Luxury Daily
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Inviting opinion pieces on luxury issues, marketing, retail and media
August 13, 2018By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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How artificial intelligence is changing digital marketing
August 13, 2018By

AI machines are great at sifting and sorting through incredible amounts of data for programmatic advertising. But will AI learn to create stories using human emotions in ads?

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Louis Vuitton or Hermès: Which brand wins in the battle for authenticity?
August 8, 2018By

When a luxury brand is seen and available everywhere, its luxury value – its authenticity as true luxury – becomes diluted.

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What loyalty programs look like in a post-GDPR world
August 3, 2018By

In light of the dust settling post-GDPR, now is as good time as any to reflect on what the new loyalty gold standard looks like.

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Protecting the brand from counterfeiting online
August 1, 2018By

Recent research reveals that almost half (47 percent) of all brands are losing money through counterfeiting.

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A look at Vietnam’s affluent
July 31, 2018By

The country‘s retail industry has already experienced double-digit growth in the most recent years. New shopping establishments are popping up, and new players are entering the market.

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An open letter from the digital advertising community opposing Apple Safari changes
July 27, 2018By

Five leading advertising and marketing trade associations take a stand against Apple’s new stringent policy for its Safari browser that makes it harder to track and measure digital advertising, as well as threatens the ad-supported model of media and social platforms.

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CMO’s role nibbling away
July 26, 2018By

As industries work to restructure the way their company is arranged and how to define the business, chief marketing officers must also consider how they will evolve their own role within the company to ensure continued relevance within the organizational structure.

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3 reasons why brands should not write off Snapchat
July 25, 2018By

“Snapchat redesign.” The term has become cringe-worthy, to say the least.

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Luxury brands cannot ignore voice commerce
July 23, 2018By

Luxury retailers and brands should start thinking fast about their audio and human personalities to be ready for an anticipated surge in voice shopping.

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Millennials redefining norms of luxury
July 20, 2018By

Is a $3,000 dress still a luxury product when you are renting it for a negligible price?

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Marketing to the evolving luxury consumer
July 19, 2018By

On average, 63 percent of luxury products are still bought in physical stores. There is still a desire for luxury consumers to touch, smell, see and experience luxury, making retailers rethink how they attract customers to bricks-and-mortar stores in the current digital age.

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5 trends shaping global luxury real estate
July 17, 2018By

The role of brand recognition in luxury real estate still plays an important role as a guarantee of legitimacy and quality.

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My Way: Claremont Rug Co.’s Jan David Winitz on why customer efficiency is not customer service
July 16, 2018By

One of the most vivid lessons that I ever learned about the rewards of delivering exceptional client service all started with light bulbs.

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Stars War: It’s Gucci vs. Louis Vuitton
July 13, 2018By

Two of the top luxury brands worldwide have wildly different brand strategies. The question is, who will prevail?

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Building brand affinity via personalized, cross-channel strategies
July 11, 2018By

Marketing for luxury brands, in particular, requires a unique approach, since conventional, massmarket brand promotion methods are less applicable. After all, luxury retailers traditionally exude the belief that the brand’s prestige and desirability should speak for itself.

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China’s Yanxuan, in challenge to luxury brands, implies quality is not expensive
July 10, 2018By

If you were hopeful that China would rein in the counterfeiting of luxury goods, think again.

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How to navigate an art fair
July 9, 2018By

In addition to the world’s most sought-after galleries, luxury brands also sponsor art fairs, often hosting special events and providing VIPs with accommodations and perks.

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5 disruptive statements from China Connect Shanghai 2018
July 6, 2018By

The balance has now shifted in terms of affluent Chinese being so into their luxury lifestyles that their understanding of brands, products, collections and even the industry, in general, has exceeded that of those elsewhere.

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Does luxury’s response to digital create meaningful connections?
July 5, 2018By

Whilst it may be true that all brands have to incorporate new technologies to an extent, it is does not follow that they need to be uncritical techno-worshippers.

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Men outspend women now on apparel and footwear. Is your store connecting with them?
July 3, 2018By

Two big drivers of change in men’s shopping habits are that more men are getting their fashion inspiration from social media, and dress codes at work are more relaxed than a generation ago.

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