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Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
As a cloud of uncertainty lingers over the United Kingdom, the luxury industry is preparing for the worst while vowing to seek solutions in order to thrive in a possible post-Brexit market.
We need to go beyond consumer education and regulation to enable a vibrant industry that generates mutual value exchange amongst individuals, private and public institutions.
Every word, image and memory associated with your luxury brand should deliver a specific feeling. But when your brand goes abroad, how many of those elements are lost in translation?
ORLANDO, FL – Procter & Gamble chief brand officer Marc Pritchard has called for the creation of an entirely new media supply chain to address challenges facing advertisers in transparency, brand safety and privacy.
Direct mail’s historically high response rates still outperform just about every other marketing channel, and studies show direct mail resonates with all demographic groups, including millennials.
To believe that Dallas-based apparel retailer Neiman Marcus first discovered innovation in its second century is to make an error approximately the size of Texas.
A recent decision of a federal appeals court, Urban Textile, Inc. v. Rue 21, Inc. (9th Circuit, 2019), highlights a trap for the unwary.
Monday’s New York Times had an article called “How to Minimize Exposures to Hormone Disrupters.” And it’s pretty terrifying. But here’s the truth: everything we wear is coated in chemicals. Everything. Your favorite T-Shirt, your workout gear, your underwear.
There are more than a half-million podcasts available for consumption, and while most do not offer ads, choosing which podcasts to test the first campaign is daunting.
Cord-cutter statistics show how quickly TV is changing, and it is happening at a rate much faster than previously expected.
The failed festival illustrates that brands and advertising agencies need to be extremely careful when advertising their products and when choosing influencers to promote their products.
A report by McKinsey & Co. states that nearly one-fifth of personal luxury sales will take place online by 2025.
While users rely on Facebook for sharing articles or memes, Instagram has taken on a more aspirational slant, giving users the feeling of scrolling through pages in search of inspiration. Instagram immerses these users in a more luxurious way of life.
Very soon, your bot will become the primary interface for your brand.
Research from The Brookings Institution claims that Asia could represent two-thirds of the middle-class population worldwide, with close to 380 million in India alone by 2030. Compared to the Western economies, China and India have been growing with an annual growth rate of more than 6 percent, resulting in a huge market potential for these emerging economies.
Mark Zuckerberg on his shocking announcement to pivot Facebook to a privacy-focused messaging and social networking platform. Read the post in its entirety.
Chargebacks from friendly fraud are on the rise, and they present a growing problem that ecommerce merchants cannot ignore.
Luxury brands that entered India are still not marketing themselves correctly, considering the potential of the market. These brands follow an approach of creating a niche that has been their go-to strategy in Western markets.
The outsider status of women is particularly troubling in women’s fashion. Women make up half of the population, spend three times more on clothing than men and, at least, in the women’s fashion segment, account for virtually 100 percent of customers.
While runway shows still hold a large, important place in the world of fashion, we are living in a time where it is not the only way for a fashion brand to make a splash.