Luxury Daily
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Verizon, AT&T attempt to head off private data scandal on lines of Facebook
June 21, 2018By

The wireless carriers are not the only ones who know where you are, where you have been and often where you are going.

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Under siege, 5 PR mistakes that Airbnb continues to make
June 21, 2018By

Airbnb is facing an existential threat that has the potential to fundamentally destroy its revenue model. It is a crisis and public relations lesson that every entrepreneur and marketing professional should watch closely.

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Technology drives photography across ecommerce
June 19, 2018By

Logistics within ecommerce photography can be a huge pain point if not handled properly.

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Inviting opinion pieces on luxury issues, marketing, retail and media
June 12, 2018By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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4 new Facebook Live features that are game-changing for marketers
June 11, 2018By

Facebook recently launched new updates to Live that will enable brand marketers to get in front of their target audiences quicker and easier than ever.

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Luxury brands must focus on destination in ecommerce journey
June 8, 2018By

When delivery does not align with expectation, and direct sales are poorly executed, there are repercussions.

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Technology can enhance a luxury brand’s luster
June 7, 2018By

From diamonds to bespoke menswear and shopping districts, luxury brands are experimenting with technology and succeeding without degrading brand values.

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De Beers’ lab-grown diamonds: Response to demand or move to dominate the market?
June 6, 2018By

By embracing lab-grown diamonds and calling them its own, De Beers is disrupting the industry’s stance against the numerous startup disruptors eating away at its market dominance.

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The new white-glove service
June 5, 2018By

How is the new white-glove service being redefined? What does white glove mean to the millennials and Gen Y affluent consumers?

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For luxury brand valuations, name is everything
June 1, 2018By

In the high-end luxury market, where virtually all of an enterprise’s value derives from its brand or brand portfolio, the ability to accurately assess its value—to quantify and render tangible the intangible—is especially critical.

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Luxury spending feeling a lot like 2007?
May 31, 2018By

Across the globe, affluent consumers whose numbers and wealth are growing at a phenomenal pace are experiencing an uneasy sense of déjà vu.

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How luxury brands should approach their Britishness
May 30, 2018By

Britishness can be a point of difference for many luxury brands, particularly in sectors where the competition tends not to be British.

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Satta Matturi eyes gap in African-themed jewelry market
May 25, 2018By

Love for jewelry inspired Satta Matturi to create her brand, Satta Matturi Fine Jewellery, for the precious stones lover enthused by African facets.

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Luxury brands must start investing in Gen Z – now
May 24, 2018By

As their wallets start to catch up to the magnitude of their influence, luxury brands need to pay attention and invest in Gen Z.

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The circular economy in luxury: The new consumerism
May 22, 2018By

The circular economy in luxury is a concept of reviving the essence of luxury with its long-established emphasis on rarity, reflective buying, restoration, longevity, endurance, handcraftsmanship and consideration for people and planet.

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Analyzing shrinkage and theft in bricks-and-mortar stores
May 21, 2018By

Jewelry, designer apparel and handbags were a few of the top most stolen items in 2017, according to the National Retail Federation’s 2017 Organized Retail Crime survey.

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Levi Strauss lawsuit against LVMH’s Kenzo raises issues of when there is confusion
May 18, 2018By

The complaint in Levi Strauss’ latest case against Kenzo shows several examples of Kenzo pants products that do have a tab very similar to the Levi Strauss mark. So is Levi Strauss’ case airtight?

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3 ways for retailers to improve their email marketing campaigns
May 16, 2018By

Any retailer optimizing its purchaser experience, email frequency and email content will be far ahead of its competitors.

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Why customer experience measurement is biased
May 15, 2018By

You cannot do anything nowadays without being asked for evaluation or comments.

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Luxury brands need to pivot from push to pull in advertising
May 14, 2018By

No one can accuse luxury brands of cutting corners where advertising spend is concerned. On average, they divert 8 percent of their revenue into funding advertising initiatives.

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Preparing for Gmail’s passive opt-out unsubscribe feature
May 9, 2018By

Google’s Gmail recently announced several updates to its platform, including the release of a new unsubscribe feature that gives users the option to automatically unsubscribe from emails with which they have not engaged recently, potentially in the past month.

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