Research
November 6, 2015
Brands must realize the power of real-person interaction on mobile
{"ct":"8+N84O2kaT3XUYYl8Ud\/X4dVSgrglnU4bfJ\/ptjGS0pOKDpKcoczvqm+ftSZZL23CIA\/73ys7rnLH2vBWvdcp5Ok1aeeLOYqj5AVBMvsm7pBN184DbRqJcnDh2BO4+\/fa8xK7sZtGPkU2rHRGIGeCVNce21BkdOgBBx\/cuYJ7wCvDn4a+N2keQn3i2QSP5SVTubmAM3hisHSVEEbdQ1n3qsfqWlqhNBzg9\/Ejm2uWKnIfrtGViV4\/sCUZPUsGjT4tVVcz0FcnPt2crlnGoDQxHaCNHfI\/AkooXzGyY2PdYbcHw2q2gNxZ13ivoNwbdmXkM7NuaU\/sH\/B0bsxtNjVsp49YuBGYtjlzc+D+o9ZaXUA0hyEzzvlA9gIG\/YLmnMPxDZzyXrf7Np7PAb9P2mB3f3ebMFVvF0JNMkXNdpS5xz9vWas1s5YjoO7WBRVdPSu6epFUyXJo6K8tFY+P8+jJmR8VoJgX7xp+ccm4JjixuvRAei6UQu55KIY\/m8z6eg3BExdfqcPFQ8H4N7pchKEvUJi5ORW8HDihnQh+hNjk+visPRaIgzMCVAjwhZZjAZr451mW6fpzAEGmPhNzKjSo5Y4yTquM+OSt54e1lGNaA\/U0\/J3XR20ztAV7r\/BaYitM6OD7egTFMRAPqjWlV0ZYaAQPzVanCdVdvq0Y6m3N35o5ORxMXj3eYmY\/GJ+3r8sHZKCO1tBaXkAGs0AQ7nqhBJ1RHjvBO8p6Tzkpa9RvMzcHpZBoVVqZSCJO0qpR6ht+C\/q9eIdrC+xlEsnPG9gPyPYdrRNJV1FPOPEQUxQITZywGHe5zrf5g3m21zKQvxqfxCg5ZKJ1n2g4YiXMnnbBWJ5M9tC707gEgIvwou+jXISe2EHWSHhh1g4EWRS+fMWg03aPydkMo0\/PJ2qppW7z4VHSuBJwxBpRg8xiBkxYo\/3SqG+oNV392maPkDK+OitPU6lz3v\/0\/ftv9W+GjihWX8hIlhasoZuqRi1SujnMMhUKjbBYQYQyVzA0yiZGapPuvE7fi3XYduyx0V09m5ysTWJaQHVztqORe7iFzlUljsRz7kH5BWGIY2IFOQVKB3vhXunjFSQ+0A+pksLuCyN7BfGxKu+TXXB5\/30HWg2j8LxHquK+P2wPagxJ+RuinvqEFbSBn9LiWodcAEm93I8bBrBfaaDqcG1XWSVwokb+ssWBtLnVWS8oW3u9sae2QCLvWxMmkofeVA88wGQjTnJMnpLBbEvYhgP9LXNlES49wgVh7tW05n1P6rvPYvBrp77OSlLBBj1ttbsfZT45E00plb55WWQYjF3czyGcEc7hF5oXpWoOpAOKbzNxs7fCSrImWKvvOdHe0+wcwplsK34HJhVP4eMjNRYevtPrPQFZQCm9ybX612CzKgkbUJBj4Hx4Uc3ya9uOqHKPce6Bl3afCvpoWLWxjNVV9LYptUEJbobF0hWl3GpXhokXqxtMJU6bEmV\/kVgK4wwh7206r3yzC29R93Tq0upc4gg6BA5L+7\/pvRYQYsETsXRj4DNGli4WdNU7sfRbnK47m9Kn2V7NAk3j82XMFpScpGGsCJ8ZriEMamJ2j8RDyaUMKFJq5STDqiuLT8Z9cLZyTw4E+DdU25MUtUVYEETp8SCM3cZSSQFGTlseyC3iO3xxEAzbwQVGjJ2LIUoXMgwcxPA0rAGbMgj7iVJFUD9WzMfyko\/oLwP5gzwFRIhrFlhqrkGkQfi6KUyoza3qMdNUDLNJQV07apyjV3HoVVJkQzIwKIlF6bFjFwBN1nTWx2kagoGbxhUZhmqQE\/EckcoF0Y7hRZpcvgbZzphvsBA+pOQ\/X4L7l\/PqLqCcaUIroKdwCDoT9iCa7nl2NRyHwYhvDvlKnD8nMvaBp8LoUmMGI3cA873cyS2PEbcA5KVFiQy\/uGBSbLIJIKMFiV0eJyeVTYrrGqpPwdosBsF\/LE8qvo1YLEkGq6hewzzjue8IlWHz1aiS6xXTzWeuYdKutnH280dDn62DZqLcEnA59lrrTNwBVRYAh2O41BfERtoDuIxDr3CM+x0ajhu768BgIThUZo8Yfp31O+ANsBXSmTOMhqEHmpwRZlk9qy7\/3dTWmZzRCiZJLo9UcVOotS++qCHmWQm1rOgGfGTqZ0hbDmWeUOVrAwFG\/NLOvp50wfF+lJgAEwFegsPe3REHLuiL9ZzYLdIiZdwoRVkvv3drIEogVEwtk5bq3X+TGTrx89\/GJFtWUrjJ\/ZDm9HsXlqYl4rchjS6oPqc3mjm9y0kqqSVJCwW0Fm+FMTtBgbLDR6E4FI2VgZpaMWqAIEsdDbKYk3Xo3Z46hR89vYsxF5j9Bs16IFExtTED8JRvZcI+gxcJsgXMpfsUKX2yHaAAeaQ2wSISn5ilB3K2zQiMQDKQLU1v1OBx80mIjIPDI7eYv3U489k7jpOk6F8JK25pHtVOYbR6\/oq39JWRY5Z3Ow3dwO4BWmVNDXOV0uzAuCAU82\/V88PGZhelc0P7vYPbzPfyeq\/+HYVt7cGWf\/UIDCVemh0KE8d+pA7WaelXz05uoQjL3AIiV1iKPJW17KLrDagtiuhICFyLp\/p2EwVVjzYK9LcdnS56xlaebLOvJXu8WZiepZUaZa7ahvgoXy43WBOFZO0O8tDCm0W0Yz58UvasHCxe1lzaNVtp80wEgtJUSe8kjITEriN1PmbErK45Ziog7V4mqP4HdCOD3iWFVyU9lOwHDez8LVs8xOyPQ0uDj1hDKbVXDsHKj3Y8WqmBtStc4\/ZkrtXYMIe8Zd8NN3c9YxxD63jqoRyt2ozty9nEdNrtu\/1lJQeReaHeM5OXV42DGSms9xCI+TPRSMPPlmjiCl9sNe4kjnWnMgqh5CNRJydzoHtjH1H8NkToIA70IhtT0+M8B1CxNv10AWBB\/xUDcAOlfolDKm46tVCvc0M94WtC66EaQ4\/dqyA2pECfA6shbV4rIK27XITR3SyokM02SOUEgBzIl2pAnQ0mhoOb0gKwhNcfNbAr0OtiJmKiTVNKHZaITJAX6Ar73cYkToFpOrDxSo48QIPIc6gxWltdt0NkEmQF1SQsZUE7rZRJziugm0G7mPLBUh5AaPtN6S\/Zimqrk6KSsuCoHy9hJpRmdGKaXhU8DWxkyOCaoM1v7i9EqDPuv3glzB6wS1ZSmxKgo9Pm+VUUL3VLAmnosgAgPTfFCJqrtXdpZ1OQbNqiar+h2M3Vjx4dIWj1ZArdro4fwZUyzM9lpDHbMbZ54qBjmZy\/qTkjZ8RTo10oEe7oapDDLaOvXCie9S4G5WqLyzlu\/WwEPQsKs10JnXxD\/pOEEvL+X7IXqJHyHYzYtuMht6vGMDBIRIwSOw1Z8KQhh6qg71bv8+vcHi11ptR1sZpyZDkwIJihOINt1WwvylgUjh9ajuydtlkEVJNdim4J2czF5j20Q084wJ7Gz+v+GBQ\/1rkScHiOgb2+kVmsbrU6z8DFyPqrGPfmBNyos6\/9ftI629d0hWJXQcKJOe5RLv78vJoizDMuG7zwaAJwo7YdywYuZ1FD8y7Wm6ODHOO3sTXDKxHj7ovPKH7F8qjc0JglYMA4BlDZBhta4tGmVf0vREV5Zv8nqgRjOdHO6MrOVVMrBfVT1kFEDRzEJSYMj6wGO38OH7ftxCZndjUTqFCd+dn8dTjhMOlHFE7yHl9Lxnlzibt7n+G5tiW3GjBspzTF\/XX+S+vN3j7wRwiA0Qn\/nkLsBUoOi+t\/e1g8GVx8a4t0Rbki5oImypSHt13dQe1ESn8D2WpH0ocKtv7dzsle4+k3p3N8CfuxwAJpGKm\/50aT6n3hM8fctjqhBNnTmooVHLOF+1pCCmt\/6ufkadpqZvR6MU5yciUNhhzil1KEXEfjl9fvTfIBo4l6vhYFpjbTzC8AM+WNjUu2u8ZPZmw38FsjfQgi7jX23+4d0rtijtr9rS+8n+J2RaxIgQkREf9BCb4kbpkEhraollwQZQn507DH+hnEFbVIbiLtWfKQ4\/aIwVD2A1Q1O9QerOC5HbqJ83E4K4j4MiiDWRgim0XB8hCY3rLuFYj+WxW1l2U1\/gk407gZauylGGQsakwAJ7mZxU2J9H\/T27tcpOpaNUP9ixoF2A1KYIEJ2yjZvKQb4vdGD73GFAdynIL1E\/t\/Rp0WomRoXJmaqawa1IeAP\/bx0AOK\/OJwRinEZCru49rgIPIs5+m2Zlr87l3xGrV8uiclHAbhk+daNOC3COPk7pjO2HguQUFzxP+2GDiedoD+tbNIQNtiYrbhR8UZssi\/JITrZYnIhSksBLoM9KgfhqPXs4tO6Gswt14LCtu4luP1SftSw4W8FouHUvDjt+N3uv0nTP840gLowsjO2\/231eauD8oBEMyFVWZfbzcJexJYAiAGr4mH0rsScPtIqETVwmZjUQkmKz9kGlYuo+caJUSDSy+1kdwLssLTLszesDfNojbPkw2n\/JFA0\/Aulvbtjsac\/p9ggMBlbE33BwMEW22i1S82qodyOJcuZKqpbAX8cWJWxHtHKg8hWsBfPzDPDgL5bqdeU840erm49GecUnWNR1WpmI4g3NJBlAIn0qKrQguSZnr59qP2ZnhrB37NUxCEpTfw0xaMnLRbMA1QPe5h7qGAsXUPBQ4FFiS75xY3P4+8u76ln6WJ6yPpqkyzILu0EmRuGXNACG0A400X\/YKuo27GpjRAwVgSQHsWqJvG56SaUWBLoQUBi8XiRj+KyJZC+d5dKKVJGoZ2QnQAM59eUrY7HJGLq1fJEmVUzazsVMGfw5t+plSKFi3Qu01YEAAs6ne+EtCGrni\/Je0j7oxaNd2IAEMWt77WrtiiT1o78j9Ot1vdY8VMRxWvZKaZIHuDiO5nYS1vp4ZJiW+OZCCJrbNPV9bCsIKgYU7sShtS7+h7V7FSUGZQflJwMSQ1Z+JSKY5MZOS+dVz2qlRvHuiFr2+8xy3LYcLsBxMmuLst1Abnq1S3xeuHrmbtFRZsyQHPmePw\/XNi\/JfXIXvdLl\/YP1lNg+4m0jpWC1M6Crij8VligvtSxeDaFFPTe3yyptjOT6d3zR2Rg2t7orvrqcVj10X2SosJEPRtPid5JXopekP7fsRXzXYdLFEsGCP5lFYr0u1h3K4LRSYsWlnRfDZk5p5QUQSRlWqNqAybEROKD66FLIh5ussn4PXh5IFQ05Q6zMOjdkd1jBky8RBgzl5vKxfy6jRtrWjUYz95C6dt6kc8\/V5pWQNFkBtLvV\/DilsO9k2BUimcUlVolcKwtx\/8aY1YCr5R5pC\/KRj4ISoAkUs0XAAshVtuzdz+eC5x7LbTkrliCrgib4ehg1SR5czGN48hsFIq9gQAfhmUAQK8aQf11SjfW4dnNiExsU7Di5TKdNbJ+khKr3t2dVXL6Ng+1qEt0x+OVtMwd7HKBTcJ1R2fATPIeHqV\/RYxV8NDd5DrWxG3Hgy36MDaMJ9CcyujKF+q7F