Research
June 5, 2015
Image from Harrods Valentine's Day email
By Joe McCarthy
More than 50 percent of consumers believe that three out of four targeted sales are irrelevant, and therefore a nuisance, according to a report by Boxever.
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","iv":"4fa496e25bb956698110361b3e655018","s":"4b4643be8f45eff7"}
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