit goods listings means for luxury brands
July 1, 2020By

Whilst far from perfect, Amazon and Facebook, when notified about a counterfeit, will at least respond and take some action – eventually. Google, prior to a recent development, would not.

Share on FacebookShare on LinkedInShare on Twitter

How luxury fashion brands’ new creative direction is affecting content production
June 30, 2020By

Key insights on how to create an effective editorial plan in response to fewer marketing events and the need to master digital channels and push ecommerce.

Share on FacebookShare on LinkedInShare on Twitter
Sohm v. Scholastic Inc. decision points to cost-effective ways to register copyrights
June 30, 2020By

The case, Sohm v. Scholastic Inc., involved a claim by a photographer, Joseph Sohm, who created 89 photographs. Rather than register them himself, he used a service by Corbis Corp. to register the copyrights.

Share on FacebookShare on LinkedInShare on Twitter
3 marketing must-haves to prepare for a renewed COVID-19 lockdown
June 29, 2020By

We know it could happen. We knew that we would see the COVID-19 coronavirus cases increase as U.S. states reopened, and that is what we have seen.

Share on FacebookShare on LinkedInShare on Twitter

Unique challenges of marketing to moms amid COVID-19
June 29, 2020By

If marketers thought they understood the modern mother, COVID-19 should deflate that optimism.

Share on FacebookShare on LinkedInShare on Twitter
Why businesses must act digital – before it is too late
June 23, 2020By

Just about all business leaders understand how COVID-19 crisis has magnified the need for digital, specifically virtual interaction with customers and employees.

Share on FacebookShare on LinkedInShare on Twitter
Legal landmines that luxury brands may face as COVID-19 restrictions are lifted in US
June 19, 2020By

Due to the uncertainties related to COVID-19, many employers allowed employees to work from home or offered flexible work arrangements. Have those new, temporary policies exposed luxury brands to lawsuits?

Share on FacebookShare on LinkedInShare on Twitter