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Events/Causes

Lexus embraces virtual reality for model leads

October 15, 2014

Lexus RC Rift Lexus RC Rift

 

By Joe McCarthy

Toyota Corp. automaker Lexus is generating interest in the 2015 Lexus RC F with a motion-controlled driving simulator.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  5. Versace announces exit of Dario Vitale as creative director
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  7. RH opens Detroit showroom
  8. A. Lange & Söhne opens doors to London flagship
  9. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  10. The Macallan hosts exclusive residency at Rosewood Baha Mar
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