Marketing
June 8, 2017
Digital expeirences matter, image source: Swarovski
By Brielle Jaekel
As digital experiences become more advanced, consumers expect more and are now willing to exchange data for a better experience, according to a new report from Accenture Strategy.
{"ct":"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","iv":"2f146069ec58df29b17b6cdf64d92333","s":"756d1009e2ba06fa"}
Share your thoughts. Click here