Designer Marc Jacobs is delivering its brand message to its existing and potential customers during Mercedes-Benz Fashion Week via a Foursquare initiative.
Using the mobile social network Foursquare, consumers can follow Marc Jacobs around New York, Britain, France and Italy and check-in at any Marc by Marc Jacobs store.
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","iv":"115083304f4a0455aef70db7c4da3899","s":"c44f628436caf162"}