Columns
May 9, 2016
Kane McCord is chief operating officer of Ibotta
{"ct":"Syxo+gLC7xTKDzvojLwZD2J+6N7JtpASNSCQBXNITvMoqmQwOLiNwVAoqNWUDw6Ie79NhELsSGMZR9MO+dqcyGHIsDOWtyFdesLpXdR+pMSiMj8ec20FrogeqDEePh\/ABp2f0OTsLYtv9qTDihmUB4PzgxFLtnsdBiTrjHSjXoJlySHfVIW\/GoHpkInIXODnrwTitjdsatQBh\/A3HhYgZH\/gD1fsTj9u3xhEK3tbJvw0WWxzDl9tm+Te0SUBIWLs61awKhX1WsnFifQbmRfuoUnxpVxu+EYg98QD51JYs2TqkcBZLVstxecPlH0yM4i+df8G9D\/tru\/57FDhSdVBZ8sk81gEq5BwHRbEWjfU39C7chgyLZ4couq04x7k\/nmr3bacAK\/iUUeK0oPESNkmc0O\/Qtl0tH1UifhzGdozlc5eiP+uWf4F5YboZ3DuZQg6D4S+m1NZtMxeDB8LMlSoXFeOSjnTkaRN2iwC3rTzqQbDopXMlZ3mgkKc9bF1y09NtHj3va4KPqQvwwlLyZO9nwUTgu3XiV+JmJkn52QxvlYtldq6\/vwE7hX8yuPhkiXDMcf6yUwpbQ+9sc6z6hdviqVLy\/cDqWd92G07CNegmgOBBUiFU0fGKemJmux0UnZBmQ7u8RReI1uAr6AF8IzXovnM9cZaVlqVH4ybdEvZ1iQfXuqRR7bRr3zr6VEVYMVTCyckKlJQLUj+kzYgy7UHLDxNAYL54d3+TCSqoJNBVbpvOd09RPY6r4nwLF5f07jLFxPd9vihYgb8Jz9ZlcboovGy6c+tozDB0Xoex9MvOvdQIWaMunVf0emmQ2VbhQiUImvtvSBICIF5YTqEbmpFYSc8O8sLp9V1oq4sl8hSYMRHxRRjzQAmDhhsvyXboT55wlqj9oegFWay1pD+YXOHk21YISsnQCjlYs8kWTsKDEXpmI4Fg2PzjMxv7yS2lZ3jOf7d9pKd0kKEG0QrkZRIuAaDt1gGix9z6nfKch6Cp8ze8lfgouZI8FjJzJTt9pNzRJ90VPeXkP1MyP2U5NUybPdHp0\/97ln\/B5CTThfXHuUTCE98tKOMOF+sI0cQ8ggjZVpzQHF22YsKeS49Aqc0MfVVqN4x5PlUGUxatOvIQNeSVEZZo0XZlY+EqbcANv3EdG\/5rF4wflMg7uhSB\/nlMJGdvRG8oTFd0NqeaA7P8NQKOL9bylV+1Nvv0XLRMU9o6AQf4ubiSFvnf6QrD9PV\/n8GuXDYhaR+njo9lvwBIwcaeIso1QlanVBHqokrNPSUfAxisG\/uZJsaXhEX14uq8HcVmt3H939EH9ckbZmm13PrRt+tKnwFLCz3AGT55jS4bI3MLx04FwDXintDN+OUrUad7DhZUrBOekejiB8EaQ944+yhWg1FJUfqppciDJQYWCBDVLYml9cuJlKkCOsURW8II+Rtj+F1zCcyoVK8cdQxhqgt1zKpbHjTWXSESkyU5vJQr\/1hqW8iLFojNcKk9NitMQWff9RSg6jKFmiGrJgh7reXA3tU9HCxGyoQ1KvyUqpp4LvxYk\/uREurARUWYKl6bekoNlOvzrLCT4hj2DeTeFfNDXiJoOUvVGfrOozvwoGoD1NMUt2dPbxXsi76VBVPO\/HBsgurPlo8MirwRLKK