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Luxury brands missing LGBTQ opportunity
November 17, 2017By

LGBTQ consumers spend more than $5 trillion globally, with the United States alone accounting for $965 billion in 2016, according to LGBT Capital.

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Last-minute tips for Black Friday marketing
November 16, 2017By

Over the past week-and-a-half, I have received promotions and offers – often, repeatedly – from hotels, restaurants, stores, catalogs, any brand I have bought something from in the past and even some I had not. It has left me feeling irritated and over-served. This is not the direction that marketing is supposed to be heading.

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Knockoffs: Implementing an effective and cost-efficient enforcement strategy
November 14, 2017By

As the scope and prioritization of the knockoff problem varies, so too will the company’s enforcement plan.

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Inviting opinion pieces on luxury issues, marketing, retail and media
November 13, 2017By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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How brands and influence marketers can avoid trouble with the FTC
November 8, 2017By

Influencer marketing is currently a $1 billion industry on Instagram alone – brands tapping into influencers for content on Instagram – and overall projected to grow to $5 billion to $10 billion by 2020.

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Learnings from China’s Golden Week and how to prep for next year
November 7, 2017By

For Mainland Chinese consumers, it really is what shopping is all about – they want to be taken on a journey, told a story. An impressive array of stores is no longer enough.

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How to engage luxury consumers through experiential marketing
November 6, 2017By

Luxury consumers are still looking for craftsmanship, functionality and design. But, more than ever before, they are also looking for a shared experience with their favorite brands.

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Why emotion is key to ecommerce
November 1, 2017By

Forget about page layout and load times. There are more human ways to enhance ecommerce.

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Producing loyalty programs without focusing on incentive-based benefits
October 31, 2017By

The last decade showed the long-lasting effect that over-reliance on promotions can have on brands.

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Has creative’s well of originality dried up?
October 30, 2017By

Looking back on autumn 2017’s various fashion weeks, design and art festivals, as well as May’s annual Cannes Lions festival, a concerning question comes to mind.

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Luxury fashion is not ready for sustainability
October 26, 2017By

The goal should not just be to have a sustainability strategy – it should be to have a sustainable brand.

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5 reasons why leaders should sleep more
October 25, 2017By

Leaders who do not disengage at the end of the day, but instead constantly check their emails in the evenings and on weekends are the ones with a greater chance of burning out or being less engaged over time.

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3 ways brands help consumers use mobile to navigate physical retail
October 24, 2017By

Over the past decade, we have all been busy outsourcing our thinking to tech companies.

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Chatbots to transform holiday shopping
October 23, 2017By

This holiday season, chatbots will be pulling double-duty, offering personal services and carrying on human-like conversations.

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Inviting opinion pieces on luxury marketing, retail and media
October 20, 2017By

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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What makes the Indian luxury consumer tick?
October 17, 2017By

India’s growing luxury consumer base has the money to splurge, but wants a clear and real value proposition from luxury brands.

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What luxury brands look for in their managers
October 12, 2017By

The truth is that luxury can only work if the products are unexpected and unplanned. Creation goes beyond a system or habits and the organization of a luxury house has to allow for this. This is where the manager comes in.

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The Yves Saint Laurent Museums: A portrait of the couturier as an artist
October 11, 2017By

To put an article of clothing in the same category as a painting or a sculpture, fashion houses must to be the subject of museum exhibits. If we look at semantics, the word “couturier” or “dressmaker” has disappeared. The new terminology is “artistic director.”

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Building digital commerce for millennials
October 10, 2017By

Best Buy, Target and Walmart all have remained flat in their mobile penetration for two solid years. During that time, Amazon has nearly doubled its monthly mobile impressions.

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Gen Z to dictate future of back-to-school trends
October 9, 2017By

This summer’s back-to-school season was the most profitable ever, grossing almost $84 billion. The Generation Z demographic – consumers ages 21 and younger – likely played a major role in this success and retailers are taking note.

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Knockoffs: Securing the IP foundation on trademarks, trade dress, copyright and design patents
October 5, 2017By

For a number of reasons, having a proper IP foundation is crucial – but one reason which runs counter to most people’s thinking stands out above all. In American law, in the absence of a positive right, copying is both permitted and encouraged.

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