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Software and technology

Google Chrome’s ad filter will force advertisers to make better ads or disappear

June 7, 2017

While luxury brands do not rely heavily on display advertising, those that do will have to pay attention

By Danny Parisi

The latest feature to be added to Google’s immensely popular Chrome Web browser will severely alter the way publishers and Web sites handle their online advertising, but whether this is a blow to advertisers or a call to action is still to be determined.

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