Luxury Daily
The authority in luxury news.
Dec. 24, 2025
  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Dolce & Gabbana debuts Devotion fragrance film
  3. Exclusive Resorts purchases Inspirato for $59M
  4. Iordanov Vodka takes shot at luxury with Swarovski Crystal-encrusted bottles
  5. Luxury Women to Watch 2017
  6. Kering to acquire jewelry manufacturer Raselli Franco Group
  7. Burberry bans exotic skins
  8. Estée Lauder Cos., Jo Malone launch AI scent advisor
  9. Savannah College of Art and Design debuts SCAD LUXE research center
  10. WatchBox looks for growth in editorial integration
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Consumer electronics

Cultural distinctions nourished Europe’s embrace of mobile

November 4, 2016

Image courtesy of Michael Kors Image courtesy of Michael Kors

 

By Jen King

NEW YORK – By not properly acknowledging slight cultural differences, even between Europe and the United States, marketers’ efforts can be upended, according to an executive panel at ad:tech New York 2016.

To read the entire article, please subscribe or

1 thought on “Cultural distinctions nourished Europe’s embrace of mobile”

  1. Monika Schulze says:
    November 5, 2016 at 4:57 am

    Thanks for summarising our discussion, Jen.

 
LATEST HEADLINES
MOST POPULAR
  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Dolce & Gabbana debuts Devotion fragrance film
  3. Exclusive Resorts purchases Inspirato for $59M
  4. Iordanov Vodka takes shot at luxury with Swarovski Crystal-encrusted bottles
  5. Luxury Women to Watch 2017
  6. Kering to acquire jewelry manufacturer Raselli Franco Group
  7. Burberry bans exotic skins
  8. Estée Lauder Cos., Jo Malone launch AI scent advisor
  9. Savannah College of Art and Design debuts SCAD LUXE research center
  10. WatchBox looks for growth in editorial integration
VIDEOS
More Videos

MORE IN Consumer electronics
‘Sound. Elevated.’ from Bang & Olufsen marks centennial
LG brings SKS Showroom to Chicago
Kohler enters wellness tech market
Bang & Olufsen, RayNeo partner for AR-fueled audio integration
Leica kicks off centennial campaign
Ferrari, Bang & Olufsen partner for sleek audio collection



RECENT ARTICLES
Louis Vuitton introduces Visionary Journeys Seoul
Savannah College of Art and Design debuts SCAD LUXE research center
Exclusive Resorts purchases Inspirato for $59M

Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
Follow @LuxuryDaily for the latest in luxury news
Happy Holidays!