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Consumer electronics

Cultural distinctions nourished Europe’s embrace of mobile

November 4, 2016

Image courtesy of Michael Kors Image courtesy of Michael Kors

 

By Jen King

NEW YORK – By not properly acknowledging slight cultural differences, even between Europe and the United States, marketers’ efforts can be upended, according to an executive panel at ad:tech New York 2016.

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1 thought on “Cultural distinctions nourished Europe’s embrace of mobile”

  1. Monika Schulze says:
    November 5, 2016 at 4:57 am

    Thanks for summarising our discussion, Jen.

 
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