9i52Yrvn4Gc+ZsooeIVv1lFyfID0qDNWvGIaFDEOBcEbTOUuS6bVShscpwXVBZnd9Cu83WZ1o5NsDLEZv2aIJijzkSYVy4r95bUdzudpHb2\/Br6wHlmY\/rVX6GuM2w5GDhMgGhRjAZthJjpa8\/oEO\/tcMO6GKmcO4hQOwWUNdhXarD\/FXOUJmGtDR489DMBy7pT\/LOT9lHZGG6QmLhBtiI\/QDP2\/4UhvCTzsb7QmjnHjwCMJzEmc97qf\/ukrnu7vNMWb1s8djvEaRxAKFReTGYN\/dE\/2nrWS\/4zEv7F47LO1NhSABmz6W\/JXjN6oxJZdOOcXvZ6LsbR71zS6PETyPiOf6uQvDrmlH1mdUbC\/lpeMh57ZHpF6aqA9pXg0a8GHLy0hp1G618pWrXS9U\/4zBG\/cXRLsl4AdQe2CKtmYos9wq4KhtpHwgK604psy366irnGA2flnDMvd31ysZGQUB3ezmTkJQl8eNRI3UwGKYMl11WvzKcRmvoSxIHfL0e0o1lQUgSjMspxJbhMpBetx2pIMsnYvPNbuq22Utlpm4xxHye1npjIICndQ4cRTdvR9UDKPIXom0Y5C3y0Z+YA+v\/cRldZL8ur1IV13SmmhIWTHTi6RTByHUJHvMoeED9soX1Ux\/zW6uIFd3eH4lnqEaGj0uFSRqTwdMi8x7R9dz2cRT7howr88VJcn0lwxXxQ1xxpB2+9rHbVAn49WLYGA81F9ASlrKK\/LW7x61xx3EgLPcQ5weja2uKlmqW\/dl\/tLWqztxpGsYUPh7f9Bexav\/6m9Xvwk\/jKR5\/S92qUeAFuz4Kml+wcT6OIeY2cX7b0B0IlX0SAVtf0i6jzzYjxQwY9nPzJzeLTS3os0z52g6ZPOxahkx3Kawo2RPCitbpM+05N4ZstOcS5mIPyrnKm+4xyq7bNt+GgwjNdteqbFb7KFlqXlD3W0g3bsoIWDUCpEKZh\/7yD9629JvIoZzeQkFCpwEjjN7C9KC9tj+iY2Hq07PzqG4G99DtiNEgI+komOX62Pn4cUXoqTkIZ\/68L1NP+d5RuPpNuJQcZWTTrZ8XBCRa3ILyx7fJjzoMCbrpybRJELgEQuKzqE1T4SWHrFDhwX2QQscPfWRCnDTp5S5UoB0LFxf1\/ukZXuE4WQu0hRif7OOLwQf\/fQBIIxNbu7Ez9oiW5FQI12aTPV33lp1aYW9F9LN9rKXebSGqcaUiS23ZgZepTMXD9Q+lKePmzRzgBjfzLBMyJcJvG5bmP3jMoF6hg1t4Mj3psl1+jnG2w0wgXmWJ217DRvmdQC\/0ef\/jas8ln2erXmPAFVeK2pD1rSxC1S6paF2yvX\/TybZV3Bv3jE10ZP3PK54z5LpqCNCjLOi3snXjShyV\/5OeIeSBmKHh0XDRNX4KqzrUX5nXLPO8siY67NjrtuqaEdM62a91lrEagfNmr23UnBUjF\/ynaz\/KXYMHplZ+liADhQ80MVbkATl1gOqGIELoNJUpGD67XJdR1+V9VeJSDRQ8S0mP7SDH6a4IIAxfeCwnZbBZjb84R4wE9MyDqF8suc4vonOtm7+wfgwkJZ1OE2H\/zaJTd4CkksNFMMIGFNCEw1Z7JR6xGSNYlcQjLyKlYujY4REiTH0ruvrYWfvq48X8ZBRFRCZHCqG8wJj1j4IUNKdXVsZBXxDS9\/Rd0RiX1P7S598Ga1BpjR2BGqaoYMhESElcTE9wnVOOMOaYmVtx4W7mh0JXgBQebA4NJ254plZFr9kSeODugK\/QnR7eX5+KvCGwWk87pEJ2pRT0k4AzCFEZXCRm0aT+3HVtoMCjhAoJi7VMjyDteeHb81YptWyI8zOoRbF7WzYP7dnWRTug57a8OoPpAXaTn++KIAW\/52rhvV7qffjaJs3qA9o3UiL8rZbyV\/nHbYyQS+OM8oAiRSKhyVxHebAUlJ6PAZzTTlp\/avKfDjZYkcOUTSUgl6\/hmTvacDC9LLV6ZJDqb7tsAt0DAQZnK0JazsCxOao7QddE1YXdGrdGpvyg87u1JejII1ODpGtGF4aoYMuUzRsg5dAS6BKmQzmUOxApzHFEmM2NZFHK7Ti+wO2VVhmfaRz0a4DbUU7kjH8L5cCkco8CBs\/gWOBGxAqXNSqfxFzcLRpvY4KsvkewPgMEi5EO87TlwXNKH0BJ3yUishBpXIr1G8msaZCH6M6nJsBSwj\/4z6JZZSExjNPIeHxdXUmVhNk5A70wk7PiAJQbf0xGgmeLFnv35fKxut8boaR5wetbPIrJach0EdvR63XTHWxNplmr4B5p1VYycgHt2wCBQvnVZjEng9qUOzhE7hpJY4PuxYDPJBOf6Vbe24OXMjli+WHf+DpqLQTsgVxeLYwooPjrv24IyavjGfoLb\/zwMyP8UnLMsTOjdnEYJhbXAALVZZeG3iNa7djBOV4Zb\/6sPoTDUiutBhgC+etErjMBqovQJEcctS9XMWfRYQd6zzCrUnQhjWxYbunUTnwLSODjS3IrKx5xP1fXlVisdAEYzlQPgHipfYiToVMwffmI2azd9ogkookOmuk1qHEryzNmem\/YfX+lawyqA3Zl5ZBP7wmNOsdMPu3mDyM8jpX0C8meT5UVtiPaZox0JX050Sneufwosy0Oket6RuLvPYggqPdJl9VF1b5V\/HsF6ywAUOoSCwnuOuzvkklt2KvR4DdSxf7Fj\/sLhjiSbV2Mrvd6lIs4u8DVlBymQ8OAqLyyvvRD7QiwRxVVuLd9DMTYOsxkXsGCTE8YoVP6vZnpuL3p\/8txNp5cXQcqt2zdT5riZMUT7B6a3toSLIExM8bUY3kTZCfp6I8GR6Uav5\/kj+Yv9NjbkafOu4wSrhSsYJsjDnyA4V5kGEDWtTakcXOMZIDI1zNH6fZhs1qwr\/xpIlSFLZRbx79k2IEmlHMYaPn2okEEbKpDFWVinUgP5tKFX3zZQcY3PhTU6VMet2ptx+95eBXT+m+G3RcjdcwtDbLCiE11i+BsVXfTLfqY17lkN7ZjNMt5qWamMqbwqfxliQzW2M4vexfLITyC6AolBWWgp4vBUFN\/eryKnyKXl5X+0CLXA6r4zikq59Hjie+\/LPy7OotLKfzgBFcFnok+IhkYN7sWlREzH9Y+zOaoVslLyrCiWA4SblGx\/P132QU7Lf\/6iOKhUEkufLTKIP2l7gwdQunaa+Xeh6qcRq8M4tsAFIJsALVmakLjzHKMhha1aSPaGMl9VT1aXeo2cp7\/Hw7sgmdnpYe3vaTBAHjUeN2d8tOps9vKgrtc74wM9SJrmKGUKNhP+mvegN5hM3z3PZhNwn6XBcsIWPYVqu92sFgIzl5p8osVUG0NX3NwxHX1mi6sLXMR\/0JM6m2QAUd4fhZcqkf4\/+d8GRcZKxqkXkEO+uBC\/MqZCmYHr1npOaUMDnRnnGG3kpvhPRSzQcT2orRJFK8li9EIZ9mDYzPlJqd1i5LWkf5t6xoUdSxnwSiMQYYjBpE8sRM1b6r7Q7dJTEhgVy434Wm8+lRrvgTittkHS7zFnk2THvZURQRApN6QrAgfw3e1jfqKHFQSvLvkKJtqA2vdYJJYT4NCPHvCOseMRyXDBzHPGz1soqHFglIyJBOPO1MJCwUl7ZRbdsPsw1LRx9VEWXAAH44Xn3uAIIN5tMpcAbElSUiB75JC\/8KlBDFARTx7aqrFDLwWGYGYu9XJTUVX+cKZFWTu4Jfi\/f1hRg8ViwMfbbzJ+7XvuGRxstiKYyJAVemEQ5T28fca5E1ZytKXZC2RS4em7EVnvMgDCDTKRvkPHqpyHG1GBbCS\/UsnpcsauMvdcDNQXMRBeBuvvUDRk0VKkFJ\/iRYiwE2GM9zWylouoJqZicNQin5KiphrgBruu\/AanS2rabbveCB67JFrvXvwMzVazKBfE6O04fFnH4W5MPMqiXWDIdk4bya2mM+xhRs3d+y2pkd9g5M60ibYIWpJ4\/RRcFdxUAbOQqZ9Zv6H2zBxXAK8bPIVb\/XyTRwZnblIzbPoR1tsWQRd6nrpODpLBdl3yLEoUgWdbzWjuowDH53aepIMnm1xlrgQlytHF6J3ngK1fnOvnYj9JnpMliwA271ijmWvHGDroGqSJOheMYpZQBzmHqUSv2na3Z1r+5VGUesjHBRA6sPo0PU\/2dHwQMfujLKyZfxSjHj7DyrxHUG61cyNbmkzX+FWDSE+jSRnoHG57VJaPjlRgJ0QCywNl9qLWrGK5+njJyL0CpqTM+Bmx+\/vtLscMVn7A9rzShlyBND7EUVyXzPUJQCg+1YLzy79mEud5zwdhKgWjufZhq1Of+TP0aapA+pjMyzfjzhIGcX7Uu7PcsPrvtoroXtQLzBT9MdUXzvnaarznKkPlVKZv9BicPmcR2g7xmlEEqcIVEWUemCB4APJp+EEuQtMyKygZiDYBaeE\/\/yAleRgq558BagiE6fL8f\/h1fyEsfPI7glqYkq2XuLgifbwq1EQUZ4UdZLaoh0+SC7fnbsnWlmVweqWDOKMpbui3mlhc\/tfuI39FzLxyJ9XXYw+lgi0DtSA\/t9FsT\/zVTFPonLaNgY+L8VxVSEL904jznIpjjzdqhYnvQLt6dhrlU99Zul78fPs2y0G3ZbYqiyV5aqNWHX3tD\/GXHhjU3j5o\/fIw+E6GnZMgk1wSB4xCjoRJtOEiiBD1y2bfRyZXUtGlM5Cqz0Vpvwu+l8mOMIK5A6GCCdzsSpYr8o\/MOcWjkstfW7hIgGhQ\/zinaAt3S+0mi73q2lWim3rNIYkAMXIhOLIi\/lNr5rh5knuzszw0\/+kLnSSyg8W2Tu38ZBs0nOeBbjsIaqFbUn+6EXp8ORGmiK\/oxikXWm5NTUW25YR1vW3MxdVMAx234nqOlZwXYKG2ODMmPF5KzGDJ16kyIwpQH+5cYz5gZl+giWZeYDsraSMBj\/An+CmCNPLoDDxbEjC3qCKe3xSgj0nYiKjmTgqreW1XR0GOE7VAfluzLP0nSEbPiFOGLXwx9oCdAuoGTixf5mUASjaXT5XgZKFvJ5gGJ+2ipr8hv7I0OcM5ZSitkCh7SnYHYRV7m06pZtI9p7pZMBYJ+7TaEuQU6TjJp4Mef0huypefNAnmVCx9nfsJIFinft9sU3JcrmdJqNHD0rQVxogvOYSyZiioZEkv8a6wn1uOvyyzp