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Feb. 8, 2026
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Apparel and accessories

Chanel recruits Pharrell for subversive handbag campaign

April 25, 2017

Chanels' latest video uses a man to market what is traditionally a women's product

 

By Danny Parisi

French atelier Chanel’s latest campaign takes a rebellious stance on gender norms by selecting music producer Pharrell Williams as the face of the new Gabrielle handbag style.

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  1. David Yurman selects finalists for inaugural $50K design grant
  2. Aston Martin loops Breitling in as global watch partner
  3. Ralph Lauren turns to TV to spotlight Olympic fashion
  4. Armani faces $4M fine from Italian Competition Authority
  5. Qatar Airways, Art Basel kick off partnership in Doha
  6. Champagne Telmont earns Regenerative Organic certification
  7. Top 10 luxury branding efforts of Q2
  8. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  9. Emirates updates exterior design for first time in nearly 25 years
  10. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
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