Today in luxury marketing:
Gucci’s coed shift not seen right for every brand
To each his own. That seems to be the motto for fashion brands as each increasingly looks to forge its own path in terms of runway shows. Gucci’s decision to go coed with its shows starting next year is bound to shake up the Milan fashion calendar — and perhaps that of other fashion capitals, as well, says Women's Wear Daily.
{"ct":"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","iv":"439cc46f77d6c2671237ff973b0e876e","s":"875ef683cf7b1b7b"}