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Developing marketing strategies via machine learning
October 18, 2018By

The business of artificial intelligence used in marketing is still a new concept.

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3 ways to reframe luxury brand touch points
October 16, 2018By

The following three strategies can help companies transform their brands and redefine how they connect with the modern consumer across their lifecycle, spanning pre- and post-purchase, and building long-term loyalty.

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Inviting opinion pieces on luxury issues, marketing, retail and media
October 15, 2018By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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For luxury brands, holistic sustainability means more than “going green”
October 15, 2018By

From Burberry’s recent announcement to stop burning unsold goods, to major watch and jewelry companies turning to lab-grown diamonds, time and time again we hear companies talk about sustainability in terms of “going green.”

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Quality, experience and loyalty: Why brands need to get into a luxury consumer’s mindset
October 8, 2018By

Research shows that across sectors, what makes consumers lose trust in brands – and, therefore, become less loyal – is poor product quality, followed by price increases and poor customer service.

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For luxury brands, hotels are another opportunity to enhance customer experience
October 4, 2018By

More luxury brands are diving into the world of hospitality in a continued effort to reach out to customers who value experiences over anything else.

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Is there a case for virtual influencers?
October 2, 2018By

Industry heavyweights such as Gucci and Prada have done it. But is the world ready to subscribe to ideals put forth by artificially constructed individuals?

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Sustainability key in transition from conspicuous to considered consumption
September 27, 2018By

Luxury buyers want the brands they use to reflect their concerns and aspirations for a better world.

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Tapping India’s luxury potential amidst business and creative disruptions
September 25, 2018By

India is a long-term play. A luxury marketer needs to be patient, keep controls in place and let the brand–customer relationship evolve.

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US tariffs on China may adversely affect fashion business
September 20, 2018By

It likely comes as no surprise that approximately one-third of all clothing and 70 percent of all footwear sold in the U.S. come from, or are manufactured, in China.

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How to optimize influencer marketing
September 13, 2018By

An increased amount of advertising dollars are being allocated to influencer marketing, and with good reason. It emphasizes the influencer rather than the entire target market

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Retail’s future in 9 demographic trends
September 12, 2018By

Nine macro-demographic shifts are shaping the destiny, opportunities and challenges for retailers. Retailers cannot escape them.

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Facebook’s head of luxury on interactivity, AR and VR
September 11, 2018By

Brands will need to develop immersive storytelling to continue attracting customers.

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New York souvenir company sues Balenciaga for alleged copyright infringement
September 5, 2018By

Luxury goods companies are usually the victims of knockoffs and infringements – an expensive fashion item is copied by a cheap imitator. However, an interesting twist has come up in a recent copyright suit against Kering’s Balenciaga brand.

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Data plays a key role in the mall’s rebirth
September 4, 2018By

As we watch the evolution of the shopping mall, its format is moving back toward Victor Gruen’s original vision from 1956, where many malls are now evolving again to become mixed-use, live, work and shop, retailtainment centers.

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5 ways the GDPR has changed the ad tech
August 28, 2018By

It would be surprising if GDPR did not affect CPM rates, but so far it is too early to judge if the trends are permanent.

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Owning the customer experience in an Amazon-disrupted market
August 23, 2018By

To succeed in today’s retail environment, retailers need to figure out ways to differentiate themselves – to do what Amazon cannot do.

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Should a luxury brand take political sides?
August 22, 2018By

Affluent Republicans buy luxury to reinforce their social standing, but not specifically to elevate it. Democrats show no such inclination.

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How artificial intelligence is changing digital marketing
August 13, 2018By

AI machines are great at sifting and sorting through incredible amounts of data for programmatic advertising. But will AI learn to create stories using human emotions in ads?

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Louis Vuitton or Hermès: Which brand wins in the battle for authenticity?
August 8, 2018By

When a luxury brand is seen and available everywhere, its luxury value – its authenticity as true luxury – becomes diluted.

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What loyalty programs look like in a post-GDPR world
August 3, 2018By

In light of the dust settling post-GDPR, now is as good time as any to reflect on what the new loyalty gold standard looks like.

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