Luxury Daily
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3 questions about retail cash flow and inventory
June 13, 2019By

The retail sector is undergoing tremendous change, with a growing volume of sales shifting to online stores. But for owners of all types of retail businesses, issues related to cash flow and inventory remain a primary concern.

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Single worst brand-building mistake a company can make?
June 10, 2019By

Our brand is more than the marketing messages we send out—far more. It encompasses everything from our product to our pricing to our SEO tactics to our customer experience.

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Kawhi Leonard/Nike lawsuit: Key to know who owns IP rights upfront
June 6, 2019By

More luxury brands are entering into arrangements with celebrities, athletes and influencers to help grow their brands and reach new customers, whether the deals are in the form of a collaboration, brand ambassador, influencer, or some other type of arrangement.

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Luxury brands’ delicate dance with Alibaba
June 5, 2019By

Alibaba represents a dichotomy to luxury brands. The company has problems with counterfeit goods and is featured on the United States government’s list of notorious markets for piracy, while also being the single largest player for brands wanting to capitalize on Chinese consumers and their corresponding wealth. What is a brand to do?

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How to use travel data in luxury retail
June 4, 2019By

Experiences have become the status symbols that goods used to be, and with the global luxury travel market expected to garner $1.15 trillion by 2022, it is imperative to recognize the business importance of using travel data to understand the modern spending habits of the elite travel luxury consumer.

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Inviting opinion pieces on luxury issues, marketing, retail and media
June 3, 2019By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Must-know basics of copyright law for the luxury business
May 30, 2019By

Copyrights arise immediately upon creation. They are relatively inexpensive to secure through registration, and they last a long time – sometimes more than 100 years.

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Year of GDPR: Looking back and to the future
May 29, 2019By

GDPR has triggered change across all five foundational pillars – legal, economic, technology, social and political – of the world’s economies.

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From great to good: Luxury real estate adjusts to a more normal market
May 28, 2019By

The luxury real estate market, especially in the United States, has had a breathless ascent in recent years. Prices have risen dramatically, fueled by a more global real estate market where money shifts from place to place with increased fluidity.

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Learning from the other side: Branding lessons from the top 5 retailers in the US
May 24, 2019By

The top five retailers in the United States made $228.4 billion in earnings last year. They must be doing something right.

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Contextual content strategy: Lexus’ approach to personalization
May 21, 2019By

Personalization – serving the right content in the right place at the right time – is a critical component of omnichannel marketing, which delivers consistent messages across multiple platforms. Here is how Team One is crafting strategy for Japanese automaker Lexus.

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How to stop too many SKUs from derailing your pricing optimization
May 17, 2019By

Most retailers handle anywhere from 20,000 to 200,000-plus SKUs, and each SKU tracked represents a variety of different data points.

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Google Chrome cutting down on cookies: 4 alternatives
May 16, 2019By

Even if a majority of users who use Chrome take advantage of settings that clear cookies and reduce other types of tracking, marketers have other advertising options to engage customers, make sales and drive revenue.

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What is your data worth? Coffee and croissant? How about a job?
May 15, 2019By

The reality is that people have been exchanging value for data since the dawn of the Internet, if not before. The big question is, however, has the exchange been equitable? Have all the benefits, risks, social good and externalities been adequately accounted for in the value exchange?

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How to own travel and hospitality influencer marketing
May 13, 2019By

According to a recent Expedia survey, 76 percent of baby boomers and 62 percent of Generation X consumers rate “experience authentic local culture” as the most important aspect of their travel decision making.

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Consumers shift from luxury products to experiences. How to reach them?
May 8, 2019By

Baby boomers are entering a stage where less is more, and more than half of millennials say they value experiences over objects.

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Must-know basics of trademark law for the luxury business
May 3, 2019By

As an intangible right, trademarks cannot be protected with a security system – only the legal system keeps thieves at bay.

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AI delivers the ultimate luxury
May 2, 2019By

Fast fashion, counterfeits and mass luxury draw dollars away from luxury, while endless meetings, longer to-do lists and mobile devices dull our attention.

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Why Ulta is beating Sephora and Amazon in the battle for beauty shoppers
May 1, 2019By

Both Ulta and Sephora are exceptional retailers. Roughly equivalent in footprint—1,174 Ulta stores and about 1,100 freestanding Sephora stores and J.C. Penney shop-in-shops—both retailers did extremely well last year.

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Skechers shoe patent dispute with Eliya: You be the judge
April 26, 2019By

Design patents can be a useful tool for luxury goods and fashion designers to protect their creative designs, but only if the requirements and limitations are understood.

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Retail apocalypse continues: 75,000 US stores to be forced to close by 2026
April 25, 2019By

An analysis from Swiss investment bank UBS finds that with each 1 percent increase in online penetration, some 8,000 to 8,500 stores will need to close.

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