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After a long, competitive decade, luxury goods and services brands, and their agencies and consultants have finally mastered the rules of the digital marketing game – just in time for the game to change.
Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
As it stands now, encouraging consumers to recycle is largely under-utilized.
Rather than simply recreating an event for an online audience, with a little thinking outside the box, they can be restructured entirely, ensuring consumers remain engaged and brands relevant.
Luxury retailers that not only gear up for the safety of the workplace, but also prepare and re-skill the workforce will emerge with a team of high producers.
New behavior becomes permanent the longer it is in place. And in this case, one of the primary human emotions, fear, propels and engrains the behavior changes.
Whatever the world looks like on the other side of this, it is not going to look like it did in January.
This COVID-19 coronavirus crisis has fundamentally challenged our perception for essential goods and values. How can we survive in the short term and what are the things that drive tomorrow and next year, the long-term potential?
Today’s buyers are more likely to scroll through luxury items online than spot the latest trends in magazines or window displays. Millennials now do 60 percent of their shopping online.
The luxury market drives on the psychology of affluent consumers. When they feel good about themselves and are on solid ground financially, they give themselves permission to indulge. When they do not, they will not.
Technology has transformed many retailers over the past decade, moving from operating bricks-only business models into bricks-and-clicks platforms. The next frontier is making real estate decisions that focus on serving your most productive customers.
What is the design philosophy behind conscious minimalism, from its less-is-more origins to some examples of home interiors that exemplify this trend?
British real estate brokerage Knight Frank’s view is that a decline of 7 percent in U.K. prices and 5 percent in prime London and prime regional prices will be experienced through 2020, with much of this decline already having taken place between March and May.
I suspect that this period of sluggishness and apprehension will be short-lived and that, with proper precautions and strictly following advice set by global health leaders, the travel industry can bounce back within 12 months.
No matter how easy it is to reach potential customers, the relationship between brand and consumer needs the human touch.
What does the founder of one of the leading lifestyle and travel PR firms have to say about the biggest switch in mindset with affluent holidaymakers?
How the fragility of the modern aspiration economy reveals the future of spending.
Especially in retail, AI and machine learning are being used to generate smarter pricing methods, with 73 percent of retail executives expecting their companies to engage in intelligent automation pricing by 2021.
As marketers continue to increase their focus on digital marketing, the top priorities will be on tactics that provide additional information, tactics such as organic searches, email marketing, paid search, and content marketing.
Economic upheaval on this scale will lead to a whole new group of brands that win and lose. Leaders everywhere are asking themselves how to make sure they are winners.
When bricks-and-mortar retailers reopen worldwide, they will not simply return to business as usual. Here are a few ways I suspect they might adapt.