Columns
November 9, 2015
Claire Oliverson is director of product marketing at Fiksu
By a Luxury Daily columnist
{"ct":"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","iv":"b347c4b18366b6082dec432d09e4f0fc","s":"f471144dc42cf177"}
Share your thoughts. Click here