Sections
Home
Industry sectors
Channels
Opinion
Resources
Subscribe
The authority in luxury news.
Dec. 10, 2025
Most Popular
My Account
Subscribe
Sign In
Log out
My Account
Subscribe Now
|
Sign In
Log Out
New York, Dec. 10, 2025
Home
Industry Sectors
Channels
Opinion
Resources
Advertise
Subscribe
Luxury Unfiltered: The luxury market will lose the middle ground in 2026
Mercedes-Benz signs Coco Gauff as global ambassador
Pucci leans on classical luxury codes for holiday campaign
Hilton launches loyalty program at sea with Explora Journeys
Mandarin Oriental kicks off annual Silent Night activation
Luxury Unfiltered: Trade wars, recession risks and uncertainties mean brands must conduct brutally honest audits now
What retailers are watching in 2023
Finding unexpected value in unprecedented times
Comité Colbert names new president
HNWIs report surging interest in luxury cruises: Altiant, ILTM
Home
Industry sectors
Apparel and accessories
Arts and entertainment
Automotive
Consumer electronics
Consumer packaged goods
Education
Financial services
Food and beverage
Fragrance and personal care
Government
Healthcare
Home furnishings
Jewelry
Legal and privacy
Luxury Living
Luxury Memo Special Reports
Marketing
Media/publishing
Nonprofits
Real estate
Retail
Software and technology
Sports
Telecommunications
Travel and hospitality
Channels
Advertising
Commerce
Events / Causes
In-store
Internet
Legal/privacy
Mail
Mobile
Multichannel
Out of home
Print
Radio
Research
Television
Opinion
Blog
Classic Guides
Columns
Editorials
Letters
Q&A
Strategy
Resources
Case studies
Conferences
Editorial calendar
Luxury Daily Awards
Luxury FirstLook
Luxury Mobile Summit
Luxury Roundtable
Luxury Retail Summit
News briefs
Newsletter archive
Podcasts
Video
Webinars
White papers
Subscribe
Comment
Email
Print
Reprints
ARTICLE TOOLS SPONSOR
Mobile
Social media contests should focus on experiences not giveaways
March 18, 2016
Yoox mobile application
To read the entire article, please
subscribe
or
sign in
{"ct":"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","iv":"1323b67311d842e1ec58f69ea1979c33","s":"d28e7f9f87efdc78"}
Email this
Print
Reprints
Download PDF
Share your thoughts.
Click here
« Previous article
Next article »
LATEST HEADLINES
Pucci leans on classical luxury codes for holiday campaign
Follow @LuxuryDaily for the latest in luxury news
Luxury Unfiltered: The luxury market will lose the middle ground in 2026
Mandarin Oriental kicks off annual Silent Night activation
Comité Colbert names new president
Hilton launches loyalty program at sea with Explora Journeys
Mercedes-Benz signs Coco Gauff as global ambassador
HNWIs report surging interest in luxury cruises: Altiant, ILTM
From maps to masterpieces: Luxury needs a tour de force, not tinsel
Kering Foundation to examine violence against women, children via new research program
MOST POPULAR
Luxury Unfiltered: The luxury market will lose the middle ground in 2026
Mercedes-Benz signs Coco Gauff as global ambassador
Pucci leans on classical luxury codes for holiday campaign
Hilton launches loyalty program at sea with Explora Journeys
Mandarin Oriental kicks off annual Silent Night activation
Luxury Unfiltered: Trade wars, recession risks and uncertainties mean brands must conduct brutally honest audits now
What retailers are watching in 2023
Finding unexpected value in unprecedented times
Comité Colbert names new president
HNWIs report surging interest in luxury cruises: Altiant, ILTM
VIDEOS
Comité Colbert names new president
Alexander McQueen tests new creative signatures in spring/summer 2026 preview
Dior’s ‘Lady Art’ project turns 10
Chanel signs rapper, fashion star A$AP Rocky as brand ambassador
Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
Childhood wonder guides The Peninsula’s festive campaign
Chanel unleashes ‘From Dream to Reality’
Deloitte sees BFCM shopper turnout climb, Gen Z drives momentum
Actor Justin Theroux puts The Luxury Collection’s diverse global portfolio on display
Ralph Lauren releases capsule with fourth Artist in Residence program collaborator
More Videos
MORE IN Mobile
Ralph Lauren debuts conversational AI stylist for app users
The 1916 Company revamps mobile app
BMW to introduce carbon footprint tracking via mobile app
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Attentive introduces personalized, VIP SMS service for brands
Back to top
RECENT ARTICLES
Pucci leans on classical luxury codes for holiday campaign
Follow @LuxuryDaily for the latest in luxury news
Luxury Unfiltered: The luxury market will lose the middle ground in 2026
Comité Colbert names new president
Hilton launches loyalty program at sea with Explora Journeys
Mercedes-Benz signs Coco Gauff as global ambassador
Back to top