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Lancôme flaunts rule-bending mascara through digital campaign

August 7, 2014

Instagram image for Lancôme's Grandiôse mascara Instagram image for Lancôme's Grandiôse mascara

 

By Sarah Jones

Beauty marketer Lancôme is hyping its new Grandiôse mascara with a social and digital campaign that highlights the “revolutionary” technical details of the first angled wand.

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  1. Mulberry to resume ready-to-wear with new creative director
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  5. EssilorLuxottica, Dolce & Gabbana extend licensing deal
  6. Estée Lauder Cos. confirms merger talks with Puig
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