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The vast majority of luxury brands that have experimented with bots have decided not to maintain them as an integrated part of their ongoing customer service.
Enough is enough. Is it not time to rethink why we think it is so critical?
A recent IPSOS survey found that 65 per cent of Europeans complain that the prices of luxury goods have increased significantly without any real quality improvements.
It was an enchanting trip to the Louis Vuitton brand roots and a reminder of the innovation that is as integral to the brand, as is the creativity, quality and marketing.
Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
When I was on the hunt for an engagement ring awhile back, I wanted something truly special for my fiancé. What I was not looking for was a diamond ring. Let us face it: Most men do not want to flash a diamond on their finger.
Louis Vuitton scored a win against startup sneaker manufacturer LVL XIII when a federal appeals court affirmed dismissal of the latter’s trade dress suit against Louis Vuitton.
In 2018, ANA will remain highly vigilant and continue to protect advertisers’ constitutional rights.
In 2018, machine learning will be applied to audiences and location data.
In an ecommerce and mobile world where data is easily compromised, retailers and brands need to make digital safety a priority and uphold a higher standard for financial security and privacy for consumers.
“South Coast Plaza” is a retrospective book that celebrates the Southern California-based shopping center’s 50 years and traces the heritage and transformation of this landmark into a commercial and cultural icon featuring 250 stores, 30 restaurants and storied luxury brands such as Louis Vuitton, Hermès, Chanel, Cartier, Gucci, Prada, Tiffany, Harry Winston, Rolex, A. Lange & Söhne, Mikimoto, Patek Philippe, Van Cleef & Arpels and Vacheron Constantin. Here is an exclusive excerpt.
Mobile, connected and global: business people, travelers and tourists are forming an ever-increasing market of nomadic consumers. This book excerpt explores the unprecedented path to luxury and the questions of where to catch the luxury nomads, what to offer them and how to seduce them into buying.
Media baron Rupert Murdoch, summing up his business philosophy, recently said, “The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.”
Voice of the Customer (VoC) programs are radically redefining marketers’ relationships with customers.
Thought-leadership in luxury focused on key issues dominating the business: reinvention or adaptation to evolving consumer behavior, cultivating emerging generations with buying power who supposedly value experience over products, digital disruption with ecommerce and mobile, the eternal struggle with scale versus exclusivity, role of the bricks-and-mortar store, and the very definition of luxury. Here are the 10 columns in Luxury Daily that asked – or answered – the most thought-provoking questions of the day.
In our global market, we see that money has a migration pattern. When you put pressure, be it economic, environmental or political in one area, another area responds.
Millennials may be the first generation to possess no assets.
As marketing increasingly must take real-time local inventory into account and activate to personalize in real time, siloes deliver only a fraction of your potential success.
Retailers often lose sight of their customers’ offline behavior once they exit their doors. This is important, because if they maintained that line of sight, they would be in a position to understand who they are truly competing against.
What effect will the rollout next year of the European Union’s General Data Protection Regulation (GDPR) have on a business that relies on strictly targeted marketing?
Has Facebook really adapted in a way that makes the environment more hospitable to the luxury set?