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Amazon Prime Day: Friend or foe of Amazon’s biggest competitors?
October 18, 2019By

In just five years’ time, Amazon has solidified its Prime Day holiday as a mammoth shopping event, and its impact is felt across every corner of the retail sector. Indeed, it has caused a midsummer disruption in today’s retail ecosystem.

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Inviting opinion pieces on luxury issues, marketing, retail and media
October 17, 2019By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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How the evolution of Fashion Week has affected photographers
October 16, 2019By

With social media controlling the narrative and creative direction, capturing experimental setups and shows are presenting a challenge for fashion photographers.

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New socio-economic dynamics of the art market
October 9, 2019By

Art is a reflection of the times we live in, and the idea of white box as an art format is very 20th century. The format of 21st century art is the feed.

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Revenue operations and the CMO: Game changer or game over?
October 7, 2019By

It is a shame to let fear prevent progress, so I would like to set the record straight on a key trend that is causing concern: the rise of revenue operations and what this means for CMOs.

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How innovative beauty brands attract Gen Z consumers
October 3, 2019By

There is a growing backlash, often starting with bloggers and influencers, against the amount of waste that comes with the packaging and shipping of products, or in the case of cosmetics, it is often the products themselves.

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Rebranding can revive your business
September 30, 2019By

Some businesses fail to make conscious, intentional choices about their branding and live to regret it later. Others make intentional branding choices, but over time, for one reason or another, those choices no longer serve the business well.

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The anatomy of Fenty’s success
September 27, 2019By

A myopic focus on social media as the only growth explanation ignores the complex web of factors that help to explain the rise and prominence of the Fenty brand collective.

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Personalization can work between retail merchandisers and vendor brands
September 25, 2019By

Vendor brands of all types resist requests from merchandisers to use personalization or automate messaging, taking visibility and control out of their hands.

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Green is the new black: Backing the Fashion Pact
September 24, 2019By

The fashion industry produces around 80 billion items of clothing a year – an average of 10 items per person – and the entire supply and distribution chain has a huge environmental impact.

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In conversation with Giulio Capua, luxury group publisher at Meredith
September 23, 2019By

Now that Giulio Capua has settled into his job as luxury group publisher, his vision for Meredith’s luxury group is coming to fruition.

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4 trends turning the streaming business on its ear
September 20, 2019By

After a decade of steady growth, the future of major streaming players such as Netflix and Hulu is suddenly in question, and the uncertainty has left experts pondering a litany of questions.

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Optimizing human flow: Making the most of data and experiential marketing
September 19, 2019By

The digital advertising boom – with a whole generation living their lives online – has made human connection a commodity.

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The rise and fall of virtual fashion
September 18, 2019By

Will virtual fashion replace fast fashion? Apart from the wider technological landscape, a complex global political and social crisis has given way to fertile ground for cultural change.

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How to save fashion retail
September 17, 2019By

With more than 12,000 physical stores forced to close in the last decade in the United States alone, and ecommerce growing at a rate of 15 percent year-on-year over the same period, it is easy to see how the phrase “retail apocalypse” has developed such currency.

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Baby, you can drive my (eco) car
September 16, 2019By

What will it mean for car manufacturers when the number of millennials buying cars outstrips that of Gen X? They are a generation that does not respond well to Jeremy Clarkson and the existing totems of motoring media.

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Fusing of the real and the hyper-real
September 13, 2019By

We can now control the visual world we surround ourselves with, and it is becoming more personal.

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Fashion: We have reached peak collaboration
September 12, 2019By

The current status quo seems to tolerate a continuous flow of throwaway collaborations that champion novelty over substance.

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Apple: The first hope-based company
September 12, 2019By

The end of consumer habit and consumer loyalty is near. But there is one constant that will emerge in the next decade to dominate consumer choices.

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Luxury luggage: Keep cool and carry on
September 11, 2019By

With the experience market booming, the travel industry is growing at an unparalleled rate. This, in turn, has led to the re-emergence of the ultimate status symbol: luxury luggage.

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Seismic shifts in how women and men define beauty and products’ role
September 11, 2019By

Consumers’ preference for brands they know and trust poses challenges for new beauty brands to break through. And that is not all.

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