Marketing
March 27, 2017
French luxury powerhouse Chanel is among the early adopters of WeChat's upgraded Moments ads. Its latest ad on the WeChat features text, images, videos and links to its official account
By a Luxury Daily columnist
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","iv":"1a169e0230c734ada495ccf0db40c246","s":"9fb10fb2389555d8"}
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