• No categories
Apparel: What bricks-and-mortar retailers and ecommerce players can learn from each other
May 26, 2017By

Where bricks-and-mortar stores have typically stood out compared to ecommerce is in the enjoyment of shopping, and taking something home that actually fits.

Share on FacebookShare on LinkedInShare on Twitter
Measuring mobile engagement and accelerating time to insight
May 25, 2017By

Mobile marketing will continue to change as usage patterns evolve. One thing that will not change is the need for accurate and timely marketing performance measurement.

Share on FacebookShare on LinkedInShare on Twitter
Luxury brands best placed to take advantage of sustainable practices
May 24, 2017By

Luxury brands are leading the way in sustainable practices, but the bar is set low. They will need to adapt if they are to avoid rising costs that will inevitably accrue from increasingly scarce resources and unsafe production methods.

Share on FacebookShare on LinkedInShare on Twitter

Inviting opinion pieces on luxury marketing, retail and media
May 23, 2017By

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

Share on FacebookShare on LinkedInShare on Twitter
Avoiding legal issues when using a person’s image for commercial purposes
May 23, 2017By

Earlier this year, a California woman sued Chipotle for $2.2 billion based on the burrito chain’s unauthorized use of her photograph in its promotional materials.

Share on FacebookShare on LinkedInShare on Twitter
Luxury loyalty programs for today’s social mobile consumers
May 22, 2017By

According to research by Unity marketing, more than three-quarters of all luxury consumers are members of at least one loyalty program. So these programs clearly have a powerful appeal to affluent shoppers. Yet the vast majority of loyalty programs today are spend-and-get.

Share on FacebookShare on LinkedInShare on Twitter

Knockoffs: Creating an effective strategy on a tight budget, part 2: Prioritizing among the problems
May 18, 2017By

There are at least three possible approaches to prioritizing: the emotional, the financial and the guided subjective ranking approach.

Share on FacebookShare on LinkedInShare on Twitter
Luxury branding: Achieving the total brand experience
May 17, 2017By

Though the total brand experience for luxury brands differs, there are three core areas that should be at the heart of building and sustaining all luxury brands.

Share on FacebookShare on LinkedInShare on Twitter
Blockchain and the Internet of Luxury
May 16, 2017By

We are entering the age of the holistic luxury experience, where crafting of an item, its sale and re-sale, and the end of our ownership of it are all part of the same lifecycle.

Share on FacebookShare on LinkedInShare on Twitter

What lessons can family businesses learn from the luxury industry?
May 15, 2017By

The last quarter of a century has seen the selling off of some of the greatest luxury legends that include Chaumet, Guerlain, Givenchy, Gucci, Van Cleef & Arpels, Louis Vuitton, Bulgari and Moët Hennessy, to name but a few.

Share on FacebookShare on LinkedInShare on Twitter
A day in the life of a luxury consumer in 2027
May 12, 2017By

How will a luxurian of 2027 signify status in a world where technological advances have made 100-plus years healthy lifespans, ubiquitous digitally powered convenience, and even space flight, affordable on a merely middle class salary?

Share on FacebookShare on LinkedInShare on Twitter
5 things marketers still are not doing right with mobile
May 11, 2017By

Well into 2017, marketers have yet to properly understand mobile.

Share on FacebookShare on LinkedInShare on Twitter

AI will end the screen age. Plus 6 other tech trends changing luxury
May 10, 2017By

The luxury market, like many industries, is affected by the rapid shift to intelligent versus smart devices and systems.

Share on FacebookShare on LinkedInShare on Twitter
What new luxury means to millennials
May 9, 2017By

Everything from consumption behavior to consumer empowerment has permanently altered the industry landscape, and brands are left asking themselves increasingly difficult questions.

Share on FacebookShare on LinkedInShare on Twitter
Sharing the wealth of the sharing economy
May 8, 2017By

Loyalty is to the channel, not the brand – a sad reality of today’s technological world.

Share on FacebookShare on LinkedInShare on Twitter

How can luxury brands win in a hyper-competitive market?
May 4, 2017By

Since the bulk of expenditures at retail, including luxury indulgences, is funded by income, not by wealth, the picture emerging from the first-quarter results signal caution for marketers looking for organic growth in the market.

Share on FacebookShare on LinkedInShare on Twitter
We have reached peak complexity. Now what?
May 3, 2017By

For a churn-and-burn consumer culture that is obsessed with the hottest, newest and latest, we sure are clinging to the past these days.

Share on FacebookShare on LinkedInShare on Twitter
Wealth transfer attrition: How to protect your heirs
May 2, 2017By

Attrition rates of generational wealth are shockingly high. How can a family protect its wealth for the next generation and beyond?

Share on FacebookShare on LinkedInShare on Twitter

End of keywords. Enter visual search
May 1, 2017By

Shopping for clothing, handbags, shoes and jewelry has moved online faster than retailers have been able to adapt to the change.

Share on FacebookShare on LinkedInShare on Twitter
Luxury brands need a comprehensive search strategy
April 28, 2017By

Your Web site is your flagship, the public face of your brand. But are you doing enough to help potential customers find it?

Share on FacebookShare on LinkedInShare on Twitter
From mini apps to KOLs: 6 effective luxury marketing campaigns on WeChat
April 27, 2017By

Big brands including Longchamp, Chanel and Montblanc have been coming up with creative initiatives that use the diverse features enabled by the WeChat application to nurture a new following and engage with existing users.

Share on FacebookShare on LinkedInShare on Twitter