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Inviting opinion pieces on luxury marketing, retail and media
January 24, 2017 By

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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What mcommerce retailers can learn from a mobile shopping addict
January 24, 2017 By

What do a subway platform, doctor’s waiting room and a lame party have in common? They are all places you are likely to find me shopping on my smartphone.

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The unfamiliar face of women in new luxury
January 23, 2017 By

There is one particular signal that unpacks the information that U.S. millennial women are unconsciously filtering during the luxury purchase cycle: the identity and portrayal of the female persona.

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Out-of-home media in 2017: Embracing the seismic shift towards audience
January 20, 2017 By

There was a time when, if you wanted to buy OOH media in a city, you could select media owners who occupied specific places or venue types that you felt matched your desired audience: business people in office buildings or vehicle owners at gas stations, for example. Not anymore.

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New faces of luxury: Jennifer Grove, founder/CEO of Repeat Roses
January 20, 2017 By

Repeat Roses is an eco-friendly company headquartered in New York that collects and repurposes florals from events and delivers them to nursing homes, hospitals, hospice care and pediatric cancer treatment facilities.

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5 tips for managing complex mobile marketing assets
January 19, 2017 By

Gone are the days of linear mobile campaigns. Now, content, media and mobile marketing assets must be optimized and personalized with precision to generate the best engagement and results.

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Year of the Rooster luxury items: Hit or miss with Chinese consumers?
January 19, 2017 By

Chinese customers do not like it when they feel designers misinterpret or misunderstand Chinese culture.

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The expanded power of context: M.A.D.E.
January 18, 2017 By

By 2020, brands will be held to the same standards as people, and they will have the wherewithal and self-interested, aligned motivation to deliver.

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7 tips for mcommerce email success
January 17, 2017 By

Recent research has shown us that many shoppers will mark email as spam if it does not work on their mobile devices, a move that potentially endangers deliverability across the board.

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Mobile loyalty programs are the new modern currency
January 13, 2017 By

With loyalty programs going digital and, in some cases, being the driving factor behind the retailer’s move to adopt and understand the power of mobile wallets, it is time that the industry rethinks the wallet.

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6 trends from CES 2017 for marketers
January 12, 2017 By

The devices in the next decade will be intelligent versus smart. They will be run by artificial intelligence and increasing processing power, and provide a level of functionality not possible to imagine a decade ago.

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3 ways retailers can merge digital and physical store strategies
January 11, 2017 By

Is your ecommerce team excited to send customers to your retail locations if the customer is close by? Are your sales associates equally happy to recommend a product that is only available online? If you cannot answer an emphatic “yes” to both of these questions, your organization is not thinking customer-first.

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Retailers need to reassess augmented reality, virtual reality
January 10, 2017 By

Consumers are adapting, not to ecommerce or mcommerce, but simply to convenience.

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From beacons to email: 3 retail marketing predictions
January 9, 2017 By

While technology offers plenty of exciting opportunities, what do marketers really need to pay attention to this year?

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Why SMS – and not social – is the business channel to beat in 2017
January 6, 2017 By

Few would have predicted in 1992, aka the age of the infamous “Saved by the Bell’s Zack Morris phone” (also fondly referred to as the “Brick”), that heading into the year 2017 we would be consumed by our mobile devices. But it is indeed true, and growing ever more so by the minute.

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Fashion consumers waking up to pajamas?
January 6, 2017 By

The coolest Instagram account of the moment is not Gucci or Balmain or even Vetements. It is F.R.S, or For Restless Sleepers, a brand whose items makes us want to leave the house in our pajamas.

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Effective strategies to increase push notification opt-ins
January 5, 2017 By

Push notifications are short messages and mobile alerts that are specifically designed to pop up on mobile devices. They are designed by the application publishers and sent to users of mobile platforms.

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Make it official: 2017 will be the year of native advertising
January 5, 2017 By

This will undoubtedly be a breakthrough year for the mainstream adoption of native advertising led by technological improvements, scale, data and new industry standards when it comes to content consumption.

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Can emerging luxury brands compete with the old guard?
January 4, 2017 By

Dior, Chanel, Gucci, Rolex, Dunhill, Armani, Vuitton – prestigious names that we all recognize in an instant, the time it takes to say “Ritz.” Daslu, Concern Kalina, Ganjam, Shang Xia – these might take a little longer, cause a frown to appear as you search in the back of your mind, or even raise an eyebrow or two. Do you know them?

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Mobile marketing strategy: Are brands aligned with their customer experience?
January 4, 2017 By

Marketers need to look at the big picture, and may need to change their mobile success goals from conversion to engagement, at least in the short term.

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The intelligent luxury economy in 2017
January 3, 2017 By

The intelligent luxury economy is changing the way that luxury consumers work, live, learn, create and play. It is a mash-up of intelligent cyber-physical systems that create new capabilities for people and machines.

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