Research
February 3, 2014
By Joe McCarthy
The latest report by the Shullman Research Center urges marketers to make distinctions between high-income consumers and wealthy consumers.
{"ct":"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","iv":"8ff7f78e2aef47499eee962f973b1b31","s":"d1b60aea15f6e864"}
Share your thoughts. Click here