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Feb. 7, 2026
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Travel and hospitality

60pc of tourists cite sustainability as top travel priority: report

January 24, 2023

Tourists are particularly eager to head overseas, says the report put out by the World Travel and Tourism Council and Trip.com Group. Image credit: World Travel and Tourism Council Tourists are particularly eager to head overseas, says the report put out by the World Travel and Tourism Council and Trip.com Group. Image credit: World Travel and Tourism Council

 

By Marybeth Connaughton

The vast majority of travelers report sustainability as high—if not chief—among their travel criteria, according to a recent joint report by the World Travel and Tourism Council and the Trip.com Group.

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