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Marketers should look beyond just data
January 24, 2020By

The initial delight around a curated advertising experience has been met with recent blowback around data privacy.

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Giving audio advertising a shot
January 16, 2020By

Whether it is streaming music, listening to the radio, or tuning into new podcasts, consumers are connecting with digital audio at an increasing rate. It is time for advertisers to take note.

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Cannabis: Making a case for luxury to dive in
January 15, 2020By

Laws are changing. Tastes evolving. Disruptive products, ready to launch. Because of the many uses of cannabis, now is the time for the luxury and lifestyle industries to step in and figure out their cannabis play.

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Amazon: Right fit for luxury goods?
January 14, 2020By

You have certainly heard of caveat emptor, putting the onus on consumers to garner the knowledge and legitimacy of a sale.

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FTC cracks down on online review fraud
January 8, 2020By

Most companies involved in marketing and promotion would never engage in blatant dishonesty. They need to be aware that any chicanery in ratings and reviews may well be scrutinized.

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6 key trends reinventing the luxury retail industry
January 7, 2020By

Luxury companies are reassessing the value of brand history and heritage for their new consumers: millennials and Gen Z.

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Demise of the US shopping mall? Think again
January 2, 2020By

Key to the continued growth of luxury brands and retailers, U.S. shopping centers and malls are not uniformly afflicted by the rise of ecommerce or urbanization.

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B2C and B2B marketing are converging: Will you adapt?
January 2, 2020By

This shift is happening, in part, because more brands serve both consumers and businesses, as when a B2C luxury bed-sheet startup lands a contract with a national hotel chain.

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Nordstrom New York: A retail experience assessment
December 30, 2019By

The exterior is designed to impress, and the waved glass fascia windows certainly do that. You would expect this theme to be carried through the entrance and into the store, creating grand and playful moments.

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Top 15 thought-leadership columns of 2019
December 27, 2019By

Luxury marketers this year have had to go through wrenching changes to gear themselves for an upcoming decade where consumers’ involvement with the brand, from start to finish, will be nearly total.

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3 things that brands must expect from their marketing and agency partner
December 27, 2019By

By seeking those agencies that have similar makeups to those of consumers, brands can ensure their efforts are aligned with the market they are targeting.

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Retail resistance: Is Amazon suddenly vulnerable?
December 23, 2019By

How one brand stood up to Amazon and took a stand in favor of controlling its retail experience – now key to consumer shopping expectations online and in-store.

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Delivering experience as retail convenience becomes an expectation
December 23, 2019By

The demand for convenience is changing the behavioral patterns of consumers. What should brands and retailers do?

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Use Christmas jewelry sales to inspire repeat purchases in January and beyond
December 20, 2019By

Why the shipping process holds the key to maximizing engagement with new and existing festive customers and inspiring them to come back for more.

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Why LVMH declares discount outlets anathema
December 19, 2019By

LVMH’s Bernard Arnault, the reigning pope of luxury marketing, brings near-religious intensity to controlling the 75 luxury maisons that make up his dominion, with Tiffany & Co. soon to join.

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As CCPA approaches, are luxury brands prepared?
December 18, 2019By

Brands that are GDPR-compliant should be able to easily meet CCPA compliance. However, they must account for some ambiguities.

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Luxury consumers embrace 3Rs: Reduce, reuse and recycle
December 17, 2019By

Luxury marketers and retailers are facing turbulent times with a new generation of wealthy customers embracing an enlightened set of values.

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How to keep cash flow stable when customer orders are few and far between
December 12, 2019By

How do you stay in good financial health when your vendors are enormous companies that do everything slowly – including buy your products and pay the bills?

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5 tips to increase quiz virality on social media
December 10, 2019By

Quizzes are not simply a plug-and-play commodity. There is an art form to crafting the topic and questions so that consumers can share it across their social media accounts.

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Brands must prepare for voice-first shopping
December 9, 2019By

While there is certainly ambiguity on the exact number of consumers purchasing through smart speakers, many studies have cited a range of figures with 20 percent surfacing as an acceptable figure to use.

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6 tips to help you succeed this holiday season
December 6, 2019By

The late Thanksgiving holiday can put retailers at disadvantage. But that is not all. Consumers are continuing to evolve in how they shop and discover products.

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