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Commerce

Does Ralph Lauren have the French connection?

March 30, 2011

Boujour from Ralph Lauren

 

By Rachel Lamb

Preppy lifestyle retailer Ralph Lauren’s ecommerce expansion to France that follows the launch of its flagship retail store in Paris last year could test whether or not the brand has the goods to cross the ecommerce boundaries of global currency, language and colloquial differences.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  7. France welcomes first Case Loewe location
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. Versace announces exit of Dario Vitale as creative director
  10. RH opens Detroit showroom
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