Columns
July 28, 2014
Melinda Krueger is senior marketing consultant at ExactTarget
{"ct":"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","iv":"e7588025c2777fea0ec63dd0be7a2b65","s":"5ab543638c2d7c14"}
Share your thoughts. Click here