Marketing
March 27, 2017
French luxury powerhouse Chanel is among the early adopters of WeChat's upgraded Moments ads. Its latest ad on the WeChat features text, images, videos and links to its official account
By a Luxury Daily columnist
{"ct":"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","iv":"3b71a338fe87a702a1058345a214ff08","s":"5fdedccf27ee9843"}
Share your thoughts. Click here