Columns
February 3, 2015
Michael Goldberg is senior director of marketing at TripleLift
By a Luxury Daily columnist
{"ct":"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","iv":"b7de2542d0efeaf35afe5fa94913eb8a","s":"25864e4b9ee55d23"}
Share your thoughts. Click here