Marketing
March 27, 2017
French luxury powerhouse Chanel is among the early adopters of WeChat's upgraded Moments ads. Its latest ad on the WeChat features text, images, videos and links to its official account
By a Luxury Daily columnist
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","iv":"0def055aae91531141d4b589cc8c19be","s":"85ca8742d98f4bca"}
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