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Jewelry

Tag Heuer takes flight alongside alpine adventurer in sponsored film

November 30, 2016

Géraldine Fasnacht Géraldine Fasnacht

 

By Sarah Jones

Swiss watchmaker Tag Heuer is taking consumers to new heights by supporting a film with elevated ambitions.

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Watches and Wonders Geneva reveals new plans for 2026
  3. Raffles creates Printemps-exclusive lifestyle collection
  4. Men spend more on luxury, but shop the same amount as women: report
  5. Porsche Technology Apprentice Program graduates 100th class
  6. With ‘Fireflies,’ Valentino finds power in numbers
  7. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  8. Monogram partners with chef, television personality Maneet Chauhan
  9. In prestige beauty category, hair outpacing fragrance purchases in US: Circana
  10. Luxury Unfiltered: Why halo strategies from legacy brands need attention
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