9N9FXTYg8Ga+DPMNJKjnBWjHVVp+v1Qv0CfvN+jz90hemUEhodaMoLR\/JxO61NP4KJiD3cMCXh\/UMOi80H5HHijlAlflFfgWzpRdrcWHcRZkAlyuxU9dQ8vStB5+Qw3FyXXym588vg0IV6Bk5+qnHwI4+47zhM2TchfYUb3SRXWzMPhtT7xsnHnnH0\/q8QZ9dkBh3zGx3Zk6MDjL1TEgZSqwGsAaK4QhN2r82JsqJW2bM9x8ZUaNBeBA9ZUdO1Q8utKtnRDNmJhQozuyOYacM2QCyUHTJB+L7Eq8Go\/BWLlB44rQ+KtYXcRGy5JARteSZQLAO3fFTJHUQZeP7L\/pybEVKwyaacPOWmXUzjuTSicY7bbIJnLy3UmlqXo+a2dx2TpsVYyKIjgWZAe+c2ZzjvG8DPvOvTuJkp10E20e8n3ukgsbh4F75SwACgT+wjo0qQ8wxEbHKonP6ws\/QvY8gHoYr3H\/D07j7cQWjL9cda8BmN933Ka8hqXWeMg7iTingwyj4GKDf+BPJBjAhi6BWFrYBY6xyTf9MVWDy0PwOTh+eeEOARzy\/B2QR9\/VKCu1YOS35b3pT15+QOpq\/CbTnOHLH7+BCfGkBd4OkkxZyuDvxAz0Z8ip4KbGobM6EBDk+4H1U22cVncxwBAtJzWZxUjKcLZu\/eyOWwFgGsVNmRNPFap6zdm0Ue6Lg4dVVZLKPI6PCUtVZWJVT6S8G+KqZbZiSpnljgyWDUyjvtImdrluMHLBEfOPZFzjNBj4WRKXPOTjiVBshWjmoFMfOQ\/2c7c9LXLlq9UcHkTff70E7dJL863Lie\/Znd6b6bLwiGZD84LrMIsPMJBc9fn+L4qU1MT1sdi1U8JfzhTjtOlSqRQUjKCey5Gsp9zokL9unKtPeNy5wYVEr1ZP4F7LV7exRhIE2njEjcLFV1mibEiv512AYYrYKC3NF9aGDrlRJN90h6i78+J9iWFeDEfFIudTB0zkx6Oe7OTcmGHSoSG70PYQPhg5C5cji3IdwUL6Tz3YVieRHHnz\/+r0ZDUPnlPNEdvgQPhyhXEV1fsyGqsaM2H\/h0cQLxBVqlxwAydxYf1dcG4gT\/G3Lfqn+rpkIQ44KRcHccxm5m01kvk0IOMl+RlCV2c3KHkSp0p2RoMivjZMSO\/kW5\/H7b8KL4EmjGjMzEBKl8lRWeqBYxN5kaVXHN\/nlUQhcYietxGxZn5NBrTtKTh\/ppR6oSAeJeF+3Bj6evJZEnWiY+p45AyPK8psL1vk7sc0BMqVx27BShgLXGNvbADO1M\/W7Tl3EBECn7Q0S7iJ3adjIJ\/yAcrwlsp2NkSgiMddhxw3I7cxfSr1au7RsyKYO8ZlIlsDUcZm+7v2Wheii0jP9IVtj5QQdT\/6WTvvqgdZU7XbiHZz8EF6eGKBX+qCXmcuhgmDm++tzDuQEEDqEiqf2vWrAAvtTSkZzewDYIyeArZJv93fpPo6xOKZ\/zlEog4VNAn6HEpbCadoC3d8s6CX1DhUrlmL54UFzIDxIu0dJ0AYFD9leWkHp2mqrKo8NRWqmj1sZrTjOSK8FINjKdFwFpy1pGCu\/MVISs6pe1kgiT6+3HHEnH6z+M6zIsD0q499dtBtfMPVHeHSNa2aWqHnwXNr6nCXvwdTnN6jla3CZ6kz8v\/esk5rIpxyUwpLMSxi+jticHi+bbp9m95klm6\/j\/wLtf5fS7PETGN0TmxR6HMU8jNh7u0pJ26oNOF55TFuJc4FUfR4xVcDxvLCE6oQo\/XkAlgwu1uzhniw+xzeIUdYzP7TITLpL9dTOGjGTywgBYD4d3fKQssinpvwINzHgAsSOeUDUf9D9+i6Pze3nqqxy8PPwMsJUX8dqxpf2NcCQcQEQ8u5Gt4xrtTMRsZMCSbXKYXEZdH8zW9IgiJW3Q\/LW\/s3KbnzOThBRbjiQ1tAWBKO0h5R5Xj1nqmpz408HHGv8l1Yz\/VxPFfZk5ZqnL\/bmN8jdyqans0WuK1bKbkra4kYVk3ZSnda0+UMsejm+UN6GtX9\/AhQryzyDIfVJ5VYM++5W4dUBRivPjV3A5KoMXllWeK5P23+lgq1c680\/yd9JIUoR6mQViNKSJWLSjRr63ZTvU9tfZdIX5HyvaUQq02+d9GWTc+bi0ZKxUwYlVMyNLewu8Y+x9Q4lBnOHLNpN6eRHcCh7MSGtg75+IQe6tCbndm5rVYaz+lzLP1JJ8Z1SgKz4JqwAkrxe9rdvXo9ll7nL\/jYbvQoRVmQgiQMuv52xY6oGP0lcLNUpni6+OJbUt7O\/Nk0LXkMlLMP1HbRB+v4B+UNhSIsvMoYQODGWDdoj+i1a3CLT1\/2ZtCMV0a5XkBxY6RhUHiJNwzASnc9wQi5KbgT\/RtHPLyg7QIyhhX2CTDhwbUa0r0GDAI\/fdyr+s6IGaCoFkvxsrnQAL2U6Je1OITlnFbbFpnV831D4DlLeKvllYcexCIkUe7Y2ZoWfhWyt92GJqTXrw88v34KzMHRz2cRkAdXJ38I+0Vev+ZOwzWa5k4JeL+641tSlz7MW8re6BW3G5orfgQFgK3e\/ltBKS72iASL44RMsauO5Ya4gsk+G4A\/v77KE1qgnZ\/ypw2uJNRlD4pzD0SGDdoUiAhyyp3M3Zi1ZV75hHmxfYMHK5hm2o07UTtMX6hEx2RK6s+wLpaYEpVDD7HMbrdp7AXzChc8pGFrONLTxcyazvvzUMRbfxd4CLdE5lhkxfDIxafn5QDA\/ujOXetKjdbrqYStItgz7RCn4AXBh6P58p0voFSszdcFY5omGXs3T8\/nvKM\/uxxeS3hF3rOys\/RsT0VCMD\/h6izwr793DJ2svUilaiFwc8rJwpI4uy07AdEsW5rt8\/9hIpvaBwe0qFlNVkxoDTDgbc4LMLqtudYw7P5yr5NouxTcL3DPeHq+LDiG5YEeFPqeec4PLLzylT5aHplgPHqkBWk4DOx0E05KLb9Z3HbjNDFZEY5D2ZTYhPAjNlWfSChr4V9tlUFEVA0zn+udy6FngHfxDF8yvltWlhE5GT38+b3ckLpZLIXJqegAkmhjuWMlLrmQdECImsI9WLj9sD5hvoSAUFW5QeG4JDL4RI5BPBvO8dki5v8M9lmtGVXJb2UbMMEKLS5JvSyTVde5PwS6LRADFt0pijnmUCA6kXmqG+XCQ3JPU+LfgBZNR3OgHtAa+wuJN\/awf7sXQukw\/m8yNDizcNNYAaWexEOGVdsJu7DvVpmjreWbofvPqoGtbe6kx5HcVZmlyvGdN+4UQVkEUmx15Y+\/tZ+iXV\/2DvgcFR9ma0iiMT94p3IWaKCtRDUygRj8qAj2yXzH1jhhwT6xRWYzVKQPFNHuZMtQJEimH\/7\/8KrD6PHTueRv\/z\/2pJ1cob61Ag25ap7TgqgoEqwA1fUYKPOlfSQMyIoXvOC+fRJ0Ifpvqlc4jd1UgkWL8eJcbiujH03SQgsyB2+4RWZtSHSYDUu4U70ma1cJptIfOctABodXFyVNSsX\/C90FO70IvVyQfiduNjCOhNJbqd85wJfxx8TtytCnbjCOu26nL7G2I+ADcofataIMEMUdvvdhs5Zp6soBXC8V1wzc3QXEsRmXkpgSlFXTzCA==","iv":"2ebd46026e65f5a00d0cbfe550c0f361","s":"c9fd34fc5460f631"}
Share your thoughts. Click here