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Mobile

Marc Jacobs drives consumers in-store via Foursquare push

February 10, 2011

 

By Elizabeth Zelesny

Marc Jacobs implements Foursquare initiative during Fashion WeekDesigner Marc Jacobs is delivering its brand message to its existing and potential customers during Mercedes-Benz Fashion Week via a Foursquare initiative.

Using the mobile social network Foursquare, consumers can follow Marc Jacobs around New York, Britain, France and Italy and check-in at any Marc by Marc Jacobs store.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Dior, Rizzoli to release book on Lady Art project
  5. Dior dives into French Riviera with escapist fragrance
  6. Fendi pays homage to artist with playful puppet fall campaign
  7. Veuve Clicquot debuts après-ski activations
  8. Kering to acquire jewelry manufacturer Raselli Franco Group
  9. Louis Vuitton introduces Visionary Journeys Seoul
  10. Brioni launches anniversary capsule at Bergdorf Goodman
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