+CuMRQuAZpJGZesXEQIHd37QaVH5A47xF8YyRCUQGa5i7ab7EPz2FCQ8xhQK5IyiRpdxImSDgvbogmpTh5NLHwSkfentdF0SendkzAbvZzkPvYweX+ylRtNRrMcnJ8XrPQVQ\/DFLkVkbOkHfaR6kkNWOJDWsGWRlRIGLFRDPRwCPcsuj0U9hSftQSTcSlwjmWqRx9uJnGDqPo3UaJMQHlbXDgqI\/E9cmTG8zwxPfKcAwHoNpzK4jtgqrD8fI\/ghVkZHNeDejAec9glJ2JgWmIck\/2tEIvSIhtVXdrRD9ViXVNxBwb8miflbJRduFxJxWrcFYPYwshePZL1XyDnloVYpYpcHxr\/gkRBsy7Po2a7kM4IcKc\/K6pJFhphUDzXQRDwbMfbe6qE7wUpTxFLltp1OhRWjPsByazFrR79ETkO6vUPTRunEHI+HfttI7wCT3MB+cHRWOkRrn9TvOOv8ClajZu+08wOAowwXvBv4ZMuK1jVHFgmyO4xuAkVy6qJERZ3Ijng7CcbtksYE+eTc++x7ph6kxSQGePNi+S1fqlE1bRiIh1+vixa6mpzDpouFkr9RDj0DWbDppEVM5GWqAMn5oTlORUs10DbPOCG2dlL6\/s45ZjCATqACfvtVyUxiVT6AyK\/p0a8dyaNOManTRbVSU8x7BKawn3uGFYdzoYavcmvTz+gZqV1C6tlH9cmgHu9SlWSzxCcfF+i1xC3cHmCaE6hhOcTVtr\/WRUO5XdFCWqDGWAaushLVXtiUu+QQ9GvZFkA12RgIQTwbi8hsK8a693mib+23awR84IvIp4hK6Z8Sum3vqoez\/0UZ1jC2o0zcKc7gS87MdkMDLZ3oXUmeAUlK2jb8UdEiostUaP48LFFyPZHBr5AYfknXENFI\/a44OYlfnLD7eCPIjOpwQcMKccl3gGBk\/C6589DnXiaoIyY0IhQei1knlihY9HkRRRyh43EwIZ+c\/5KdyrUaIvR6dWIdVjCJqIFRownSLSeeFisuF0x81d+jFmsjIdSNGPyI5wfBt32y8v5x\/4Cn0VkHxHuCBOrQh2L+mBWqfj\/s40ClqFhrR5UEZeiWXVrKb3\/jspM+DEZxnd\/fIogiA97t2uE4riPdP12AG2XshHBD4tW6ciVjtwtsRTxNKT5lBnzxNX2QOmu5VBUZpmKyaj2Ltq3CiOIQm9sul6s93\/ytHtmEdypYktf1XVPw0O2d8Dbkr2xHjdBMV1j0gmCF0Ha1dM7sSJU+fDHdan5w3sX6NNePfuOUHubKmJqYbrzQcqfgapO8G2MScuqbKAKdyjeLv0Kp9RfzDvUO1fEs921XcQmft9c2mappRk9zB3IuQf1MH2uQCmyjXEYfxcWohEW\/OPeTXhBAb4DZ0HHSPpzNUwc8gIQjiPGqnebWvP41hj23GeNxJqqkLHmxlFO+SVYVD\/iN\/882+j31gnV29SaB9hoOTA9I3pXJgszoxF7f3ObkC+BkL9VK4dpj9mq8M0DGapXoTh4auwPwobVAAxvgKtr5AODuBg\/xhhZIsbtx3xRKA5eK8j\/rjCMf30UI+GUpHaziZYiO2WQZBgJwHaR6c+OKPoRZVIGE8SYF86C\/3M45jZtVa0NzcoMZFzYrEJTfpFPPanUhj\/ktx5RQcaGsPoYH8wmpl7BGIFORS9djSnCOSjFCArQYbnYHchuUICJziODTrYUptysQ9asxt6oxyiSoJpeXUtycfCSkqogCh5WRoP2RRn4PrZaN5wr8Aaqq9q6e5lm1yBieGpV0PxWZuyqXIETj0Fu+uvFuw1S08Bkg06ej8acB3d2ED1NiJjzq5G+b5espHIToPSB7HuX0RD28TTSYjKAhmFZbHSfkSrc+1k5MMuq5sd07yIwi4aZ\/DXkXSss1\/J1J6nCxDH\/dcP672sAVt1JT9H0OM9fUL2rnFjGZwP97xV5nyDeODASW+Y636V+YQRRxoOEW9MroY62CWb690dzb3eoHzTxuvDLdc\/tEH2dZtVsjziu6wY4CFP5\/ISdF4yYIKSlBbFQf4cvizYZ1REmSZRYcpK\/wK+rBLU65XCpgwhnJPWcBQq5kR7f3WsYACd0f+KPrzfQhalXfniUqr+JAmQ1b8PgKCfnpmYHIwEuf0rlktJw+W6EOUzhf\/sTaqLDprFlGrzvW9wrZXRLhvoASM\/LHFcPN8RCMoicjpvqgKuV9Qi4YxlbdMdfxlyMwIJe4gRnaiEp8YTb6DjvZCM\/VSSWntAwzAmLtbV519g9HYvpTXk5DMS0n3vWl1Fedmla5mpzRhcfJ+tbrPtusQF+XVyvR+JQuFyund\/wYBoSjzzGjB+kC3hw4Biy+\/Ujk5TvIspyv+KNCnS4NOpVLNcdO\/1hNO5tZX0zzYXLcfT4DYVySUA+\/EGiEUJM\/t7vHn8uxc5E2uEfhI6+ea2VsqZ301LVcDBdtq+4Cr+8lkJWH3\/wZWeglyzOaPVVL2+YkmP\/2nbPFGFJatzVJornx8EiUH1mc19JbY+Byoi508k204oY4fssFT4+XIisF\/ckpDcSR47pa3nYFBRAKkuBOPMhOv9trsN9zSHPu2pHr9VEJfrf0Rycd7VPNkowqSMIitNfJjt\/KlwvkjbeSULdGgLVFyR0g2E7rYTu+mQ1u1xiC55XqcacA3DMEPH\/suGJHaa57oHqrAiVL9Dh9nMMqrDRH2HoCU4w5sJjtZzkFqfrHdnIe+GZu94ggLjHeGyxqT7mGCbRByS8Hz18TUpgNVcFZKK87jvnqoHIC1kk2XZYMbX1thlVpp8gx+StTtwX77aVUKHmHE82HWUQQSovTc\/l5xEY6ARb48NGq0lcidlWuJLszXDIHmr\/Uu+cSmepD12EvXbheNHoQ1YgKAcr6e8\/Kk3DBqaQX7JEzTf1am+5V\/HQ\/tAiAAngsCQt7MaDu78si2DBZBJLn4OwdaslOQaH41a6E4lO6QQWNJXWq23tAGO1yU1SIJ3pcClNGi6y45uSo5AcQ+MdO5oYigS54ya3kZ2v6CWm6fgztCZqxuhp1dmb\/O6+tA3ZlYCP6a9xY4BE\/VtqE8uoIKGmsczNZ819VHrs+epF1eBJgisM9C9GjWkvxpyUgH1FaibkrD3i0t1FowjhkTTbXGG3jA\/0y+xnMTn9sfcdISnugFDpjAkijwpp12vKafH+fJMED\/LBk6rz77L1ygL078J2oYL2KA3QZ0IsNEUWIkwPeCeWL6i\/sP4rTEAOY+BRdV1ysaPNgJescvl4qkUXhz09I6BRQSiNIYKvf44ofel2SwHspfO7CemQZROYVCo5A0IH5udMotJ5\/RfZ3fY+cVafk\/EMjad1iCbPgajoub","iv":"1a72eabe1cf11d331b8d907d3aca3cee","s":"e99cd83aa10737d9"}
Share your thoughts. Click here