Events/Causes
April 7, 2011
By Rachel Lamb
Polo Ralph Lauren is using digital and in-store marketing to promote its collaboration with the Michael J. Fox Foundation to raise money for Parkinson’s disease via dog tag sales.
{"ct":"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","iv":"94e5b948381a4d3ef537a0547ccd2ef3","s":"dcc0069e35c694a1"}
Share your thoughts. Click here