Luxury Daily
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Inviting opinion pieces on luxury issues, marketing, retail and media
October 21, 2020By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Defining what is and what is not a luxury brand – and why it matters
October 16, 2020By

Defining luxury as a concept for measuring and monitoring business is at a tipping point. It has become either a marketing tool – calling anything “luxury” – or a journalistic catchall, especially when reporting on fashion brands.

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In a post-COVID-19 world, every retailer must find its “essential”
October 16, 2020By

Two new studies, one from IBM projecting retail through year-end and another from UBS looking out to 2025, tell the tale of the best and worst to come.

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Connecting with customers where they are during challenging times
October 15, 2020By

When the lockdowns began in March, the changes — or lack thereof — in the way brands continued to market to consumers seemingly emerged almost overnight.

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Dutch court allows Nike to ban sales on Amazon
October 12, 2020By

A recent decision by the Amsterdam Court of Appeal holds that Nike’s European affiliate could contractually bar an Italian distributor, Action Sport, from selling genuine Nike goods on Amazon.

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2021: What are the Asian wealthy focusing on?
October 9, 2020By

Despite weathering the COVID-19 recession financially better than society at large, high-net-worth-individuals (HNWI) are not unscathed.

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How email helps emerging luxury labels to outperform legacy brands
October 8, 2020By

The new “luxury” may be advanced personalized emails this holiday season. For emerging luxury brands, the pressure to compete with heritage brands in the coming weeks may be heavier than ever.

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How should a true CRM program work?
September 30, 2020By

Brands must increasingly demonstrate their loyalty to customers in a reversal of the traditional paradigm.

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Chanel taught me everything I need to know about luxury
September 23, 2020By

And much of it has nothing to do with the clothes.

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3 digital strategies to improve your luxury brand’s ecommerce performance
September 22, 2020By

The challenge for luxury brands is finding ways to shift physical store experiences online to save their margins.

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Entering a new era of luxury marketing
September 21, 2020By

We have ended a long chapter in luxury retail and service, and now we are starting a new one that will define marketing for the next decade.

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Personalization: The key to competing with Amazon Luxury
September 18, 2020By

While Amazon’s newest marketplace will help struggling luxury retailers approach the ecommerce audience without needing to develop their own interface, this launch has prompted discussion as to whether this latest move from Amazon is a lifeline for the industry or a competitive threat.

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Macy’s plans for Bloomingdale’s: Reclaim luxury leadership
September 16, 2020By

In Macy’s Inc.’s recent earnings call, the most surprising news was the opportunity it sees in luxury. It surprised CNBC’s Lauren Thomas too, who immediately got on the phone with CEO Jeff Gennette to get the scoop.

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Models’ suit against Vogue, Moda Operandi: How changes in business affect a company’s legal concerns
September 15, 2020By

A recent lawsuit, entitled Champion v. Moda Operandi Inc. and filed in federal court in Manhattan, involves 38 fashion “supermodels,” bringing claims against online designer outlet Modus Operandi and its marketing partner, Vogue.

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7 fundamentals of effective luxury brand communication
September 15, 2020By

Digital consumerism has disrupted the purchasing experience and luxury brands must adapt to new standards of communication.

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Time for luxury stores to go virtual
September 14, 2020By

Since the COVID-19 coronavirus hit, the luxury sector’s operating models have been thrown into question, at least for the short-term.

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Pandemic and changing value systems
September 9, 2020By

As the world reels under a COVID-19-induced economic crisis, more consumers are questioning the very essence of what, when, where and how much.

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3 steps to achieving revenue growth mid-pandemic: The sales and marketing accelerator
September 8, 2020By

It is time to move beyond misunderstanding and mistrust between the sales and marketing groups, which leads to unproductive adversarial relationships focused on fighting for credit over who is driving sales and revenue for a company.

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Fashion’s Soft Power Club: Reshaping to recover and the resurgence of slow
September 3, 2020By

Industry and geopolitical leaders joined forces Sept. 1 at the Prada Foundation’s office in Venice, Italy in a newly created Soft Power Club to debate “Shaping a Sustainable Multilateralism: How the fashion industry can contribute to sustainable development.”

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For one’s own pleasure: Luxury’s return to discretion
September 1, 2020By

What stealth wealth looks like today and into the future.

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5 driving forces behind the branded furniture hype
August 31, 2020By

The Louis Vuitton furniture section of the site is tastefully named the “art of living.” Art is an apt name since most pieces cost upward of $100,000 and resemble works of art that can be sat on.

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