When it comes to luxury marketers, properly rewarding a loyal customer without damaging the brand image could be challenging.
All in all, affluents do value rewards programs, but they do not feel like they have to be bribed by a luxury brand that they love. Affluents understand that they are paying for quality and the term "rewards" means something different to them than it does for other consumers.
{"ct":"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","iv":"0ee3a421d4e2fcc42f9a87c58f0da812","s":"bd584665d72dc12c"}