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3 questions brands should ask themselves around Fashion Week
February 15, 2019By

While runway shows still hold a large, important place in the world of fashion, we are living in a time where it is not the only way for a fashion brand to make a splash.

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Inviting opinion pieces on luxury issues, marketing, retail and media
February 14, 2019By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Making luxury retailers’ physical stores smarter
February 13, 2019By

While everyday and premium brands may be hardest hit by the “Amazon effect,” luxury brands are looking for new ways to shape the in-store shopping experience and make their stores profitable, faster.

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3 data-driven lessons for retailers this year
February 12, 2019By

Financing buying habits, especially with the millennials, is becoming a key issue for both bricks-and-mortar retail and ecommerce.

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Book excerpt: Meet the HENRYs
February 11, 2019By

The millennial High-Earners-Not-Rich-Yet (HENRY) consumers are the next-generation customers that every luxury brand manager, marketer and retail executive needs to know and know well. Here is an excerpt from the latest treatise on them: Pamela N. Danziger’s new book, “Meet the HENRYs: The Millennials that Matter Most for Luxury Brands.”

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India is ready for sustainability in luxury goods
February 8, 2019By

With millennials as the core luxury demographic that most strongly associates with sustainability, luxury brands are stepping up their efforts in that area. India is the next geographic frontier.

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Rolex lawsuit highlights importance of dilution claim
February 6, 2019By

Trademarks generally only confer rights within a particular market for particular goods or services. But what happens when someone uses the same mark in a totally different and unrelated field?

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7 tactics for luxury sales associates to turn prospects into brand advocates
February 4, 2019By

The convolution of the modern retail sales process along with the ever-changing business environment scenario makes it essential for luxury brands to empower and enrich their sales associates.

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How mobile shopping apps enhance customer engagement
February 1, 2019By

To gain a competitive edge, retailers need to use data to better understand their direct competition and create compelling mobile experiences that deliver higher conversion rates, larger basket sizes, more frequent purchases and better customer retention.

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Digital KPIs for a transforming luxury landscape
January 31, 2019By

With many more shoppers beginning their customer journeys online and on mobile, luxury retail decisions informed by rich, timely digital key performance indicators (KPIs) will prove vital for success.

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Primary importance of secondary meaning in securing powerful trade dress protection
January 30, 2019By

While trade dress can be a powerful form of legal protection, it has rigorous legal requirements, and a marketer seeking such protection needs to exploit a smart strategy to gain and maintain such protection.

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Opposing virtual influencers and “real” influencers is wrong: Why Lil Miquela and Shudu are here to stay
January 29, 2019By

Marketers are misunderstanding what computer-generated imagery (CGI) social media users stand for and why they are here to stay.

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9 winning factors in retail store growth
January 28, 2019By

First and foremost is the ability of the brand and the people representing the brand to tell a unique brand story.

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5 shopper expectations that retailers must consider
January 25, 2019By

Despite claims of a retailpocalypse, the vast majority of shopping still occurs in stores.

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How Richemont is plotting Yoox Net-A-Porter’s expansion with Alibaba
January 11, 2019By

While 2018 saw several luxury conglomerates consolidating their empires through brand acquisitions, others such as Yoox Net-A-Porter looked to strategic partnerships.

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Tips for boosting the brand’s content marketing strategy
January 9, 2019By

It is not just about content creation. Using data is just as important in boosting your content marketing strategies.

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Indian luxury outlook 2019: Ostentation continues amid political uncertainty
January 8, 2019By

Eleven trends worth monitoring as luxury marketers try to make headway in the world’s largest democracy.

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China’s new ecommerce laws to disrupt global luxury sales
January 7, 2019By

The result could be short-term sales losses in the hundreds of millions of dollars for luxury brands.

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8 trends to expect at CES in Las Vegas and beyond
January 7, 2019By

To help you navigate the Consumer Electronics Show’s 2.7 million square feet of exhibits, here are eight trends to look for in Las Vegas and throughout 2019.

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Disrupting the jewelry industry one ring at a time
January 4, 2019By

Thanks to outsourced knowledge, digital design and 3D printing, for the first time consumers can engage with the process of designing and producing customized jewelry.

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How machine learning can boost your brand
January 3, 2019By

Top brands are adopting machine learning practices to identify, predict and take action on trends affecting product or service development.

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