Marketing
May 13, 2021
The need to follow trends is not new, but FOMO stirs strong emotions that allow luxury brands to tap into always-connected Gen Zers. Image credit: Shutterstock
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CiSSTE\/oojKhHHd4gZa3eTxFaKC7kuo2uAs\/x39FZMKsAfSSRLk3grfgoxqq+w0IDzY52UNR9KWu8RuscV50amtOfp\/khzgjJ7LcwbfPwj2CnqfKoOcLl3YqYUWRMiBIcJxcyCuVrNprBIaB7tCFBNEmWBSdRnTCe9nXYegoS6lUtwH1epIuUWN3NDrw8TB\/sc4QbjU9nvbgxE1cdWEO\/irderZwBtC7fdVN7nRVw088GNiDvNB+tKai\/e18Es1VmqsWKf1wbJY7rjJSNLNghO1o+cpydwWznY5k3FF0+y1+bOvy2W7g3QAJahgGnc3N7NrB\/xafB4Eg2kz7A1UecIzQNHw\/pRLmE0BC4g\/as\/UK3LWcLYhdHWrgNyp5CeK+7HUwavISBQ7es\/RdLkyQXGUlAZOP7ugaaTcXg7r0\/qT0yEijsOTDbMjYGZ2SCsvHNKwl5yn2hDsAmKDgeHxP+guLVl2bjwCfPmYZuClL7ps5PSlc8DY8Xtf+4YQxMVMlkdOzukmYKFXfVDhBtncb3jmBtqDGvu9b0azKK9rSuWyIgvOxe2Je57XYNHaEHj00f+FjVbIHrCBaO\/M9UFm2EUiregYcH6ijQaMpkIaAJ0UPQqHrLNNDB9u\/4eKL39RDzH3DP98FTPjlBmqpHfo2Yigy7ve9vHCy71d8p1J2LjXivF63eekr4jvUVGqIM8cUtfcKLwwVcOsFc0pKGJrCCGe0lfAI0Z2d2e5i1rYDt\/FsJ\/e6zhRi7wPVlF0KcjgbXl0zJUYm2\/wdG7WC5+RGY0fyu04zMK4iwE5+\/kScnM\/+iDT608\/hAl+iXVXkJ1tIGJUlN12gzQPuDyHJ4U7GtVSQfX9v0QrNGwbs3PETyv1Y+2H6rPU\/rZIBohHnGjp\/mpnhIYx2rVYzjfnC7C7OTDLgysPjkH8ogQSl4LfD7W2cGUDADETfF3gmROcWDYx1NdXk5g1rqdmBx++07PSEU5iWqIF4Wy0Aa\/RQwR4Eor90Z0fjvWOrC6Dmggfl4IuM9609EzfyHwYU+1oEOUcPqwOvwlLdIljtqfbssq2P45PQfo1LGAkH4KHo\/jknJyFC4sptn1AzmbzGEM3DVIFs1ZD5AVooq+Yn+HE4SrvmYr1JrQNrabVQEfeoUris5juvGKzee8yfF7Ne8pHO0xicsbXc73AwV\/3dUw9IouSWqOluh6b7A3y0Z0pMw6ulmXluCQucj3vsZn4vQ5p5HHiUoS\/NZm7kJ4aFLpb+JoYkixC+Txyv3qEJZx37IW445lHlSF3X5ONdjNnLHNVTwYbxWQsB1KyShVIJN7iC0v3V2ZNWeJ2Re+r5DKVlB0W4Ac3S5GdHFQKTBT6fWBFtwiL5yiEtVF3Po5X4DsNWu0EUrgetZE8EUb8t6zAlRsIIBgQyR0SYZB4LCRzgTMt6iUXVhHe81FRSon5po1TLGO1unNZcfr1S6TFLQ9LXNooC7uSbwr5O51RJeqdV2eEmWNi7R4G9CJaoOeYJitUhkT\/F+6Mc9iOSjvyhy74j2u0O9dYH5iglBvz2r4v2wnrVDdK2yYi3P1Ijn5G7dgVOq8W+Q3vMkbElbhAP0jMgV46zZn9RXQy7V1G6Au7UpOXAdMjuI9UEVw\/uCot81FQ5NV8ylGGj1St2XOpNg77L2bk8oiFWLrFM8LRbUqGbqSeSFDdG9Dse+9c9a5O+2xWZiKW+YKFe3mDu1WzdSzOvn6IA4jnkJgDL+MnqrFUf4QuCk37Iqf0D8zqsnXnlBa\/WBRYU\/qb6+oe6kJOFQLGeefnUjpYkMvJ\/gR9i+GeSA47tCto8IFP4ntMV3vyjRrZrt1+1eYjsMuX7fuTC837iCFE4iq7x6l+QgjjVmr3\/wbD1ffFPqTMa5ZOAacJjr8pkqslKcYOxTJb19QZ21KgDQ07DQMUEqLB2i5\/WCmSW16a3kbuLeRny6jFBA38oWLIrqp+QM+s+d7iRkHukRXR+7UM3fJQ7weIJ\/RdLqHhZ\/1t+kxFvzDcuH8bTXzoI8AaTbPpautPPIWj1yfDuaSxFqsOyFYYQDQF48hZOvJoh5EBo3LSpI6zba1NzYjPLnuAvmA5Kz6Dn+3YnTT1W7ut0eV0cxmHKPy0SyQ1FOIiFD3szHRgR3rjTbmVxPI0iApLO0EL337Iaq1yVpPJGimwN+\/heh9uVmCBoosZDxmzyGTJEZqJCk0SjLEKEjOvr58c+x411wd1w8qeY\/VwnbyxRCjLYdkw+WeTpeh1RSGOtJz6OntUVvrzybH1GjUTnDCCJaW\/dfBVFm2Vkoad5lvW3Kik3BubxMbXwRLg5CUub+5C4aiyh\/9+YafsUjPlWd1kXDxBjF1fNcXmT\/B2pl5DnlKwnuINaz6aO+Mo+PlpqZziPqBVrsb5KL2qGS0rNRgnm5rzvPs6\/hVB0IyC1H19iy8gKP4LacOK8+\/QCIrcwJMxxNKZnKgwK2aanw3lWA5U\/\/GMS7hbkhfLIHlnokn92kAzA4TaujBVpzIjqmg7kVG55i2Rwl3QZbr3ubB\/GeuAAt0N2mmSmy4esNqEcNQHMK21imZKEFcJvpjtP4un6bFcLoLUE6YHlJrf4pypzDYomgz1b2gqA7OyMrbpJgLFBXhj5ow7jvAsGgKZCJ1TA7GMCei4xe7JJ6GCLKfbWfTCVgPZcrEhGQ==","iv":"7d0bde5b35be09be1c57ee5201feae06","s":"694ac1c84642e4ce"}
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