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Apparel and accessories

Burberry fortifies immediacy, personalization of see-now, buy-now via social aids

September 19, 2016

Burberry promotional image for September Collection 2016 Burberry promotional image for September Collection 2016

 

By Jen King

British apparel and accessories label Burberry is promoting its first full, direct-to-consumer runway presentation with consumer activation touchpoints found across social media channels.

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  1. Valentino Garavani and Vans present AI-generated campaign
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  3. Lexus heads to Twitch for music-fueled tribute
  4. What the Supreme Court’s tariff ruling means for luxury imports
  5. Sephora teams with F1 Academy
  6. Dior stages South Coast Plaza pop-up
  7. New Longines book explores brand’s historic ties to pioneers
  8. Saks Global draws additional funds from $1.75B bankruptcy financing package
  9. Marriott International to flip Hawaii’s Resort at Kapalua Bay into St. Regis property
  10. Prada Beauty sets tone with Touch campaign
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