Luxury Daily
  • No categories
Inviting opinion pieces on luxury issues, marketing, retail and media
April 20, 2018By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

Share on FacebookShare on LinkedInShare on Twitter
Chasing status: Keeping up with the changing definition of premium
April 20, 2018By

You may not associate the rise of Uber, Airbnb and Amazon with premium living – at first. But actually, getting exactly what you want and when you want it at the tap of an application challenges an idea at the heart of traditional premium and luxury brands.

Share on FacebookShare on LinkedInShare on Twitter
Chanel lawsuit: When can another marketer use Chanel’s brand?
April 18, 2018By

What makes this case notable is that many of the activities that Chanel complains about involve social media and other 21st-century means of promotion. The case could be a landmark in drawing the line between permissible and impermissible uses of a brand by third parties.

Share on FacebookShare on LinkedInShare on Twitter

Rolex wins, Tiffany loses? Contrasts in luxury
April 17, 2018By

Tiffany, as a quintessentially American luxury brand, faces broader cultural headwinds as it seeks to export its brand of luxury onto the world stage.

Share on FacebookShare on LinkedInShare on Twitter
Big-brand control, synthetic diamonds bedevil jewelry business
April 17, 2018By

Everyone in the jewelry industry knows that business is tough now. People are struggling to pay their bills, nothing is selling, and inventory is lying around.

Share on FacebookShare on LinkedInShare on Twitter
7 critical areas for store-channel improvement
April 13, 2018By

The Luxury Institute recently held its second round of intimate and confidential individual interviews with top-performing in-store sales associates across the spectrum of top-tier luxury and premium brands. It also crosschecked the findings with store managers and retail heads to confirm the results.

Share on FacebookShare on LinkedInShare on Twitter

How I did it: Claremont Rug Company’s Jan David Winitz
April 11, 2018By

For nearly four decades I have had the privilege of selling precious tangible assets to an ultra-high-net-worth clientele. From a client base of a few dozen in the San Francisco Bay Area, our clientele now resides on five continents and includes more than 75 Forbes’ list billionaires.

Share on FacebookShare on LinkedInShare on Twitter
How South Africa’s Coco Safar appeals to the environmentally conscious luxury consumer
April 9, 2018By

Luxury travelers are increasingly more conscious of their environment, motivated by the internal journey that accompanies these types of personally relevant physical experiences.

Share on FacebookShare on LinkedInShare on Twitter
Ecommerce strategizing around data, personalization and omnichannel
April 4, 2018By

There are technologies in the market to help aid in personalization relating to brands knowing what products to show the consumers, how quickly you see a product on a page, and in what order to show certain products.

Share on FacebookShare on LinkedInShare on Twitter

5 product categories driving Canada’s luxury market
April 3, 2018By

Canada is becoming home to a rapidly increasing population of affluent residents, with growth surpassing that of the United States.

Share on FacebookShare on LinkedInShare on Twitter
Steve Madden copyright tiff with Cult Gaia over handbag design has luxury ramifications
March 30, 2018By

While neither company is in the luxury goods space, the legal issues at the base of the suit are the same, and important for luxury goods companies to consider.

Share on FacebookShare on LinkedInShare on Twitter
GDPR’s impact on US retailers and consumers
March 29, 2018By

Once GDPR goes into enforcement, financial penalties for non-compliance become severe – severe enough where offending companies can face fines of up to 4 percent of their global revenue, or 20 million euros, whichever is greatest.

Share on FacebookShare on LinkedInShare on Twitter

The greening of luxury
March 28, 2018By

In 2015, as a long drought gripped Southern California, owners of larger properties in Beverly Hills and Bel-Air came under fire for the sheer volume of water used to maintain their estates.

Share on FacebookShare on LinkedInShare on Twitter
4 ways to target luxury consumers with search marketing
March 27, 2018By

According to Google, the majority of consumers within the luxury market performs their product and services research online. At the same time, these buyers tend to make their purchases in bricks-and-mortar stores.

Share on FacebookShare on LinkedInShare on Twitter
5 trends from Davos that will reverberate this year
March 22, 2018By

There were a few clear themes that continued to bubble up in conversations, lectures and events during my time at the World Economic Forum in Davos, Switzerland.

Share on FacebookShare on LinkedInShare on Twitter

Is subconscious commerce the future for luxury brands?
March 20, 2018By

Today’s luxury consumers demand levels of customer service and convenience so extreme that it is fast becoming difficult to distinguish between the start of product discovery, purchase moment and the private life of the shopper.

Share on FacebookShare on LinkedInShare on Twitter
How luxury brands can nurture invisible leads with an elongated sales cycle
March 19, 2018By

In the past, we relied on lead generation and nurturing campaigns to generate revenue. As technology began to affect the way consumers interacted with brands online, that lead gen dropped – noticeably.

Share on FacebookShare on LinkedInShare on Twitter
Planning for impact of tax reform on luxury
March 16, 2018By

Tax cuts will consistently increase discretionary spending for high-income earners. It is projected that tax cuts will bump disposable income from 1 percent to 3 percent with this demographic.

Share on FacebookShare on LinkedInShare on Twitter

“Being” and “Becoming” merging in transformational economy
March 14, 2018By

We are seeing a change in the modern consumer that our current brand frameworks are not capable of addressing.

Share on FacebookShare on LinkedInShare on Twitter
Retail has a returns problem
March 7, 2018By

The impact that returns are having on retail is massive.

Share on FacebookShare on LinkedInShare on Twitter
Luxury’s online/mobile future revealed in 5 brands
March 6, 2018By

Too many luxury brands are not thinking about the technology. They are thinking about product, which is important, but they have to understand how their brand is being consumed differently than it used to be consumed.

Share on FacebookShare on LinkedInShare on Twitter