Designer Marc Jacobs is delivering its brand message to its existing and potential customers during Mercedes-Benz Fashion Week via a Foursquare initiative.
Using the mobile social network Foursquare, consumers can follow Marc Jacobs around New York, Britain, France and Italy and check-in at any Marc by Marc Jacobs store.
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","iv":"2b9d45c3190771076944125903ee47ae","s":"87a780bfc7e0f259"}