Columns
November 9, 2015
Claire Oliverson is director of product marketing at Fiksu
By a Luxury Daily columnist
{"ct":"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","iv":"272e8b0a8315210962acbada4d95b000","s":"856b3d5931ab6e3b"}
Share your thoughts. Click here