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Trump’s Washington: Marketing in the new political landscape
March 28, 2017 By

The marketing community faces an extraordinary new political environment. Even the most seasoned and savvy political hands in Washington have to admit they haven’t seen political shifts this dramatic before.

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What luxury brands can learn from hospitality’s experience with artificial intelligence
March 28, 2017 By

Smart companies are already experimenting with uses of AI to gather intelligence about their guests, manage their revenue and predictive maintenance, automate their data entry and analysis, and deliver effortless, one-step-ahead-of-you personal service to their customers.

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US Supreme Court offers expanded copyright protection opportunities to luxury goods firms
March 28, 2017 By

The United States Supreme Court decision March 22 in Star Athletica LLC v. Varsity Brands Inc. presents an opportunity for the luxury goods/fashion industry to secure expanded copyright protection for certain creative designs.

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When a vision serves a purpose
March 27, 2017 By

When consumer awareness of social responsibility of the cosmetic industry rose, Estée Lauder Companies adjusted to the changing market requirements and focused more on corporate sustainability. How did the cosmetics giant do it?

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Tips on ambient music at luxury retail stores to boost sales
March 24, 2017 By

Before even delving into playlist curation, one must understand the subtle nuances of a brand. First task? Develop an audio identity.

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5 things to restore luxury back to a path of growth
March 23, 2017 By

Shifts in the demographics and mindset of today’s luxury consumers have brought about profound changes in the way they shop and buy and how luxury fits into their lifestyle.

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UK’s luxury bonanza: Falling pound, Chinese travelers and duty-free
March 22, 2017 By

With Article 50 set for invocation March 29, everyone in the United Kingdom is understandably uncertain about what the commercial future holds.

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Knockoffs: Creating an effective strategy on a tight budget
March 21, 2017 By

How do you formulate and implement an effective strategy that remains within budget? How do you determine how much to budget – something between zero and a huge amount?

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Inviting opinion pieces on luxury marketing, retail and media
March 20, 2017 By

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Implementing Facebook Analytics for Apps into a retailer’s mobile app strategy
March 17, 2017 By

Ninety percent of Facebook’s active daily users access Facebook through mobile, making it an ideal platform to capture new app users.

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How mobile point-of-sale goes beyond checkout
March 17, 2017 By

Mobile POS solutions can prevent losing a sale by providing endless-aisle capability.

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Factors reshaping the mobile app economy
March 17, 2017 By

Advertisers are starting to invest more in finding quality users for their apps – those who will either make purchases or engage with the app long enough to consume ads.

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TV + mobile = millennial engagement
March 17, 2017 By

There is a common misconception that millennials have abandoned traditional television in favor of video streaming, social media and other Web-based activities via mobile devices.

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Only one thing matters in mobile Web versus mobile app debate
March 17, 2017 By

You do not offer an engagement ring on a first date, and you do not ask a potential customer for a commitment on the first interaction. And yes, an app is a commitment.

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5 stats from Criteo’s latest state of cross-device commerce report
March 16, 2017 By

Criteo has analyzed billions of ecommerce transactions every quarter since 2014 to produce this semi-annual report. However, this is the first time to my knowledge that it has named it the State of Cross-Device Commerce. Earlier versions were called State of Mobile Commerce.

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Careful what data you ask for
March 16, 2017 By

There is a common belief that the more data you have on an individual, the better the understanding, and therefore you will be better at serving and selling to them.

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Why brands must develop creative as a scalable layer
March 15, 2017 By

Creative remains the ultimate carrier of your message: it compels engagement, it fuels viral social success, and it determines how your brand will be remembered.

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Who really owns the buying experience?
March 15, 2017 By

Experiences are the new common currency of shopping.

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Perils of mobile orders for the retail store channel
March 14, 2017 By

The customer who is willing to walk into your store to look, buy, try-on or just talk is the most dedicated customer you can have.

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Mobile apps are changing the future of loyalty
March 13, 2017 By

The future of loyalty is mobile and card free. The explosive growth of mobile applications has provided an obvious avenue for consumers to reduce the number of loyalty cards they carry.

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KAWS: Bridging the gap between luxury and China’s aspiring youth
March 13, 2017 By

Art and luxury have intersected time and time again in China as brands work to find new ways to engage aspiring collectors and art enthusiasts, especially those within the country’s budding market of Gen Y consumers.

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