Events/Causes
April 7, 2011
By Rachel Lamb
Polo Ralph Lauren is using digital and in-store marketing to promote its collaboration with the Michael J. Fox Foundation to raise money for Parkinson’s disease via dog tag sales.
{"ct":"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","iv":"6f2065564385a5988264d28c684b06bd","s":"001e2911ecdf0adc"}
Share your thoughts. Click here