Luxury Daily
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What is your favorite brand?
August 16, 2019By

Recently I had a leisurely lunch with friend who, like me, focuses on luxury, affluence and wealth.

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Amazon has “destroyed the retail industry”: True or false?
August 14, 2019By

For luxury marketers sitting on the fence whether to sell their products on Amazon, here is a sobering take on the platform’s impact on retail.

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Luxury hotels cater to China’s solo female travelers
August 13, 2019By

From delectable cuisine to social mixers, luxury hotels in the region are changing up their offerings to appeal to the growing number of Chinese women who travel solo.

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Most influential logos of all time – and what you can learn from them
August 9, 2019By

Logos and the company’s overall visual design have become more challenging as the marketplace has expanded and communication amplified globally.

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Indians splurging more on luxury domestically
August 8, 2019By

Per a recent report, more than 300 international brands are planning to open stores in India by 2020, which is a clear indication of the strong belief in the Indian luxury market’s potential.

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12 luxury myths destroying your business
August 7, 2019By

Plus some realities: Many brands are luxury pretenders who wrap their messages in luxury values, but deliver mass-market experiences at high prices. Oh, and many people in luxury today have expired mindsets with expired experience for a changing world.

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Must-know basics of design patent law for fashion and luxury goods
August 6, 2019By

Design patents have both advantages and disadvantages over copyright protection. Where appropriate, they can be very powerful tools to protect a design.

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AI leveling retail playing field
August 5, 2019By

AI makes it possible to classify products on a truly industrial scale to identify value-drivers.

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Trifecta hitting slow-changing luxury business: Younger gen, tech and China
August 2, 2019By

The new luxury consumer is a generation younger, lives in China and buys via WeChat. Not surprisingly, luxury brands need to fast embrace technology to deliver growth in a changing world.

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Do’s and don’ts for creating Facebook and Instagram video ads
August 1, 2019By

Facebook and Instagram video ads are akin to street performers – they occupy a crowded, bustling space, and if they do not capture attention quickly, potential audiences are fast to move along to the next, more exciting offering.

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Luxury brands can bridge ecommerce and in-store retail
July 26, 2019By

Online experiences already impact 40 percent of luxury purchases.

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5 ways for home brands to connect with luxury homeowners
July 25, 2019By

The biggest surprise found across a new study is that the most well-known premium brands in the home furnishings and appliance space are often not the ones that rise to the top of their category.

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How Prada is transforming itself for the Digital Age
July 23, 2019By

Italian luxury brand Prada is rethinking its business strategy, embarking on a bold overhaul of its digital offering that includes brand collaborations, ecommerce partnerships and dedicated online campaigns.

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Defining the right social impact platform for your brand
July 22, 2019By

It is important to understand that there is a spectrum when it comes to selecting your brand’s social cause. Consider using these three core categories when plotting your brand’s direction.

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Ownership is dead. Long live usership
July 19, 2019By

The dominant economic model of the last 150 years is coming to a close.

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Luxury brands face crisis of meaning
July 18, 2019By

Luxury brands keep trying to up their prices by elevating their luxury value proposition, but the foundation on which they are trying to build that perception is shifting out from under them as the consumer’s idea of luxury and theirs no longer align.

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Brands face difficulty keeping in-house agency energized
July 17, 2019By

A new report from the Association of National Advertisers claims that marketers with in-house agencies find it difficult to keep their creative teams energized, while also being concerned about their ability to attract top-tier creative talent.

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B2C to Me2B: Convergence of privacy and personalization
July 17, 2019By

Digitizing the traditional advertising model has precipitated some harmful effects.

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Miley Cyrus case shows importance of early copyright registration
July 16, 2019By

Copyright protection can be a useful tool for fashion and luxury goods companies to protect designs, especially jewelry, fabric and certain clothing designs.

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How Gucci and Chanel are going mobile to enhance customer experience
July 12, 2019By

Gucci and Chanel are using the power of customers’ smartphones to deliver more personalized and human-enhanced service to their customers.

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How CMOs can boost customer retention
July 11, 2019By

The length of the customer lifecycle is one of the reasons why marketers do not always have customer retention top of mind.

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