Columns
February 3, 2015
Michael Goldberg is senior director of marketing at TripleLift
By a Luxury Daily columnist
{"ct":"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","iv":"4e09a0cb8d253b549c1a70871e1e7fd6","s":"2b726433c22107aa"}
Share your thoughts. Click here