Columns
February 22, 2017
Oisin Lunny is senior market development manager at OpenMarket
{"ct":"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","iv":"3f1fdb5a000f3037902a90e0f4bd6ad4","s":"b7202a667e7da112"}
Share your thoughts. Click here