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The next evolution of influencer marketing
February 24, 2017 By

The influencers are at a stage now where they are operating as their own brand with thousands – often millions – of followers who recognize their content and personalities.

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The economics of mobile retargeting
February 23, 2017 By

Maximizing the value of an existing customer base is increasingly important due to the growing penetration of global smartphones, the higher adoption and usage of mobile commerce, and the enhanced competition for global inventory.

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Data is the lowest form of management
February 23, 2017 By

Without interpretation and application, decision-making by data leads to inefficient use of resources, wrong conclusions and poor execution.

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Why luxury brands look to affinity marketing
February 23, 2017 By

The luxury industry is currently experiencing fluctuation in the face of mass digitization and shifting customer attitudes.

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How artificial intelligence will transform marketing
February 22, 2017 By

Consumers are blocking mobile ads, ignoring 80 percent-plus of all emails, and they do not have the time or inclination for voice calls, which are now seen as intrusive.

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How brands can maximize conversion from mobile search
February 21, 2017 By

Forrester Research predicts that purchases from mobile devices will double by 2020 to reach $250 billion-worth of transactions by the end of the decade.

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Top 3 technologies revolutionizing ecommerce
February 17, 2017 By

Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies out there, it is also not easy to pinpoint which ones are worth the venture.

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How emerging luxury brands can go-it-alone internationally
February 16, 2017 By

Up-and-coming luxury brands may feel the pressure to be snapped up by conglomerates to succeed overseas. But there is another way to expand.

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New faces of luxury: Dianne Dubler and John Bigelow Taylor, principals of Kubaba Books
February 16, 2017 By

Kubaba Books is the creator of bespoke publications that document the architectural and collecting achievements as well as the thoughts of those who care deeply about what they have created and assembled during their lifetimes.

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Device detection 2.0: Are marketers getting the full picture?
February 16, 2017 By

Shift in behavior has meant that brands have had to work harder to understand which devices consumers use to access their Web sites.

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Grabbing the attention of potential customers and engaging existing ones on mobile
February 15, 2017 By

The influence of mobile technology in retail cannot be understated, and we now are seeing a move from “mobile first” to “mobile only.”

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End of the guilty purchase: Luxury brands and environmental responsibility
February 15, 2017 By

In an increasingly pressured world, how are the reasons for luxury purchases changing?

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Luxury retailers’ Q4 2016 Web performance analysis
February 14, 2017 By

While the desire to create a luxurious online experience is commendable, luxury retailers must be careful not to go overboard and always remember, especially in the mobile realm, that speed and convenience trump feature-richness.

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Rewarded video: Monetization beyond gaming apps
February 14, 2017 By

The vast majority of consumers who download an application are challenging to monetize.

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Are luxury brands taking their eye off Gen X?
February 13, 2017 By

Millennials are the future of luxury, and boomers are its past. Gen X is its present.

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3 ways to build content for sales and marketing
February 13, 2017 By

Generating content for sales and marketing cannot be done in a bubble. But how can organizations resurface to start listening and engaging in a more effective way with their customers or readers?

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The luxury industry’s sacred places
February 10, 2017 By

How do luxury brands create the symbolic codes to turn these heritage boutiques into sacred places?

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Capitalizing on the US online market from overseas
February 10, 2017 By

Almost half of online shoppers in the United States have made purchases from foreign Web sites. And with an annual growth rate of about 15 percent and a value of more than $350 billion, U.S. online retail has the volume for which brands vie.

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How China’s ecommerce giants are catering to online shoppers at every step
February 9, 2017 By

European luxury brands are far from fully capitalizing on opportunities to meet the demands of China’s online shoppers.

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Shift to cashless commerce: Creating a digital payments roadmap
February 9, 2017 By

Widespread adoption of digital payments is simply a matter of time, as baby boomers and the older silent generation age out of the active consumer population and Gen Z moves in. For these post-millennial consumers who have come of age in a mobile-first world, cash and credit will be a quaint notion.

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The race to the $22B mobile ads market
February 8, 2017 By

If the mobile ad market is going to reach its full potential and fill the gap between consumers’ media attention and marketers’ media buying share, it will have to first address a unique set of challenges and obstacles.

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