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Inviting opinion pieces on luxury marketing, retail and media
July 27, 2017By

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Will the FCC’s net neutrality rollback cripple online retail?
July 27, 2017By

For retailers, the repercussions from a loss of net neutrality could be catastrophic.

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Youthquake: Off the scale
July 26, 2017By

The next generation of customers is set to redefine luxury and change the way premium brands do business. 

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New kind of prestige: Ueber-brands
July 25, 2017By

Old rules of prestige brand making – price, provenance, precious materials – are still present, but new ones have established themselves next to them, sometimes in defying opposition.

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What future for handmade craftsmanship in the Automation Age?
July 24, 2017By

Once a safe haven away from heavy machinery, manual craftsmanship will nonetheless be affected by the incoming revolution – in new and sometimes surprising ways.

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Why ecommerce platforms are consolidating luxury and fashion brands
July 19, 2017By

We see a consolidation amongst luxury and fashion players that lets platforms emerge at the expense of the traditionally siloed and brand-specific channels.

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Death of the retail industry: Will it – can it – rise again?
July 18, 2017By

Retailers must prioritize mobile, personalization, customer service and a great customer service (CX) as their top digital business initiatives this year. They have to realize a new future.

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Everything the Internet did to media will happen to retail
July 17, 2017By

New purchasing journeys mean new kinds of shopping decisions. 

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Imparting new impetus to the luxury goods market
July 14, 2017By

Should we not expect luxury with its better margins and smaller dependency on economic fluctuations to take the lead in adopting new technologies?

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Mobile-obsessed consumer demands a store makeover
July 13, 2017By

This is what shopping has become – streaming retail – and it is a good thing.

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Retail fulfillment makeover: Speed, assurance and transparency
July 12, 2017By

Fulfillment is the key battleground in the transformation of retail for the mobile age. Consumers do not care where your stock is located. What they want is for their purchases to arrive quickly and conveniently.

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Mobile transformation must start in stores
July 11, 2017By

The fact that 90 percent of store associates are discouraged from possessing a mobile device in-store blows my mind.

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Curated experiences for bricks-and-mortar stores
July 7, 2017By

Maybe retail is not contracting so much as it is streamlining.

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How luxury is the millennial’s unlikely weapon to fight social inequality
July 6, 2017By

Millennials travel to destinations off the beaten path while working remotely, and document their lives on social media. Experiences make better stories than the items millennials own, whose physical possession restrain them from moving around freely.

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Luxury of a personalized conversation
July 5, 2017By

With VIP-like treatment becoming the norm, going the extra mile to engage audiences with a collaborative experience that is tailored to them is even more paramount for luxury brand professionals.

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How luxury is the millennial’s unlikely weapon to fight social inequality
July 4, 2017By

Millennials travel to destinations off the beaten path while working remotely, and document their lives on social media. Experiences make better stories than the items millennials own, whose physical possession restrain them from moving around freely.

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Macy’s trademark decision confirms importance of surveys
July 3, 2017By

Consumer surveys are becoming indispensable in winning trademark litigation.

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5 ideas for luxury brands to boost ecommerce
June 30, 2017By

Forget about artificial intelligence. Most ecommerce Web sites are not even using basic intelligence and tracking tools to show people new choices inspired by their past purchases.

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Luxury brands, cheap domains: Why retailers are losing the fight against online impostors
June 29, 2017By

According to the International Trademark Association, more than $460 billion of counterfeit goods were bought and sold last year, mostly online. And the problem does not end with phony goods – sometimes luxury names are used as lures for other kinds of crime, such as credit card theft, with or without delivery of faux items.

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3 things new luxury brands can teach established marketers
June 28, 2017By

They may have less resources, but new luxury brands are rethinking marketing and changing the landscape for everyone.

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Playing to ego: Targeting the new generation of ultra-high-net-worth individuals
June 27, 2017By

Driven by a boldly entrepreneurial spirit, today’s young super rich are challenging perceptions of affluence, looking for new values to define their status.

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