Research
May 27, 2015
Michael Kors campaign image for Duracell Powermat kit
By Sarah Jones
While Twitter performs well for fashion brands, with generally high follower counts, the platform has now fallen behind Instagram in adoption rates within the sector as well as usage among U.S. adults, according to a new report by L2.
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","iv":"96f5d65c4fbaccc330adf1104c4259e0","s":"a73c38100dcf3e3b"}
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Very interesting article!
I would highly recommend that brands try Instagram but not invest heavily. Brands invested heavily in building Facebook audiences only to have the new algorithm make it very difficult to get in front of them. Since Instagram is now part of Facebook, doesn’t it make sense that “advertising” via Instagram be free UNTIL you build a large audience? I’m not saying not to use Instagram, I’m just cautioning against putting all of your eggs into that free basket. 🙂