Retail
April 1, 2022
Consumers have high expectations for omnichannel retailers. Image credit: Euromonitor International
By Katie Tamola
Bricks-and-mortar stores can no longer serve as simple places to obtain products, as retailers must evolve these outposts into innovative hubs that reflect brand ethos.
{"ct":"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","iv":"5b9a0d1571ead25bd7734e0f1d63ecd1","s":"82e00d1b36ff777c"}
Share your thoughts. Click here