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The marketing community faces an extraordinary new political environment. Even the most seasoned and savvy political hands in Washington have to admit they haven’t seen political shifts this dramatic before.
Smart companies are already experimenting with uses of AI to gather intelligence about their guests, manage their revenue and predictive maintenance, automate their data entry and analysis, and deliver effortless, one-step-ahead-of-you personal service to their customers.
The United States Supreme Court decision March 22 in Star Athletica LLC v. Varsity Brands Inc. presents an opportunity for the luxury goods/fashion industry to secure expanded copyright protection for certain creative designs.
When consumer awareness of social responsibility of the cosmetic industry rose, Estée Lauder Companies adjusted to the changing market requirements and focused more on corporate sustainability. How did the cosmetics giant do it?
Before even delving into playlist curation, one must understand the subtle nuances of a brand. First task? Develop an audio identity.
Shifts in the demographics and mindset of today’s luxury consumers have brought about profound changes in the way they shop and buy and how luxury fits into their lifestyle.
With Article 50 set for invocation March 29, everyone in the United Kingdom is understandably uncertain about what the commercial future holds.
How do you formulate and implement an effective strategy that remains within budget? How do you determine how much to budget – something between zero and a huge amount?
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Ninety percent of Facebook’s active daily users access Facebook through mobile, making it an ideal platform to capture new app users.
Mobile POS solutions can prevent losing a sale by providing endless-aisle capability.
Advertisers are starting to invest more in finding quality users for their apps – those who will either make purchases or engage with the app long enough to consume ads.
There is a common misconception that millennials have abandoned traditional television in favor of video streaming, social media and other Web-based activities via mobile devices.
You do not offer an engagement ring on a first date, and you do not ask a potential customer for a commitment on the first interaction. And yes, an app is a commitment.
Criteo has analyzed billions of ecommerce transactions every quarter since 2014 to produce this semi-annual report. However, this is the first time to my knowledge that it has named it the State of Cross-Device Commerce. Earlier versions were called State of Mobile Commerce.
There is a common belief that the more data you have on an individual, the better the understanding, and therefore you will be better at serving and selling to them.
Creative remains the ultimate carrier of your message: it compels engagement, it fuels viral social success, and it determines how your brand will be remembered.
Experiences are the new common currency of shopping.
The customer who is willing to walk into your store to look, buy, try-on or just talk is the most dedicated customer you can have.
The future of loyalty is mobile and card free. The explosive growth of mobile applications has provided an obvious avenue for consumers to reduce the number of loyalty cards they carry.
Art and luxury have intersected time and time again in China as brands work to find new ways to engage aspiring collectors and art enthusiasts, especially those within the country’s budding market of Gen Y consumers.