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The late Thanksgiving holiday can put retailers at disadvantage. But that is not all. Consumers are continuing to evolve in how they shop and discover products.
If the goal is long-term loyalty, how should luxury brands create end-to-end personalization throughout the customer journey in the online retail space?
I first began writing an article that was supposed to be titled “The Top New U.S. Hotels For Your Destination Wedding.” I thought it would be easy to find newly opened U.S. hotels to recommend for luxury weddings.
Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Chinese consumers account for more than a third of the luxury goods sector’s worldwide revenues, and are still fuelling growth in the sector in spite the ongoing U.S.-China trade war. Should Western brands jump right in?
One of the worst things about the holiday season? It convinces us to abandon our rational thinking and allows us to get caught up in acting for the now rather than for the future.
Premium brands can reap the benefits of Black Friday without compromising their exclusivity.
Today’s marketers are forever in search of the next breed of influencer. Megainfluencers, macroinfluencers, microinfluencers and nanoinfluencers are all in a marketer’s lexicon nowadays.
In the past, ad campaigns were run in the dark, with few insights into who was behind each promotion. Many marketers are still unaware that this is no longer the case.
As a new method of communication, social media enjoyed a Wild West flavor that often meant that the usual rules did not apply. The Federal Trade Commission has now made clear that is no longer the case.
As Alibaba marks 16 years of ecommerce in China and 11.11 enters a new decade, online retail in top-tier cities is saturating and its growth is slowing.
This year has seen a record number of companies having successful IPOs before ever reaching profitability.
TCPA suits can be a headache for companies who are their targets. Fashion and luxury goods companies considering using mass texts or phone calls need to be aware of the basics of this law and the pitfalls they might face.
After looking around the industry and studying the research and analyst reports, I find the conclusion unequivocal. American consumers are over their love affair with fashion. The fashion industry is on the ropes.
It is not as bad as you are hearing. It is temporary. It presents an enormous opportunity.
Most of what we call department stores these days are effectively large women’s clothing stores with ancillary departments for menswear and childrenswear, and perhaps toys and gift items.
Automotive brands must carefully identify targets and not be afraid to step outside their comfort zones.
In 2020 agencies of every size and type will finally take up the task of deconstructing and reassembling their model in the face of economic uncertainty, looming regulatory action and a compounding pressure to both perform and transform simultaneously.
Much like beauty, jewelry is a visual commodity, so a lot of influencer marketing in beauty primarily lives on visual platforms such as Instagram and Pinterest.
Burberry and luxury resale marketplace The RealReal recently announced a partnership as a step forward toward a more conscientious, environmentally sound future. But there is more to that.
Only by owning your audience can you control and dictate your margins.