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Commerce

Buy buttons are more hype than reality so far: Forrester

July 9, 2015

Buyable pins Buyable pins

 

By Chantal Tode

While there is significant interest this year in buy buttons on Pinterest, Facebook, Instagram, Google and Twitter, limited availability and poor execution are among the factors likely to hamper their potential to impact sales, according to a Forrester Research analyst.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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