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Dec. 22, 2025
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Fragrance and personal care

Leading with emotional connection boosts female fragrance engagement metric

June 15, 2017

Angelina Jolie based Mon Guerlain on memories of her late mother. Image credit: Guerlain

 

By Staff reports

Female consumers in the United States are 35 percent more likely than their male counterparts to select a fragrance based on mood, causing an emotional tie to her preferred scent.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
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  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Laura Burdese to succeed Bulgari CEO
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  9. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
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