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Mobile

BMW introduces mobile app to complement ongoing Joy campaign

January 5, 2011

See the joy BMW brings

 

By Giselle Tsirulnik

BMW has incorporated a mobile application into its ongoing “Joy” campaign to highlight its high-performance cars and the sheer driving pleasure they give owners.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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