Luxury Daily
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Luxury’s new direction as markets and consumers evolve
February 2, 2023By

The years 2021 and 2022 once again proved that the luxury sector has always been the last to enter, but first to recover from any kind of economic or geopolitical crisis.

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Louboutin walks away with a win against Amazon’s fake footwear
January 31, 2023By

The Court of Justice of the European Union (CJEU), in a highly anticipated decision, ruled that Amazon may be held liable for the advertising of infringing goods that bear registered trademarks.

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Why sowing Discord is helping build brand communities
January 25, 2023By

For brands looking to build passionate and loyal online communities, it is time to look at other options.

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In Louis Vuitton’s blue checkerboard battle, EU court rules design has not acquired trademark distinctiveness
January 10, 2023By

Trade dress can be a very powerful form of protection, but only if a company understands how to gain and maintain it.

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Balenciaga: A practice in emotional avoidance behavior
January 5, 2023By

In psychology, avoidance behavior is characterized as behavior that people use to escape or distract themselves from difficult thoughts, feelings and situations.

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What retailers are watching in 2023
January 4, 2023By

Proactive retailers are actively reviewing the way they pay and classify employees and their safety priorities as identified recently by the Consumer Product Safety Commission.

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How to make TikTok video creative work harder
December 27, 2022By

Smart brands will not avoid TikTok in the downturn — they will lean in, take advantage of favorable pricing to drive conversions and ROI, and steal share from the competition.

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Can you discount luxury merchandise while maintaining brand integrity?
December 16, 2022By

By offering discounted goods to a new set of consumers who may not have been able to afford them previously, brands are building a connection with younger people who are rising in economic status without undercutting the value of other products.

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Data-driven creative helps brands go from global to local
December 5, 2022By

The dance of applying strategic and creative expertise to local campaigns varies in complexity depending on the level of centralized control at the global level.

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Customer centricity from the inside out
December 2, 2022By

To create value and increase return on investment, customer experiences and employee experiences walk hand-in-hand to form customer centricity.

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What unionization will mean to luxury fashion
October 17, 2022By

It is unclear whether COVID shifted priority to personal time and family, caused feelings of fatality that alter rationale for late hours, or something else. What is clear is that there is a dearth of qualified talent applying for jobs in the retail sector.

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Bridalwear battle over social media is cautionary tale for eponymous brands
October 13, 2022By

Designer Hayley Paige Gutman’s battle against her former employer, JLM Couture Inc., in New York federal court, to maintain control of her social media accounts sheds light on the issues of social media branding and eponymous trademarks.

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Digital transitions that will help luxury brands stay relevant
July 20, 2022By

Innovation is the parameter for exclusivity, and what better ally than the shape-shifting panorama of digitalization?

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What tech CEOs get wrong about positioning
July 7, 2022By

Positioning is critical to the success of every tech business, but executives often overlook its importance.

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Q2 luxury real estate: Time on market to increase for luxury listings
July 6, 2022By

Agents and brokers will have to be more creative in marketing and pricing, leveling with sellers that luxury housing demand is returning to pre-pandemic levels.

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How social media marketing could hurt your business
May 31, 2022By

So many business leaders think that if they post something about their product on Facebook, Instagram and Twitter, every single day, eventually they will gain traction.

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Will we have MOVID or NOVID?
May 23, 2022By

MOVID refers to policies and practices that are reactive to More COVID (MOVID), while NOVID refers to those practices and policies that are anticipating no more COVID (NOVID).

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What harnessing first-party data looks like in marketing
May 9, 2022By

There is tremendous power in harnessing primary data, as this data is unique to your business, data that you direct, collect and own.

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Are New York fashion model and creative shops liable for higher licensing and pay?
April 21, 2022By

The bill specifically applies to models, classified as employees and independent contractors, and creatives such as photographers, stylists, casting directors, makeup artists and hairdressers.

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2 tips for marketers in the new era of data privacy
March 29, 2022By

Beginning back this past May, any app that collects end-user data must obtain explicit consent from users. Analytics data suggests that more than 96 percent of users chose to opt-out of tracking.

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Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
March 28, 2022By

While Cult Gaia may not be in the luxury goods space, the legal issues at the base of the appeal are the same and important for luxury goods companies to consider.

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